Assessment 4: Information

Subject Code:	DATA4500
Subject Name:	Social Media Analytics
Assessment Title:	Write a report about SMA and crisis management; Present a comprehensive Social Media Strategy to the Board
Assessment Type:	Creation and presentation of the strategy using PowerPoint or a similar application
Word Count:	500-word report and 3 (three) slides (+/-10%)
Weighting:	40 % (Individual, 30% + Group Role-Playing, 10%)
Total Marks:	40
Submission:	Pdf of PowerPoint slides submitted via Turnitin
Due Date:	In class in Week 12

Your Assessment

• This assessment will be done individually (report preparation) and as a group (presentation and role-playing), during class, and on camera.
• You will receive marks for individual report creation and group presentation.
• One submission per group.

Description:

Individual Part (500 words)

• You will write an individual report recommending your organization’s actions using social media analytics techniques to prepare and respond to a data breach.
• You will receive a case study at the beginning of the workshop, which will include specific requests that your recommendations should address.
• Be prepared to recommend and justify specific social media analytics techniques to support a solid crisis management plan.

Group Role-Playing Part (3 slides)

• Your organisation assigned your group to create and present a comprehensive Social Media Strategy to the Board.
• Students will play the following roles: Chief Marketing Officer (CMO), Chief Revenue Officer (CRO), Chief Executive Officer (CEO), Chief Information Officer (CIO), and Chief Ethical Officer.
• Your group should offer recommendations for your organization’s actions to use social media analytics techniques to identify customer satisfaction levels, develop marketing initiatives, and gain an advantage over the competition. You must include ethical considerations.

Assessment Instructions

By Week 9, form groups of 4-5 students and inform your lecturer of these groups.

Individual Part (500 words; 30 marks)

You will be provided with a case study at the beginning of class. You will be asked to:

• Write an individual report to recommend your organization’s actions using social media analytics techniques to prepare and respond to a data breach.
• The case study will include specific requests that your recommendations should address.
• Be prepared to recommend and justify specific social media analytics techniques to support a solid crisis management plan.

Report Structure

·       Introduction

• Introduction to using SMA to support crisis management (prevention and response).
  • Discuss how SMA is being used in your organisation today.

·       Recommendations

• Outline specific social media analytics techniques to support a solid crisis management plan.
  • Focus on matching the specific case study requirements.

·       Ethical Considerations

• Outline possible ethical issues associated with your recommendations. For example, gathering user data without consent may not be good; explain why and how to mitigate any risks.

·         References and structure

• Use appropriate headings and paragraphs.
  • Include a minimum of three references.
  • Use the Harvard referencing style.

Group Role-Playing Part (3 slides; 10 marks)

• Your group will create and present recommendations to implement a comprehensive Social Media Strategy to the Board.
• Students will play the following roles: Chief Marketing Officer (CMO), Chief Revenue Officer (CRO), Chief Executive Officer (CEO), Chief Information Officer (CIO), and Chief Ethical Officer.
• Your group should offer recommendations for your organization’s actions to use social media analytics techniques to identify customer satisfaction levels, develop marketing initiatives, and gain an advantage over the competition. You must include ethical considerations.
• Present the results in three (3) slides to the class. Use short sentences and more visual communication; this is not a paper!
• The group leader will upload a PDF or PowerPoint file of the slides via Turnitin at the end of class.

Presentation Structure:

• Slide 1: Present an Executive Summary describing your organisation and its goals using a comprehensive Social Media Strategy.
  • Slide 2: Discuss which social media analytics techniques should be adopted to help your organisation identify customer satisfaction levels, develop marketing initiatives, and gain an advantage over the competition.
  • Slide 3: Identify, present, and explain which ethical considerations should guide your recommendations adoption.

Report Structure (see Assessment marking guide for rubric also)

1.     Introduction (5 marks)

• Introduction to using SMA to support crisis management (prevention and response).
  • Discuss how SMA is being used in your organisation today.

