MMK101 Marketing Fundamentals

MMK101 Marketing Fundamentals Segmentation, Targeting, Differentiation and Positioning Strategy Trimester 2, 2022 Student Name: XXXXXXXXX XXXXXXXXXX Student Number: XXXXXXXXXXX Assignment Word Count: Please type your completed assignment word count, not the assignment published word count of 750 words Table of Contents 1. Background 4 1.1. Company Overview 4 1.2. Industry Analysis 4 2. Consumer Market …

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