ZYNGA Assignment Solution

Chess With Friends!

Chess With Friends is a multiplayer chess game developed by Zynga With Friends (previously Newtoy, Inc.), the same company that brought you Names for Friends and Hanging With Friends. [1] It was one of the first iPhone games that use an easy-to-understand multiplayer system. [2] The game was first released in November 2008 [3] and is now accessible for iOS (iPad, iPhone, iPod Touch) and Android (since 2014). Chess With Friends is a freemium game, meaning there are no in-app purchases, but players can buy premium content. Play Friend (through link) – allows players to play someone from their friend list instantly.

The approach and tricks employed by game creators to make money with their apps are known as mobile game monetization. Monetization should be considered from the start of game creation to ensure success and allow you to construct the game from the ground up to make money. The currency model you select may have an impact on game settings, features, levels, and strategies.

No Ads:

Consumers have become increasingly accustomed to seeing advertisements on television, hearing commercials and researching magazines, and have developed a hatred for all kinds of advertising. The same is true with online advertising, where consumers can avoid clicking ad ads, skip ads on online videos they watch and block pop-up ads as soon as they appear on their screens. Customers who control which advertising messages they want to click on and respond to.

In-app purchases:

In-app purchases should be sent to the appropriate locations and at the appropriate times.

The goal is to strike a balance between them and the players’ progress in the game as well as the game’s difficulty. Players should feel as if they are needed every time, you inform them.

You can introduce IAPs to players early on. You can just inform them that IAP features are accessible if you inform them in the game. Do not overreact to what is being offered at this time. It’s critical that players love the game before being pressured to purchase it.They should emerge in the later stages when the player is in need of assistance. It’s critical that you’re in-app purchases don’t make the game “pay to win.” This ruins everyone’s enjoyment, particularly in multiplayer games. Although in-app purchases can provide a competitive advantage, non-paying players should not feel entirely useless when playing with them.

Set Optimal Prices:

The best time to figure out the costs for your in-app purchases is during the development period.This will allow you to experiment with different price points to see which ones your users respond best to. Set a specific ARPU and see what happens next. Another crucial feature is that you offer a range of price points, ensuring that there is something for everyone. Users are unlikely to buy the same things over and over again. If you give them a choice, they will most likely return to investigate alternative options. Your cheapest offer, according to DeltaDNA, should be more than $ 2. In addition, each offer with a higher value should have a better value for money. Six offers seemed to be the perfect quantity, based on what we’ve seen in most high-income games. However, you should not rely on what works in the majority of games. The most essential thing is to figure out how many offers and what price ranges work best for you.


Following the selection of the proper product, the developer must evaluate how the IP may be used to demonstrate the game, promote engagement, and deliver joy to fans by playing it.

Product Placement:

Product placement is a type of strategic advertising that most people are used to seeing in practically every major medium, including movies, television, podcasts, and social media feeds. But, maybe more than any of the aforementioned, anyone who spends time gaming is certain to come across commercial placement in video games.

Use Notifications Wisely:

If you have limited-time discounts or other special offers, you should let your gamers know. You’ll utilise app notifications, SMS, or hijackers to accomplish this. There’s nothing wrong with them, but they should stand out as much as possible. This entails getting them in shape, keeping them engaged, and making them feel like they belong to you. One thing you should avoid doing all of the time is notifying players about fresh deals. Users will perceive them as overbearing and distracting rather than important.

Understand Your Cohorts:

Your users are divided into several categories, and you should speak with each one separately.

Here are a few different ways to categorise them:

Right now, they’re at a crossroads.

What are the most popular goods they purchase?

How frequently do they utilise it?

How long have they had the game on their devices?

They had it a number of times.

Your most significant group, known as whales, is spending your large sums of money. During the course of their game, these users will spend at least $100. (DeltaDNA).

Because spending money entails purchasing much of what they do in your life, it is critical that you be able to see them and form a personal bond with them. You could, for example, provide them with extras, unlocked levels, special discounts, and so on.

Offer Different Subscription Models:

Allow users to choose when it comes to subscription improvements.

You can categorise your subscriptions based on their duration (weekly, monthly, annual, etc.) or the benefits they provide (e.g., basic, pro, pro plus).

