ABCA2103 PRINCIPLES OF ADVERTISING

ABCA2103 PRINCIPLES OF ADVERTISING

ASSIGNMENT/TUGASAN



PRINSIP PENGIKLANAN
JANUARY 2023 SEMESTER

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

  1. Answer in Malay or English. /
    Jawab dalam Bahasa Melayu atau Bahasa Inggeris.
  2. Number of words: 2500 – 3000 words excluding references /
    Jumlah patah perkataan: 2500 – 3000 patah perkataan tidak termasuk rujukan.
  3. Submit your assignment ONCE only in a SINGLE file. /
    Hantar tugasan SEKALI sahaja dalam SATU fail.
  4. Submit your assignment ONLINE. /
    Tugasan ini dihantar secara ONLINE.
  5. Submission date : 12 MARCH 2023
    Tarikh penghantaran : 12 MAC 2023
  6. This assignment accounts for 60% of the total marks for the course. /
    Tugasan ini menyumbang sebanyak 60% dari jumlah markah kursus.

ASSIGNMENT QUESTION

PART I:(50%)

PURPOSE
The purpose of this assignment is to evaluate learners’ knowledge and ability to critically analyse the strategies applied by advertisers on social media.

REQUIREMENT
Advertisements are designed with a specific target audience in mind. Different media have their own advantages and disadvantages in reaching the target audience for specific impacts. To achieve the objective(s), advertisement is produced by applying specific strategies and plans.

Based on the above statement:

  1. Choose any FIVE online advertisements for different products/services published in social media platforms of your choice. For example, advertisement A is a cosmetic product, advertisement B is a telecommunication product, etc.). Then, describe each of the selected advertisements in detail by answering the following questions:
    a. Who is the target audience?
    b. Explain the message being conveyed.
    c. What image is portrayed?
    d. What is not discussed about the product/service?
    e. Is the ad true to life or puffery?
    f. Identify the format applied in each ad: E.g. a slice-of-life, demonstration, dramatic, spokesperson, comparison or testimonial?
    g. Is the ad memorable?
  2. How persuasive are the advertisements? As a consumer, would you buy the product being advertised for yourself or others? Why?
  3. In your opinion, which one of the selected ads do you think is successful, and very effective, and which one is not? Why? Discuss by giving relevant facts and references. Give your conclusion.
  4. Analyse the main ethical issues in social media advertising. Justify your answers with real examples and facts.

Your essay should include images, citations, references, etc. to support your discussion.

[Total: 50 Marks]

Part II:

ONLINE CLASS PARTICIPATION (10%)

Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:

  1. Identify any TWO magazine advertisements AND TWO radio advertisements that you think are the most successful. Why do you think so? Justify you answers with relevant examples and facts.
  2. One key issue often discussed in advertising is the exploitation of children in advertising. Digital advertisements especially are increasingly targeting children when they play video games, go on social media, use apps, and in the many other ways that children access the internet. Ads may harm children. based on this statement, answer the following questions:
    a. Why advertisement to children can be considered as unethical? Analyse.
    b. Discuss how the exploitation of children in advertising can be minimized or overcome? Provide relevant examples.
    c. How does advertising affect children’s self-esteem?

[Total: 10 Marks]
[Grand Total: 60 Marks]

SOALAN TUGASAN

BAHAGIAN 1:
TUJUAN
Tujuan tugasan ini adalah untuk menilai pengetahuan dan keupayaan pelajar untuk menganalisis secara kritis strategi yang digunakan oleh pengiklan di Malaysia.

KEPERLUAN
Iklan direka dengan memikirkan khalayak sasaran tertentu. Media yang berbeza mempunyai kelebihan dan kekurangannya sendiri dalam mencapai khalayak sasaran bagi impak khusus. Untuk mencapai objektifnya, iklan dihasilkan dengan mengaplikasikan strategi dan perancangan yang khusus.

Berdasarkan penyataan di atas:

