SEO PLAN
Review the SEO slides, SEO videos, and other SEO resources (word files, examples, templates) before doing the assignment.
Choose a “client”, a small to a medium size company, that does not rank too high on search engines.
Follow the step by step process described below and create an SEO plan for your “client” by submitting your answers to all six questions below.
Note that in this assignment you do NOT have to make the actual changes on the website, you are just creating an SEO plan for now.
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1. Think of a client / website. A small to medium size company.
Which website did you choose (provide URL)?
2. Go to the website, visit its various pages, and try to identify a broad list of at least thirty important phrases that might be used for the SEO (note: do NOT choose one-word “phrases” such as “hotel” , but rather “executive hotel Vancouver”, “affordable hotel in Vancouver”, etc.)
What are the thirty phrases on your broad list?
3. Create a table with three columns: phrase, search volume, and SEO difficulty (competition rating). Use keyword popularity tools (e.g. UberSuggest) in order to fill out the table for each phrase. See below an example.
(Note: I would recommend to work with UberSuggest CHROME app so you can do the unlimited number of keyword searches per day. Do not go to Neil Patel’s website, just use the Crhome app. Find the information (video) about UberSuggest on your course website.)
| Phrase | Search volume | SEO difficulty (or competition) |
| Hotel Vancouver | 17,700 | 42 |
| Affordable hotel Vancouver | 14,000 | 28 |
(note: the numbers in the table are just an example)
4. Based on the above analysis, choose the top three phrases that you want to focus on in your first SEO project. Write those three phrases here:
5. For each of the above phrases from step 4, right a URL (page) of the website that will be used for your SEO. See below.
| Phrase | Page |
| Affordable hotel Vancouver | Home page, e.g. |
| Executive hotel Vancouver | About page, e.g. |
(the data in the table is just an example)
6. Based on the step 5, now choose two phrases and fill out two SEO tables (by following the principle – one page – one phrase). The blank tables are provided on the next page.
SEO Changes – Page by Page (Instructions for the web site designer)
| Selected phrase: | |
| Page (URL) | |
| Suggested changes | |
| 1. Title Tag | |
| 2. Description Meta Tag | |
| 3. Keyword Meta Tag | |
| 4. URL Change | |
| 5. Heading (or Subheading) | |
| 6. First Paragraph (in the text) | |
| 7. Alt Tags / Image Title | |
| 8. Additional Text Changes on the page (if any) | |
SEO Changes – Page by Page (Instructions for the web site designer)
| Selected phrase: | |
| Page (URL) | |
| Suggested changes | |
| 1. Title Tag | |
| 2. Description Meta Tag | |
| 3. Keyword Meta Tag | |
| 4. URL Change | |
| 5. Heading (or Subheading) | |
| 6. First Paragraph (in the text) | |
| 7. Alt Tags / Image Title | |
| 8. Additional Text Changes on the page (if any) | |
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