(80% of total marks)
- Describe and evaluate the multiple inputs and practices that contribute to successful event planning
- Take an active approach to thinking creatively, collaboration, communication, coordination and organisation in working with others
- Demonstrate understanding of the principles of sustainability and responsibility relating to the planning and implementation of events
- Synthesise key inputs and practices into a coherent and substantiated ‘Event Plan’
Brookes Attributes developed
- Academic literacy
- Critical self-awareness and Personal literacy
- Active Citizenship
- Research literacy & Digital and Information literacy
Assignment task:
This is an individual 2000-word (+/- 10%) 2-part assessment, but you will collaborate with your group members from Assessment 1 to create a comprehensive event plan.
Each team member is to take responsibility for part of the planning process of your proposed event, which you will write a full chapter on. These parts include:
- Experience design, theming and aesthetics
- Venue planning and operations management
- Health, safety and risk management
- Finance, budgeting and sponsorship
- Marketing and promotion
- TBL and Sustainability (if 6 team members)
PART 1:
Each team member must write a report of approximately 1500 words on their designated part of the planning process, contributing to their group’s event plan. No function should be duplicated.
The report must address sustainability and evaluation measures to be taken in relation to your topic.
The report should demonstrate how the part being writing about links with the other parts of the team – so you will have to work together to decide where the links are and how to include this in your plan.
This is an individual assessment; however, you must work together as a team to ensure that there is coherence between all team members’ reports. Your group should, for example, agree on the SMART objectives you will each refer to in your individual chapters, as well as the event concept, rationale for specific decisions, etc.
The following sections should be included in your report. All word counts are suggested:
Executive Summary (not included in the word count) This is a concise summary of the essential elements of the report, outlining the purpose, key points, conclusions and any recommendations. This is an essential element in the structure and presentation of a report and should be no more than one page in length.
Introduction (250 words)
This should establish the event concept, including the agreed upon SMART objectives that were established at the outset of the planning process. You should offer some background regarding the reasoning for the chosen cause, preferred sponsors, and selected venue, and time/date. You should also include identification of the target market for the event.
Discussion (1,000 words)
In this section you will offer a discussion of your designated part for the planning process. You must detail the specific plans for your part that will be taken to contribute to the overall event plan and helps to meet the event’s objectives. You must address sustainability and evaluation measures in relation to your topic. You should link your discussion to relevant theory.
Conclusion (250 words)
You should refer to the event’s SMART objectives and the conclusion of the key areas discussed in the main body. This should include a critical analysis of the event’s potential success.
Structure
Your report should be structured in a professional manner, following the guidance offered in the assignment task, with appropriate use of grammar. It should include in-text referencing and a reference list set out in the required Harvard Referencing System.
Please note: This report SHOULD NOT be written in the first person
N.B. you must refer to theory in support of your ideas and reference them using the Harvard referencing convention. Only reference material that you have cited within the text. Use Harvard referencing and be meticulous (e.g., accuracy of website references). Most of your references should comprise journal papers. Some references will be for secondary data about the organisation used and online sources should also be used.
The key point to doing well in your team’s ‘Event Plan’ is to provide sufficient details and
substantiate your decisions. For example:
- Why did you choose the venue, date/day for your event?
- Why did you choose the promotional elements to promote your event?
- Why did you choose that contingency plan for your event?
- Why are you charging that amount as an entry fee for your event?
- Why do you need that many security people at your event?
- Why have you chosen that company to sponsor your event?
Substantiation is how you can bring theory into your work. For example, whilst you might think it’s a ‘good idea’ to use PR as part of your promotional mix, does the theory actually support this in relation to events? By reading around the subject of events and marketing for example, you will be able to see what would work best, in that context. What might work for one product or industry won’t necessarily work within an event context. Therefore, think about
what you are reading, and think through your decisions carefully. Don’t just use theory and sources to provide definitions in your work; use them to substantiate what you are trying to say.
Final word of guidance: Collaborate with your team! Offer to peer review each other’s work. Talk about what you are writing about to ensure there is coherence between the designated parts. However, DON’T take part in collusion or any other forms of academic misconduct. You may NOT copy/paste sections of each other’s chapters. All work written must be your own work.
PART 2: Each student must include a 500-word reflection to their submissions. Your reflection may include, but is not limited to:
- Your participation in the group (contributions and where you could have done more)
- Who was present at group meetings or discussions
- What took place in the group meetings or discussions
- Your observation of the group’s dynamics
- Your on-going assessment of the strengths and weaknesses of the group process
- Recommendations for future group work
- What you have personally learned from the process
Presenting your assessment:
- It must be word-processed in 11-point Arial font and double-spaced
- All pages must be numbered except for the Title page
- Margins must be as follows: Top: 1 inch, Bottom: 1 inch (2.5 cm), Left: 1.25 inches, Right: 1.25 inches (3.2 cm)
- It should not contain your name(s) anywhere in the submission
- It should include, on the Title page, all student numbers of the group associated with their designated part.
Assignment length:
The specified maximum word count for this assignment (2,000 words +/- 10%) refers to the main body of the report, including all headings, tables and in-text citations, but does not include the front cover, title page, executive summary, table of contents, any diagrams, equations, appendices or the reference list. Words that exceed the maximum allowed will not be marked. If in doubt, you should discuss this with the Module Leader before submission.
Your report should be structured in a professional manner, following the guidance offered in the assignment task, with appropriate use of grammar. It should include in-text referencing and a reference list set out in the required Harvard Referencing System.
The length of an assignment is limited by a set number of words to contribute towards the development of writing skills and to ensure all work is assessed equitably. We therefore
require you to complete your assignment within the number of words specified in the assignment brief.
