Tasmanian School of Business & Economics (TSBE) (School) College of Business and Economics (College)
BAA612
Entrepreneurial Communication
12.50 Credit Points
Semester 2, 2021 Unit Outline
CONTENTS
ALTERATIONS TO THE UNIT AS A RESULT OF STUDENT FEEDBACK 4
HOW YOUR FINAL RESULT IS DETERMINED 7
WHAT LEARNING OPPORTUNITIES ARE THERE? 13
FURTHER INFORMATION AND ASSISTANCE 17
COVID Safety on Campus
To ensure the safety and wellbeing of our University and the broader community, it’s important that you allow time to complete the following steps every day you attend campus:
- Complete the COVID-Safe Return to Campus MyLO module before you attend
- Go through screening each day when attending campus, check your temperature and swipe your access card
- Maintain COVID-safe behaviours: keep 1.5 metres away from others, wash your hands thoroughly and often, use disinfectant wipes to clean your work station
- Critically, please stay at home if you are unwell, get tested if you have any symptoms and email us at COVID@utas.edu.au if you are getting tested
Together, let’s make our campus a safe place to be.
WHAT IS THE UNIT ABOUT?
Some of the most important skills for an entrepreneur are the ability to communicate effectively, establish relationships with all stakeholders related to your enterprise and being able to develop a network of people important to your success.
This unit will equip you with the knowledge and skills to successfully connect and professionally communicate as an entrepreneur. As a hands-on skills-based unit you will learn through role plays, engagement with entrepreneurs and by developing a personal plan for success. The unit is taught in a workshop format to enable you to continually practice the communication skills necessary for entrepreneurial success.
| Intended Learning Outcomes |
On completion of this unit, you will be able to:
- Apply entrepreneurial communication and interpersonal skills to communicate with multi-stakeholders
- Analyze and manage relationships with a wide range of stakeholders to develop new ventures
- Create personal development plans to maintain and expand business networks related to your business idea
| Graduate Statement |
Successful completion of this unit supports your development of course learning outcomes, which describe what a graduate of a course knows, understands and is able to do. Course learning outcomes are available from the Course Coordinator. Course learning outcomes are developed with reference to national discipline standards, Australian Qualifications Framework (AQF), any professional accreditation requirements and the University of Tasmania’s Graduate Statement.
Alterations to the unit as a result of student feedback
The unit has incorporated an intensive block mode to enhance face-to-face activities.
Prior knowledge &/or skills
n/a
HOW WILL I BE ASSESSED?
Assessment schedule
| Assessment task | Date due | Percent weighting | Links to Intended Learning Outcomes |
| Assessment Task 1: Presentation | Week 9 [Monday by 23:30pm AEST] | 40 | LO1, LO2, LO3 |
| Assessment Task 2: Personal Development Plan | Week 13 [Monday by 23:30pm AEST] | 60 | LO1, LO2, LO3 |
Assessment details
| Assessment Task 1: Presentation | |
| Task Description | Article Presentation – Presentation skill is one of the most essential skills for running a business. You will be required to perform a 9-minute presentation to develop and improve your ‘story-telling’ presentation skills. To complete this activity; Students are to choose an article published in the following journals for presentation:Entrepreneurship: Theory and PracticeJournal of Business VenturingJournal of MarketingJournal of Product Innovation ManagementStrategic Management JournalSelected articles must be published after 2017. Students are to use story telling techniques to communicate key ideas within a selected article. Students are encouraged to use examples and real cases to support the presentation . The presentation should include yourself in the video with visual aids.Students must submit the academic article, powerpoint slides/storyboard and the video on Mylo by the due date. |
| The student’s presentation will be assessed based on the marking rubric. It is important that students understand the marking rubric (posted on MyLO) before commencing their work. | ||
| Criterion Number | Criterion Description | Measures ILO: |
| Criterion 1 | Apply communication techniques to deliver key ideas in the presentation | LO1, LO2 |
| Criterion 2 | Explain the main focus of the article in the context of one’s own idea | LO1, LO2, LO3 |
| Criterion 3 | Draw on examples of real-world cases, relevant concepts and information to support the presentation | LO1, LO2, LO3 |
| Criterion 4 | Apply relevant literature/theories to the presentation | LO1, LO2, LO3 |
| Criterion 5 | Apply multimedia tools to deliver an oral presentation in a video format | LO1, LO2 |
| Task Length | 9 minutes video clip +/- 30 seconds | |
| Due by date | Week 9 [Monday by 23:30pm AEST] |
Assessment Task 2: Personal Development Plan
| Task Description | Personal Development Plan – This task requires you to reflect on yourself as a ‘brand/product’. You are to develop a plan and strategies to enhance your employability over the next 12 months. The plan will need to include an inventory of your skills and knowledge; for instance, to improve your communication, interpersonal and relationship building skills. The suggested guidelines for the plan include Define your development and networking goalsConduct a situation analysis – strengths and weaknesses, opportunities and threatsYour target ‘customers/employers’Write objective and positioning statement(s)Identify at least 3 strategies for development/implementationPrioritise and set deadlines for developmentDevelop a clear action planDetermine action steps within the timelineList necessary support, resources and peopleList measures of success |
| Evidence of implementation [in appendices]. For instance, a professional website, detailed LinkedIn Profile, Blogs, YouTube Channel, etc. | ||
| Criterion Number | Criterion Description | Measures ILO: |
| Criterion 1 Criterion 2 Criterion 3 Criterion 4 | Conduct situation analysis to develop personal goals and positioning statement Create a personal development plan based on personal goals Draw on examples of real-world cases, relevant concepts and information to support the plan Apply relevant literature/theories to the plan | LO1, LO2, LO3 LO3 LO1, LO2, LO3 LO1, LO2, LO3 |
| Task Length | 2000 words +/- 10% (excluding reference list and appendices) | |
| Due by date | Week 13 [Monday by 23:30pm AEST] |
How your final result is determined
To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes.
