Module Handbook

Faculty of Business, Computing and

Digital Industries

School of Business

(On-campus)

Business and Management Strategy

BMM6422

2025-26

Contents

Module Introduction

Module Leader Welcome

Welcome to Business and Management Strategy

Hello

I hope that you find this Module Handbook helpful in supporting your studies and that it provides you with all the information you need to know about this module.

This module is right at the core of any business degree, with a focus on strategic direction and how in the future you can add the maximum value to whatever organisation you decide to work for, or career you pursue.

The module is designed to allow you to learn about how to effectively analyse and understand the interrelated nature of environment in business organisations. The module also gives you the chance to build a better understanding of business management, as the course covers key business topics which connects with the rest of your programme.

We will discuss the main theoretical planning models in organisational management, the use and application of financial information relevant to different groups of stakeholders, the implications and influence of cultural and ethical issues for strategic planning. Some of the effective strategies for organisational competition and growth will also be explored.

On the last page, you will see your module at a glance. This document helps you understand your assessment for level 6, how it connects to your programme outcomes and to the graduate attributes (skills and behaviours) you will develop during your studies. It is designed to help you understand both what you have to do, why you are being assessed in a particular way, how it supports you to successfully complete your level of study and when you have to submit work.

All assessments included at your current level of study have been aligned against the programme outcomes to ensure you achieve these. These outcomes are included at the end of this document. We have designed your assessment so that it supports you to make meaningful connections across all the content you will study during this academic year.

There are several group sessions (a timetable is included in this handbook), but you will also undertake individual learning activities away from the group. The module is supported by the University’s Moodle platform, where you will find many learning resources. This should enable you to update your portfolio which is designed to help you to gather and save the evidence of your learning.

Best Wishes,

Rumana Nahid Rumu

Module Leader

Action Taken and Changes Made in Response to Student Feedback

Include more real-life research case studies

The lectures have been updated with latest information, and in-class seminars will provide students an opportunity to discuss these case studies

Everyone should have access to devices

In London, 3 different facilities, including 2 ICT Labs and a Library where students can get access to a device. ACE team, IT team and / or student support can be contacted anytime for any help and support.

Module Guide

Module Code and Title

Module Code: BMM6422

Module Title: Business and Management Strategy

Module Leader Contact Details and Availability

Rumana Nahid Rumu

Office: 3^rd Floor Staff Room

Phone: 020 7018 0430

Email: r.rumu@wic.ac.uk

Office hours: Sunday – Thursday 09:00- 17:00

Module Team Tutors Contact Details and Availability

Ajewole Olajide email: a.olajide@wic.ac.uk

Ananya Yadav email: a.yadav@wic.ac.uk

Muhammad Arsalan Nazir email: m.nazir@wic.ac.uk

Dilon Beqa email: d.beqa@wic.ac.uk

Fahd Azzouz email: f.azzouz@wic.ac.uk

Faisal Iftikhar email: f.iftikhar@wic.ac.uk

Mazen Joureih email: m.joureih@wic.ac.uk

Michael Shokunbi email: m.shokunbi@wic.ac.uk

Rasmos Tagoe email: r.tagoe@wic.ac.uk

Uzoechi Nwagbara email: u.nwagbara@wic.ac.uk

Victor Mah email: v.mah@wic.ac.uk

Module Teaching

Day: TBC

Time: TBC

Room: TBC

Teaching pattern (i.e. 10 weekly sessions, or i.e. one weekly seminar and 2 follow-up workshops):

Module Intended Learning Outcomes

Upon completion of this module students should be able to: 

1	Evaluate the benefits to organisations of strategic planning within the business environment.
2	Employ specific techniques, methods and models used in the assessment and evaluation of a given organisation’s strategy.
3	Investigate and interpret the external environment in which organisations exist and its effects on strategic planning.
4	Measure and interpret the relative strengths and weaknesses of a given business organisation.
5	Contrast appropriate strategic choices for a given organisation within a business context.

Summary of Content

This module will allow the student to be able to analyse of the interrelated nature of the environment in which business organisations exist and the implications for the way they work. Topics include:

• An introduction to models of industry analysis.
• An introduction to the main theoretical planning models.
• The use and application of financial information relevant to different groups of stakeholders.
• The implications and influence of cultural and ethical issues for strategic planning.
• The effective strategies for organisational competition and growth.

It is possible that there may be content or discussion within this course that may be difficult for some students. Please look to the module schedule to ensure you are aware of the broad subject content. The module team will flag especially difficult content proactively so that we ensure this classroom space is one that acknowledges that each of us will experience these discussions differently. There are a number of resources that can support you. If you have any concerns about the content of a specific session, please inform the lecturer or a peer and seek support from Student Support Services who can be contacted via support@wic.ac.uk and via text/phone on 02070180430 between 9am-5am Mon-Sun.

