Summative Assessment Point 2 Brief, Guidelines and Marking Criteria
For this assignment, you are required to find and promote an innovative product/service within an organization of your choice. In your assignment, you need to focus on the below:
- Give a brief introduction of the innovative product/service you are thinking about within an organization of your choice.
- Analyze how you are going to promote your idea internally to your colleagues (e.g. meetings, presenting and disseminating the information).
- Explain how you are going to convince them that this product/service is applicable and that it will create a competitive advantage in the market.
- Refer to a similar product/service that your competitors have and analyze how the competitors’ product can be considered as a threat to your new product/service.
- Estimate how much will the whole procedure cost to the business.
- In your conclusions, describe how the new product/service will influence the whole organization’s environment.
Revision and Proofreading
As in any other piece of academic writing, it’s essential to redraft, edit and proofread your report before you submit it.
Text Layout
- Font: Times New Roman
- Size: 12
· Line spacing: 1 ½
- Your report must have page numbers (bottom centre is recommended)
Word Limit
- The word limit of your essay is 3000 (±10%) words (not including tables, diagrams, appendices, and references).
Submission
- The submission of the essay is due by the end of Week 7, Sunday 11:59 pm (23:59 hours) VLE (UTC) time on the due date at the latest and it weighs 50% of the final grade.
- The essay will be submitted via Turnitin and it must be in PDF format.
Further Guidelines
- This is an individual assessment, not a group task.
- This assignment weighs 50% of your final grade.
- Your assignment should reflect scholarly writing and APA Referencing standard. Be sure to adhere to Academic Integrity Policy by avoiding plagiarism through text-citing and acknowledging other authors’ work.
- Academic Integrity Policy: Students are expected to demonstrate academic integrity by completing their own work, assignments, and other assessment exercises. Submission of work from another person,
whether it is from printed sources or someone other than the student; previously graded papers; papers submitted without proper citations; or submitting the same paper to multiple courses without the knowledge of all instructors involved can result in a failing grade. Incidents involving academic dishonesty will be reported to university officials for appropriate sanctions. Furthermore, students must always submit work that represents their original words or ideas. If any words or ideas used in an assignment or assessment submission do not represent the student’s original words or ideas, all relevant sources must be cited along with the extent to which such sources were used. Words or ideas that require citation include, but are not limited to, all hard copy or electronic publications, whether copyrighted or not and all verbal or visual communication when the content of such communication originates from an identifiable source.
Marking Criteria
| Criterion | Weight |
| Introduction | 15% |
| Identification of key areas required by the summative brief | 30% |
| Application of theory | 20% |
| Conclusions | 20% |
| Formating and Referencing | 15% |
| Total | 100% |
Good luck!
