Assessment Task 1

Industry Consulting Project 

Assessment Type	Business Environment Analysis Report
Associated Unit Learning Outcomes (ULO’s)	Apply business principles, overviews, discipline issues and knowledge to a real-world context and develop the intellectual independence to be reflective learners  Undertake and evaluate research from a variety of sources in order to make judgements to solve a range of problems that arise in business contexts  Communicate a range of business arguments appropriate to the audience, through a variety of communication media
Group or Individual task	Individual
Value (%)	25 %
Due Date	7 April 2021
Submission details/form	Word count: Maximum 1500 words, excluding references  Swinburne Harvard Style

Purpose or Overview

The objective of this assessment is to equip the students with needed skills to conduct an external environmental analysis enabling them to make sense of the complex environment in which the client does business and use this information to create good strategy. This process increases students’ ability to search, collect and analyse data and understand the business and industry that the client operates, gain improved insights about client’s business operations and make better, fact-based decisions. 

Detailed Assignment instructions

You are required to conduct an external analysis using relevant strategic frameworks discussed in the class and discuss the implications for your industry partner on the following aspects:

• Key industry dynamics/drivers/forces
• Key trends from the macro-environment that are likely to influence the industry and your industry partner/client 
• Key competitors and competitive intensity

Make sure;

• your analysis includes specific and the most relevant examples for above environmental and industry dynamics/forces, cited appropriately. You may use facts and figures from industry reports and other reliable sources. 
• you discuss the various aspects identified in your analysis in relation to the client’s organisation/firm. Discussion is not the same as “listing” items. 
• your conclusion clearly conveys the nature of impact of macro-economic and industry dynamics on partnering firm/organization. 

Suggested format 

• Report: present your response as a report.  
• Research: Underpinning all your work is extensive research drawing on relevant sources. This includes, but is not limited to, industry reports; academic publications (textbooks, articles, working papers); government reports; news regalia and authoritative websites. You must cite and support your claims

Rubric

Criteria	HIGHER DISTICTION (100-80)	DISTINCTION (79-70)	CREDIT (69-60)	PASS (59-50)	FAIL (49-0)
Analysis (6 marks)	Contains a comprehensive range of relevant factors and extremely in-depth analysis of current situation, macroeconomic trends and industry competitiveness backed up by empirical data from reliable information sources (where reliability is doubtful, an adequate justification is provided for usage).	Contains a wide range of relevant factors and good indepth analysis of current situation, macro-economic trends and industry competitiveness backed up by empirical data from reliable information sources (where reliability is doubtful, an adequate justification is provided for usage). Some minor factors have been omitted or not adequately analysed.	Contains a good range of relevant factors and good in-depth analysis of current situation, macroeconomic trends and industry competitiveness backed up by empirical data. Some major factors have been omitted or not adequately analysed  OR is analysed using unreliable information sources without adequate justification.	Contains a few relevant factors, but many major relevant factors have been omitted. The depth of analysis of current situation, trends and industry competitiveness is adequate but lacks empirical data or largely uses data from unreliable information sources without adequate justification.	Contains a few relevant factors, but many major relevant factors have been omitted. The depth of analysis is conjectural and is void of empirical data or uses data from unreliable information sources without adequate justification.
Discussion (10 marks)	A thorough discussion of the macro-economic and industry competitiveness factors linking to the client’s business is presented.	A good discussion of the macro-economic and industry competitiveness factors linking to the client’s business is presented with rare omissions.	A majority of the macroeconomic and industry competitiveness factors are discussed linking to Client’s business with some minor omissions.	Some of the relevant macro-economic and industry competitiveness factors are discussed linking to Client’s business with major omissions.	Discussion of the macroeconomic and industry competitiveness factors is general and not applied in the context of client’s business OR  a mere list of relevant factors linking to the client’s business is presented.
Conclusion (5 marks)	A succinct conclusion drawn from the analysis and discussion is presented. The findings are coherent and shows	A succinct conclusion drawn from the analysis and discussion is presented but may miss some minor points. The findings are coherent	A conclusion drawn from the analysis and discussion is presented, but may miss some major points, or is not succinct.	A conclusion drawn from the analysis and discussion is presented, but missing some major points, or is not succinct;	The conclusion does not draw from the analysis and discussion; OR

3

	the process of how the wider analysis was funnelled down to the near analysis.	and shows the process of how the wider analysis was funnelled down to the near analysis, although some ambiguities are noted.	The findings are largely coherent but shows some gaps in the process of how the wider analysis was funnelled down to the near analysis.	And The findings are largely coherent but shows major gaps in the process of how the wider analysis was funnelled down to the near analysis.	The findings incoherent and does not explain how the wider analysis was funnelled down to the near analysis.
Writing style and research (4 marks) Visual appeal: font, headings, absence of white space,  Structure: headings, tense, pronoun use, accurate spelling and grammar.  References used are relevant to content Citations follows Swinburne standard & matches references Research effort demonstrated	Meets all visual appeal & structure related criteria at an outstanding standard; well written and clearly organized using standard English, characterized by elements of a strong writing style and basically free from grammar, punctuation, usage, and spelling errors.   Extensive use of relevant research, all referenced in correct format. Outstanding effort to explore literature beyond provided material.	Meets all visual appeal & structure related criteria at a high standard; well written and clearly organized using standard English, characterized by elements of a strong writing style with minor errors in grammar, punctuation, usage, and spelling.    Good use of relevant research, all referenced in correct format. Notable effort to explore literature and supporting material.	Meets all visual appeal & structure related criteria at an acceptable standard or most criteria at a high standard with only a few lapses; above average writing style and logically organized using standard English with occasional errors in in grammar, punctuation, usage, and spelling.   Good use of relevant theory, with the occasional errors in formatting. Limited exploration of additional material or source beyond those provided in the class.	Meets most visual appeal & structure related criteria at an acceptable standard, but below expectations in some; average and/or casual writing style that is sometimes unclear and/or with some errors in grammar, punctuation, usage, and spelling.   No references or majority incorrectly formatted  OR references are irrelevant to content	Meets a few visual appeal & structure related criteria at an acceptable standard, but below expectations in most; poor writing style lacking in standard English, clarity, language used, and/or frequent errors in grammar, punctuation, usage, and spelling. Needs work.   Correct referencing, but limited use of relevant content AND/OR References relevant but significant proportion incorrectly formatted with no additional exploration

