Assessment Brief Template 2026-27 Page 1 of 6
Contents
…………………………………………………………………………………………………………………………………………………………………………………………………………………………… 1
- Assessment deadline and submission details ……………………………………………………………………………………………………………………………………………………. 2
- Details of the Assessment ………………………………………………………………………………………………………………………………………………………………………………. 2
D1.1 Assessment Component 1 – 20%, equivalent 500 words ………………………………………………………………………………………………………………………………… 2
D1.2 Assessment Component 2 – (weighting 80%) word count 2000 words (Activity 1 20%, Activity 2 60%) ……………………………………………………………….. 2
Activity 1 – Individual Presentation (500 words equivalent)……………………………………………………………………………………………………………………………………. 2
Activity 2 – Marketing Campaign Report (1500 words) ………………………………………………………………………………………………………………………………………….. 3 - Marking Criteria ……………………………………………………………………………………………………………………………………………………………………………………………. 4
- Module information ………………………………………………………………………………………………………………………………………………………………………………………. 5
- When the Module runs ………………………………………………………………………………………………………………………………………………………………………………….. 5
- Module Leader ……………………………………………………………………………………………………………………………………………………………………………………………… 5
- Information specific to Moodle Assessments ……………………………………………………………………………………………………………………………………………………. 5
- Group or Paired work …………………………………………………………………………………………………………………………………………………………………………………….. 5
- Feedback ……………………………………………………………………………………………………………………………………………………………………………………………………… 6
- Late Submissions, Extensions and Resits ………………………………………………………………………………………………………………………………………………………. 6
- Faculty Approval ……………………………………………………………………………………………………………………………………………………………………………………….. 6
Assessment Brief
EBU403: Principal of Marketing Cohort: Jan-24
EDA COLLEGE
Assessment Brief Template 2026-27 Page 2 of 6
- Assessment deadline and submission details
Deadline: This Month
How you should submit: Submission link on Moodle
Additional instructions (if any): None - Details of the Assessment Assessment component weighting / Wordcount Deadline Component 1 – Online 10 MCQ quizzes 20% – 500 words equivalent) Two weeks from the day Quiz launched Component 2 Activity 1: Individual Presentation Activity 2: Written Report 80% – 2000 words (combined) Presentation – 500 words equivalent Written Report – 1500 words Week 15
D1.1 Assessment Component 1 – 20%, equivalent 500 words
This consists of 10 MCQ quizzes available to be completed via Moodle. The first quiz will be available in week 3 and thereafter each quiz will be available every week up to week 12. Each quiz will be open only for 2 weeks and you must complete it within this 2-week window.
D1.2 Assessment Component 2 – (weighting 80%) word count 2000 words (Activity 1 20%, Activity 2 60%)
Activity 1 – Individual Presentation (500 words equivalent)
In this component, you are expected to explore and analyse the marketing mix (4P’s) within the context of company of your choice and present your findings via 10 Mins in-class (Power Point Presentation). You are required to describe each element of the marketing mix in detail relevant examples.
Product
Describe the product in detail and how it meets customers’ needs and what makes it valuable
Price
How pricing is aligned with the target marketing and competition
Place
What are the distribution channels and how the final product gets to the customer or target market?
Promotion
Provide an account on the promotion strategy such as sales and promotion, public relation and partnership.
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Your presentation should identify the current position of the organisations in relation to their competitors and the key issues that is impacting on the said organisation. Please discuss your selected organisation with your tutor as early as possible to make sure that you are on the right direction.
The presentation (maximum 10 minutes) will provide the highlights of your project. The sequence of presentations will be announced one week in advance by the relevant tutor.
Harvard Style referencing must be used in the body of the report and in the references.
Activity 2 – Marketing Campaign Report (1500 words)
Referring back to the Activity 1 i.e. Presentation, write a report in preparing a marketing campaign with clear understanding as to how your chosen organisation would be able to launch a new product or service.
It is recommended that a report writing structure should be followed.
•
Executive Summary
•
Table of Contents
•
Introduction – This could be a brief background of marketing and its role in the marketing campaign and briefly explain what company wants to achieve bearing in mind the SMART objectives/goals.
•
Develop the marketing campaign: this section should focus on a campaign to develop a new product or service of the company using Ansoff’s Matrix in possibly creative manners.
•
Discuss the customer driven strategy: This section should discuss the company’s segmentation, targeting, positioning and differentiation process for success of product/service.
•
Conclusion and Recommendations – provide conclusion of this report with appropriate recommendations
•
References – provide list of references using Harvard Referencing Style
Assessment Brief Template 2026-27 Page 4 of 6
- Marking Criteria Assessment Criteria Grid – Generic descriptors to inform marking criteria for academic undergraduate assessments
Knowledge and understanding: demonstrating what you know about your chosen topic.
