Tag: principles of marketing – full 101 course

MKTG8001 โ€“ Principles of International Marketing

Assessment 3: International Marketing Case Study Assessment Guide Due date: Week 9 Friday 5pm Weighting: 25% Word count: 1500 words +/-10% (excluding reference list) Assessments details: This is an individual assessment task where each student is required to complete a case study analysis of complex and strategic international marketing issues.


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