Assessment and Deadlines

Component form (e.g. Essay or Online test)	Magnitude (e.g. 2,000 words or 2 hours)	Weighting and/or Pass/Fail	Assessment Deadline	Feedback Date	Module Intended Learning Outcome(s) assessed (e.g. 1, 2)
Report	3000 words	100%	End of Term 1	15 working days	1-5

For this module, you will complete one written assignment: a 3000-word report.

Assignments must be submitted via Turnitinby 12:00 (noon)on the deadline day.

Assignment details:

Select a business case study of a company, and describe its operations and stated strategy. Use at least two theories or concepts that were taught during the module.

• What are the main features of the industry where the organisation is nested that influence competition and profitability?
• Critically analyse competition and customer requirements to identify opportunities for competitive advantage within this industry/sector.
• Identify how the organisation’s tangible and intangible resources help explain management’s strategy implementation over the period selected. Analyse them as it relates to their strategy and implementation of the strategy.
• Critically evaluate the organisation’s strategic capabilities whether they can create sustainable competitive advantage or not, discuss. How do these capabilities tie-in with their stated strategy?
• Identify the means through which a organisation can develop its resources and capabilities in order to achieve their strategy.
• Use the results of resource and capability analysis to diagnose the success/ lack of success of their current strategies and advise the organisation about future strategies.
• If the organisation does not appear to have one explain what they communicate as one and analyse how this fall short of a true strategy. What could the company’s strategy be if they don’t appear to have one?

Word Count: The word count for this assessment is 3000 words. This does not include the reference list. If you exceed the word limit, any work after 3300 words will not be marked. Whilst you are not penalised for being under the word count, work that is substantially under the word count will be more limited in meeting the programme learning outcomes.

Feedback Date: Feedback will be available on Moodle 15 working days after the submission date (excluding national holidays, staff sickness and annual leave).

Referencing: You are required to use the American Psychological Association (APA) referencing style. Please visit the Library guide here for more information APA 7th Referencing Guide – APA 7thReferencing Guide and here Referencing – Library at Leeds Trinity University

All modules will include a session which unpacks the assessment brief, providing opportunities for you to clarify any questions you have about the assessment task. The assessment criteria and rubric will be examined in these sessions to support your understanding of the expectations of the task(s). Your module tutor will provide generic feedback on what a good assessment looks like, common misconceptions, pitfalls, construction of arguments, format, spelling and referencing. You are encouraged to bring selected sections of your work or a one-page plan to assessment support sessions for verbal feedback and where appropriate, peer discussion. Your module tutor will not give any indication of mark or classification for any draft work presented. Where you have received previous feedback, your tutors will encourage you to reflect on this to support your acquisition of knowledge and academic skills development. Feedback on a full draft of an assessment for submissions, prior to the submission deadline, is not normally permitted.

All modules will include a session which unpacks the assessment brief, providing opportunities for you to clarify any questions you have about the assessment task. The assessment criteria and rubric will be examined in these sessions to support your understanding of the expectations of the task(s). Your module tutor will provide generic feedback on what a good assessment looks like, common misconceptions, pitfalls, construction of arguments, format, spelling and referencing. You are encouraged to bring selected sections of your work or a one-page plan to assessment support sessions for verbal feedback and where appropriate, peer discussion. Your module tutor will not give any indication of mark or classification for any draft work presented. Where you have received previous feedback, your tutors will encourage you to reflect on this to support your acquisition of knowledge and academic skills development. Feedback on a full draft of an assessment for submissions, prior to the submission deadline, is not normally permitted.

Use the Assignment Preparation Checklist on the final page of this handbook before you submit your work.

Use of Generative Artificial Intelligence in this module

• You may use generative AI such as ChatGPT to assist you in the process of undertaking the assessment in the following ways: brainstorming, research, planning, feedback, editing.
• All use of generative AI must be explicitly acknowledged, and any artificially generated content (e.g. images) explicitly labelled, with the source of the AI tool referenced using current APA referencing conventions You can find further guidance on the library website on their AI webpage).
• In submitting your assignment, you agree to disclose the extent to which you have used generative AI in preparing this work, and include evidence of your AI use in your appendices (e.g. dated screen shots of your use of this tool or copy and paste your AI chat into Word).
• Failure to disclose your generative AI use may result in a 0 for your assignment and a referral for academic misconduct (see the Student Academic Misconduct Policy under Essential Info in the MyLTU app).

