MPM703 – Business Strategy & Analysis

MPM703 – Business Strategy & Analysis T1 2020

Assessment 2: Group Project (Report, Individual Reflection)

DUE DATE AND TIME:                             9 May 2021, 8 PM, AEST/Melbourne Time PERCENTAGE OF FINAL GRADE: 20%

OUTPUT:      Maximum of 900 words (Group Report) + 500 words (individual reflection) = 1400 words

Country: INDIA

Learning Outcome Details

Unit Learning Outcome (ULO)Graduate Learning Outcome (GLO)
ULO1: Analyse systematically the internal and external business environments of a firm to inform managerial and business decisionsGL01: Discipline-specific knowledge and capabilities GLO5: Problem solving
ULO2: Apply appropriate theories, concepts, and analytical tools in strategy development, implementation and evaluation across diverse business contextsGL01: Discipline-specific knowledge and capabilities GLO5: Problem solving
ULO 3: Recommend relevant and sustainable strategic business decisions in addressing various business issuesGLO5: Problem solving
ULO 5: Communicate effectively, in oral or written form, the results of managerial analysis of various business issues and relevant recommendationsGLO2: Communication
ULO4: Contribute to building a cohesive and productive team with effective business skillsGLO7: Teamwork

Assessment Feedback:

Students who submit their work by the due date will receive their marks and feedback on CloudDeakin within the prescribed period set by the university. The MPM703 teaching team will aim to complete the marking and release the results and feedback within two weeks after the due date. Any inadvertent delay will be communicated through a news item in our CD site.

Description / Requirements

GROUP PROJECT (20%) – Group Project (15%)  + Individual Reflection (5%)

Group Research Project – Business Consulting Report (1400 words) (15%)

After its success in Australian markets, Kogan.com is keen on international expansion to USA and Indian markets. They hired your group to conduct a detail analysis and suggest them if they should expand their operations to USA and/or India in early 2022. Your team also needs to suggest the best mode of entry for Kogan providing strong justification. Finally, Kogan expects you to suggest them strategies (at least 3) that could help them expand profitably in these new markets. This assignment is a written as Business Consulting Report that your team acting as consultants, will prepare for Kogan.com. Kogan.com is the same case that you have studied as part of your first assignment (i.e., the individual case analysis).

A copy of this case and its supporting documents are found in your CloudDeakin

This assignment is an opportunity for you to apply your knowledge of Business Strategy and Analysis theories, concepts, models, frameworks and analytical tools. You will demonstrate your skills in systematic analysis of Kogan’s global business environment and its plan for internationalisation. You are expected to draw on our classroom discussions, learning and teaching materials provided in CloudDeakin (case and reports), online academic journal articles and research databases that are accessible through our Deakin library. In this assignment, your group is expected to engage in research work in order to present a well-written report for Kogan.com. In other words, you are expected to go beyond the main documents (e.g., the case and industry reports) as far as necessary to present well-argued recommendations. Refer to our CloudDeakin for more suggestions on which resources to use in your research project.

Your team’s task in this assignment is to work together in conducting research that will inform your report. There are specific questions that you will need to answer that will guide you in your task. A template is provided below. The maximum number of words is 950 words (there is NO + or – %; a few lines over the limit may be considerable; we will discuss this matter a bit more during our assignment clinic sessions). A critical factor in your preparation of the report is that all sections must be cohesive and integrated. In other words, all sections should be consistent and should build on one another.

Please use Times New Roman font, size 12, double space and 1-inch margin in all sides. If you cite any reference, the reference list is NOT counted in the maximum number of words. You are free to attach appendices (not included in the word count) to support your report. However, please use appendices sparingly and strategically because these will not be marked.

Structure of the Report:

  1. Factors Kogan.com should consider for international expansion to USA and/or India (Approx. 600 words)
    1. Factor / Analysis 1: (300 words)
    1. Factor / Analysis 2: (300 words)
  2. Strategic recommendation for Kogan.com (what should they do and how can they do it profitably?) (Approx. 300 words)
  3. References (Not included in word count)
  4. Appendices (Not included in word count)
  5. Self-evaluation of the project (Not included in word count)
  6. Link to your video presentation (Not included in word count)
  7. Individual Reflection (Approx. 500 words)

           Country: INDIA

The details of each section are discussed below.

1.       Kogan.com should consider for international expansion to India

Here you need to analyse the general and industry environments of India to ensure it is good for Kogan to enter. CAGE framework for also help you in understanding where Kogan should enter. Similarly, examining critical resource/capital/capability of Kogan (with respective to their competitors) might also help you understand if Kogan can gain any competitive advantage.

Your goal here is to articulate whether Kogan is strategically well-positioned and has the strategic resource or capability to exploit the emerging opportunities in India and manage risks. If Kogan is not strategically-well placed, explain how it can become one. If they are well placed, how can they move forward.

