ABCT2203 COMMUNICATION THEORY

ABCT2203 COMMUNICATION THEORY

ASSIGNMENT/TUGASAN

_________________________________________________________________________

ABCT2203

COMMUNICATION THEORY

TEORI KOMUNIKASI

MAY 2023 SEMESTER

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

  • Answer in Malay or English. /

Jawab dalam Bahasa Melayu atau Bahasa Inggeris.

  • Number of words: 2500 – 3000 words excluding references /  

Jumlah patah perkataan: 2500 – 3000 patah perkataan tidak termasuk rujukan.

  • Submit your assignment ONCE only in a SINGLE file. /

Hantar tugasan SEKALI sahaja dalam SATU fail.

  • Submit your assignment ONLINE. /

Tugasan ini dihantar secara ONLINE.

  • Submission date               : 16 July 2023 /

Tarikh penghantaran        : 16 Julai 2023

  • This assignment accounts for 50% of the total marks for the course. /

Tugasan ini menyumbang sebanyak 50% dari jumlah markah kursus.

ASSIGNMENT QUESTION

Part I

PURPOSE

The objective of the assignment is to evaluate students’ ability to understand technological determinism theory.

REQUIREMENTS

The theory of technological determinism states that technology – specifically media – shapes how individuals think, feel, and act and how societies organize themselves and operate.    

  1. Your task is to critically discuss the technological determinism theory.
  2.  Explain briefly the background of the technological determinism theory. 
  3.  Marshall McLuhan who advanced the theory in the 1960s, had categorised media history into four distinct media epochs. McLuhan died in 1980.  If you were to follow his line of thinking about how new communication technologies change our ways of interacting, how would you adapt or change.
  4.   Is the theory still relevant in 2023?  Why?
  5. The theory was criticized because of what was described as a lack of empirical support, hyperbolic speculation, and for being overly deterministic.  What are your personal views?  Justify your answer with examples.
  • Write your own conclusion about technological determinism theory in the context of media technological development and how technology is shaping society and culture in 2023 and years to come.

Your essay should include relevant examples, images, citations, references etc. to support your discussion.

  [Total: 40 Marks]

Part II

ONLINE CLASS PARTICIPATION (10%)

Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:

  1. Pick a theory that is most relevant today to you. Why do you say so?
  2. Explain each of the special characters of symbols and the remedies for misunderstanding by giving examples.
  3. What is the difference between modernism and postmodernism? Give examples.
  4. What is the enculturation process? Give justifications with two examples.

 [Total: 10 marks]

[Grand Total: 50 marks]

SOALAN TUGASAN

Bahagian I

TUJUAN

Objektif tugasan ini adalah untuk menilai kemampuan pelajar memahami teori penentuan teknologi.

KEPERLUAN

Teori penentuan teknologi menyatakan bahawa teknologi – khususnya media – membentuk cara individu berfikir, merasa, dan bertindak dan bagaimana masyarakat menyusun dan mengendalikan diri mereka.      

  1. Tugas anda ialah untuk membincangkan teori penentuan teknologi secara kritis.
  2. Hurainkan secara ringkas latar belakang teori penentuan teknologi. 
  3.  Marshall McLuhan yang mengetengahkan teori ini pada 1960an, telah mengkategorikan sejarah media kepada empat zaman yang berbeza. McLuhan meninggal dunia pada 1980.  Sekiranya anda mengikuti garis pemikiran beliau mengenai cara teknologi komunikasi baru mengubah cara kita berinteraksi, bagaimanakah anda mengadaptasi atau mengubah.
  4. Adakah teori ini masih relevan pada 2023?  Mengapa?
  5. Teori ini dikritik kerana apa yang dinyatakan sebagai kekurangan sokongan empirikal, spekulasi hiperbolik, dan terlalu berketentuan. Apakah pandangan peribadi anda?  Berikan contoh-contoh untuk menyokong jawapan anda.
  • Tulis kesimpulan anda sendiri mengenai teori penentuan teknologi dalam konteks perkembangan teknologi media pada 2023 dan masa akan datang.

Esei anda perlu disertakan dengan contoh-contoh, imej, petikan dll. yang relevan untuk menyokong perbincangan anda.                                            

       [Jumlah: 40 Markah]

Bahagian II

PERBINCANGAN KELAS DALAM TALIAN (10%)

Bincangkan topik berkenaan di dalam forum dan hantar bukti penglibatan forum dalam perbincangan dalam talian.

  1. Pilih satu teori yang paling relevan hari ini kepada anda. Mengapakah anda berkata begitu?
  2. Terangkan setiap ciri khas symbol dan penyelesaian salah faham dengan memberikan contoh.
  3. Apakah perbezaan antara modenisme dan pascamodenisme? Berikan contoh.
  4. Apakah itu proses enkulturasi? Berikan justifikasi dengan dua contoh.