Please include one of the following statements on the front page of your assignment:

Either:

• This assignment used generative AI in the following ways for the purposes of completing the assignment (choose 1 to 5 of the following): brainstorming, research, planning, feedback, editing.

Or:

• This assignment did not use generative AI for the purposes of completing the assignment.

Assessment Criteria

You will need in your own words to explain what you have learnt so far with regards to strategic theories, vision, and implementation where required. You will be expected to include both theory and class material (properly referenced), a thorough analysis and your own personal opinion and preferences.

Assessment Task Guidance

Description of what (broadly) constitutes a high pass (specific to this assessment)

To achieve a high pass in this assessment you will need to show:

Answers all parts of the assessment task. Demonstrates deep and nuanced understanding of contemporary developments at the forefront of the discipline(s) (i.e., theories, models, approaches, schools of thought, and research findings). Underpins throughout, with purposeful and systematic use of both primary and secondary sources of literature and evidence. Shows sustained, clear, independent, and original thought, and a well thought out methodological approach. Includes extensive, selective, and evaluative use of research evidence, which is rigorous applied. Offers a sophisticated and highly nuanced argument and structure, which is perceptive, insightful, and original. A highly professional, succinct, concise, to the point writing, highly appropriate to the audience and discipline. Offers original, detailed, and perceptive analysis; rigorous and sustained critical evaluations and appraisals; and convincing, well-argued conclusions and recommendations (if appropriate to the assignment/assessment task). Flawless referencing and use of other academic conventions.

Assessment Criteria Grid

Classification: Criterion:	Exceptional 1st / Distinction 100, 95, 92	Outstanding 1st / Distinction 88, 85, 82	1st / Distinction 78, 75, 72	2.1 / Merit 68, 65, 62	2.2 / Pass 58, 55, 52	3rd / Pass 48, 45, 42	Fail 38, 35, 32
Knowledge & Understanding	Polished grasp of subject. Astute and authoritative approach to complexity.	Comprehensive and confident grasp with strong sense of subject complexity.	Thorough understanding evident and well applied to specific assessment task.	Secure, general understanding and reasonable application to assessment task.	Sound knowledge relevant to the assessment task.	Limited knowledge shows basic understanding. Some awareness of the context of the assessment task.	Faulty understanding of assessment task or concepts. Irrelevant or mostly absent content.
Structure, Argument	Effective and integrated over-arching argument or structure, clear, insightful synthesis. Highly creative understanding of topic.	Effective overall argument with clear and insightful connections between claims. Creative understanding of topic.	Clear and logical focus and direction with valuable connections made between claims. Good level of creativity.	Well-focused on the question with some clear connections made between claims and some overall direction. Some creativity.	Addresses the topic with some direction and makes some connections between claims or different parts of artefact/assignment.	Argument is weak and difficult to detect. Connections made between statements limited	Lack of argument. Faulty connection between statements.
Analysis and Conclusions	Original and searching analysis, critical appraisal of task and judicious conclusions.	Searching analysis with pertinent conclusions drawn.	Insightful analysis throughout with appropriate conclusions drawn.	Strong analysis of salient illustrative examples. Some general conclusions drawn.	Some conclusions drawn based on some reasonable comparisons and examples.	Basic analysis. Remains descriptive, little evaluation or comparison. Few clear conclusions.	Insufficient evaluation or attempt to make comparisons. Conclusions illogical insufficient.
Sources & Evidence	Extensive and evaluative use of evidential support for argument.	Extensive use of evidence with some evaluation.	Clear support of argument with well selected evidence.	Draws on relevant independent sources and evidence to support claims.	Makes simple use of evidence from recommended sources.	Relies on superficial statements with little supporting evidence.	Lack of evidence or relevant sources.
Adherence to Referencing Conventions, Technical Skills	Flawless referencing or technical skills.	Flawless referencing or technical skills.	Excellent referencing or technical skills.	Consistent and accurate referencing or technical skills.	Largely consistent accurate referencing. or technical skills.	Limited referencing/ adherence to convention or technical skills.	Inadequate referencing or technical skills.

Essential Library and Learning Resources

The WIC Library has quiet places to study and a relaxing area. We also have computers, printing, and photocopying. You’ll find all your required books and online resources to help with research and referencing skills. The library aims to provide access to the books on your reading lists, as well as online resources, guides and tutorials to help you develop your research and referencing skills. You should find an online reading list with links to resources on the module home page on Moodle.

