To update the Table of Contents, right hand click anywhere on the table, click on ‘update field’ and then ‘update entire table’ Please remove these instructions prior to submission.

1. Background

1.1. Company Overview

1.2. Industry Analysis

2. Consumer Market Segmentation

Table 1: Consumer market segments

3. Target Market and Consumer Profile

3.1. Target Market

3.2. Consumer Profile

Name of Consumer Segment

Who am I or who are we?

1. Add text

2. Add text

3. Add text

Key Characteristics

Figure 1: Consumer Profile

4. Differentiation and Positioning Strategy

4.1. Differentiation Strategy

4.2. Positioning Statement

4 Label + .3. Positioning Map

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MMK101 Marketing Fundamentals

Table of Contents

1. Background

1.1. Company Overview

1.2. Industry Analysis

2. Consumer Market Segmentation

3. Target Market and Consumer Profile

3.1. Target Market

3.2. Consumer Profile

4. Differentiation and Positioning Strategy

4.1. Differentiation Strategy

4.2. Positioning Statement

4 Label + .3. Positioning Map

Please note along with our service, we will provide you with the following deliverables:

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