University of Huddersfield
ASSESSMENT: < Individual new venture proposal and action plan – 5500 words >
Subject to confirmation of External Examiner
| Module Code: | BMO0115 |
| Module Title: | Launch a Venture |
| Assessment Type (Initial/ Resit) | Individual new venture proposal and action plan – 5500 words (excluding table of contents, tables, graphs, figures, pictures, appendices). 70% of total. |
| Academic Year | 2021/22 Term 3 |
| Assessment Task |
| Individual new venture proposal and action plan – 5500 words (excluding table of contents, tables, graphs, figures, pictures, appendices) |
| Task specific guidance: The module provides you with the opportunity to think about important steps to initiate a new venture or facilitate growth and innovation in an existing venture. The focus is on developing an understanding of business practicalities through action, reflection, and case study. The module encourages you to acquire the knowledge, skills, and attitudes for practice, recognising that you may be at different stages and working on different issues at the same time. Your work should be a critically informed by academic research within the field of entrepreneurship as well as primary and secondary data collection and analysis. Your project narrative (of no more than 5500 words) should have two parts: In the first part, in about 5000 words, you should explain: Nature of venture: Identify the nature of the venture, that is, initiating a new venture or facilitating growth and innovation in an existing venture. Value proposition: Why would customers select this product/service/idea over competitors? Business model: Your arguments should clearly explain the desirability, feasibility, and economic viability of your business idea. Competitive analysis: You should clearly explain what is your competitive advantage over competitors in your context? Marketing strategy: You should explain how customers would be reached. Also explain customer segmentation if necessary, depending on your chosen venture. Risk analysis: Consideration, explanation, and any possible potential remedial measures of major and relevant business risks is important for your venture. Action plan: You should include an action plan which would lay out the required steps of business development supported by your above analysis. Your analyses should be critically underpinned by academic research and informed by using primary data and secondary sources. Any data collection must be approved by the supervisor and requires completion of an ethics form. Ethics forms are required even if no primary data collection is being conducted. Actual application of your venture: While your venture might be related to a real existing business, please remember, you are not expected to launch this venture as part of this module. This is an academic proposal of a business plan and research. In the second part, in about 500 words you should: Ethics, sustainability, and responsibility: Propose conclusions in terms of key learning points and make recommendations for future business development considering key dimensions of sustainable business activity, responsible managerial/practical behaviour, and socially, morally, and economically acceptable ethical behaviour. Supervision will be provided to enable self-directed learning. In addition, you are advised to: Seek ongoing support and guidance through the supervision process. Work should be referenced in APA 7th style. The link below is to the library guidance on referencing and it is recommended you use these resources to ensure your references are in the correct format.http://www.hud.ac.uk/library/finding-info/informationskills/evaluation/referencing/ Read widely from textbooks, journals and authoritative commentaries in forming your views. Pay close attention to the Assessment Criteria at the end of this document – these are criteria specific to the requirements of this assignment and will be used to inform feedback on your marked assignment. Do not exceed the word limit. Use appendices to support the narrative of opportunity and personal development |
| General study guidance: Cite all information used in your work which is clearly from a source. Try to ensure that all sources in your reference list are seen as citations in your work, and all names cited in the work appear in your reference list. Reference and cite your work in accordance with the APA 7th system – the University’s chosen referencing style. For specific advice, you can talk to your Business librarians or go to the library help desk, or you can access library guidance via the following link: APA 7th referencing: https://library.hud.ac.uk/pages/apareferencing/ The University has regulations relating to academic misconduct, including plagiarism. The Learning Innovation and Development Centre can advise and help you with how to avoid ‘poor scholarship’ and potential academic misconduct. You can contact them at busstudenthub@hud.ac.uk. If you have any concerns about your writing, referencing, research or presentation skills, you are welcome to consult the Learning Innovation Development Centre team busstudenthub@hud.ac.uk. It is possible to arrange 1:1 consultation with a LIDC tutor once you have planned or written a section of your work, so that they can advise you on areas to develop. Do not exceed the word limit. |
| Assessment criteria |
