MMK101 Marketing Fundamentals

MMK101 Marketing Fundamentals

Segmentation, Targeting, Differentiation and Positioning Strategy

Trimester 2, 2022

Student Name: XXXXXXXXX XXXXXXXXXX

Student Number: XXXXXXXXXXX

Assignment Word Count: Please type your completed assignment word count, not the assignment published word count of 750 words

Table of Contents

1. Background 4

1.1. Company Overview 4

1.2. Industry Analysis 4

2. Consumer Market Segmentation 5

3. Target Market and Consumer Profile 6

3.1. Target Market 6

3.2. Consumer Profile 7

4. Differentiation and Positioning Strategy 8

4.1. Differentiation Strategy 8

4.2. Positioning Statement 8

4.3. Positioning Map 8

Reference List 9

Please do not delete the table of contents.

To update the Table of Contents, right hand click anywhere on the table, click on ‘update field’ and then ‘update entire table’ Please remove these instructions prior to submission.

1. Background

1.1. Company Overview

1.2. Industry Analysis

2. Consumer Market Segmentation

Table 1: Consumer market segments


3. Target Market and Consumer Profile

3.1. Target Market

3.2. Consumer Profile

Name of Consumer Segment

Who am I or who are we?

1. Add text

2. Add text

3. Add text

Key Characteristics

Figure 1: Consumer Profile

4. Differentiation and Positioning Strategy

4.1. Differentiation Strategy

4.2. Positioning Statement

4 Label + .3. Positioning Map

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