Assessment Brief Template 2026-27

Reflective essay

Assessment Brief Template 2025-26 Page 1 of 6
Contents
……………………………………………………………………………………………………………………………………………………………………………………………………………………………. 1

  1. Assessment deadline and submission details …………………………………………………………………………………………………………………………………………………….. 2
  2. Details of the Assessment ……………………………………………………………………………………………………………………………………………………………………………….. 2
    D1.1 Assessment Component 1 – 20%, word equivalent 750 words ………………………………………………………………………………………………………………………… 2
    D1.2 Assessment Component 2 – (weighting 80%) word count 1750 words ……………………………………………………………………………………………………………… 2
    Assessment Task: Case Scenario ………………………………………………………………………………………………………………………………………………………………………….. 2
  3. Marking Criteria …………………………………………………………………………………………………………………………………………………………………………………………….. 4
  4. Module information ……………………………………………………………………………………………………………………………………………………………………………………….. 5
  5. When the Module runs …………………………………………………………………………………………………………………………………………………………………………………… 5
  6. Module Leader ………………………………………………………………………………………………………………………………………………………………………………………………. 5
  7. Information specific to Moodle Assessments …………………………………………………………………………………………………………………………………………………….. 5
  8. Group or Paired work ……………………………………………………………………………………………………………………………………………………………………………………… 5
  9. Feedback ………………………………………………………………………………………………………………………………………………………………………………………………………. 6
  10. Late Submissions, Extensions and Resits ……………………………………………………………………………………………………………………………………………………….. 6
  11. Faculty Approval ………………………………………………………………………………………………………………………………………………………………………………………… 6
    Assessment Brief EBU402: Introduction to Management Cohort: Jan-24 EDA COLLEGE

Assessment Brief Template 2026-27 Page 2 of 6

  1. Assessment deadline and submission details
    Deadline: This Month
    How you should submit: Submission link on Moodle
    Additional instructions (if any): None
  2. Details of the Assessment Assessment component weighting / Wordcount Deadline Component 1 – Online 10 MCQ quizzes 20% / 750 words equivalent Two weeks from the day Quiz launched Component 2 – Written Report 80% / 1750 words Week 15
    D1.1 Assessment Component 1 – 20%, word equivalent 750 words
    This consists of 10 MCQ quizzes available to be completed via Moodle. The first quiz will be available in week 3 and thereafter each quiz will be available every week up to week 12. Each quiz will be open only for 2 weeks and you must complete it within this 2-week window.
    D1.2 Assessment Component 2 – (weighting 80%) word count 1750 words
    There will a report to submit based on case scenario in the Week 15
    Word Limit: 1750 (+- 10%)
    Assessment Task: Case Scenario
    “Badea Cleaning Service Limited” is a small business for window cleaning established in 2010 and currently employs ten employees in various positions, including drivers, cleaners, and office staff. Company is based in Birmingham, but the company has been running losses since 2019 due to the rising cost of living, the effects of COVID-19, and poor management.
    Last week, the company was given the ultimatum of 4 months to register for bankruptcy if things do not change. On Monday, the owner of the business called in a management consultancy company, and four problems were identified.

Assessment Brief Template 2026-27 Page 3 of 6
Employees do not know what they are doing in the business – Think about the meaning of management.
There is a fundamental lack of skills required in this industry – Think about what managers can do. And then think about the purpose of this business – Use principles of management topic covered, choose one core principle and justify whether you think that approach will be suitable for company.
The company is spending too much on marketing. – investigate and solve the problem – You can do a SWOT, PESTLE analysis or Porter’s five forces to identify and describe a problem.
Lack of clear business strategy – Consider a business strategy suitable for the company and justify your argument.
Your tasks

Conduct a detailed SWOT analysis or PESTLE analysis, or Porter’s Five Forces analysis specific to Badea’s Cleaning Service Limited

Propose recommendations and solutions based on management principles learned in the module.
The recommendations may include following aspects;
a) the most appropriate organisational structure to improve efficiency and accountability
b) Strategies to boost employee motivation and retention.
c) Marketing strategies to regain market share and address declining product lines.
d) Increased social media presence and digital marketing to boost brand visibility and engagement.
e) Integration of CSR (Corporate Social Responsibility) practices to enhance sustainability and brand reputation.