The Assessment Criteria are shown the end of this document. Your supervisor will discuss how your work will be assessed/marked and will explain how the assessment criteria apply to this piece of work. These criteria have been designed for your level of study. These criteria will be used to mark your work and will be used to support the electronic feedback you receive on your marked assignment. Before submission, check that you have tried to meet the requirements of the higher-grade bands to the best of your ability. Please note that the marking process involves academic judgement and interpretation within the marking criteria. The Learning Innovation Development Centre can help you to understand and use the assessment criteria. To book an appointment, either visit them on The Street in the Charles Sikes Building or email them on busstudenthub@hud.ac.uk |
| Learning Outcomes | |
This section is for information only. The assessment task outlined above has been designed to address specific validated learning outcomes for this module. It is useful to keep in mind that these are the things you need to show in this piece of work. On completion of this module, students will need to demonstrate: Knowledge and Understanding On completion of this module students will: 1. Critically analyse and evaluate the key stages involved in starting a new venture / or engaging in new business development 2. Appreciate entrepreneurship and entrepreneurial learning from a practice perspective 4. Evaluate principles of ethics, sustainability and responsibility in the context of their own work and justify the approach adopted Ability On completion of this module students will: 5. Express and justify an individual perspective in the field of entrepreneurship as practice and entrepreneurial learning taking into account related ethical issues. 6. Act autonomously to develop, conceptualise a new venture or business development proposal Please note these learning outcomes are not additional questions. | |
| Submission information | |
| Word Limit: | 5500 words (excluding table of contents, tables, graphs, figures, pictures, appendices) |
| Submission Date: | For September 2021 intake: Friday 09/09/2022 For January 2022 intake: Friday 20/01/2023 (TBC) |
| Feedback Date: | For September 2021 intake: After CAB For January 2022 intake: After CAB |
| Submission Time: | 15.00 |
| Submission Method: | Electronically via module site in Brightspace. Paper/hard copy submissions are not required. For technical support, please contact: busvle@hud.ac.uk |
| Tutor Reassessment | No. |
| Anonymous Marking | No |
Appendix 1 PGT Assessment Criteria
These criteria are intended to help you understand how your work will be assessed. They describe different levels of performance of a given criteria.
Criteria are not weighted equally, and the marking process involves academic judgement and interpretation within the marking criteria.
The grades between Pass and Merit should be considered as different levels of performance within the normal bounds of the module. The higher-level categories allow for students who, in addition to fulfilling the basic requirement, perform at a superior level beyond the normal boundaries of the module and demonstrate intellectual creativity, originality and innovation.
PGT Generic Assessment Criteria
| Unacceptable | Unsatisfactory | Pass | Merit | Distinction | |||||
| 0 – 9 | 10-19 | 20-34 | 35-49 | 50-59 | 60-69 | 70-79 | 80-89 | 90-100 | |
| Fulfilment of relevant learning outcomes | Not met or minimal | Not met or minimal | Not met or partially met | Not met or partially met | Pass | Pass | Pass | Pass | Pass |
| Response to the question /task | No response | Little response | Insufficient response | Adequate response, but with limitations | Adequate response | Secure response to assessment task | Very good response to topic; elements of sophistication | Clear command of assessment task; sophisticated approach | Full command of assessment task; imaginative approach demonstrating flair and creativity |
PGT Generic Assessment Criteria
| Unacceptable A superficial answer with only peripheral knowledge of core material and very little critical ability | Unsatisfactory Some knowledge of core material but limited. | Pass A coherent and logical answer which shows understanding of the basic principles | Merit A coherent answer that demonstrates critical evaluation | Distinction An exceptional answer that reflects outstanding knowledge of material and critical ability | |||||
| 0-9 | 10-19 | 20-34 | 35-49 | 50-59 | 60-69 | 70-79 | 80-89 | 90-100 | |
| Conceptual and critical understanding of contemporary / seminal knowledge in the subject | Entirely lacking in evidence of knowledge and understanding | Typically, only able to deal with terminology, basic facts and concepts | Knowledge of concepts falls short of prescribed range Typically only able to deal with terminology, basic facts and concepts | Marginally insufficient. Adequate knowledge of concepts within prescribed range but fails to adequately solve problems posed by assessment | A systematic understanding of knowledge; critical awareness of current problems and/or new insights; can evaluate critically current research and can evaluate methodologies | Approaching excellence in some areas with evidence of the potential to undertake Research. Well-developed relevant argument, good degree of accuracy and technical competence | Excellent. Displays (for example): high levels of accuracy; evidence of the potential to undertake research; the ability to analyse primary sources critically. | Insightful. Displays (for example): excellent research potential; flexibility of thought; possibly of publishable quality. | Striking and insightful. Displays (for example): publishable quality; outstanding research potential; originality and independent thought; ability to make informed judgements. |
