TASK 2.1 Project Initiation document
| Project Information | |||
| Project Title: | “Superior Implements (SIM Co.) new social media marketing campaign”. | Prepared by: | This will be you, your full name. |
| Date: | Full date of when you prepared this document. (not when the project goes live or will be delivered). | Distribution: | WHO should receive this document? At the least, it should be sent to the potential project sponsor. Include their full name and title (e.g. “Bill Smith – “Managing Director Sim Co”). |
| SECTION 1: Project Definition | |
| Background Guidelines for quantity of information here:- at least one paragraph. | Superior Implements’ decision fetch more customers and communicate well with its customers is the background of the assignment. Besides this, it would also have a flyer drop program before a local shopping centre with offers like buy one, get one free coffee. |
| Purpose Include at least one paragraph. | The purpose of the this project is to achieve the following:- SIM Co’s decision of expanding its business using the social media and its other attributes to communicate with its existing consumers and reach to newer markets and consumers is the primary purpose of the assignment. |
| Objectives Include at least 4 objectives (ideally aim for 6). | The primary objectives for this project are outlined below. These objectives are:- Initiate a social media campaign for three months using Facebook and other media too. Reach new customers and communicate well with the existing ones. Getting reviews from the consumers in order to grow better and more. Utilizing the trending ideas and influencers to influence the consumers. |
| Links to Organisational Objectives | Understanding the digital marketing and its advantages. Using social media as an influencing factor to influence people and turn them to potential customers. Understanding the market and its competitors better and improve itself more. Improving the investment in the company and increase its sales and profit. Improve the communication and customer satisfaction better. . |
| Impacts of Other Projects Comment on at least two (2) other possible projects or considerations. | There are no other project running that would impact this one as at this moment the company’s primary objective is to run the social media campaign. |
| Scope Include at least one paragraph. | This is a digital marketing campaign which would increase the company’s marketing scopes and its sales and would also help to know the market better. |
| Schedule Include at least one detailed sentence. | This project would start around 10th of April, 2021 and would have a span of 3 months. |
| Deliverables | This project estimates the following key deliverables will be achieved: The sales and profit margin would increase.This would motivate the workers to work more and they would be paid well.Customers review and suggestions would help the company to grow better.The competitors would be known better and a challenge could be posed before them.New people would be targeted and they would be influence by the trending ideas digitally.Online transaction and secure payment method would be developed. |
| Milestones | Deliverables Milestone times The sales and profit margin would increase. Within 2 months of the campaign This would motivate the workers to work more and they would be paid well. Within 1 month Customers review and suggestions would help the company to grow better. Within 1 month The competitors would be known better and a challenge could be posed before them. Within 3-4 months New people would be targeted and they would be influence by the trending ideas digitally. Within 1 month Online transaction and secure payment method would be developed Within 2 months |
| Constraints | Limitations of budgetInavailability of social media influencers.Workers and time constraints.Constant pressure from the stakeholders.Customers are unwilling to give reviews in social media.Shortage of digital creators. |
| Assumptions Include at least 6 points. | The assumption is that the sales and profit would surely increase after the campaign. This would satisfy the stakeholders positively. The digital age would provide new markets to the company.The overseas sales would also increase.More employees could be employed.Rewards would be given to the hardworking employees to motivate them. |
| SECTION 2: Business Case | |
| Benefits Unlimited however I would suggest at least 6 points. | More sales and profit for the company.Motivated and hard-working employees.Satisfied stakeholdersAdvantages of digital marketingMore stakeholders’ investment in the company. Better customer satisfaction. |
| Options Unlimited however I would suggest at least 2 other options apart from proceeding with the original project topic. | Motivated employees.Satisfied stakeholders. |
| Cost/Benefit Analysis I would suggest at least 6 points of benefit. | The total estimated cost for the social media campaign is about $82,000. And this would reflect in the sales and profit of the company soon and would satisfy the stakeholders. |
| Risk Identification Unlimited however I would suggest at least 10 different risks. | Availability of Internet.Interest of the customersInterest of the stakeholdersLegalPandemicContent creators.IdeatorsInfluencersHigh speed dataDelivery |
| SECTION 3: Initial Project Plan | ||||||||
| Project Structure Ensure that each position box has a full name and position title. | ||||||||
| Project Sponsor | The most of sponsorship is from the stakeholders but the company itself is also investing in the campaign. | |||||||
| Project Manager (PM) I would suggest at least 8 points of PM role responsibilities. | The responsibilities of the project manager are: To observe the whole project.Ensure that the weekly targets are met.Sending the report to the higher authority.Incase of an issue to inform the respective authority.To do the necessary changes for betterment.Look into the interests of the employees.Ensure that the stakeholders are happy with the results.To complete the project within the given time. | |||||||
| Project Team Include full details in each box in this table. | Name | Role | Responsibilities on project | Contact Phone # | Email Address | Who they currently report to | ||
| Samuel Mathew | Project manager | To overview the entire project | Project head | |||||
| Richard Jones | Ideator | Giving innovative ideas | Creative head | |||||
| Simon Coleridge | Creative head | Utilizing the ideas and making the contents | Project manager | |||||
| William Richards | Stakeholder’s representative | Putting the interests of the stakeholders. | Project manager | |||||
| Stakeholder Consultation | The stakeholdes and theor interst would be known before the starting of the campaign.Their responsibility would be to give the financial support to the project.Physical and zoom meeting would be done.Weekly meeting would be the best. | |||||||
| Human Resource Requirements | Atleast a team of 15 would be made.In total there would be atleast 50 in the team.Specialists are needed in the team. 2-3 months would be required to continue the social media campaign. | |||||||
| Project Control | weekly operational meetings monthly targets and meetingsKPO and KPI measurementChecking of financial records. | |||||||
| Quality Control | The research sources would be based on the internet sources and the knowledge of digital marketing by the student. | |||||||
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