Communication: Presentation, structure, and clarity of expression.
Research and use of evidence: finding and using evidence to support an argument.
Referencing: in-text referencing and reference list.
First
70%+
Very strong knowledge of the chosen topic, with a clear understanding evident.
Very well-structured work, with ideas expressed clearly and concisely. Meets the requirements for presentation of work.
Highly analytical approach including critical engagement with a wide selection of relevant and reliable evidence to offer a clear central line of argument.
Strong and engaging form of digital presentation in which ideas are expressed in an accessible and appropriate manner, with evidence referenced in-text and in the reference list.
Upper Second
60-69%
Strong knowledge of the chosen topic although understanding may not be consistent with some occasional inaccuracies.
Some structure to the work, with a good attempt at presentation, although there may be issues such as a lack of clarity in meaning.
Analytical in approach with insightful evaluation of a range of relevant and appropriate evidence sustaining a mostly clear line of argument throughout.
Ideas are expressed in an engaging digital form with a good attempt at in-text referencing and a reference list.
Lower Second
50-59%
Sound knowledge of the chosen topic, although there might be notable gaps, omissions or inaccuracies in understanding.
Attempt at structuring the work although the meaning may at times be unclear. A sound attempts to meet the presentation requirements.
Some analysis evident although at times there is too much description. The range of sources may be somewhat limited, not all appropriate or not all relevant. The main ideas are explained but not critically examined.
Ideas are expressed in an engaging manner in digital form but the style may be either overly formal or too informal with an attempt at in-text referencing and a reference list.
Third (pass)
40-49%
Limited subject knowledge, with many gaps, omissions or inaccuracies in understanding.
Limited structure, and lack of clarity in expression and meaning, with an attempt made to meet the presentation requirements.
Sparse or inappropriate sources used, with limited or simplistic analysis, with a tendency to be descriptive.
Ideas are expressed clearly in digital form but without clarity, with a poor or no attempt at in-text referencing and reference list.
Fail
0-39%
No evidence of knowledge of the chosen topic, with little understanding evident.
No structure evidence with issues with presentation and consistent issues communicating meaning.
Few or no sources used to include perhaps mostly inappropriate sources. No analysis included with mostly description and a lack of understanding.
Ideas are at times inaccurately expressed and in a manner that may be inappropriate, with few or no in-text references or reference list.
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- Module information
Module Title: Principles of Marketing
Module Code: EBU403
Cohort: this week - When the Module runs
Academic Year: 26/27
Semester: 1 - Module Leader
Name: Your Name
Phone: Your Number
Email: Your Email
Other Staff Members involved in the Module: Tutors/Lecturers - Information specific to Moodle Assessments
File name. You should name your file(s) as follows: Student Number
File size limit: 100MB
Number of files you should submit: 1
File type: as appropriate
If you need to save your file in a different format (e.g. you create a Pages file but need to submit a Word file), see the relevant information on the e-Learning Help Page, accessible from the front page of Moodle. If you need Microsoft Office 365, you can get it for free from IT Services for the duration of your enrolment. See the front page of Moodle. - Group or Paired work
If the assessment is to be completed by groups or in pairs, each student must submit separately.
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- Feedback
How feedback will be provided: Turnitin
When feedback will be provided by: Three weeks from the deadline
Additional Information: n/a
The Module Leader will inform you if feedback cannot be provided by this date. - Late Submissions, Extensions and Resits
Submissions made after the deadline should be made using the same submission mode as stated in this assessment brief. These include late submissions, extensions, ILPs (Individual Learning Plans) and RAPs (Reasonable Adjustment Plans).
As per the General Academic Regulations work submitted up to seven calendar days after the date of the submission date will, if deemed a pass, have 5 marks deducted from the mark awarded, or receive, if the mark is 45 or less, a maximum mark of 40% for undergraduate programmes, or if the mark is 55 or less a maximum mark of 50% for taught Masters and PGCE programmes. Resits with or without penalty are not eligible for the late submission allowance.
Resits and assessments submitted as agreed by the Mitigating Circumstances Board should be made using the same submission mode as stated in this assessment brief. If the mode is via Moodle, a Moodle Assessment submission link entitled ‘Resits’ will appear on the Moodle page for these submissions.
Students must check with the Module Leader before submitting the same task to a resit, to ensure that the task has not been changed. - Faculty Approval
Please insert name and title: Muhammad Tabassum, Academic Dean/Principal
Date signed off by Faculty: This Month
