BSc (Hons) Business Management 2026/2027
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Project Title Fundamentals of Business Management Practice Deadline This Month 2026 – 17:00hs GMT Submission Method Online WORD.doc submission via Turn-It-In (Refer to Connect for submission link) Project Staff Dr Sakar Rashid
Module Title Fundamentals of Business Management Practice Level / Semester Level 4 / Sem 1 Module Code BSM22104 Credit / Weighting 20 Credits / 100% Module Leader Dr Sakar Rashid Date of Issue This Month.
Project cover image
BSc (Hons) Business Management 2026/2027
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Project Brief Overview of Module Activities: This module introduces students to the fundamentals of business and to key theories in business management and administration. You will learn how competitive forces influence business decisions and you will develop skills in business analysis and in recommendation of strategies. The module covers the following key areas: External Environment Analysis (LO1, LO2): How to conduct a PESTLE analysis on specific companies and industries and to use that analysis to understand how external factors impact business strategy. This content would allow you to apply current business administration theories to real-world case studies and develop creative solutions. Internal Environment Analysis (LO3, LO4): How to perform a SWOT analysis to assess a company’s strengths and weaknesses. This content facilitates the application of management theories to current business cases and the use management tools to evaluate companies’ competitive position. Management Theory Application (LO1, LO3): How to identify and analyse the management theory in place within a business. This content would enable the evaluation of a company’s effectiveness and the identification of areas for improvements or alternative strategies: it would entail linking theoretical knowledge to practical scenarios. Strategic Recommendations (LO2, LO4): How to develop strategic recommendations based on the above analyses. This would involve the exploration of business case studies and the suggestion of creative solutions through business management tools. This type of consideration could lead on to the development of innovative action plans for business growth. Assignment Brief: Case Study Analysis Task Overview You are required to conduct a case study analysis that informs the management and administration of a business. Drawing from the concepts and theories covered in this module, you are expected to critically analyse and evaluate the business’s external and internal environments, synthesize the outcomes, and make strategic recommendations for the business’s future direction. This task must be completed individually and independently by each student. Case Study Business Selection Choose ONE business or brand from the following list for your case study analysis:
- IKEA
- ZARA
- Nike
- Netflix
- Disney
- Saatchi and Saatchi
- Royal Opera House
- Royal Shakespeare Company
- Airbnb
BSc (Hons) Business Management 2026/2027
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- AstraZeneca Ensure that the business you select has sufficient high-quality information available from credible sources. • Formative Ungraded Assessment (Presentation) This task must be completed individually and independently by each student.
- Deliver a 10-minute presentation on your chosen company.
- Present an overview of the company and justify the selection for the strategic management case study.
- Discuss initial findings on why this company is suitable for strategic analysis.
- Outline the key areas you plan to explore in the summative report. Feedback: Students will receive feedback on their presentation, focusing on their rationale for company selection, initial analysis, and areas for further research and improvement. Purpose: This formative assessment prepares students for the summative task by allowing them to present their ideas and receive feedback, which they can then use to enhance their final case study report • Summative Graded Assessment (Case Study Report) Building on the above research and analysis of your chosen company and with reference to appropriate business management/administration concepts and theories produce a 2500-word case study report that should be structured as follows. The suggested word count allocation is provided for each section. BSM Assignment Cover Sheet
- Mandatory: Please use the course cover sheet (see Connect) and make sure this cover sheet is signed and dated in the appropriate place and read the course statement on AI use (see Connect). Table of Contents
- List the headings of each section with corresponding page numbers.
- Include the word count (from Introduction to Recommendations only).
- Introduction: 200 words
- Introduce the company’s key business activities and its strategic direction.
- Provide an overview of the company and set the context for the analysis.
- External Environment Analysis (LO1, LO2): 700 words
- Conduct a PESTLE Analysis to critically analyse the macro-environmental factors affecting the business.
- Discuss how these factors impact the company’s strategic direction and competitive positioning.
- Highlight key findings and their implications for the company’s future strategy.
- Internal Environment Analysis (LO3): 500 words
- Perform a SWOT Analysis to summarise the company’s internal strengths and weaknesses.
- Identify and discuss the company’s key resources and capabilities.
