The Marketing Plan is for Jamala Wildlife Lodge, please see following link for website: http://www.jamalawildlifelodge.com.au/
1.2: INTRODUCTION (for full marks the expectation is: 1.2.1 and 1.2.2 Thorough and insightful discussion about the organisation and its industry, which demonstrates in-depth knowledge about the organisation. Accurate and succinct statements of vision, mission, goals and objectives of the organisation.)
· 1.2.1 A brief introduction of the company in terms of major product/services and the industry within which the organisation is operating.
· 1.2.2 The vision, mission, goals, and objectives of the organisation.
2.0 ENVIRONMENTAL ANALYSIS (for full marks the expectation is: 2.1 Provides a succinct and effective analysis on the uncontrollable environment with sufficient, relevant and solid research evidence.)
2.1 POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGICAL, LEGAL AND ENVIRONMENTAL (PESTLE) ANALYSIS (External Environment)
3.0 COMPETITIVE ANALYSIS (for full marks the expectations is: 3.1 Accurately identified and well-justified target market based on sufficient and solid research evidence. Provides an outstanding and insightful analysis of the target market that shows a deep understanding. 3.2 A succinct and thorough analysis of competitors that demonstrates deep insights into the competition situation.)
3.1 An analysis of the target market ( Evaluate possible market segments and justify the choice of your segments)
3.2 An analysis of the competitive environment identifying the main rivals in the market and their positions and major activities (market share, profitability, and marketing mix policies)
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