Textbooks

The core textbook for this module is:

Johnson, G. & et al. (2017) Exploring Strategy, 11th ed. Harlow: Pearson. Leeds Trinity University Library- 658.4012 JOH. Also available as an e-book. – 4 copies plus ebook

Recommended Reading:

Ireland, R. et al (2012) The management of strategy: concepts and cases. 10th ed. Andover: Cengage Learning. Leeds Trinity University Library- 658.4012 IRE – 3 copies

Grant, R. M. (2016) Contemporary Strategy Analysis. 9th ed. Chichester: Wiley. Leeds Trinity University Library- 658.4012 GRA – 6 copies

Fleisher, C. S. et al (2003) Strategic and competitive analysis. Upper Sadle River: Pearson/Prentice Hall. Leeds Trinity University Library- 658.4012 FLE – 2 copies

Chambell, D. et al (2011) Business Strategy: An Introduction. 3rd ed. Basingstoke: Palgrave Macmillan Leeds Trinity University Library – 658.4012 CAM – 2 copies

Journals:

Strategic Management Journal (1980-present) Business Strategy and the Environment (1995-present) Harvard Business Review (1922-present)

European Management Journal (1995-present) Governance (1997-present)

Journal of Management Studies (1997-present) Management Today (1998-2017)

Organization Studies (1992-present)

Sloan Management Review (1996-2000) The Financial Times (FT)

Our friendly team are based at the Library helpdesk and are here to help you make the most of the library.

Website: https://library.leedstrinity.ac.uk/home

Academic Support

ACE (Academic Community of Excellence)

This support is additional to Learning Support and can be accessed by all students regardless of their levels.

The ACE Team offers general academic support to all students in an effort to help them accelerate their learning progress, catch up with their peers, meet learning standards, or generally succeed in this academic settlement.

The support is easily accessible to all students as ACE is placed in the Student Hub. Also, you will receive a link to our self-referral form that you can send it to us anytime and we can contact you whenever is more suitable for you.

What help can we provide as ACE Team?

• Academic Guidance
• Referencing & Citations
• Skills Enhancement
• Networking & Community
• Understanding your feedback
• Get academic feedback on your work (e.g., paraphrasing)
• Getting ready for your presentations
• Exam preparation
• Academic English support
• Submitting your work on Turnitin

Workshops:

ACE workshops are very diverse as we try to reach to all our students and shed light on topics or ideas you learn or you will cover at some point during your academic journey.

The workshops are online and bring together students from both London and Birmingham campuses from different levels in an attempt to create a cohesive academic community.

The ACE is for Everyone!

All our students are welcome to:

Contact ACE through the self-referral form by scanning the QR code or email us at ace@wic.ac.uk

Attend the workshops (Schedule of workshops would be emailed)

The module leader will be available by appointment on Microsoft Teams for advice, support and explanation of assessment feedback.

• Feedback is given at multiple points across the duration of the module, in different modes. You should expect, and recognise, that feedback can be given by your peers, verbally in sessions, feedback might be given to the whole module cohort during teaching sessions, and it might also be given in conversation with your tutor.
• Formative feedback does not have a grade attached; it will often be given in your teaching sessions. Formative feedback is valuable as it allows you to improve your subject knowledge for your summative assessment(s) as well as allowing you to practice the type of assessment that you will count towards your final grade for the module.
• You will receive feedback on all summative assessments; these are the graded assessments in your module. You might receive summative feedback during an assessment session, as audio or written feedback.
• Feedback will focus on what you are doing well, and how you can continue to improve your work.

Your Module at a Glance – Teaching and Learning

Total Guided Learning Hours
Independent learning hours
Overall module learning hours

Your Module at a Glance – Employability

Assessment	Leeds Trinity University  Graduate Attributes and Skills Framework	Skills and Attributes Group
Component (Case study report – 3000 words)	DIGITAL CONFIDENCE	Effective Leaning
√	Digital Tools and Software
√	Data Analysis
√	Digital Citizenship
	RESEARCH AND THINKING CRITICALLY
√	Analysis and Evaluation
√	Problem Solving
√	Critical thinking
	WORKING INDEPENDENTLY
√	Initiative
√	Planning and Organising
	Active listening
	RESILIENCE	My Development
√	Positive Mindset
√	Self-Awareness
√	Motivation and Purpose
	ADAPTABILITY
√	Managing Change
√	Coping with ambiguity
√	Flexibility
	PROFESSIONAL OUTLOOK
	Career information
	Articulating your skills
√	Graduate Identity and Social Intelligence
	ETHICS, DIVERSITY, SUSTAINABILITY	Making an Impact
√	Social Justice and Responsibility
√	Inclusivity
√	Cultural Awareness
	EFFECTIVE COMMUNICATION
	Emotional Intelligence
	Networking and Collaborating
	Leadership and Working with others
√	ENTERPRISE AND ENTREPRENEURSHIP
√	Innovation
√	Commercial and Business/Sector Awareness
	Negotiating and Influencing