  1. Pilih mana-mana LIMA iklan cetak bagi produk/servis tertentu yang diterbitkan dalam platform media sosial. Sebagai contoh, Iklan A adalah produk kosmetik, iklan B adalah produk telekomunikasi, dsbgnya). Kemudian, huraikan setiap iklan yang dipilih secara terperinci dengan menjawab soalan-soalan berikut:
    a. Siapakah khalayak sasarannya?
    b. Jelaskan mesej yang disampaikan.
    c. Apakah imej yang digambarkan?
    d. Apakah yang tidak dibincangkan mengenai produk/servis tersebut?
    e. Adakah iklan tersebut betul seperti kehidupan sebenar atau umpakan (puffery)?
    f. Kenal pasti format yang digunakan dalam setiap iklan – sebahagian daripada kehidupan, demonstrasi, dramatik, jurucakap, perbandingan atau testimoni?
    g. Adakah iklan tersebut sesuatu yang tidak dapat dilupakan?
  2. Sejauh manakah iklan tersebut meyakinkan? Sebagai seorang pengguna adakah anda akan membeli produk yang diiklankan? Mengapa?
  3. Pada pandangan anda, yang mana satukah antara iklan pilihan itu dirasakan berjaya dan sangat berkesan, dan yang mana satukah tidak? Mengapa? Bincangkan dengan memberikan fakta dan rujukan yang relevan. Berikan kesimpulan anda.
  4. Analisis isu etika utama dalam pengiklanan media sosial. Wajarkan jawapan anda dengan contoh dan fakta sebenar.

Esei anda perlu disertakan imej, petikan, rujukan, dll, untuk menyokong perbincangan anda.
[Jumlah: 50 Markah]

Bahagian II:(10%)

PERBINCANGAN KELAS DALAM TALIAN (10%)

Bincangkan topik berkenaan di dalam forum dan hantar bukti penglibatan forum dalam perbincangan dalam talian.

  1. Kenal pasti mana-mana DUA iklan majalah DAN DUA iklan radio yang anda rasa paling berjaya. Mengapa anda berpendapat sedemikian? Justifikasikan jawapan anda dengan contoh dan fakta yang relevan.
  2. Salah satu isu utama yang sering dibincangkan dalam pengiklanan ialah eksploitasi kanak-kanak dalam iklan. Iklan digital terutamanya, semakin menyasarkan kanak-kanak apabila mereka bermain permainan video (video games), pergi ke media sosial, menggunakan aplikasi dan banyak cara lain yang kanak-kanak mengakses internet. Iklan ini boleh membahayakan kanak-kanak. berdasarkan pernyataan ini, jawab soalan berikut:
    a. Mengapakah pengiklanan kepada kanak-kanak boleh dianggap sebagai tidak beretika? Analisis.
    b. Bincangkan bagaimana eksploitasi kanak-kanak dalam pengiklanan boleh diminimumkan atau diatasi? Berikan contoh yang relevan.
    c. Bagaimanakah pengiklanan mempengaruhi harga diri kanak-kanak?

[Jumlah: 10 Markah]
[Jumlah keseluruhan: 60 Markah]

ATTACHMENT
ASSIGNMENT RUBRICS
PART I/ABCA2103 PRINCIPLES OF ADVERTISING/JANUARY2023
*QN/ *NS CLO Criteria/
Kriteria Weight/ Pemberat Excellent/
Cemerlang Good/
Baik Fair/
Sederhana Poor/
Lemah Unsatisfactory/ Tidak memuaskan Max Marks
4 3 2 1 0
1 CLO3 Introduction on the social media advertising.

Pengenalan tentang periklanan media sosial.

1.0 Introduction of the topic is very clear, and supported by very appropriate citations/references.

Pengenalan topik adalah sangat jelas dan disokong oleh petikan/rujukan yang amat sesuai.
Introduction of the topic is relatively clear and satisfactory. Supported by relevant citations/references.

Pengenalan topik adalah agak jelas dan memuaskan. Disokong oleh petikan/rujukan yang relevan.
Introduction of the topic is brief and not supported by relevant citations/references.

Pengenalan topik adalah ringkas dan tidak disokong dengan petikan/ rujukan yang relevan. Introduction of the topic is too general and some points are not related.

Pengenalan tentang topik terlalu umum dan beberapa perkara tidak berkaitan. No introduction is made to the topic.

Tiada pengenalan yang dibuat tentang topik.
4
1 CLO3 Description on the FIVE selected social media advertisements.

Huraian tentang LIMA iklan media sosial yang dipilih.
1.5 Very good and comprehensive description of each selected social media ad with detailed information of each ad.

Huraian yang sangat baik dan menyeluruh bagi setiap iklan media sosial yang dipilih berserta maklumat terperinci untuk setiap satu iklan.

Clear description of each selected social media ad with relevant information of each.

Huraian yang jelas bagi setiap iklan media sosial yang dipilih berserta maklumat yang relevan untuk setiap satu. Brief description of each selected social media ad and some of the points given are relevant.

Huraian ringkas bagi setiap iklan media sosial yang dipilih dan sebahagian poin yang diberikan adalah bersesuaian.
Very general and vague description of each selected social media ad.

Huraian yang sangat umum dan tidak jelas tentang setiap iklan media sosial yang dipilih. No description.

