ISBS302 Web Technologieds
Assessment 2 Details
In this assignment, you are required to prepare a “Design document” in the format of a report that should cover the website objectives, user specification, structure charts and storyboard of a business called Everest Hotel Pty. Ltd. which is located in Sydney. You can take examples of many hotel websites for reference.
Here is the description about Everest Hotel.
Everest Hotel Pty Ltd is a small hotel established in 2018 and has been continuously providing excellent services to its customer. Everest Hotel provides the perfect blend of quality services to its customers. By now the company has built a strong reputation as a best hotel service provider in the local area in Granville. Besides that, it also provides the quality fast food to its customer ranging from breakfast to dinner.
Gary Justin is the current manager of this hotel and want to build the new attractive, customer focused (target audience), responsive website so that he can reach to his potential target audience so that he can expand his business across Australia. The website has become outdated, so Gary would like your teams to build the website to meet the company’s requirements.
He wants to use this new website to be the main hub to display all the relevant information and a key ingredient in making a critical first impression, giving credibility, and helping (directly or indirectly) generate new prospects.
He needs your help to apply CSS to improve the site design and a complete well-designed commercial website for his business and services essential to conveying trust in his
brand and products. He has a big plan to expand his business so that he can reach many customers across Australia.
But before proceeding towards the website development. You need to prepare the report by addressing the website objectives, target audience, user specifications, storyboarding, wireframing of each web pages that you think very important. A home page mock-up should be created for the client to show the prototype of their new website.
Please follow the following format to prepare your report.
Design Document Structure
Description:
Identify a short “blurb” that adds value to Everest Hotel website. Everest Hotel name should be included within this. Identify relevant content that will fit on the website need to be focused on.
Highlights: Include the distinctive and with interesting features (such as social media integration, CSS3 animations and transitions, sticky navigation/header/footer, JavaScript and responsive design). These features sum up the value to Everest Hotel webpages.
Target Audience: Think about one core demographic that will want to use Everest Hotel website. Now discuss the details of this type of user and their demographics. Age and Gender must be discussed here in terms of target audience.
Other demographics should be considered in your discussion: Education Level, Interests, Background, Culture, Language, Employment Status, and Location.
Site Map: Create a hierarchical site map of Everest Hotel website that you have identified (there might be ten pages minimum). The home page should be at the top of the hierarchy. All webpages should be identified by both their page name, and an appropriate html file name, and show the relationship between the pages.
Navigation Scheme: After the sitemap creation, describe how users will navigate the website from each page. Provide the details of global primary and secondary, local, utility and in-text types of navigation that you will use. Describe it visually and how it will function.
Wireframes:
Every web page in your website must include a digitally created wireframe.
Your wireframes should consist of all the following:
- Navigation: look, font type, font size, colour
- Content: label, type (video/sound/text/animation), size
- Text: font type, size, colour
- Headings: font type, size, colour
- Footer: font type, size, colour
- Background: colour(s)/image(s)
- Colours: all colours in your wireframes must be defined as a hexadecimal value (#999999)
- Fonts: all fonts in your wireframes must be mentioned by name (Helvetica, Verdana, etc) and size.
Colour Scheme: Describe the colour scheme that you will use, and how these colours will express Everest Hotel website’s mood and personality. Include the justification for this colour scheme and how it addresses the target audience.
Typography: Provide a detailed description of the typography that you will use. Detail the fonts and the sizes, for each use of text on your website. Provide a justification for choosing these fonts and sizes.
References: List any references you have used for this document in APA Style format. References should be used to help justify your target audience demographics and design choices.
Marking Rubrics of AT2 Written Report
| Fail | Pass | Credit | Distinction | High Distinction | |
| Depth and credibility of research | You have not demonstrated that you have conducted enough research (eg insufficient references to credible research or peer-reviewed academic literature), and/or you have relied on doubtful sources | You have demonstrated that you have conducted enough research (eg based on the number of references to credible research and/or peer-reviewed academic literature), and you have relied on credible sources | The depth and credibility of your research is above average (based on the number and quality of your sources) | The depth and credibility of your research is very good (based on the number and quality of your sources) | The depth and credibility of your research is exceptional (based on the number and quality of your sources) |
| Description of the issue/problem in terms of theories and concepts studied in this course | Your description of the issue/problem is inaccurate and/or demonstrates a lack of understanding of the theories and concepts studied (eg because of incorrect use of terminology) | Your description is accurate and demonstrates a satisfactory understanding of the theories and concepts studied | Your description is accurate and demonstrates an above average understanding of the theories and concepts studied | Your description is accurate and demonstrates a very good understanding of the theories and concepts studied | Your description is accurate and demonstrates an exceptional understanding of the theories and concepts studied |
| Coherence of analysis | Your analysis is illogical and/or poorly reasoned (eg because it relies on unfounded assumptions or misunderstands the theories and concepts applied) | Your analysis is mostly logical and well-reasoned | Your analysis is logical and well-reasoned to an above average standard | Your analysis is logical and well-reasoned to a very good standard | Your analysis is logical and well-reasoned to an exceptional standard |
| Support for findings and analysis | Your findings or analysis are insufficiently supported by theory and/or evidence | Your findings and analysis are supported by theory and/or evidence | Your findings and analysis are supported by theory and/or evidence to an above average standard | Your findings and analysis are supported by theory and/or evidence to a very good standard | Your findings and analysis are supported by theory and/or evidence to an exceptional standard |
| Creativity | Your report lacks creativity | Your report is appropriately creative, whether in substance or format | Your report is appropriately creative to an above average standard | Your report is appropriately creative to a very good standard | Your report is appropriately creative to an exceptional standard |
| Use of a commercially appropriate document structure (eg ‘executive summary,’ ‘circumstances,’ ‘findings and analysis,’ ‘conclusion/recommendations’) | Your document is not structured in a commercially appropriate manner (eg lacking relevant headings) | Your document is well structured a commercially appropriate manner (eg using relevant headings) | Your document is well structured a commercially appropriate manner to an above average standard | Your document is well structured a commercially appropriate manner to a very high standard | Your document is well structured a commercially appropriate manner to an exceptional standard |
| Use of academically appropriate document style, writing style and referencing system | You have not used an academically appropriate writing style and/or referencing system (eg you have used colloquialisms or overly formal language or failed to use a recognised referencing system eg APA or Harvard) | You have used an academically appropriate writing style and referencing system | You have used an academically appropriate writing style and referencing system to an above average standard | You have used an academically appropriate writing style and referencing system to a very high standard | You have used an academically appropriate writing style and referencing system to an exceptionally high standard |
| Effectiveness of communication | Your written communication is poor | Your written communication is easy to follow | Your written communication is clear and succinct to an above average standard | Your written communication is clear and succinct to a very high standard | Your written communication is clear and succinct to an exceptionally high standard |
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