AVIA1321 Fundamentals in Aviation

AVIA1321 Fundamentals in Aviation Assessment 2. Essay

Mark – 30%

Due Date – Thursday 14 April 2022, 4:59 PM. Length – 1,000 words (not including references)

Format – Submit in electronic format through Moodle or email to soufiane@unsw.edu.au

Essay question/topic: “You are required to write a short essay about Project Sunrise. Particularly, you need to discuss the likely strategic Sales and Marketing objectives that Qantas is trying to achieve with this Project”.

It is expected that the essay contains information about the topic under investigation including:

  • background information, definition/s and explanation of topic/area,
  • significance of the issue/s in present day aviation,
  • link to relevant lecture(s) and previous research,
  • Argument and
  • future implication/direction.

As this is an academic piece of writing, you are expected to include citations in text as well as a reference list. The reference list is not included in the word count. You also need to format your submission, including references as per the American Psychology Association (APA) style guide (see https://student.unsw.edu.au/apa) or other academic referencing style but be

consistent with same style throughout. Importantly, internet references including Wikipedia are not academic sources. Hence, it is expected that your reference list to contain only books/reports or journal papers. Font: Times New Roman, (12 point) with double spacing.

Essay Grading Rubric

The table below provides a general sense of how essays are graded:

GradeBackground ResearchArgumentAnalysis (Body of Paper)Clarity
                          Excellent 85+  a significant amount of independent, scholarly research was undertaken   the majority of sources are from peer- reviewed publications, those that aren’t are used as primary research only.   research is solidly within the parameters of the analysis and thesis argument  an original and provocative thesis is clearly stated at the beginning of the paper   the method of proving that thesis is established early on and justified on scholarly terms   the thesis provides the backbone of analysis and reaches a satisfying conclusion based on what was proposed at the beginning  based on excellent research and an original thesis, the analysis is strong, and clearly follows established research questions   the research is artfully woven throughout the analysis, shoring up and thoughtfully supporting the argument   new information is well contextualized and serves to propel the argument towards a satisfying conclusion  the paper is easy to read, analysis flows expertly   language is sophisticated without being jargonistic   terms of analysis and argumentation are clearly laid out and well- defined
                Very Good 75-84a reasonable amount of independent, scholarly research was undertaken   sources are mainly from peer-reviewed publications   research is sound but predictablean interesting but predictable thesis is clearly stated at the beginning of the paper   the thesis tends toward more description than argument, leading to a weak conclusion   the methodology is there but isn’t clearly laid out, or is laid out but not followed through on an expert levelthe analysis is good but there are some significant weaknesses or lapses   the paper occasionally drifts off-topic or into territory that isn’t adequately supported by the research   the research questions are interesting but potentially unrealistic in terms of the typethe paper is well written but suffers from some significant grammatical inconsistencies or spelling errors   language is clear but lacks scholarly depth   there are some lapses in definition and explication of terms
   and/or level of research undertakensegue between points in the analysis are weak
            Good 65-74the minimum amount of independent, scholarly research was undertaken   sources also rely on non- scholarly publications   research is weak and unoriginalthe thesis is fundamentally descriptive or dependent on a value judgment (good/bad, right/wrong)   the method is vague or poorly laid out   the argument fails to reach a satisfying conclusion, with the paper simply petering outanalysis is uninteresting or uninspired, tending toward description   research questions are poorly laid out and inadequately explored   the research does not adequately support the analysisthere are significant but not quite major problems in grammar and spelling   language is unclear and/or shallow   terms are not well defined and analysis leaps erratically from point to point
                Satisfactory 50-64less than the minimum amount of independent, scholarly research was undertaken   sources depend heavily on non- scholarly publications   research is weak and unoriginal, but also fails to adequately support the argumentthere is no easily identifiable thesis and/or little in the way of method   there is no conclusion because no argument was established early onresearch questions are not identified at the outset   there is little interaction between research and analysis   what is supposed to pass as analysis is little more than descriptionmajor problems with grammar and spelling   language is murky, confused and difficult to follow   there is a paucity of definitions or context for analysis
        Unsatisfactory   >50little to no research undertaken, scholarly or not   little evidence of   scholarly research in the paperthere is no thesis and/or no method   the conclusion is deeply flawed or outright non- existentanalysis is nearly non-existent, weak, minimal and unsupported by researchlanguage is sub- par for university, riddled with grammatical and spelling errors   analysis is difficult to follow and lacks any sense of flow

Based on Sullivan, R. Essay Grading Rubric. http://people.ucalgary.ca/~rsulliva/rubric.html

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