Giving gamers the option to choose between a few options is a wonderful idea because it provides them additional subscription possibilities.

The shopping-based list is especially enticing because it appears to be profitable.

Offer the Right Benefits:

Consider the long term while deciding which subscription advantages to give.

Consider the following question: What is important enough for my players to continue to pay for?

When it comes to registration, any sort of access is the best benefit you can provide.

You might include opening stages, characters, maps, or tournaments, depending on the nature of the game.

Other subscription features include prize distribution, upgrades, VIP status, and so forth. Anything that will help you with your game.The most significant aspect of subscription benefits is that they cannot be tolerated. Instead, with each subscription renewal, they should change and receive a new value.

Start Planning in the Development Phase:

It’s critical to start at the development stage if you want to increase game revenue. This section gives you the opportunity to investigate all facets of your game’s monetization. You’ll figure out what works and what has to be improved or eliminated. You’ll probably discover that your ad placement is extremely frequent. Or that the open levels aren’t appealing enough to entice someone to pay for a membership. Perhaps the price points for in-app purchases should be adjusted. Examining all of these features in beta will provide you with useful insight into the modifications you’ll need to make before going live. This isn’t to say that you shouldn’t enhance some features over time, but the fundamentals should be established and tested in beta.

E-mail Marketing & E-mail Blasts:

Email marketing for mobile game monetization

Email has been around for decades and is the foundation of the Internet. As a result, it is a significant transfer of digital knowledge. It’s possible to link this to your app or game. To get the word out about your project, you might engage in in-depth email marketing.

Technically, you could send an e-mail to everyone you know saying, “Hey, check out this awesome game I built,” and it would be considered email marketing, but I’m talking about something a little more in-depth. There are a variety of services and firms that may assist you in spreading the word about your app. People have been attempting to comprehend email marketing for years.

You can also engage these companies to send out an e-mail blast on your behalf. E-mail blasts are emails sent to a big group of people without the killer’s name. If you were self-funding your software, you’d be able to send the identical message to thousands of people (ideally), review it, and promote it.

This is a fantastic approach for marketers and advertisers all over the world to get the most bang for their buck. Constant Contact, for example, has a 97 percent permission rate between its user base and the number one email marketing platform. That is the highest compliment possible!

Affiliate Marketing and Lead Generation:

Affiliate marketing is a marketing technique in which a company is rewarded for delivering traffic. Money is usually paid each visit, and so forth. The managed companies’ with whom you operate begin to create links that people can click to obtain views or downloads. This might be a ticket to the app’s or the game’s inventiveness.

Collaborators are advertising experts who add active connections to sites that people are more likely to click on. It’s like a ninja specialist sneaking in and doing the job. A commission is then paid to both you and the ninja-err-affiliate. If you’re having difficulties obtaining traffic to your project, these partner companies’ services can be quite beneficial.

Large Fortune 500 firms have been able to move collaborative marketing operations down the stream to employees who may want professional assistance.

Choosing whether or not this is the best model for you is a key aspect of this model. Are you willing to pay a commission to the businesses with whom you collaborate?

Then their resources might be exactly what you’re looking for. It’s also network-based, like many other possibilities. Remember to use this as a networking opportunity to connect with a variety of businesses and individuals who can assist you in your quest!


Good old-fashioned help is another approach to get the most out of your app. Companies are contacting app and game support these days. I recently signed up for Whole Foods, and if you’re an Amazon Prime member, you can get a discount on the Whole Foods app. As you can see, it has become ingrained in our culture.

This is fantastic in terms of product recognition. A Subway or a Marriott is something that everyone is familiar with. In other applications, people have been found to respond to these adverts.

“For example, the Marriott Rewards Chase card promotes its reward benefits to business travellers with an unique Gayot.com application mobile subscription, which delivers professional restaurant ratings.”

So, for the time being, you should be a master of your money-making tactics.

It may appear daunting, but there are numerous guidelines (such as this one) available to assist you. How you make money with your game is entirely up to you. However, knowing your product both internally and internationally, as well as having solid working connections with ad networks and customers, are the most critical qualities.

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