BUS350 New Product Development. Coursework instructions (80% individual essay). Question to be approved by the external examiner.
| Question 1 By referring to the relevant literature (e.g. Gawer, 2014; Cusumano et al. 2019) and by using relevant examples analyse how platform configuration and platform leadership shape each other. Assessment rubric with weighted criteria Class Mark 80-100% 70-79% 60-69% 50-59% 40% -49% Fail Content Excellent and highly original answer showing deep knowledge of the topic Clear and original answer showing deep knowledge of the topic. Clear answers and clear evidence of knowledge of the topic. Evidence of sufficient knowledge to pass the module. Evidence of sufficient knowledge to pass the module. No evidence of sufficient knowledge of the topic. Evidence that concepts have been misunderstood. Accuracy and completeness Complete, original and accurate answer. Complete and accurate answer. No missing points in the answers but occasional inaccuracies. Some missing points in the answers and/or inaccuracies. Some missing points in the answers and/or inaccuracies. Widespread inaccuracies in the answers or very partial answers. References and structure Excellent structure and accurate references. Excellent structure and accurate references. Good structure and references. Good structure but occasional inaccuracies in the references. Good references but poor structure or good structure and poor reference. Poor or no references and poor structure. Use of examples and references to case studies Highly original interpretation and contextualization of examples and references to case studies. Very good interpretation and contextualization of examples and references to case studies. Good use and contextualization of examples and reference to case studies. Pertinent use of examples but inaccurate reference to case studies, or poor use of examples but good reference to case studies. Superficial use of examples. Poor reference to case studies. No or wrong use of examples. No reference to case studies. Analytical thinking Excellent Descriptive and analytical text with excellent contextualization and analysis. Evidence of sound “out of the box thinking” Excellent use of descriptive and analytical text with excellent contextualization and analysis. Balanced use of descriptive and analytical text, with good contextualization and analysis. Mainly descriptive text with some evidence of contextualization and analysis. Mainly descriptive text with little evidence of analysis. No evidence of analytical thinking. Critical thinking Sound, highly original and critical interpretation of theoretical frameworks. Excellent evidence of critical thinking, e.g. clearly structured and motivated comparison and contrasting of theoretical frameworks. Clear evidence of critical thinking, e.g. structured and motivated comparison and contrasting of theoretical frameworks. Some evidence of critical thinking, e.g. comparison and contrasting of theoretical frameworks. No or little evidence of critical thinking. No evidence of critical thinking. |
Submission Information
| Please observe the following style guide. Unless otherwise specified, • All work must be typed and submitted in MS Word or Adobe PDF format • Font size should be 12 point (unless otherwise specified) • Font style should be Arial • Lines should be double-spaced • Leave margins for comment Insert page numbers • Use a header containing your student ID number, the module code to which your work applies, and the date. And Please: • Always spell-check and proof read your work before handing it in (once you have submitted your work you will not be permitted to retrieve it) • Keep your own electronic back-up copy of your work and if possible save on two devices Avoid plagiarism • Submit your work on time Guidelines and Late-Work Policy Coursework submitted late (and there are no extenuating circumstances) will incur a late penalty. Five per cent of the total marks available shall be deducted for every period of 24 hours, or part thereof, that an assignment is overdue there shall be a deduction of five per cent of the total marks available (i.e. five marks for an assessment marked out of 100). After seven calendar days (168 hours or more late) the mark shall be reduced to zero, and recorded as 0FL (zero, fail, late). Each module has word limits for coursework assignments; however, the decision about whether to impose a penalty mark for exceeding the word limit is made by each module organiser. You must check the module handbook and the assignment briefing documents to see whether the particular module organiser has adopted a penalty system. It is your responsibility to read the handbook and assignment briefing carefully. If no penalty is specified then the module organiser will take into account the word length under the standard marking conventions. For example, if you have exceeded the word limit then it might be that you have not been sufficiently succinct or focused in your assignment and therefore might be penalised for these weaknesses. Please note that word limits do NOT include references or appendices. However if excessive material is included on appendices then this too will be judged accordingly and you may be awarded a lower mark. You should ensure that your submission is in either Microsoft Word or PDF format. Failure to submit in either one of these formats will result in a mark of 0 being awarded for the particular assessment. It is therefore your responsibility to ensure that the file format is correct and it can be opened by the receiving party. You should ensure that the correct piece of assignment is uploaded as the document downloaded on the due date by the module organiser will be marked regardless of content. You will not have another opportunity to submit the work again if you mistakenly uploaded the wrong document. ALLOW YOURSELF PLENTY OF TIME TO SUBMIT YOUR COURSEWORK. DO NOT LEAVE IT UNTIL THE LAST MINUTE Computer problems, such as computer viruses, failure to make a back-up copy or temporary internet access problems, will NOT be viewed as a valid reason for late submission.Check that your assignment submission has been successful, and print a copy of the confirmation screen. If you submit your assignment after the deadline, you will still be able to submit your coursework via Moodle however you will be penalised for late submission, the only exception to this is if you have an approved extension due to extenuating circumstances. |
Submission Deadline
| Date | Friday 22 April 2022 |
| Time | |
| KCL Link/Page |
Help and Support
| Module OrganiserDisability and Dyslexia Service (DDS)Quantitative Skills TutorAcademic Writing Skills Tutor |
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