UNIVERSITY OF SUNDERLAND AND MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE
Course : Bachelor of Arts (Hons) Business and Marketing (Top- up)
BMTD5 2124A
Module : SIM336 Strategic Management
Assessment : Individual Assignment
Due Date : 27 August 2021
Word Length : 3,000 words +/- 10%
Please refer to AQH-F15 Guidance for Students on
the Penalty for Exceeding the Limit for Assessed Work.
Weighting within Module : 100%
Assignment Submission
Students are required to submit their coursework through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission.
If your centre supports Turnitin©, a copy of your Turnitin© originality report must be submitted in conjunction with your assignment.
PLAGIARISM/INFRINGEMENT STATEMENT
All Assessments are subject to the University’s Policy on ‘Cheating, Collusion and Plagiarism’. Students found guilty of this are subject to severe penalties.
This is an INDIVIDUAL piece of work – If there is evidence that the work is not wholly attributable to you, the University’s policy on ‘Cheating, Collusion and Plagiarism’ will be applied
Link to University Academic Integrity and Misconduct Policy
ASSIGNMENT TITLE: Strategic Management Report
Learning outcomes: To strategically analyse an organization.
To synthesise ideas or solutions relating to strategic issues
Skills outcomes: Research skills
Critical evaluation Creativity Communication
All work submitted must adhere to the University Policy on ‘Cheating, Collusion and Plagiarism’
Assignment Task:
Deliverable: One written individual report; Submission; You must submit the assignment as a word-compatible document. When you submit the document, *name your file with the full name e.g. JaneLee.doc*. This way I can identify you.
You are required to conduct a strategic analysis and construct strategic recommendations for your chosen company based on current information. A key outcome with this report is to ensure that you are able to construct plausible strategies grounded on solid research, thorough analysis and logical argument, all presented them in a report that is persuasive and clear.
This report, as is obvious from the mark allocation, is going to require considerable work from you. In addition to the use of all matrices and strategic tools taught in the course, you will also be expected to seek out data on your own. The report is expected to be clear and concise. Length is NOT an indicator of quality. Any padding will be frowned upon. The format of the report is given below. The maximum length of the report is 3,000 words, excluding cover sheet, executive summary, contents page and references. In addition, you are permitted to have up to 5 pages of appendices. Your appendices are to be comprised of tables, figures, charts and diagrams only. Penalty for exceeding the word limit can be found on page 4.
One often neglected aspect of case studies is the inclusion of the theoretical underpinnings of your recommendations. This aspect will be covered in the lectures but it is worth mentioning that this unit, while recognising the role of trade publications, places special emphasis on refereed journal articles.
- citations from trade journals and the like will be acceptable only to provide examples to support your argument;
- theory must be cited from textbooks and refereed sources;
- Wikipedia, CIA, essay site fee or free and blog references are banned
- As this is an individual assignment, it is in your interest to ensure that the report is fully and properly referenced. If intellectual dishonesty is established beyond any reasonable doubt, academic misconduct proceedings will be enacted. I will also penalise poor referencing (i.e. the effort was made but referencing was poorly done).
Required format for case report:
- Executive summary
- Introduction
- Current Company Situation
- Company profile
- Financials
- Manpower strength
- Turnover
- Country/countries of operation
- Number of divisions
- etc
- External analysis:
- identify trends, opportunities and threats
- If necessary, define the scope of (a): e.g. Asia only or B2Bonly
- Internal analysis;
- Identify the capabilities behind the competencies that create value
- Will this endure into the future?
- Issue/Problem definition:
- What issue/s is/are you trying to resolve?
- Given this issue what goal(s)/objective(s) must be set?
- From (6), briefly describe your recommended strategy, based on your SWOT analysis, that will resolve the issue/s
- Appendices:
- E.g. Ratio analysis (place conclusions stemming from this analysis in your main body)
- Tabulate your Porter’s analysis, SWOT, PEST.
- Others as appropriate
Objectives and Requirements
This assignment is to be undertaken individually. It is primarily designed for you to demonstrate your understanding of key concepts, theories, or models covered in this unit and apply/link them to business reality/your personal experience to facilitate your learning. Be assertive to draw conclusions for your analyses and evaluations. You are strongly encouraged to reflect on your own managerial experience, if you have, in developing business strategy in your organisation. Using secondary data in the form of literature or publications is expected. The length of this part of the assignment should NOT exceed 3,000 +/- 10% word count, double spaced, Times New Roman 12 point font, 2.5 cm margins all sides.
Applied penalties for exceeding the word count.
| Word limit | Penalty | Actual Word Count |
| Exceeds limit by up to 10% | No penalty – tolerance band (see below) | 3300 |
| Exceeds limit by 10.1-20% | -5% | 3301 – 3600 |
| Exceeds limit by 20.1-30% | -10 % | 3601 – 3900 |
| Exceeds limit by 30.1-40% | -15 % | 3901 – 4200 |
| Exceeds limit by 40.1-50% | -20 % | 4201 – 4500 |
| Exceeds limit by more than 50% | Mark of zero | 4501+ |
Assessment Criteria
The assignment will be graded for individuals on the basis of the specific criteria outlined below.
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