| Assignment Brief – Cohort 07 | |
| BMM6302 Entrepreneurship and Creativity | |
| Component number | Assignment 1 |
| Assignment type | 01 Business Idea (Video Presentation – Panopto) |
| Learning outcomes for this assessment (Please see module Handbook for all learning outcomes) | Compare and contrast a variety of strategic models to develop and critically evaluate business start-up ideas. Produce your business proposal effectively and creatively, appropriate to a variety of audiences. |
| Weighting: | 20% |
| Word Count or Equivalent | 5 Minutes (Excluding Q&A) |
| Submission deadline: | 08 December 2025 (Before 12 at noon) |
| Post date: | 15 working days after submission deadline |
Completing Your Assignment
For the first assessment for this module, you are required to record a 5-minute business idea pitch as a video recorded on Panopto. Remember to identify yourself CLEARLY at the beginning of the video, include your student ID. Mention the name of the idea/ business also in one sentence.
Panopto: Panopto is a video platform used in the education sector. With the option of lecture capture, Panopto can record video presentations that can be viewed in its entirety or by sections / slides. This is one of the most popular platforms used for online / recorded lecture sessions. Students can access their individual Panopto Account via Moodle. They will submit their video presentation by uploading / recording their video on Panopto.
Your video should
• Provide an overview of your business start-up idea, product, or service with the reasons for your decision. Clearly identify the target market, main strengths, and weaknesses and an overview of how you see the business operating.
• Include a SWOT analysis that demonstrates a clear understanding of the business’s strengths, weaknesses, opportunities, and threats and provide a realistic projection of where you envisage the business being after the first year.
• Entice potential investors, so your aim is to provide a brief overview in a creative way that will generate interest in your potential business idea.
• Present your business proposal via a video.
Your video should demonstrate:
• A good understanding of the basics of what will be needed in the business plan. Show clarity of purpose. What is the idea, what market will it target, why you believe it’s a good idea, explain how you envision the company operating, what do you believe are the main strengths and weaknesses?
• A SWOT analysis to critically analyse the viability (feasibility) of your own business idea, product or service highlighting its main strengths, weaknesses, opportunities, and threats, with an idea of a realistic outcome for the business after the first year.
• The feasibility of your business proposal in a creative and effective way that will appeal to a variety of audiences.
In addition, you will also be graded for:
• Quality and creativity of presentation
• Content flow
• Materials used in your presentation
• Time management
Is there a time limit?
5 minutes
How do I produce high quality work that merits a good grade?
- Exhibit a good understanding of the basics of what will be needed in the business plan. Show clarity of purpose. What is the idea, what market will it target, why you believe it’s a good idea, explain how you envision the company operating, what do you believe are the main strengths and weaknesses? You will need to effectively present the business start-up idea, product or service and critically analyse the viability (feasibility) of your own business idea, product or service.
- Conduct and present an industry and market feasibility analysis for your business idea, product or service.
- Your feasibility presentation should be based on some initial realistic assessments and projections.
- Present your business proposal / feasibility effectively and creatively to a variety of audiences.
- In addition, you will also be graded for:
- Quality of presentation
- Content flow
- Materials used in your presentation
- Time management
How will my assignment be marked?
Your assignment will be marked based on the marking criteria below. Make sure you read thoroughly to see how you can accumulate marks.
