Write a proposal to the CEO of SafetyCulture

CASE STUDY NUR350 ASSESSMENT TASK

Write a proposal of no more than 2000 words to the CEO of SafetyCulture for a new product or product extension for the firm that fits with its mission.

The new product could involve combining an existing SafetyCulture product with a new technology, partnering with another company to use their product with a SafetyCulture product, or any other solution you propose.

Instructions

1. Review the SafetyCulture website and if possible, download the iAuditor and Spotlight applications to your phone. They are free to download, and a basic account is also free. If you don’t have a smart phone, refer to the iAuditor https://support.safetyculture.com/getting-started-guide/ training videos. The purpose of this is understand SafetyCulture’s products and their potential use cases.

2. Use one or more of the innovative thinking approaches you’ve learned in this subject to develop a proposal for a new SafetyCulture product, product extension, or new use of an existing product. This proposal is to be presented to the CEO.

The proposal

The proposal must contain the following:

• A description of the new product or product extension and how it fits with SafetyCulture’s mission and its existing products

• Description of your innovative thinking process that led to the proposal

• A supportable hypothesis about who the customers will be

• The value proposition to the customer group

• How SafetyCulture can establish a sustainable competitive advantage with the product

• Detail the internal capabilities SafetyCulture need to have to deliver this product

• You do NOT need to provide detailed financial analysis

There is no minimum word count for your proposal, just a maximum. Your proposal is meant to convince the CEO and board of SafetyCulture to back your idea, so be as creative with the format as you believe appropriate.

Structure

Introduction

Analysis of SafetyCulture mission and products (10%)

Value proposition (15%)

Sustainable competitive advantages (15%)

Developing capabilities (15%)

Demonstration of innovative thinking process (30%) 

Conclusion                   

Referencing. Relevant use of references accurately formatted using APA referencing style(5%)

Presentation (10%)

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