[Jumlah: 10 markah]

[Jumlah keseluruhan: 50 markah]

ATTACHMENT

ASSIGNMENT RUBRICS

ABCT2203 COMMUNICATION THEORY/MAY 2023

*QN/ *NSCLOCriteria/ KriteriaWeight/ PemberatExcellent/ CemerlangGood/ BaikFair/ SederhanaPoor/ LemahUnsatisfactory/ Tidak memuaskanMax Marks
43210
12i.Introduction on technological determinism theory.           i.Pengenalan tentang teori penentuan teknologi.1.0Introduction and definition are very clear. Supported by appropriate citations/references.     Pengenalan dan definasi yang sangat jelas. Disokong oleh petikan/rujukan yang amat sesuai.Introduction and definition are relatively clear. Supported by relevant citations/references.   Pengenalan dan definasi yang agak jelas. Disokong oleh petikan/rujukan yang relevan.Introduction and definition are brief but not supported by relevant citations/references.     Pengenalan dan definasi yang ringkas tetapi tidak disokong oleh petikan/rujukan yang relevan.  Introduction and definition are too general, and the topic is not related.       Pengenalan dan definasi terlalu umum dan tidak berkaitan.No introduction or definition is made.           Tiada pengenalan dan definasi yang diberikan.4
12i.Discussion on background of technological determinism theory.           i.Perbicangan tentang latar belakang teori penentuan teknologi.1.0Very good discussion. Very good examples.  More than 4 very good references/citations.     Perbincangan amat memuaskan; Contoh amat baik.  Lebih 4 rujukan/ petikan yg amat baik.Good discussion. Good examples. 3-4 good references/citations.       Perbincangan memuaskan; Contoh  baik.  3-4 rujukan/ petikan yg baik.Fairly satisfactory discussion.  Fairly good examples. 1-2 relevant references/ citations.     Perbincangan agak memuaskan; Contoh  agak baik.  1-2 rujukan/ petikan yg sesuai.Very poor e discussion. Incorrect examples. No references.       Perbincangan amat lemah.  Contoh tidak tepat. Tiada contoh.No discussion. No examples.           Tiada perbincangan. Tiada contoh.4  
12ii. Critical discussion of Media epochs             ii. Perbincangan kritis tentang Zaman media  2.0An excellent, detailed analysis.   More than 4 citations/references given.     Analisis yang cemerlang dan terperinci. Lebih 4 petikan/rujukan diberikan.Fairly good analysis.   3-4 citations/references given.       Analisis yang agak baik. 3-4 petikan/ rujukan diberikan.General analysis. 1-2 citations/ references given.         Analisis umum.  1-2 petikan/rujukan diberikan.Analysis is not related to the topic.           Analisis tidak berkaitan dengan topik.No analysis provided.            Tiada analisis diberikan.              8            
12iii. Critical discussion of relevancy of technological determinism theory in 2023.         iii. Perbincangan kritis tentang kerelevanan teori penentuan teknologi pada 2023.2.0Very good discussion. Very good examples.  More than 4 very good references/citations.     Perbincangan amat memuaskan; Contoh amat baik.  Lebih 4 rujukan/ petikan yg amat baik.  Good discussion. Good examples. 3-4 good references/citations.       Perbincangan memuaskan; Contoh baik.  3-4 rujukan/ petikan yg baik.Fairly satisfactory discussion.  Fairly good examples. 1-2 relevant references/ citations.     Perbincangan agak memuaskan; Contoh agak baik.  1-2 rujukan/ petikan yg sesuai.Very poor e discussion. Incorrect examples. No references.       Perbincangan amat lemah.  Contoh tidak tepat. Tiada contoh.No discussion. No examples.           Tiada perbincangan. Tiada contoh.8
12iv.Personal opinion of assessment of technological determinism theory           iv. Pandangan peribadi tentang penilaian teori penentuan teknologi.2.0Very good explanation. Very good examples.  More than 4 very good references/citations.   Huraian amat memuaskan; Contoh amat baik.  Lebih 4 rujukan/ petikan yang amat baik.  Good explanation. Good examples. 3-4 good references/citations.       Huraian memuaskan; Contoh baik.  3-4 rujukan/ petikan yang baik.Fairly satisfactory explanation.  Fairly good examples. 1-2 relevant references/ citations.     Huraian agak memuaskan; Contoh  agak baik.  1-2 rujukan/ petikan yang sesuai.Very poor explanations. Incorrect examples. No references.       Huraian amat lemah.  Contoh tidak tepat. Tiada contoh.No explanation. No examples.           Tiada huraian. Tiada contoh.8
23Conclusion theory in the context of media technological development and how technology is shaping society and culture in 2023 and years to come.         Kesimpulan teori penentuan teknologi dalam konteks perkembangan teknologi media pada 2023 dan masa akan datang.1.5Comprehensive conclusion with explanations that are related to the topic. Supported with good citations/ references.     Kesimpulan yang menyeluruh dengan penerangan yang berkaitan dengan topik. Disokong oleh petikan/rujukan yang amat sesuai.Clear conclusion with explanations that are mostly related to the topic. Supported with good citations/ references.     Kesimpulan yang jelas dengan penerangan yang kebanyakannya berkaitan dengan topik. Disokong oleh petikan/rujukan yang amat sesuai.Simple conclusion with explanations related to the topic but not supported by relevant citations/references.     Kesimpulan yang ringkas dengan penjelasan yang berkaitan dengan topik. Tidak disokong oleh petikan/rujukan yang relevan.  Simple conclusion with explanations that are not related to the topic.         Kesimpulan yang ringkas dengan penjelasan yang tidak berkaitan dengan topik.No conclusion is given.             Tiada kesimpulan diberikan.6  
1-22Proper report format (Cover Page, Table of Content, page numbering, APA format references, etc).     Kesesuaian format laporan (Muka hadapan, Isi Kandungan, penomboran halaman, format rujukan APA dsbnya).0.5All formats are available with correct APA referencing style.   Semua format penulisan diaplikasikan dan menepati stail rujukan APA yang betul.  Most formats are available and most APA referencing observed.   Kebanyakan format dan stail rujukan diaplikasikan.Some formats are available with some APA referencing style.     eberapa format diaplikasi dengan stail rujukan APA.Traces of formats but does not follow APA referencing style.   Mengikut beberapa format tetapi tidak mengikut sistem rujukan APA.Poor report format and no referencing.       Format laporan yang lemah dan tiada rujukan.2
Total10 40

