Assignment 2 – Digital Marketing Campaign

WARNING: Do not create any new REAL social accounts in the name of the client! We do not want you to do this in real life, but conceptualise the ideas, and show us mock-ups of advertising, webpages etc. (e.g. with the use of Canva.com / or even sketches). You should not use the brand name and intellectual property by creating actual social accounts etc.

Weighting

This assignment is worth 50% of the final grade for this course. The grade given will be out of 50. It is an INDIVIDUAL assignment.

Word Count

The word count for this assignment is 2000 words. A 10% allowance above or below is acceptable. Please note that the executive summary and reference list are not included in the word count. All pictures and figures should be included in the body of the report. Tables are included in the word count but pictures and figures are excluded from the word count. Try to avoid appendices unless necessary.

What you are required to do

You have spent a lot of time in Assignment 1 getting to know your client and their customers (Personas). By now you should have a profound understanding of the path that you want your customers to take and leverage of this knowledge by thinking about digital strategies and tactics to guide consumers through the hourglass as quickly and efficiently as possible. Assignment 2 brings everything together, and you will present your client with a holistic and integrated 3-6 months digital marketing campaign that they can take and execute.  

Format for Assessment

In the workplace, it is not customary to be given a template to follow. However, there is a structure at the end of this document that outlines what you should include in Assignment 2. It provides you with a step-by-step guide as to the key content pieces of your final assignment. Despite the structure, please consider which information is most pertinent to the client and ensure that you provide that in your document. You will, of course, need to include a TITLE page and REFERENCE list, as usual.

Sources and Referencing

When compiling the report, you should take a practical applied view of marketing concepts. Therefore, it is likely the some of the sources used in this assignment are considered non-academic, and this is fine. However, you are still required to provide quality references from authorities that are respected and know what they are talking about. Don’t just use the first google answer you can find and take this as your answer. Dig deep and demonstrate that you have done your homework.

You should also ensure a wide variety of sources to guide your research. These references should be a mix of academic (journal articles) and non-academic (textbook, news, websites, trade articles) sources. It is expected that you will conduct your own research from academic and trade journals to supplement textbook material. All sources should be correctly referenced using APA or Harvard standard. A referencing guide can be found in the Assessment folder. Additionally, the referencing tool on the Griffith Library website is a great resource. Incorrect referencing will see marks deducted, according to the criteria.

Criteria & Marking:

If you would like to have a look at the marking criteria, please download the marking criteria rubric under the Assessment Tab > Assessment Item 2 folder > Digital marketing campaign: Marking rubric. 

Return of Marks

Your work will be marked online and returned by email. Marks will be uploaded to your marks centre after the meeting of the assessment board. Grades cannot be released before then.

Digital Backups of your work

To avoid losing your data, students are expected to keep a copy of their work backed up at all times. The best strategy is to save your work in multiple locations. It is suggested to save your work on a computer, USB and in your Google Drive (attached to your student email) after each edit, to save losing work. “Losing your work” is not an acceptable reason to apply for an extension. Students are expected to retain copies of all assessment items submitted until a final grade for the course has been awarded. Creating a backup of all your computer files is highly recommended.

Submission

This assignment should be submitted online through the Safe Assign submission portal by the due date. More detailed guidelines on how to submit an assignment in Safe Assign can be found in the Assessment folder.

It is advised that you submit your work first as a draft (see draft submission point), and read the similarity report. The similarity report is designed to allow you to self-check for plagiarism. When you believe your work is free of referencing errors and plagiarism, you should submit through the final submission link. Only two drafts and one final submission are allowed. Please remember that similarity reports are not generated instantaneously, and can take up to 24 hours. Please consider this when planning your time up to the due date and time. Penalties of 10% of the maximum mark possible are deducted for each day the assignment is submitted late. Weekends count as one day.