Assessment Brief Template 2026-27 Page 4 of 6

  1. Marking Criteria Assessment Criteria Grid – Generic descriptors to inform marking criteria for academic undergraduate assessments
    Knowledge and understanding: demonstrating what you know about your chosen topic.
    Communication: Presentation, structure, and clarity of expression.
    Research and use of evidence: finding and using evidence to support an argument.
    Referencing: in-text referencing and reference list.
    First
    70%+
    Very strong knowledge of the chosen topic, with a clear understanding evident.
    Very well-structured work, with ideas expressed clearly and concisely. Meets the requirements for presentation of work.
    Highly analytical approach including critical engagement with a wide selection of relevant and reliable evidence to offer a clear central line of argument.
    Strong and engaging form of digital presentation in which ideas are expressed in an accessible and appropriate manner, with evidence referenced in-text and in the reference list.
    Upper Second
    60-69%
    Strong knowledge of the chosen topic although understanding may not be consistent with some occasional inaccuracies.
    Some structure to the work, with a good attempt at presentation, although there may be issues such as a lack of clarity in meaning.
    Analytical in approach with insightful evaluation of a range of relevant and appropriate evidence sustaining a mostly clear line of argument throughout.
    Ideas are expressed in an engaging digital form with a good attempt at in-text referencing and a reference list.
    Lower Second
    50-59%
    Sound knowledge of the chosen topic, although there might be notable gaps, omissions or inaccuracies in understanding.
    Attempt at structuring the work although the meaning may at times be unclear. A sound attempts to meet the presentation requirements.
    Some analysis evident although at times there is too much description. The range of sources may be somewhat limited, not all appropriate or not all relevant. The main ideas are explained but not critically examined.
    Ideas are expressed in an engaging manner in digital form but the style may be either overly formal or too informal with an attempt at in-text referencing and a reference list.
    Third (pass)
    40-49%
    Limited subject knowledge, with many gaps, omissions or inaccuracies in understanding.
    Limited structure, and lack of clarity in expression and meaning, with an attempt made to meet the presentation requirements.
    Sparse or inappropriate sources used, with limited or simplistic analysis, with a tendency to be descriptive.
    Ideas are expressed clearly in digital form but without clarity, with a poor or no attempt at in-text referencing and reference list.
    Fail
    0-39%
    No evidence of knowledge of the chosen topic, with little understanding evident.
    No structure evidence with issues with presentation and consistent issues communicating meaning.
    Few or no sources used to include perhaps mostly inappropriate sources. No analysis included with mostly description and a lack of understanding.
    Ideas are at times inaccurately expressed and in a manner that may be inappropriate, with few or no in-text references or reference list.

Assessment Brief Template 2026-27 Page 5 of 6

  1. Module information
    Module Title: Introduction to Management
    Module Code: EBU402
    Cohort: Jan-24
  2. When the Module runs
    Academic Year: 24/25
    Semester: 1
  3. Module Leader
    Name: Your Name
    Phone: Your Phone Number
    Email: Your Email
    Other Staff Members involved in the Module: Tutors/Lecturers
  4. Information specific to Moodle Assessments
    File name. You should name your file(s) as follows: Student Number
    File size limit: 100MB
    Number of files you should submit: 1
    File type: as appropriate
    If you need to save your file in a different format (e.g. you create a Pages file but need to submit a Word file), see the relevant information on the e-Learning Help Page, accessible from the front page of Moodle. If you need Microsoft Office 365, you can get it for free from IT Services for the duration of your enrolment. See the front page of Moodle.
  5. Group or Paired work
    If the assessment is to be completed by groups or in pairs, each student must submit separately.

Assessment Brief Template 2026-27 Page 6 of 6

  1. Feedback
    How feedback will be provided: Turnitin
    When feedback will be provided by: Three weeks from the deadline
    Additional Information: n/a
    The Module Leader will inform you if feedback cannot be provided by this date.
  2. Late Submissions, Extensions and Resits
    Submissions made after the deadline should be made using the same submission mode as stated in this assessment brief. These include late submissions, extensions, ILPs (Individual Learning Plans) and RAPs (Reasonable Adjustment Plans).
    As per the General Academic Regulations work submitted up to seven calendar days after the date of the submission date will, if deemed a pass, have 5 marks deducted from the mark awarded, or receive, if the mark is 45 or less, a maximum mark of 40% for undergraduate programmes, or if the mark is 55 or less a maximum mark of 50% for taught Masters and PGCE programmes. Resits with or without penalty are not eligible for the late submission allowance.
    Resits and assessments submitted as agreed by the Mitigating Circumstances Board should be made using the same submission mode as stated in this assessment brief. If the mode is via Moodle, a Moodle Assessment submission link entitled ‘Resits’ will appear on the Moodle page for these submissions.
    Students must check with the Module Leader before submitting the same task to a resit, to ensure that the task has not been changed.
  3. Faculty Approval
    Please insert name and title: Muhammad Tabassum, Academic Dean/Principal
    Date signed off by Faculty: This Month
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