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1. Background

1.1. Company Overview

1.2. Industry Analysis

2. Consumer Market Segmentation

Table 1: Consumer market segments

3. Target Market and Consumer Profile

3.1. Target Market

3.2. Consumer Profile

Name of Consumer Segment

Who am I or who are we?

1. Add text

2. Add text

3. Add text

Key Characteristics

Figure 1: Consumer Profile

4. Differentiation and Positioning Strategy

4.1. Differentiation Strategy

4.2. Positioning Statement

4 Label + .3. Positioning Map

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MMK101 Marketing Fundamentals

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