- Evaluate how these resources contribute to the company’s competitive advantage.
- Include stakeholder mapping to show how the company identifies and prioritises key stakeholders, illustrating how this impacts internal decision-making and strategy.
BSc (Hons) Business Management 2026/2027
4 - Management Theory Analysis (LO1, LO3): 400 words
- Identify the management theory currently in place within the company (e.g., bureaucratic theory, contingency theory).
- Critically assess the suitability of this theory for the company.
- Suggest alternative management theories if applicable.
- Strategic Recommendations (LO2, LO4): 500 words
- Offer three to four strategic recommendations or actions based on the findings from the external and internal analyses.
- Justify these recommendations using the SWOT analysis.
- Outline practical steps the business should take to improve or maintain its strategic position.
- Conclusion (LO2, LO4): 200 words
- Summarise the key findings from your analysis.
- Reinforce the strategic recommendations made, linking back to your analyses. Reference List
- Include all sources used, formatted in the Harvard referencing system.
- There should be a minimum of 10 sources, and these should be used in the body of the text to support your statements. Appendices
- Include evidence to demonstrate the work process, such as:
o Notes from meetings or research sessions.
o Initial drafts or brainstorming notes.
o Screenshots of research activities.
o Diagrams or tables you created during your analysis.
o Any personal reflections on the process.
o Add any supporting documents, charts, tables, or diagrams used in the analysis. Additional Instructions - Ensure that your analysis is well-supported by credible sources and evidence.
- The use of diagrams, charts, and frameworks is encouraged to strengthen your arguments.
- Maintain clarity, coherence, and a professional writing style throughout the report.
- The report must be written in Arial or Times New Roman font, size 12, and formatted with double or 1.5 spacing.
- Images, diagrams, tables, and other visuals may be used where appropriate, but all sources must be properly referenced.
- The word count for the report is 2,500 words (±10%), excluding the cover page, images, and reference list.
- Harvard Referencing must be used for both in-text citations and the reference list.
- The assignment should be submitted in MS Word format via the Turnitin link on Canvas.
- Prior to final submission, the work should be pre-checked for potential plagiarism, including AI-generated content, using Turnitin software.
- It is mandatory to complete, sign, and include the BSM assessment cover sheet declaration with your submission.
- Support: English: help with understanding this document (academicsupport@fairfield.ac); student support (studentsupport@fairfield.ac)
Essential Reading List
Please refer to the reading list provided for each module session or in the module descriptor.
BSc (Hons) Business Management 2026/2027
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Assessment and tutor feedback date Student will receive feedback and assessment within 20 working days of submission. Students who miss the deadline or fail this project may be required to complete a retrieval project which demonstrates that the learning outcomes have been achieved. Students should be aware that retrieval submissions are capped at a bare pass grade, unless the extenuating circumstances panel uphold an evidenced application. The deadline for retrieval submissions will be determined at an Assessment Board.
Module Learning Outcomes LO1 Explain and apply current theories and practices of Business Administration LO2 Explore Case studies and experiment with finding creative solutions to practical business cases LO3 Evaluate with the fundamental theories of Management and apply to current Business Cases LO4 Evaluate and apply key management tools, techniques and concepts and create innovative action plans for business
Assessment Criteria Explore Research and Analysis • Cognitive • Creative • Professional • Emotional, Social and Physical • Cultural • Enterprise and Entrepreneurial • Digital • Ravensbourne Return Create Experimentation • Cognitive • Creative • Professional • Emotional, Social and Physical • Cultural • Enterprise and Entrepreneurial • Digital • Ravensbourne Return Create Technical Competence • Cognitive • Creative • Professional • Emotional, Social and Physical • Cultural • Enterprise and Entrepreneurial • Digital • Ravensbourne Return
BSc (Hons) Business Management 2026/2027
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Integrate Professional Development • Cognitive • Creative • Professional • Emotional, Social and Physical • Cultural • Enterprise and Entrepreneurial • Digital • Ravensbourne Return
Assessment methods and tasks The detailed assessment task is specified above.
Assessment tasks
Weighting (%) - An individual and independent task – A case study analysis which informs the business’s strategy man-agement (2500 words) 100% (Holistic)