Your grade will be determined in the following way:
Your overall mark in this unit will be determined by combining your results from each assessment task. These marks are combined to reflect the percentage weighting of each task. You need to achieve an overall score of at least 50% to successfully complete this unit. It is expected that you will seek help (from the unit coordinator in the first instance), well before the due date, if you are unclear about the requirements for an assessment task.
- PP (pass) at least 50% of the overall mark but less than 60%
- CR (credit) at least 60% of the overall mark but less than 70%
- DN (distinction) at least 70% of the overall mark but less than 80%
– HD (high distinction) at least 80% of the overall mark
All grades are provisional, until confirmation by the Assessment Board at the end of semester.
Submission of assignments
The act of submitting your assignment will be taken as certification that it is your own work.
Assignments must be submitted electronically through the relevant assignment tab in MyLO. You must ensure that your name, student ID, unit code, tutorial time and
tutor’s name (if applicable) are clearly marked on the first page. If this information is missing, the assignment will not be accepted and, therefore, will not be marked.
Where relevant, Unit Coordinators may also request you to submit a paper version of your assignment. You will be advised by the Unit Coordinator of the appropriate process relevant to your campus.
Please remember that you are responsible for lodging your assessment items on or before the due date and time. We suggest you keep a copy. Even in a perfect system, items sometimes go astray.
Requests for extensions
In this Policy:
- ‘day’ or ‘days’ includes all calendar days, including weekends and public holidays;
- ‘late’ means after the due date and time; and
- ‘assessment items’ includes all internal non-examination based forms of assessment
- This Policy applies to all students enrolled in TSBE Units at whatever Campus or geographical location.
- Students are expected to submit assessment items on or before the due date and time specified in the relevant Unit Outline. The onus is on the student to prove the date and time of submission.
- Students who have a medical condition or special circumstances may apply for an extension. Requests for extensions should, where possible, be made in writing to the Unit Coordinator on or before the due date. Students will need to provide independent supporting documentation to substantiate their claims.
Penalties
Late submission of assessment items will incur a penalty of 10% of the total marks possible for that piece of assessment for each day the assessment item is late unless an extension had been granted on or before the relevant due date.
Assessment items submitted more than five (5) days late will not be accepted. Academic staff do NOT have discretion to waive a late penalty.
Review of results and appeals
A Review of Final Result is available to all students once the University has released the final result for a unit. If you are dissatisfied with your final result, you may apply to have it reviewed. Applications for a review of assessment are due within 10 working days of the release of the final result in the unit.
If you wish to have a piece of internal assessment reviewed as part of the review process, please state this clearly on the application form referred to above and include that assessment item with your application.
Please read and follow the directions provided by the University at:
https://askus.utas.edu.au/app/answers/detail/a_id/1786/~/i-am-unhappy-with-the- grade-i-received.-how-can-i-request-a-review-of-my-grade%3F
You can access and submit the Review of Final Result application form via eStudent.
Academic integrity
What is academic integrity?
At the University of Tasmania, academic integrity requires all students to act
responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members. The University community is committed to upholding the Statement on Academic Integrity.
Breaches of academic integrity such as plagiarism, contract cheating, collusion and so on are counter to the fundamental values of the University. A breach is defined as being when a student:
- fails to meet the expectations of academic integrity; or
- seeks to gain, for themselves or for any other person, any academic advantage or advancement to which they or that other person is not entitled; or
- improperly disadvantages any other member of the University community.
The University and any persons authorised by the University may submit your assessable works to a text matching service, to obtain a report on possible breaches such as plagiarism or contract cheating. Substantiated breaches can result in a range of sanctions which are outlined in the Student Academic Integrity Ordinance.
More information is available from the Academic Integrity site for students on the Student Portal.
Academic Integrity Training Module
As part of the University’s educative approach to academic integrity, there is a short Academic Integrity Training Module on MyLO that all students are required to complete.
Completion of the module allows you to demonstrate your understanding of what constitutes a breach of academic integrity.
All commencing students (pre-degree through to higher degree by research) are required to complete the Academic Integrity module available through MyLO. If you do not complete this module your final unit results will be withheld. You should aim to complete the module within the first few weeks of commencing study at the University.