*QN = Question Number / *NS = Nombor Soalan

PART II/ BAHAGIAN II (10%)

  QN  CLO  Criteria  WeightageExcellentGoodFairPoorUnsatisfactoryMax marks
43210
1-42Quality of Postings

                          Kualiti Postings



2.5All five comments are good, appropriate, relevant, meaningful, and respectful. Postings reflect active participation within assignment timeline.

             
Kelima-lima komen baik, sesuai, relevan, bermakna dan berhemah. Postings mencerminkan penyertaan aktif sepanjang tempoh tugasan.
Four of the comments are good, appropriate, relevant, meaningful, and respectful. Postings reflect participation within assignment timeline.                
Empat
komen baik, sesuai, relevan, bermakna dan berhemah. Postings mencerminkan penyertaan sepanjang tempoh tugasan.
Two or three of the comments are somewhat good, appropriate, meaningful and respectful. Postings show relatively short participation time.             Dua atau tiga komen baik, sesuai, relevan,bermakna dan berhemah Postings menunjukkan penyertaan dalam jangakamasa yang singkat.One post submitted. OR   All posts done in one day.  OR None of the comments are good and relevant. OR Comments are short responses that are not substantial nor meaningful. Minimum effort (e.g. “I agree with Tina”)

Satu penghantaran ATAU Semua penghantaran dibuat dalam satu hari. ATAU Tiada komen yang baik dan relevan. ATAU Komen hanya respon yang ringkas dan tidak meluas dan tidak bermakna.Usaha minimum (Cth: “Saya bersetuju dengan Tina”)
Postings done past assignment timeline. OR No postings given as proof of participation in discussion               Postings melepasi tempoh tugasan. ATAU Tiada Postings diberi sebagai bukti penyertaan dalam perbincangan10
  Total Marks/ Jumlah Markah      10

INSTRUCTIONS ON HOW TO SUBMIT PROOF OF ONLINE CLASS PARTICIPATION (10%)
Do the following:

  1. Select the best FIVE (5) of your postings from the forum discussion set up by your tutor.
  2. Do screenshots of the postings and include them as images in your assignment.
  3. The screenshots should be in image file (either in JPG or PNG format). Refer to the sample of Screen Grab below.
  4. The screenshots should contain: Name, Title of the discussion, Day, Date and Time.

ARAHAN BAGI TATACARA PENGHANTARAN SEBAGAI BUKTI AKTIVITI ONLINE CLASS PARTICIPATION (10%)
Laksanakan perkara berikut:

  1. Pilih LIMA (5) posting anda yang terbaik dari perbincangan dalam talian yang telah di sediakan oleh tutor anda.
  2. Laksanakan screen shot posting dan isikan dalam tugasan anda sebagai file imej.
  3. Imej screen shot mesti dalam format imej (sama ada JPG atau PNG). Rujuk pada contoh screen shot di bawah.
  4. Screen shot mesti mengandungi: Nama, Tajuk Perbincangan, Hari, Tarikh dan Masa.

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