Issued:                Monday of Week 1

Due:                     11:59PM (local Time) Sunday of Week 5

Weight:                20%

Length:               5-10 minutes (approx. 500-3000 words)

Overview

During this assessment you will produce a video presentation critically reviewing a Tableau dashboard from a design planning and communication perspective.

Background

Tableau dashboards are used extensively for data communication and careful design of a dashboard can be effective in delivering an intended message. An effective plan incorporates planning at two levels, the individual visual (worksheet) level and the dashboard level.

Planning for both the visualisation (worksheet) and dashboard levels can be done using the four-stage planning cycle of (1) Domain situation (2) Data/Task abstraction (3) Visual Encoding and (4) Algorithm selection. Planning the worksheets and dashboards is an iterative cycle as the themes of the visualisation choices needs to be coherent to effectively communicate the desired messages. Additionally, the interactivity between visualisations, and between the dashboard and the visualisations, also needs to be coherent, cognitively easy (intuitive) and focused to aid users draw meanings from the data.

Learning outcomes

1. Demonstrate sound knowledge of the basic theory, principles and concepts that underpin data visualisation techniques and strategies.
2. Apply related Visualisation principles and approaches to analyse, evaluate and improve visualisation.
3. Communicate data science concepts orally and in video formats

Dashboard

For this assignment, you are to produce a video review of a Tableau dashboard. The dashboard that you are to review is one of the following:

The video review consists of two parts: (1) Introduction video and (2) Critical review as a recorded presentation.

Introduction: up to 1 minute – does not count toward length limit.

The introduction is mandatory and consists of:

• Brief introduction of yourself using both audio and video.
  • Presenting any contributing resources, such as any other reviews or third-party commentary used by you in the presentation about the selected dashboard. If no third-party resources have been used, then you will need to state this explicitly.

Critical Review

The critical review comprises of the following sections: (1) Dashboard purpose (2) Dashboard interactivity (3) Overall effectiveness and recommended improvements

• Review of dashboard purpose. Topics to be included are:
  1. The intent of the dashboard
  1. The intended domain (audience) and assumed knowledge of the domain
  • Visual encodings used for the dashboard theme

• Review of dashboard interactivity. Topics to be included are:
  • The flow of the dashboard interactivity
  • How the interactivity influences the dashboard layout:
    • worksheet orientation
    • filters/selectors
    • tooltips
    • annotations
  • How the interactivity is used to enhance or communicate the dashboard intent

• Overall effectiveness and recommended improvements:
  • Visualisation and/or interactivity choices that distract the communication of the dashboard intent
  • Interaction improvements to enhance the communication of the dashboard intent.

Discussions need to be orientated with visualisation principles or theory.

Video production

For this assessment, you are required to record videos and post them using the Panopto software provided in LearnJCU.