| Understanding | Limited insight into the problem or topic | Limited insight into the problem or topic | Limited insight into the problem or topic | Some insight into the problem or topic | Practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the discipline | Independent, critical evaluation of full range of theories with some evidence of originality | Authoritative, full understanding of all the issues with originality in analysis | Authoritative, full understanding of all the issues with originality in analysis | Authoritative, full understanding of all the issues with originality in analysis |
| Use of evidence and sources to support task | Some irrelevant and/or out of date Sources | Some irrelevant and/or out of date Sources | Some irrelevant and/or out of date Sources | Limited sources | Comprehensive understanding of techniques applicable to own research or advanced scholarship | Complex work and concepts presented, key texts used effectively | Full range of sources used selectively to support argument | Full range of sources used selectively to support argument | Full range of sources used selectively to support argument |
| Development of ideas | Argument not developed and may be confused and incoherent | Argument not developed and may be confused and incoherent | Argument not developed and may be confused and incoherent | Argument not fully developed and may lack structure | The argument is developed but may lack fluency | Argument concise and explicit | Coherent and compelling argument well presented | Coherent and compelling argument well presented | Coherent and compelling argument well presented |
| Innovation | Lacking evidence of having addressed the issue of innovative solutions | Lacking evidence of the provision of any innovative solutions | Lacking evidence of the provision of any feasible innovative solutions | Minimal Evidence of the provision of innovative solutions | Evidence of the provision of innovative solutions | Evidence of the provision of innovative solutions which demonstrate assessment of situation and effectiveness of solutions | Evidence of the provision of innovative solutions which demonstrate assessment of situation and effectiveness of solutions | Extensive evidence of the provision of imaginative innovative solutions which demonstrate assessment of situation and critical evaluation of effectiveness of solutions | Extensive evidence of the provision of imaginative innovative solutions which demonstrate full assessment of situation and critical evaluation of effectiveness of solutions |
| Ethics, sustainability & Responsibility (professional practice) | Not considered or no relevance | Consideration at a superficial level with minimal relevance shown to professional practice. | Considered with relevant solutions identified but no detail relevant to professional practice. | Considered with relevant solutions identified but little detail relevant to professional practice. | Considered with relevant solutions identified and adequate detail relevant to professional practice. | Wide consideration relevant solutions identified and appropriate detail relevant to professional practice. | Full consideration of implications for professional practice with range of solutions discussed in detail. | Full consideration of implications for professional practice with extensive range of solutions discussed in detail. | Full consideration of implications for professional practice with full range of solutions discussed in detail. |
Huddersfield Business School
BMO0115 Launch A Venture Feedback Sheet (Assignment 1)
| Student Name | |
| Marker’s name | |
| Part 1 Specific criteria | Comments and justified grades |
| Originality, clarity, and development of the venture idea: Formulation Focus Rationale | |
| Literature review and use of theory: Critical awareness of relevant theory Range of reading Relation to research question Independent research | |
| Methodology: Appreciation of methodological issues Rational for research approach Awareness of strengths and weaknesses | |
| Presentation and expression Referencing Presentation Use of language | |
| Discussion and Conclusions Reference back to the literature Placing of work in its broader context Personal reflection including ethics, responsibility, and sustainability Personal development |
| Part 2 Specific criteria | Comments and justified grade |
| Depth of Reflection Insights of reflection Evidence pf personal development | |
| Considerations of ethics, sustainability, and responsibility (ESR) Evaluation, comparison and contrasting principle of ESR in the subject area and propose solutions Formulate and enact values related to ESR that inform professional practice | |
| Self-development planning Planning and consideration of support | |
| Overall Grade |
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