Proposed outline

  • Executive summary (one page maximum, excluded from word count)
  • Introduction (half a page)
  • Articulate your client’s brand narrative briefly (2-3 sentences). Please note that you don’t have to do the full 6 step brand narrative development here.
  • An overview of the Persona (including the journey map) that you are going to design the digital campaign plan for. Please note, you only need to have one or two Persona here.
  • Summarise the key digital marketing challenge(s) and make sure that your assignment 2 is going to help tackle these identified challenge(s).

This digital marketing plan should be planned for a period of 3 or 6 months. This will allow for you to plan for seasonality and have good lead time for campaigns. The length of the campaign should depend and match the available resources (e.g. budget, staff, etc.) of the client.

  • Design a digital hourglass for your client. In most cases it is easiest to create 1 hourglass for 1 specific persona. However, if you feel that your hourglass can cater to multiple personas that is fine too.
    • Use the “hourglass table template” to complete this section.
    • Develop digital objectives (measurable and time bound) for each of the seven stages of the hourglass (awareness, exploration, consideration, trial, conversion, loyalty, advocacy)
    • Make sure you develop micro/macro conversion measures as well as performance metrics for each of the stages so you can make sure you can evaluate the success of each of those stages.
  • Content curation and creation.
    • Build 3 themes and 4 angles for each theme.
    • Highlight where the information for each of the angles will come from (e.g. google news, industry association publications, magazines, publishers, etc.)
    • Build content for the client: Examples for content pieces are list below (this is just a list of examples. You DON’t have to use all and you can use others that not on the list):
      • White paper, E-book, report
      • Blog (write a brief blog post example / introduce a blog series)
      • Webinar (suggest and map out a series of webinars)
      • Email newsletter (outline the format, key features and content of newsletter)
      • Infographics / Gifographics (draw up some infographics)
      • Social media content (Facebook, Instagram, LinkedIn posts)
      • Specific landing pages (you can draw sketches of landing pages)

NOTE: Provide specific examples for the client so that they are able to take your digital marketing plan and implement it moving forward. Make sure these content pieces relate to your overall campaign and are relevant to the various stages of the hourglass.

  • Implementation plan. This is underpinned by who does what, when, and where. You have creative freedom to develop an implementation plan to showcases the following information:
    • Human resources: Consider which paid staff (full or part-time) and volunteer base you have access to.
      • Who will be assigned do create content (consider skill set?)
      • Who will be assigned to execute and manage content?
      • Outline the roles clearly (e.g. full-time job; sub-contractor, agency, student intern) and the type of work (e.g. videographers, photographers or other experts/consultants) needed
    • Digital channel distribution (where is the content going to be distributed, e.g. email, social, web, blog, etc).
    • Frequency and times of distribution (a separate Gantt chart may be needed here to convey this over the duration of the campaign).
  • Monitoring and evaluation metrics (micro/macro conversions and other performance metrics from your hourglass). Outline how you can measure success. Consider client’s current marketing technology and what new or additional technology they may need to better gauge success. Consider google analytics, tags/pixels, email software, CRM systems, marketing automation software, social media analytics, chatbots and messenger. (Note, to set up the analytics, codes and pixels is really beyond this course, but at least specify the things you would like to measure and how you would do this).
  • Budget: How much will it all cost? By now you should have a clear budget indication of your client. Use this as a guide to developing this section. Also reflect on the paid strategy: Reflect on the following:
  • SEO management (if outsourced – get quotes)
  • SEM campaign management (PPC) (if outsourced – get quotes)
  • Email software (e.g. Mail Chimp fees)
  • CRM systems (e.g. infusionsoft, sharpspring, hubspot)
  • Google Ads (set a daily or monthly budget)
  • Social media ads (set a daily or monthly budget)
  • Sources/evidence/references (Harvard or APA is fine. Minimum of 15 references)
Order Now

Get expert help for Digital Marketing Campaign and many more. 24X7 help, plag free solution. Order online now!