Marking Criteria and Rubric: MA5830 Assessment 3

Criteria	Fail: Unsatisfactory / Below Expectations (0-49%)	Pass/Credit: Meets/Above Expectations (50- 74%)	Distinction/High Distinction: Exceeds/Sophisticated Expectations (75-100%)
Authenticity of authorship   MANDATORY FOR MEETS EXPECTATION OR HIGHER TO RECEIVE GRADING	There are serious fair use and copyright issues present. Much of the data visualization is not the creation of the student. Copyrighted material is used frequently.   Credits are incomplete or absent. There is no credit provided for the source of the data.   NO GRADING FOR REMAINDER OF ASSESSMENT	Appropriate copyright and fair use standards are followed. No more than 10% of a copyrighted material is used. If more than 10% is used, the student has obtained written permission from the creator of the work. Works with a creative commons license or works in the public domain may also be present.   Credits are mostly complete. Credit is provided for some, but not all, of the cited materials such as the tableau dashboard, data sources and other analysis used.	Complete original work of the student except for instances where works with a creative commons license or works in the public domain are used. No copyrighted material is used   Credits include the sources for all the sourced materials used.
Dashboard Purpose   20% of total grade	Partially identifies and/or explains some key issues in a superficial data science related situation	Identifies and discusses all key dashboard issues: intent,domain & assumptions,theme encodings, in a routine data science related situation, drawing upon relevant theory	Identifies, discusses and prioritises all key dashboard issues: intent,domain & assumptions,theme encodings, in a complex data science related situation, drawing upon relevant theory from a wide range of credible sources; eliciting insightful knowledge linking to broader relationships and, bring in originality of perspective
Interactivity   50% of total grade	Partially identifies and/or explains some key issues in a superficial data science related situation	Identifies and discusses all key dashboard and interactivity issues: Flow of interactivityInfluence on dashboard layoutUse of interactivity to communicate dashboard purposes in a routine data science related situation, drawing upon relevant theory	Identifies and discusses all key dashboard and worksheet interactivity issues: Flow of interactivity with connections to task abstractionsInfluence on dashboard layout with linkages to visual design choicesInteraction approach such as top-down encodingUse of interactivity to communicate dashboard purposes with linkages the purpose descriptions such as domain assumptionstask abstractions, in a complex data science related situation, drawing upon relevant theory from a wide range of credible sources;

			eliciting insightful knowledge linking to broader relationships and, bring in originality of perspective
Criteria                   Fail: Unsatisfactory / Below Expectations   Pass/Credit: Meets/Above Expectations (50-                               Distinction/High Distinction: Exceeds/Sophisticated (0-49%)                                                         74%)                                                                     Expectations (75-100%)
Effectiveness and Recommendations Analysis 20% of total grade	Partially evaluates and/or partially explains visualisation (worksheet) intents relating to the dashboard intentvisualisation choices enhancing and inhibiting the dashboard intent     Evaluations are superficial and may not reference to relevant theory.   Proposes solutions that are not justified or logically derived from evaluations.	Provides evaluations for both: visualisation and interactivity choices enhancing and inhibiting the dashboard intent   Evaluations are logical, identifies limitations, potential impacts; drawing upon relevant theory.   Proposes a limited number of solutions that reflect limitations identified from the evaluations and consideration of other visualisation contextual factors	Provides evaluations for both: visualisation and interactivity choices enhancing and inhibiting multiple aspects of the dashboard purpose   Evaluations are logical, identifies limitations with clear linkages to potential impacts; draws upon a wide range of credible sources, reflects upon or contrasts against other standardised approaches.   Proposes multiple solutions that reflect a deep understanding of the limitations identified from the evaluations and considerations of other visualisation contextual factors. Impacts of the proposed solutions are considered and logically justified.
Presentation   10% of total grade	Has difficulty conveying meaning to audience due to inappropriate language and lack of sequencing and explanatory techniques   Presentation is illogical, and/or falls outside within the allocated time allowance	Presents in a generally clear manner using academic language and sequencing and explanatory techniques.   Presentation aids are appropriate with discussions. Presentation falls within the allocated time allowance	Presents to audience with a high level of clarity using academic language and highly effective sequencing and explanatory techniques   Presentation aids are appropriate, accurate and concise with discussions. Presentation falls within the allocated time allowance

Sophisticated

Performance far exceeded expectations due to exceptionally high quality and novelty of work in all essential areas, resulting in an overall quality of work that is superior. This rating is achievable by any student though given infrequently.

Exceeds Expectations

Performance consistently exceeded expectations in all essential areas and the quality of work overall is excellent.

Above Expectations

Performance consistently met expectations in all essential areas and at times possibly exceeding expectations, and the quality of work overall is very good

Meets Expectations

Performance consistently met expectations in all essential areas and the quality of work overall is satisfactory

Below Expectations

Performance did not consistently meet expectations – performance failed to meet expectations in one or more essential areas and/or one or more of the most critical goals were not met.

Unsatisfactory

Performance was consistently below expectations in most essential areas of responsibility, and/or critical goals was not made. Significant improvement is needed in one or more important areas.

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