Tiada huraian.

6

1 CLO3 Answers to questions a – g. Supported with facts and references.

Jawapan soalan a-g. Disokong dengan fakta dan rujukan 3.0 Very good answer to all questions. Supported by clear examples and accurate references.

Jawapan yang sangat baik untuk semua soalan. Disokong dengan contoh yang jelas dan rujukan yang tepat.

Satisfactory answers to all question and supported by relevant examples/references.

Jawapan yang memuaskan untuk semua soalan dan disokong dengan contoh/rujukan yang relevan.

Brief answers to all questions supported with vague examples and popular references only, not academic.

Membincangkan KELIMA-LIMA iklan yang dipilih secara ringkas dan disokong dengan contoh yang kabur serta rujukan popular sahaja, bukan akademik. General references to all questions. Not supported by relevant examples/references.

Rujukan yang umum kepada semua soalan. Tidak disokong dengan contoh/rujukan yang bersesuaian. Questions 1 a-g not answer at all.

Soalan 1 a-g tidak dijawab langsung.

12

2 CLO3 How persuasive are the advertisements? As a consumer, would you buy the advertised product/service for yourself or others? Why?

Sejauh manakah iklan-iklan tersebut meyakinkan? Sebagai pengguna, adakah anda akan membeli produk/servis yang diiklankan untuk diri sendiri atau orang lain? Mengapa?
1.5
Provided very good opinion on the required points. Supported with at least THREE concrete facts/examples.

Memberikan pandangan yang sangat baik tentang perkara yang diperlukan. Disokong dengan sekurang-kurangnya TIGA fakta/contoh yang kukuh.
Provided acceptable opinion on the required points. Supported with at least THREE relevant facts/examples.

Memberikan pandangan yang boleh diterima tentang perkara yang diperlukan. Disokong dengan sekurang-kurangnya TIGA fakta/contoh yang bersesuaian. Provided brief/general opinion. Supported with popular facts or example only, not academic.

Memberikan pandangan yang ringkas/umum. Disokong dengan fakta dan contoh popular sahaja, bukan akademik. Provided poor or irrelevant opinions. Not supported with any facts or examples.

Memberikan pandangan yang lemah atau tidak bersesuaian. Tidak disokong dengan sebarang fakta atau contoh. No opinion given.

Tiada pandangan diberikan. 6
3 CLO3 Discussion on which ad is successful, effective and which ad is not. Supported with relevant facts and examples.

Perbincangan tentang iklan yang mana dirasakan erjaya, berkesan dan yang mana tidak. Disokong dengan fakta dan contoh. 2.0 Excellent opinion with detailed discussion. Supported with good facts and examples.

Pendapat yang cemerlang dengan perbincangan terperinci. Disokong dengan fakta dan contoh yang baik. Clear opinion with comprehensive discussion. Supported with relevant facts and examples.

Pendapat yang jelas dengan perbincangan yang komprehensif. Disokong dengan fakta dan contoh yang relevan. Opinion provided with brief discussion. Supported with vague facts and examples.

Pendapat diberikan dengan perbincangan yang ringkas. Disokong dengan fakta dan contoh yang kabur.
Irrelevant opinion given with general discussion. Irrelevant examples.

Pendapat yang tidak besesuaian dengan perbincangan yang umum. Contoh yang tidak relevan. No opinion and discussion provided.

Tiada pendapat dan perbincangan diberikan. 8

4 CLO3 Analyse the main ethical issues in social media advertising. Justify your answers with real examples and facts.

Analisis isu etika utama dalam pengiklanan media sosial. Wajarkan jawapan anda dengan contoh dan fakta sebenar.
2.5 Very good analysis on the required points. Supported with accurate and good real examples, facts and citations/references.

Analisis yang sangat baik tentang poin yang diperlukan. Disokong dengan contoh sebenar, fakta serta petikan/rujukan yang tepat dan baik. Clear analysis on the required points. Supported with relevant examples, facts and citations/references.

Analisis yang jelas tentang poin yang diperlukan. Disokong dengan contoh, fakta, serta petikan /rujukan yang relevan.
Simple analysis on the required points. Supported with a few good examples and popular citations/references only.

Analisis yang ringkas tentang poin yang diperlukan. Disokong dengan sebahagian kecil contoh yang baik dan petikan /rujukan popular sahaja.
Brief and vague discussion only – Not an analysis. Not supported with any examples, citations/references.

Perbincangan yang kabur dan ringkas sahaja – Bukan sebuah analisis. Tidak disokong oleh sebarang contoh, petikan /rujukan.
No analysis was given.

