BIK0028/BIH2014: List of main theories and concepts
BIK0028/BIH2014: List of main theories and concepts There are other concepts in the lectures/textbook, which you can use in addition to these to further develop your analysis. Please ensure to follow the guidance document. Lecture/week Example of Theory/concept/model 1 Perspectives on consumers &Consumption Consumer segmentation variables (essential to develop