Universal Assignment (April 13, 2026) Assignment 2 – Digital Marketing Campaign. Retrieved from https://universalassignment.com/assignment-2-digital-marketing-campaign/.
"Assignment 2 – Digital Marketing Campaign." Universal Assignment - April 13, 2026, https://universalassignment.com/assignment-2-digital-marketing-campaign/
Universal Assignment October 16, 2022 Assignment 2 – Digital Marketing Campaign., viewed April 13, 2026,<https://universalassignment.com/assignment-2-digital-marketing-campaign/>
Universal Assignment - Assignment 2 – Digital Marketing Campaign. [Internet]. [Accessed April 13, 2026]. Available from: https://universalassignment.com/assignment-2-digital-marketing-campaign/
"Assignment 2 – Digital Marketing Campaign." Universal Assignment - Accessed April 13, 2026. https://universalassignment.com/assignment-2-digital-marketing-campaign/
"Assignment 2 – Digital Marketing Campaign." Universal Assignment [Online]. Available: https://universalassignment.com/assignment-2-digital-marketing-campaign/. [Accessed: April 13, 2026]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Categories

Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

Professional Nursing Assignment Help for Students: Achieve Academic Excellence with Expert Support

Introduction Nursing is a demanding field that combines theoretical knowledge with practical skills. Students pursuing nursing courses often face challenges in completing assignments that require accuracy, critical thinking, and real-world application. This is where nursing assignment help becomes an essential academic support system. With increasing academic pressure and clinical responsibilities,

Read More »

Economics Assignment Help: A Complete Guide for Students

Introduction Economics is a fundamental subject that helps students understand how markets, governments, and individuals make decisions regarding resources. While it is highly relevant in today’s world, many students find economics assignments challenging due to complex theories, graphs, and data analysis. This is where economics assignment help becomes extremely useful.

Read More »

Law Assignment Help: A Complete Guide for Students

Introduction Law is a complex and intellectually demanding field that requires critical thinking, analytical skills, and a deep understanding of legal principles. Students pursuing law often face challenges in completing assignments due to extensive research requirements and intricate case analysis. This is where law assignment help becomes highly beneficial. With

Read More »

Nursing Assignment Help: A Complete Guide for Students

Introduction Nursing is a highly respected and demanding field that requires a strong understanding of medical concepts, patient care, and clinical practices. Students pursuing nursing often face intense academic pressure due to complex assignments, practical responsibilities, and tight deadlines. This is where nursing assignment help becomes essential. With expert assistance,

Read More »

Finance Assignment Help: A Complete Guide for Students

Introduction Finance is a core subject in business and management studies, covering areas like investment analysis, financial management, and risk assessment. While it offers excellent career opportunities, many students find finance assignments challenging due to complex calculations and analytical concepts. This is where finance assignment help becomes essential. With expert

Read More »

Computer Science Assignment Help: A Complete Guide for Students

Introduction Computer Science is one of the most popular and dynamic fields of study, offering vast career opportunities in software development, data analysis, cybersecurity, and more. However, students often face difficulties in completing assignments due to the technical complexity and time constraints. This is where computer science assignment help becomes

Read More »

Digital Marketing Assignment Help: A Complete Guide for Students

Introduction Digital marketing has become a vital part of modern business strategies, making it a popular subject among students worldwide. From social media campaigns to search engine optimization, the field is dynamic and constantly evolving. However, completing assignments in this subject can be challenging due to its practical and analytical

Read More »

Cloud Computing Assignment Help: A Complete Guide for Students

Introduction Cloud computing has become a fundamental part of modern technology, powering everything from mobile apps to enterprise systems. As universities increasingly include this subject in their curriculum, students often find it challenging to keep up with assignments and projects. This is where cloud computing assignment help becomes essential. With

Read More »

Blockchain Assignment Help: A Complete Guide for Students

Introduction Blockchain technology has rapidly gained popularity across industries such as finance, healthcare, and supply chain management. As a result, it has become an important subject in academic programs worldwide. However, students often struggle with its technical concepts and practical applications. This is where blockchain assignment help becomes highly valuable.

