Marketing Plan The Marketing Plan is for Jamala Wildlife Lodge, please see following link for website: http://www.jamalawildlifelodge.com.au/ 1.2: INTRODUCTION (for full marks the expectation is: 1.2.1 and 1.2.2 Thorough and insightful discussion about the organisation and its industry, which demonstrates in-depth knowledge about the organisation. Accurate and succinct statements of