Tiada analisis diberikan. 10
1-3 CLO3 Conclusion.

Kesimpulan.
0.5 Excellent conclusion with explanations which are very much related to the questions.

Kesimpulan yang sangat baik dengan penjelasan yang sangat berkaitan dengan soalan.
Comprehensive conclusion with explanations which are related to the questions.

Kesimpulan yang komprehensif dengan penjelasan yang berkaitan dengan soalan. Simple conclusion with explanation which are related to the questions.

Kesimpulan yang mudah dengan penjelasan yang berkaitan dengan soalan.
Poor conclusion with explanations not related to the questions.

Kesimpulan yang lemah dengan penjelasan yang tidak berkaitan dengan soalan. No conclusion.

Tiada kesimpulan. 2
1-3

CLO3

Proper essay format (Cover Page, Table of Content, page numbering, APA format references, etc.)

Kesesuaian format esei (Muka hadapan, Isi kandungan, penomboran hal., format rujukan APA dsbnya.)
0.5 All formats are available with correct APA referencing style.

Semua format penulisan diaplikasikan dengan menepati stail rujukan APA yang betul. Most formats are available, and most APA referencing observed.

Kebanyakan format dan stail rujukan diaplikasikan. Some formats are available with some APA referencing style.

Beberapa format diaplikasi dengan stail rujukan APA. Traces of formats but does not follow APA referencing style.

Mengikut beberapa format tetapi tidak mengikut sistem rujukan APA. Poor essay format and no referencing.

Format esei yang lemah dan tiada rujukan. 2
Total 12.5 50
*QN = Question Number / *NS = Nombor Soalan

Part II/Bahagian II (10%)

QN
CLO
Criteria
Weightage Excellent Good Fair Poor Unsatisfactory Max marks
4 3 2 1 0
1-2 2 Quality of Postings

Kualiti
Postings

2.5 All five comments are good, appropriate, relevant, meaningful, and respectful. 

Postings reflect active participation within assignment timeline.

Kelima-lima komen baik, sesuai, relevan, bermakna dan berhemah.
Postings mencerminkan penyertaan aktif sepanjang tempoh tugasan. Four of the comments are good, appropriate, relevant, meaningful, and respectful.
Postings reflect participation within assignment timeline.

Empat
komen baik, sesuai, relevan, bermakna dan berhemah.
Postings mencerminkan penyertaan sepanjang tempoh tugasan. Two or three of the comments are somewhat good, appropriate, meaningful and respectful.
Postings show relatively short participation time.

Dua atau tiga komen baik, sesuai, relevan, bermakna dan berhemah
Postings menunjukkan penyertaan dalam jangakamasa yang singkat. One post submitted. OR All posts done in one day.
OR None of the comments are good and relevant.
OR Comments are short responses that are not substantial nor meaningful. Minimum effort (e.g. “I agree with Tina”).

Satu penghantaran
ATAU Semua penghantaran dibuat dalam satu hari. ATAU Tiada komen yang baik dan relevan. ATAU Komen hanya respon yang ringkas dan tidak meluas dan tidak bermakna. Usaha minimum (Cth: “Saya bersetuju dengan Tina”). Postings done past assignment timeline.
OR No postings given as proof of participation in discussion

Postings melepasi tempoh tugasan.
ATAU Tiada Postings diberi sebagai bukti penyertaan dalam perbincangan. 10
Total Marks/
Jumlah Markah 10

*QN = Question Number / *NS = Nombor Soalan

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Analytics Project Project Management Plan Date: 22-10-2023 Author: Name Here Version: 2.0 Project Management Plan (PMP) This project management plan will outline the strategies and plans used to manage ‘analytics project’ for the Style-Hub organization. It will include the tasks such as project governance, management, planning, budget and controlling. It

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Solution: Report Health Issue

Table of Contents Executive Summary                                                                                                   3 Introduction                                                                                                                5 Examination of the Chosen Health Issue in the Context of Lambeth                        5 Application of Health Inequality Framework and Analysis of Determinants: Psychotropic Drug Use in Lambeth                                                                           6 Exploration and Discussion of Strategies to Manage Psychotropic Drug Use in Lambeth                                                                                                                        7 Conclusion                                                                                                                  8

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Solution: Mirror therapy in patients post stroke

Title: Scenario 1, Mirror therapy in patients post stroke Part 1 : Summary Ramachandran and colleagues developed mirror therapy to treat amputees’ agony from phantom limbs. Patients were able to feel their amputated limb without experiencing any pain by presenting them a mirror image of their healthy arm. Since then,

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