Read More »

Data Science Assignment Help: A Complete Guide for Students

Introduction Data Science has become one of the most in-demand fields in today’s digital era, combining statistics, programming, and analytical thinking. However, many students find it difficult to keep up with the complexity of assignments and projects in this subject. This is where data science assignment help plays a crucial

Read More »

Artificial Intelligence Assignment Help: A Complete Guide for Students

Introduction Artificial Intelligence (AI) is transforming industries across the globe, making it one of the most sought-after academic subjects today. However, mastering AI concepts and completing assignments can be challenging for many students. This is where artificial intelligence assignment help becomes essential. With expert guidance, students can better understand complex

Read More »

Assignment Writing Services: A Complete Guide for Students

Introduction Assignments are a crucial part of academic life, helping students develop knowledge, research skills, and critical thinking. However, managing multiple assignments along with exams and personal responsibilities can be overwhelming. This is where assignment writing services become highly beneficial. These services provide expert assistance, helping students complete their assignments

Read More »

Blockchain Assignment Help: A Complete Guide for Students

Introduction Blockchain technology has emerged as one of the most revolutionary innovations in recent years. From cryptocurrencies to secure data management, blockchain is transforming industries like finance, healthcare, and supply chain. Students studying blockchain often face challenges due to its technical concepts and real-world applications. This is where blockchain assignment

Read More »

Assignment Writing Services: A Complete Guide for Students

Introduction Assignments are a crucial part of academic life, helping students develop knowledge, research skills, and critical thinking. However, managing multiple assignments along with exams and personal responsibilities can be overwhelming. This is where assignment writing services become highly beneficial. These services provide expert assistance, helping students complete their assignments

Read More »

Academic Writing Services: A Complete Guide for Students

Introduction Academic writing is a fundamental part of education, requiring students to produce essays, research papers, case studies, and dissertations. It demands strong writing skills, proper structure, and in-depth research. However, many students struggle with academic writing due to time constraints and lack of expertise. This is where academic writing

Read More »

Online Homework Help Services: A Complete Guide for Students

Introduction Homework is an essential part of a student’s learning process, helping reinforce classroom knowledge and improve understanding. However, with increasing academic pressure and multiple responsibilities, students often struggle to complete their homework on time. This is where online homework help services become highly beneficial. They provide expert guidance, save

Read More »

Thesis Writing Help: A Complete Guide for Students

Introduction A thesis is one of the most important academic documents a student will write during their educational journey. It requires in-depth research, critical analysis, and a clear presentation of ideas. However, many students find thesis writing overwhelming due to its complexity and time-consuming nature. This is where thesis writing

Read More »

Essay Writing Help: A Complete Guide for Students

Introduction Essay writing is a fundamental part of academic life, helping students express their ideas, analyze topics, and develop critical thinking skills. Whether it’s argumentative, descriptive, or analytical, writing a high-quality essay requires proper structure, research, and clarity. However, many students struggle with essay writing due to time constraints and

Read More »

Content Writing Assignment Help: A Complete Guide for Students

Introduction Content writing has become a crucial skill in the digital era, playing a key role in blogging, marketing, and online communication. From academic essays to website content, strong writing skills are essential for students across all fields. However, many students struggle with structuring content, maintaining clarity, and optimizing for

Read More »

Digital Marketing Assignment Help: A Complete Guide for Students

Introduction Digital marketing has become one of the most important skills in today’s online-driven world. From social media marketing to search engine optimization (SEO), businesses rely heavily on digital strategies to reach their audience. Students studying digital marketing often face challenges in understanding strategies, tools, and real-world applications. This is

Read More »

UI/UX Design Assignment Help: A Complete Guide for Students

Introduction UI/UX design is a crucial aspect of modern digital products, focusing on creating visually appealing and user-friendly interfaces. From websites to mobile apps, good design enhances user experience and engagement. Students studying UI/UX design often face challenges in creativity, tools, and usability principles. This is where UI/UX design assignment

Read More »

Can't Find Your Assignment?