| Assignment Brief – Cohort 06 | |
| BMM6302 Entrepreneurship and Creativity | |
| Component number | Assignment 2 |
| Assignment type | 02 Dragon’s Den Presentation (Live Presentation) |
| Learning outcomes for this assessment (Please see module Handbook for all learning outcomes) | Compare and contrast a variety of strategic models to develop and critically evaluate business start-up ideas. Appraise the impact of various environmental/market/competition factors on the development of a new business. Design a detailed and viable business plan, reflecting on key business functional areas Produce your business proposal effectively and creatively, appropriate to a variety of audiences |
| Weighting: | 40% |
| Word Count or Equivalent | 10 Minutes (Excluding Q&A) |
| Submission deadline: | 14/11/2025 (before 12PM) |
| Post date: | 15 working days after submission deadline |
Completing Your Assignment
This is a formal presentation to a panel of judges, to present your final business concept and sell the venture to potential investors. The presentation will be based on providing a “highlights” version of the key elements of final business plan. It will emphasise the feasibility of the business and include realistic assessments and projects for at least one year’s trading. The presentation will be live to a panel of judges and there will be 5 minutes allocated to questions and answers at the end.
Your presentation should include:
• A clear description of the product or service.
• A clear and viable business model, that focuses on the business’s USP or competitive
advantage.
• An analysis of the industry and market environment that the business will be operating in.
• Clear identification of the target customer.
• Competitor analysis.
• An appropriate marketing strategy and plan.
• An outline of how the business will operate with regard to premises, suppliers, logistics,
law, and possible staff.
• A realistic outline of how the product or service is to be priced, and include all relevant
start up and ongoing costs, sales estimates, and an outline of potential profit growth.
• Resources and potential capital request – what are you seeking?
• Projected financial cash flow estimates and timeframe for the investment that clearly
shows the break-even point and Return on Investment.
Your presentation should demonstrate:
• A need to sell the proposed venture to potential investors.
• The feasibility of the business based on realistic assessment and projections.
How will my assignment be marked?
• The use of recommended resources and materials to provide the evidence and support
the business idea.
• A clear articulate outline of what the proposed enterprise will do.
• The main elements of the final business plan.
In addition, you will also be graded for:
• Quality and creativity of presentation
• Content flow
• Materials used in your presentation
• Time management
Is there a time limit?
The presentation should be a maximum of 10 minutes long, with 5 minutes of questions and answers
How do I produce high quality work that merits a good grade?
- Understand the Requirements: Carefully read the assignment brief and grading rubric below to identify the expected format, structure, and content.
- Plan Ahead: Allocate sufficient time for researching, writing, and revising. Break down the assignment into manageable tasks with deadlines.
- Research Thoroughly: Use credible sources to gather information relevant to the assignment topic. Properly cite all sources according to the required APA citation style .
- Outline and Structure: Develop a clear outline that logically organises the assignment’s main points. Ensure each section flows cohesively and directly addresses the requirements. Use headlines, sub-headlines and number all pages.
- Revise and Edit: Proofread the assignment for grammar, spelling, and punctuation errors. Ensure that all instructions have been followed and the argument is persuasive.
- Attend Support Sessions: Ask your tutor to review the draft and provide constructive feedback during these sessions.
- Follow Submission Guidelines: Confirm that the final version adheres to the specified file format, word count, and other submission requirements.
How will my assignment be marked?
Your assignment will be marked based on the marking criteria below. Make sure you read thoroughly to see how you can accumulate marks.
| Classification: Criterion: | Exceptional 1st / Distinction 100, 95, 92 | Outstanding 1st / Distinction 88, 85, 82 | 1st / Distinction 78, 75, 72 | 2.1 / Merit 68, 65, 62 | 2.2 / Pass 58, 55, 52 | 3rd / Pass 48, 45, 42 | Fail 38, 35, 32 | Abject Fail 25, 20, 10, 0 |
| Viability (20%) | Exceptional grasp of the assessment content and subject. An authoritative approach evident to demonstrate the complexity of knowledge. | An outstanding, comprehensive and highly detailed grasp of subject and its complexity, illustrating an awareness of the limitations of knowledge. | Thorough understanding is evident and excellent knowledge demonstrated and applied to the assessment criteria. | A very good, accurate understanding of content and reasonable application to demonstrate knowledge | Good knowledge relevant to the assessment demonstrated. Some knowledge application applied. | An adequate understanding shown, with insufficient understanding demonstrated and inappropriate content. | Little knowledge of assessment shown, with insufficient understanding demonstrated and inappropriate content. | Significant gaps in knowledge and understanding of the material and assessment shown. Inaccuracies demonstrated including use of irrelevant content. |
| Feasibility (20%) | Exceptional critical analysis with interpretation, showing the developed ability to compare | An outstanding, in-depth analysis evident, with some significant critical analysis and interpretation | An excellent in-depth analysis and interpretation, demonstrating a developing ability. | A very good and effective use of analysis and interpretation, with awareness of relevance | Good, appropriate and fair analysis and interpretation attempts made, with relevance | An adequate analysis and interpretation technique evident. | Insufficient attempts of analysis or interpretation | Very little analysis or interpretation evident |
| Creativity (20%) | Well-developed exceptional, insightful and highly persuasive arguments, with appropriate conclusions | Demonstrates an outstanding, effective and persuasive arguments and logical conclusions | Excellent evidence demonstrating clear and logical arguments, with some elements of persuasion and a strong conclusion. | Demonstrated a very good, clear and logical argument and conclusion. | Evidence of some good clarity and logic in argument and conclusions drawn. | Adequate evidence, limited argument and difficult to detect; inappropriate conclusion. | An evident lack of argument and appropriate conclusion | Very little evidence of arguments, with no conclusion |
| Knowledge and Understanding (15%) | Extensive and evaluative use of evidential support for argument. | Outstanding evidence of an extensive use of relevant sources with very strong evaluation. | Excellent evidence gathered from a relevant range of sources, with good evaluation. | Evidence of very good independent reading and clear use of relevant sources with appropriate evaluation | Evidence of some good independent reading and use of some relevant sources with some evaluation | Adequate evidence of reading though from a limited number of sources with little evaluation. | Very little evidence of reading or inappropriate source; lack of evaluation | Little use or engagement with sources; no evaluation |
| Q&A (15%) | Exceptional & flawless | Outstanding | Excellent | Very good, consistent and accurate | Good, consistent and accurate | Adequate accuracy | Inadequate | Little or no engagement |
| References (10%) | Flawless referencing or technical skills using extensive academic sources. | Flawless referencing or technical skills using a wide range of academic sources. | Excellent referencing or technical skills using a range of academic sources. | Consistent and accurate referencing or technical skills using some academic sources. | Largely consistent accurate referencing. or technical skills with limited academic sources. | Limited referencing/ adherence to convention or technical skills. Lack of academic sources. | Inadequate referencing or technical skills. | Inadequate or no referencing or technical skills. |