| Classification: Criterion: | Exceptional First 90-100 | Outstanding First 80-89 | First 70-79 | 2 (i) 60-69 | 2 (ii) 50-59 | Third 40-49 | Fail 30-39 | Abject Fail 0-29 |
Knowledge & Understanding | Polished grasp of sustainability, the sustainable development goals and their relevance to business. Astute and authoritative approach to complexity. | Comprehensive and confident grasp of sustainability, the sustainable development goals and their relevance to business with strong sense of subject complexity. | Thorough understanding of sustainability, the sustainable development goals and their relevance to business and well applied in the pitch presentation. | Secure, general understanding of sustainability, the sustainable development goals and their relevance to business; reasonable application within the pitch presentation. | Sound knowledge of the sustainability, the sustainable development goals and their relevance to business relevant to the pitch presentation. | Limited knowledge of the sustainability, the sustainable development goals or their relevance to business; shows basic understanding. Some awareness of the context of the pitch presentation. | Faulty understanding of the sustainability, the sustainable development goals and their relevance to business. Irrelevant or mostly absent content. | No understanding of sustainability, the sustainable development goals and their relevance to business. Irrelevant or absent content. |
Structure, Argument | Effective and integrated over-arching argument relating to the business case for sustainability, clear, insightful synthesis of material. Highly creative understanding of topic. | Effective overall argument relating to the business case for sustainability with clear and insightful connections between claims. Creative understanding of topic. | Clear and logical focus and direction relating to the business case for sustainability with valuable connections made between claims. Good level of creativity. | Well-focused on the business case for sustainability with some clear connections made between claims and some overall direction. Some creativity. | Addresses the business case for sustainability with some direction and makes some connections between claims or different parts of artefact/assignment. | Argument relating to the business case for sustainability is weak and difficult to detect. Connections made between statements limited | Lack of argument relating to the business case for sustainability. Faulty connection between statements. | No argument. Many faulty connection between statements. |
Analysis and Conclusions | Original and searching analysis, critical appraisal corporate sustainability frameworks, strategies and issues with judicious conclusions. | Searching analysis of corporate sustainability frameworks, strategies and issues with pertinent conclusions drawn. | Insightful analysis of corporate sustainability frameworks, strategies and issues throughout with appropriate conclusions drawn. | Strong analysis of corporate sustainability frameworks, strategies and issues. Some general conclusions drawn. | Some conclusions drawn based on some reasonable comparisons and examples of corporate sustainability frameworks, strategies and issues. | Basic analysis. Remains descriptive, little evaluation or comparison of corporate sustainability frameworks, strategies and issues. Few clear conclusions. | Insufficient evaluation or attempt to make comparisons of corporate sustainability frameworks, strategies and issues. Conclusions illogical insufficient. | No evaluation or attempt to make comparisons of corporate sustainability frameworks, strategies and issues. Conclusions illogical or absent. |
Sources & Evidence Adherence to Referencing Conventions, Technical Skills | Extensive and evaluative use of evidential support for argument. Flawless referencing or technical skills using extensive academic sources. | Extensive use of evidence with some evaluation. Flawless referencing or technical skills using a wide range of academic sources. | Clear support of argument with well selected evidence. Excellent referencing or technical skills using a range of academic sources. | Draws on relevant independent sources and evidence to support claims. Consistent and accurate referencing or technical skills using some academic sources. | Makes simple use of evidence from recommended sources. Largely consistent accurate referencing. or technical skills with limited academic sources. | Relies on superficial statements with little supporting evidence. Limited referencing/ adherence to convention or technical skills. Lack of academic sources. | Lack of evidence or relevant sources. Inadequate referencing or technical skills. | No evidence or relevant sources. Inadequate or no referencing or technical skills. |
Presentation Style | Professional and sophisticated presentation with exceptional clarity and coherence. Excellent, controlled, confident delivery, pace, and audience engagement. | Professional and fluent presentation with great clarity and coherence. Confident delivery, pace and audience engagement. | Fluent and accurate presentation with great clarity and coherence. Mostly confident delivery, pace and audience engagement. | Clear and coherent presentation. Good delivery, pace and audience engagement | Some lapses of clarity in presentation. Some expression is ineffective. Satisfactory delivery, pace and audience engagement | Adequate, but awkward expression throughout presentation with little clarity. Poor delivery, pace and audience engagement | Inadequate and unclear presentation. Impaired communication. Error-strewn. | Grossly inadequate and unclear presentation. Severely impaired communication. Error-strewn. |