2.     Strategic recommendation

Using the finding from your analysis, please suggest if Kogan should expand to USA and/or India at this time. You should also suggest Kogan how can they expand internationally to India and USA profitable managing the risks of internationalization.

The purpose of this section is for your team to make a recommendation on how Kogan can enter the Indian or USA markets. In your recommendation, be specific with your recommendation Do not simply explain and rely on research data to back up your recommendation. Make sure you anchor your arguments on our topics and the data/arguments that you have presented in the previous items (above). In other words, once you have assessed the competitive position of the firm and the key risks that needs to be addressed or be aware of, this section is where you will recommend a strategy that will build on that competitive position and at the same time will enable Kogan to deal effectively with the key risks.

3.     List of references

  • Appendices (not counted in the word limit)

You place here any supporting analyses/graphs, tables, etc. that you think will add value to the main points that you have presented in the report. You can use this section in a strategic way by placing supporting information (e.g. tables, figures, graphs, etc) which you think will provide more details about some critical information that you have provided or highlighted in the main body of the report.

  • Individual Reflection: 500 words

Individual Reflection on Learnings from Group Project (500 words – Submitted separately) (5%)

The reflection section is where you will demonstrate your learning from the group project and how can it be useful in your future profession. Each member should submit them separately.

This section should present your insights, realisations, and lessons gained upon completion of the project. It may include a brief narration of how the project team dealt with the challenges and difficulties that the team has encountered in the course of completing the project.

Submission Instructions

There would be 2 separate submission links, one each for Group Report (which includes link to group presentation), and individual Reflection. Only one member should submit the Group Report. If more than one submission is made for group report, I would consider the latest submission (within the due time). Each member should separately submit the individual reflection.

Report and Presentation (Assignment 2a)

Please name the submission as “2021 MPM703T1 Group # – Report”. Substitute “#” in your submission name “2021 MPM703T1 Group # – Report” with your group number. Please upload your assignment file (in Word Document format) to Assignment 2a Folder under the Assessments tab in CloudDeakin on or before the due date.

The FIRST page of your document/file should be the TITLE PAGE which shows the TITLE OF THE ASSIGNMENT (i.e. Group Project – Kogan.com), your FULL NAME AND ID NUMBER, and WORD COUNT. The succeeding pages include your assignment. There is no need for table of contents.

Please upload the presentation on Deakin Air or any other video hosting site add the link to the report (see details above). Make sure the link is working.

Individual Reflection (Assignment 2b)

Maximum 500 words each member. Please upload your assignment file (word doc) to Assignment 2c Folder under the Assessments tab in CloudDeakin on or before the due date.

General submission instruction

You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.

Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.

When you are required to submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment dropbox folder after upload, and check for, and keep, the email receipt for the submission.

You can use the Turnitin check facility provided to you in your Unistart CloudDeakin site if you want to check the similarity index of your work prior to submitting the final version to our dropbox.

Notes

  • Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. ‘Day’ means calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date.
  • For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit site.
  • Building evidence of your experiences, skills and knowledge (Portfolio) – Building a portfolio that evidences your skills, knowledge and experience will provide you with a valuable tool to help you prepare for interviews and to showcase to potential employers. There are a number of tools that you can use to build a portfolio. You are provided with cloud space through OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you can use any storage repository system that you like. Remember that a Portfolio is YOUR tool. You should be able to store your assessment work, reflections, achievements and artefacts in YOUR Portfolio. Once you have completed this assessment piece, add it to your personal Portfolio to use and showcase your learning later, when applying for jobs, or further studies. Curate your work by adding meaningful tags to your artefacts that describe what the artefact represents.
  • Students are NOT allowed to use/re-use all or parts of their own assignments (similar or otherwise) that have been used/submitted in MPM703 offered in previous trimesters/years or in other units at Deakin University or other university. Doing so is in contravention of Deakin University’s policies on academic integrity (e.g. self-plagiarism).
  • Students are NOT allowed to use in any way (e.g. reference) assignments prepared by other students who took the same unit in previous trimesters.
  • Students are NOT allowed to use in anyway (e.g. even as references) case studies of the same or similar focal company /firm found in case study/analysis prep websites, online repositories of student case studies, and online assignment tutorial sites, etc.
  • Students are expected to write and submit original work consistent with the requirements set forth in this assignment guide.
  • Students will surely benefit from the assignment preparation clinics that will be conducted during the trimester (normally held during classes or seminars). So, don’t miss these sessions. Specific details of the clinics (date/time) are announced in our CD site.
  • Students are responsible for the formation of their respecting groups. The teaching team will assist and facilitate in the process of doing so.
  • Every student/member of the team must read and agree to the assignment declaration statements upon submission.

Criteria for Evaluating the Quality of Your Work

Your mark in this assessment is based on how well you have satisfactorily achieved the underpinning ULOs and GLOs. Towards this end, the teaching/marking team shall use the attached rubric as our generic guide to assess the overall quality of your work.

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