You will need to think carefully about how best to explain your case within the permitted number of words, using, for example, an appropriate mix of text, drawings, diagrams and tables, supplemented by information contained in appendices.
Please also remember that a report can be enhanced or damaged through layout, for example, placing all tables and drawings in appendices can hamper the flow of discussion. Decisions therefore need to be made about the most appropriate place to use tables etc, to support your case. Appendices themselves will not be marked. However, inappropriate use of appendices will be taken into consideration when awarding the final mark.
Submission date and instructions
Your final report must be uploaded to the Turnitin dropbox in Moodle by 3rd May 2021 (Week 13).
If you have extensions as part of an Inclusive Support Plan (ISP), you can submit your work one, two or three weeks later in line with your ISP allowance.
For electronic submission: Give the file(s) which you intend to upload a name which begins with your student number. For example, ‘12345678_annotatedbibliography_moduleXXXXX’
For student who are registered with the Dyslexia/SpLD Service, any submission through Moodle and Turnitin will trigger a notification of a Blue Card and there is no action required by a student.
Please ensure you submit your assignment no later than the deadline set above (these are fixed but students may exceptionally secure a 24-hour grace period if last minute untoward circumstances affect your ability to submit on time). Please note over-use of this facility will be reviewed.
Assessment Criteria: Event Plan (80%)
| Criterion | Learning Outcomes | 70% or more | 60-69% | 50-59% | 40-49% | >40% (resit) |
| EVENT PLAN 40% Demonstrates evidence of research into relevant functional areas and synthesises key inputs into coherent chapters that contribute to the overall event plan. | LO2, LO4, LO5 | An excellent event plan that clearly demonstrates relevant planning decisions, supported by thorough evidence of research from a wide range of relevant academic sources. Excellent and insightful synthesis of inputs with full critical understanding of concepts. | A very good event plan that clearly demonstrates relevant planning decisions, supported by evidence of research from a wide range of relevant academic sources. Very good synthesis of inputs with full critical understanding of concepts. | A good event plan that demonstrates relevant planning decisions, supported by evidence of research. Good synthesis of inputs with some critical understanding of concepts. | An adequate event plan that demonstrates some planning decisions, supported by some evidence of research. Some synthesis of inputs with minimal critical understanding of concepts. Lacking sufficient details and clarity. | An inadequate event plan that does not demonstrate relevant planning decisions. Supporting evidence of research is lacking. Little to no synthesis of inputs and critical understanding of concepts. |
| OPERATIONS 20% Clearly links SMART objectives to the overall event objectives and demonstrates how the function of the SMART objectives contributes to overall event success. | LO2 | Excellent event planning that defines 4+ SMART objectives. Excellent demonstration of how the SMART objectives contribute to the overall event success. | Very good event planning that defines 3+ SMART objectives. Very good demonstration of how the SMART objectives contribute to the overall event success. | Good event planning that defines some SMART objectives. Demonstrates how the SMART objectives contribute to the overall event success. | Adequate event planning that attempts to address objectives. Some demonstration how the objectives contribute to the overall event success. Details needed of how objectives are SMART. | Inadequate event planning that lacks SMART objectives. Little to no demonstration how the objectives contribute to the overall event success. |
| DISCUSSION 20% Substantiates decisions using realistic and relevant arguments; assessing theory to support the substantiation where necessary. | LO2, LO4, LO5 | Excellent and thorough substantiation of decisions using realistic and relevant arguments. Excellent and consistent critical application of theory to support discussion. Accurate and thorough application of Harvard referencing. | Very good and thorough substantiation of decisions using realistic and relevant arguments. Clear and consistent critical application of theory to support discussion. Accurate and thorough application of Harvard referencing. | A good discussion of decisions using realistic and relevant arguments. Some critical application of theory to support discussion. Mostly accurate and thorough application of Harvard referencing. | A reasonable discussion of decisions using some relevant arguments. Some application of theory to support discussion. Some application of Harvard referencing. Requires further details and clarity. | An inadequate discussion of decisions lacking relevant arguments. Little to no application of theory to support discussion. Little to no application of Harvard referencing. Lacking sufficient details and clarity. |
| SUSTAINABILITY 10% Explains how functional decisions contribute to the sustainability of the event. | LO4 | Excellent explanation and demonstration of how planning decisions contribute to the sustainability to the event. Full critical understanding of TBL concepts with clear evidence of a wide range of research. | Very good explanation and demonstration of how planning decisions contribute to the sustainability to the event. Critical understanding of TBL concepts with clear evidence of a wide range of research. | Good explanation and demonstration of how planning decisions contribute to the sustainability to the event. Reasonable understanding of TBL concepts with good evidence of research. | Adequate explanation and demonstration of how planning decisions contribute to the sustainability to the event. Some understanding of TBL concepts. | Inadequate explanation and demonstration of how planning decisions contribute to the sustainability to the event. Lacking critical understanding of TBL concepts. Lacking evidence of research. |
| TEAMWORK 10% Demonstrates that the team has worked together to synthesise a coherent and substantiated event plan. | LO3 | Excellent demonstration of teamwork. Excellent professional event plan, which clearly communicates the event ideas. All team members actively participated. | Very good demonstration of teamwork. Very good professional event plan, which clearly communicates the event ideas. All team members actively participated. | Good demonstration of teamwork. Good professional event plan, which communicates the event ideas. Most team members participated. | Adequate demonstration of teamwork. An adequate professional event plan, which reasonably communicates the event ideas. Only 2-3 team members participated. | Inadequate demonstration of teamwork. Poor professional event plan, which does not communicate the event ideas. Only 1 team member participated. |
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