2.     Recommendations (10 marks)

• Outline specific social media analytics techniques to support a solid crisis management plan.
  • Focus on matching the specific case study requirements.

3.     Ethical Considerations (10 marks)

• Outline possible ethical issues associated with your recommendations. For example, gathering user data without consent may not be good; explain why and how to mitigate any risks.

4.      References and structure (5 Marks)

• Use appropriate headings and paragraphs.
  • Include a minimum of three references.
  • Use the Harvard referencing style.

PART B: Group presentation to your organisation’s Board of Directors (10 marks)

Task

• Your organisation assigned your group to create and present a comprehensive Social Media Strategy to the Board.
• Your group should offer recommendations for your organization’s actions to use social media analytics techniques to identify customer satisfaction levels, develop marketing initiatives, and gain an advantage over the competition. You must include ethical considerations.
• Students will play the following roles:
  • Chief Marketing Officer (CMO).
  • Chief Revenue Officer (CRO).
  • Chief Executive Officer (CEO).
  • Chief Information Officer (CIO).
  • Chief Ethical Officer.
• Prepare and present your group’s recommendations for your organization’s actions using social media analytics techniques to prepare and respond to a data breach.
• The case study will include specific requests that your recommendations should address.
• Be prepared to recommend and justify specific social media analytics techniques to support a solid crisis management plan.

Presentation Structure (see Assessment marking guide for rubric also)

1.     Slide 1: Introduction (2 marks)

• Introduction and explanation of why your recommended Social Media Strategy will help your organization succeed.

2.     Slide 2: Recommendations (5 marks)

• Discuss which social media analytics techniques should be adopted to help your organisation identify customer satisfaction levels, develop marketing initiatives, and gain an advantage over the competition.

3.     Slide 3: Ethical Considerations (3 marks)

• Identify, present, and explain which ethical considerations should guide your recommendations adoption.

Important Study Information

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism, and other academic offences under the Academic Integrity and Conduct Policy.

What are academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties?

How can I appeal my grade?

Click here for answers to these questions: http://www.kbs.edu.au/current–students/student–policies/.

Word Limits for Written Assessments

Submissions that exceed slide count by more than 10% will cease to be marked from the point at which that limit is exceeded.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.

Assessment Marking Guide on next pages

DATA4600 Assessment 4	Rubric /40
Has demonstrated limited achievement:	Has achieved all or most of:
Individual Report
0-14	15-30		/30
Did not provide a suitable or clear introduction to using SMA to support crisis management and how SMA is being used in their organisation today.   Recommendations too general or out of context. Has not matched the specific case study requirements.	Provided engaging introduction to using SMA to support crisis management and how SMA is being used in their organisation today.   Recommended specific social media analytics techniques to support a solid crisis management plan. Has clearly matched the specific case study requirements.		5       10
Has not done enough research or explained the ethical issues in context	Has researched and expressed possible ethical issues associated with their recommendations, i.e. in context		10
Structure and Referencing
Structure Not appropriate for a reportDoes not flowNo novelty or not engaging		Structure Appropriate for a reportFlows wellHas novelty and is very engaging	2
Referencing References are missing or not in orderNot relevantIn text references are not related to the paragraphs in which they appearHarvard referencing style was not used		Referencing Three or more references are presentRelevant and clearIn text references are related to the paragraphs in which they appearHarvard referencing style was used correctly	3

Presentation Structure
0-4	5-10	/10
Introduction, and explanations not clear, irrelevant or missing             Social media analytics techniques suggested are not relevant, too general and/or it is unclear how they will help their organization. Roles are vague or disorganized.         The ethical considerations which should guide their recommendations adoption are not clear, too general or irrelevant.	Engaging introduction, and explanation of why the chosen recommended Social Media Strategy will help their organization succeed.   Clearly articulated which social media analytics techniques should be adopted to help their organisation identify customer satisfaction levels, develop marketing initiatives, and gain an advantage over the competition. Roles are realistic.   Has identified, presented, and explained, in an engaging and convincing way, which ethical considerations should guide your recommendations adoption.	2           5                   3

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