Griffith University, Gold Coast Campus

Table of Contents:

1.     Introduction. 3

2.     Proposed Novel Solution. 3

3.     Customers. 3

4.     Business Model Canvas. 3

5.     References List and Appendices (if relevant) 4

1.    Introduction

*Key trend and Industry analysis (20%)

Demonstrates comprehensive knowledge of all the critical factors of the key trend. Accurately explains the industry the trend is linked with. Comprehensively identifies the problem or opportunity aligned with consumer unmet needs.

1. Key Trend
   Identify and describe the key trend and why it is important to you and potential stakeholders. Where appropriate, use figures and tables to illustrate changes. Next, evaluate and describe who it impacts. MUST INDLUED IN REPORT

Write 1-2 sentences providing a brief verview of the key trend/s, the industry/industries and your novel response/recommendation.

Include:

• Where it occurs:
• Who is impacted:
• Current solution:

• Industry (or Industries if relevant)
  Outline the industry where the key trend is occurring and provide industry statistics and data to highlight and justify why you believe it is a trend. Where appropriate, use figures and tables to illustrate changes and shifts of behaviour within the industry. MUST INDLUED IN REPORT

• Problem or opportunity of consumers unmet needs
  Highlight what the problem or opportunity that you have identified in the specific industry where this key trend occurs. MUST INDLUED IN REPORT

2.    Proposed Novel Solution

*Proposed novel solution (20%)

1. Innovative solution is generated, developed, and explained in detail and explicitly linked with a key trend. A very comprehensive discussion of potential/actual competitors is provided. MUST INDLUED IN REPORT

1. Details of the novel solution:

Explain what the solution is provide images, draft drawings if appropriate. Highlight how the solution is linked to the challenge/opportunity within the key trend previously identified. MUST INDLUED IN REPORT

• Innovativeness of the solution:

Explain how the solution is unique, novel, or different. MUST INDLUED IN REPORT

• How the solution differs from competitors:

Identify your competitors: existing or potential and explain how your solution is unique, novel and/or different from your competitors. MUST INDLUED IN REPORT

3.    Customers

*Customers (30%)

In depth, comprehensive discussion of potential customers developed using the Value Proposition Canvas OR Empathy Map OR Personas templates MUST INDLUED IN REPORT

• Identify who your customer(s) are

If you have more than 1 type of customer identify them here however choose only 1 to explain in detail. MUST INDLUED IN REPORT

• Using one of the following tools, provide a comprehensive narrative to explain your customer.
• Customer Persona Canvas, MUST INDLUED IN REPORT

4.    Business Model Canvas

*Business model canvas (20%)

Presents a clear and convincing understanding of all the sections of the business model canvas. MUST INDLUED IN REPORT

1. Using solution identified in section 2 above ‘Proposed Novel Solution’ sketch out the idea using Business Model Canvas Template.

Provide between 3-5 dots point of each of the nine pillars MUST INDLUED IN REPORT

• Provides the brief narratives that provides synopsis of the nine pillars and outline how the solution creates value for the customers identified in section 3. MUST INDLUED IN REPORT

5.    References List and Appendices (if relevant)

*Researching data/information (10%)

Demonstrates exceptional and enterprising effort to gather data/information from an extensive variety of sources. Evidence is taken from an extensive range of quality sources and interpreted and evaluated to provide comprehensive support for analysis/arguments.

Where to find the data and research to inform your report:

• Industry / company / country databases information
• Government and Organisation information
• Passport (Euromonitor International)
• Statistic, market trends

Note:

• Idea may target a long-term challenge as well.
• As an entrepreneur, you may not want to invest your time and resources in a challenge that will become obsolete in the short term and with no potential to diversify or expand.

Assessment 1

Require you to prepare a report where are you will identify our unique problem and opportunity related to a key trend in a specific industry, then create novel solution on the identify problem or opportunity.

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