Tag: HobbyTown

Case study of HobbyTown

Question 1 Provide a brief background of Hobby Town’s business model. What were the main reasons for Hobby Town’s deteriorating sales performance before initiate-it was commissioned? Critically evaluate Hobby Town’s marketing strategy before initiate-it stepped in. [200 – 250 words] Question 2 The case study describes how iInitiate-it designed and

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