Submission Requirements

Assignments and other assessments must be submitted through Canvas assessment submission system.

Please ensure you keep a copy of all assessments that are submitted.

Detailed submission instructions and associated rubrics can be found under the “suggested format” and “rubrics” section on pages 2-4 of this document and in the Assessment section of Canvas. 

Assessment declaration and statement of authorship

1. I have not impersonated or allowed myself to be impersonated by any person for the purposes of this assessment.
2. This assessment is my/our original work and no part of it has been copied from any other source except where due acknowledgement is made.
3. No part of this assessment has been written for me by any other person except where such collaboration has been authorised by the lecturer/teacher concerned.
4. I have not previously submitted this work for this or any other course/unit.
5. I give permission for my assessment response to be reproduced, communicated, compared and archived for plagiarism detection, benchmarking or educational purposes. 

I understand that:

Plagiarism is the presentation of another person’s work as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to exclusion from the University. Plagiarised material may be drawn from published and unpublished written documents, interpretations, computer software, designs, music, sounds, images, photographs, and ideas or ideological frameworks gained through working with another person or in a group. Plagiarised material can be drawn from, and presented in written, graphic and visual form, including electronic data and oral presentations. Plagiarism occurs when the origin of the material used is not appropriately cited.

I agree and acknowledge that:

1. I have read and understood the Declaration and Statement of Authorship above.
2. I accept that use of my  account to electronically submit this assessment constitutes my agreement to the Declaration and Statement of Authorship
3. If I do not agree to the Declaration and Statement of Authorship in this context, the assessment outcome may not be valid for assessment purposes and may not be included in my aggregate score for this unit.

Further information relating to the penalties for plagiarism, which range from a formal caution to expulsion from the University, is contained in the Student Academic Misconduct Regulations 2012 which is available on the Policies and Regulations website.

Plagiarism  

Plagiarism is the action or practice of taking and submitting or presenting the thoughts, writings or

other work of someone else as though it is your own work. Plagiarism includes any of the following, without full and appropriate acknowledgment to the original source(s):

The use of the whole or part of a computer program written by another person;

• The use, in essays or other assessable work, of the whole or part of a written work from any source including but not limited to a book, journal, newspaper article, set of lecture notes, current or past student’s work, any other person’s work, a website or database;
• The paraphrasing of another’s work;
• The use of musical composition, audio, visual, graphic and photographic models,
• The use of realia that is objects, artefacts, costumes, models and the like.

Plagiarism also includes the preparation or production and submission or presentation of assignments or other work in conjunction with another person or other people when that work should be your own independent work. This remains plagiarism whether or not it is with the knowledge or consent of the other person or people. It should be noted that Swinburne encourages its students to talk to staff, fellow students and other people who may be able to contribute to a student’s academic work but that where independent assignment is required, submitted or presented work must be the student’s own.

Enabling plagiarism contributes to plagiarism and therefore will be treated as a form of plagiarism by the University. Enabling plagiarism means allowing or otherwise assisting another student to copy or otherwise plagiarise work by, for example, allowing access to a draft or completed assignment or other work. 

Swinburne University uses plagiarism detection software (such as Turnitin) for assignments submitted electronically via Canvas. Your Convenor will provide further details.

The penalties for plagiarism can be severe ranging from a zero grade for an assessment task through to expulsion from the unit and in the extreme, exclusion from Swinburne. Consequently you need to avoid plagiarism by providing a reference whenever you include information from other sources in your work. 

Extensions and Late Submission

Late Submissions – Unless an extension has been approved, late submissions will result in a penalty. You will be penalised 10% of the assessment’s worth for each calendar day the task is late, up to a maximum of 5 working days. After 5 working days a zero result will be recorded.

Referencing

To avoid plagiarism, you are required to provide a reference whenever you include information from other sources in your work. Further details regarding plagiarism are available in Section C of this document.    

Referencing conventions required for this unit are: Swinburne Harvard Referencing System

Helpful information        on          referencing         can         be          found    at http://www.swinburne.edu.au/library/referencing/

Group Work Guidelines (Optional)

A group assignment is the collective responsibility of the entire group, and if one member is temporarily unable to contribute, the group should be able to reallocate responsibilities to keep to schedule. In the event of longer-term illness or other serious problems involving a member of group, it is the responsibility of the other members to immediately notify the Unit Convenor or relevant tutor.

Group submissions must be submitted with an Assignment Cover Sheet, signed by all members of the group.

All group members must be satisfied that the work has been correctly submitted. Any penalties for late submission will generally apply to all group members, not just the person who submitted.

Student Study Support Services

You should talk to your Unit Convenor or tutor, for information on academic support services available for Swinburne students. Alternatively, see the Student Services and/or the Library Website for further study support resources.

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