The objective of this assessment task is to demonstrate that you understand how to prepare a strategic plan after successfully completing an external and internal environmental analysis exercise to understand your organisation’s current situation, including whether it has been
able to achieve its strategic and performance objectives.
Assessment 2 builds on Assessment 1. Thus, the focal organisation for Assessment 2 should be the same as that used for Assessment 1.
You are required to address the following:

1. Re-introduce the company, industry and state the scope of the analysis (Approx. 80-100words).
2. Summarise your previous research findings and the strategic gaps that you have identified in your assessment 1. You should explain the significance of these findings and
   implications (Approx. 300 words).
3. Conduct a resource analysis building on your previous VRIN evaluation to identify strategic capabilities using a resource-based view. Use a resource matrix provided and
   discussed in the webinars. The body of your report should explain the most important aspects of your analysis and their implications. Details of the analysis should be placed in appendices (Approx. 400 words).
4. Evaluate the current strategy and where performance gaps exist or more opportunityrelated gaps exist drawing on your previous analysis of competitiveness, discuss
   customers’ and other stakeholders’ changing needs, and to what extent scope exists to address the gaps in the next iteration of the strategy (Approx. 300 words).
5. Conduct an integrated SWOT analysis with the view to identify suitable options for the future. Explain the strategic options available to the organisation (department/division/SBU) and explain which strategic option(s) could most benefit the organisation. Justify your arguments and recommend the preferred option for going
   forward. Discuss what should be included in the next iteration of the strategy, and why (Approx. 500 words).
6. Evaluate if the options are consistent with the current vision, mission, values and goals. Feel free to recommend adjustments (Approx. 200 words).
7. Prepare a high-level Implementation Plan. Align business strategy with the operational areas, identify programs, projects and/or strategic initiatives that could be used to realise
   the strategy you identified for the organisation. Explain how the Implementation Plan will be monitored using a BSC or other similar tool, and include a reasonable (strategic)
   timeframe. Ensure that the implementation plan covers all relevant systems and processes, resources and capabilities, and structural changes that are necessary to be able to fully implement the strategy (Approx. 700 words).
8. Comment on the most important leadership, people and change management issues that will need to be addressed to ensure people cooperate, systems and processes, etc. are
   changed as is required, and change is appropriately reinforced (Approx. 250 words).
9. Conclude by summarising why your proposed strategy or strategic options need to be implemented. Include a brief personal reflection on your learning (Approx. 300 words).
   Assessment Submission Requirements:
10. Use a business report writing format: executive summary; table of contents; introduction; a well-structured body of the report with headings; conclusion; reference list; and
    appendices.
11. Refence in Harvard Australia style.
12. Upload your finished report in MS Word format, do not embed pdf files in your report.
13. Include appendices in the report.
14. Appendices and tables may be used to clarify and support your arguments but should not
    be used to circumvent the word count limit. Please use appendices sparingly.
15. Submit as one document.