MMK101 Marketing Fundamentals
Segmentation, Targeting, Differentiation and Positioning Strategy
Trimester 2, 2022
Student Name: XXXXXXXXX XXXXXXXXXX
Student Number: XXXXXXXXXXX
Assignment Word Count: Please type your completed assignment word count, not the assignment published word count of 750 words
Table of Contents
2. Consumer Market Segmentation 5
3. Target Market and Consumer Profile 6
4. Differentiation and Positioning Strategy 8
4.1. Differentiation Strategy 8
Please do not delete the table of contents.
To update the Table of Contents, right hand click anywhere on the table, click on ‘update field’ and then ‘update entire table’ Please remove these instructions prior to submission.
1.1. Company Overview
1.2. Industry Analysis
2. Consumer Market Segmentation
Table 1: Consumer market segments
3. Target Market and Consumer Profile
3.1. Target Market
3.2. Consumer Profile
Name of Consumer Segment
Who am I or who are we?
1. Add text
2. Add text
3. Add text
Figure 1: Consumer Profile
4. Differentiation and Positioning Strategy
4.1. Differentiation Strategy
4.2. Positioning Statement
4 Label + .3. Positioning Map
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