Academic referencing
In your written work you will need to support your ideas by referring to scholarly literature, works of art and/or inventions. It is important that you understand how to correctly refer to the work of others and maintain academic integrity.
Failure to appropriately acknowledge the ideas of others may constitute a breach of academic integrity.
The University library provides information on presentation of assignments, including referencing styles and should be referred to when completing tasks in this unit.
For further information, see the Academic Integrity site for students on the Student Portal.
Before starting your assignments, you are advised to familiarise yourself with the following electronic resources.
The first is the Harvard Referencing System Style Guide, which can be accessed from
the UTAS library: http://utas.libguides.com/content.php?pid=27520&sid=199808. The Harvard style is the appropriate referencing style for this unit and the guide provides information on presentation of assignments, including referencing styles. In your written work you will need to support your ideas by referring to scholarly literature, works of art and/or inventions. It is important that you understand how to correctly refer to the work of others and maintain academic integrity.
Failure to appropriately acknowledge the ideas of others constitutes academic dishonesty (plagiarism), a matter considered by the University of Tasmania as a serious offence.
The second is the Tasmanian School of Business and Economics’ Writing Assignments: A Guide, which can be accessed at: http://www.utas.edu.au/business-and- economics/student-resources. This guide provides you with useful information about the structure and style of assignments in the TSBE.
In your written work you will need to support your ideas by referring to scholarly literature, works of art and/or inventions. It is important that you understand how to correctly refer to the work of others, and how to maintain academic integrity.
The University library provides information on presentation of assignments, including referencing styles and should be referred to when completing tasks in this unit.
Please read the following statement on plagiarism. Should you require clarification please see your unit coordinator or lecturer.
In your written work you will need to support your ideas by referring to scholarly literature, works of art and/or inventions. It is important that you understand how to correctly refer to the work of others, and how to maintain academic integrity.
The University library provides information on presentation of assignments, including referencing styles and should be referred to when completing tasks in this unit.
Please read the following statement on plagiarism. Should you require clarification please see your unit coordinator or lecturer.
For further information on this statement and general referencing guidelines, see the Plagiarism and Academic Integrity page on the University web site or the Academic Honesty site on MyLO.
WHAT LEARNING OPPORTUNITIES ARE THERE?
MyLO
MyLO is the online learning environment at the University of Tasmania. This is the system that will host the online learning materials and activities for this unit.
Getting help with MyLO
It is important that you are able to access and use MyLO as part of your study in this unit. To find out more about the features and functions of MyLO, and to practice using them, visit the Getting Started in MyLO unit.
For access to information about MyLO and a range of step-by-step guides in pdf, word and video format, visit the MyLO Student Support page on the University website.
If something is not working as it should, contact the Service Desk (phone 6226 2600 or request ITS help online through the Service Portal).
Resources Required readings
You will need the following text:
Each topic will have a set of required readings. Links to these readings will be provided in MyLO, via the Learning Hub/Content pages.
Recommended readings
Hamilton, C. & Kroll, T. (2018) Communicating for Results: A guide for business and professionals, 11th Edition, Cengage
Shams, S.M.R, and Kaufmann, H. (2015). Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-Creation, Palgrave Macmillan: UK
In addition to the texts recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, you are encouraged to review regularly the relevant papers that are published in:
- Academy of Management Review
- Entrepreneurship and Regional Development
- Entrepreneurship: Theory and Practice
- Harvard Business Review
- Human Communication Research
- Industrial Marketing Management
- International Small Business Journal
- Journal of Business Research
- Journal of Business Venturing
- Journal of Communication
- Journal of Marketing
- Journal of Small Business Management
- Journal of Product Innovation Management
- Research Technology Management
- Small Business Economics: an Entrepreneurship Journal
- Strategic Entrepreneurship Journal
- Strategic Management Journal
- Technovation
Reading Lists
Reading Lists provide direct access to all material on unit reading lists in one place. This includes eReadings and items in Reserve. You can access the Reading List for this unit from the link in MyLO, or by going to the Reading Lists page on the University Library website.
Equipment, materials, software, accounts
Please refer to MyLo for assessment 1 video presentation
The University is committed to high standards of professional conduct in all activities, and holds its commitment and responsibilities to its students as being of paramount importance. Likewise, it holds expectations about the responsibilities students have as they pursue their studies within the special environment the University offers.Students are expected to participate actively and positively in the teaching/learning environment. They must attend classes when and as required, strive to maintain steady progress within the subject or unit framework, comply with workload expectations, and submit required work on time. Activities Learning expectations
Details of teaching arrangements
Collaborative learning underpins all of the teaching and learning activities in BAA612. Students are required to study the online modules in MyLO in a self-directed manner, and are encouraged to participate in the MyLO discussion forums to receive comments and feedback on each module. Although this activity is not assessed, it will help the you with preparation for the assessment tasks.
In addition to the online modules, all students are to engage in the intensive block mode over 4 days (video conferencing is integrated for distance students). To further support students learning, a 1-hour x 2 additional consultation hours is also being offered [by student request] to help them succeed in the unit.
Please refer to Mylo for more details of the schedule.
Specific attendance/performance requirements
In this unit, your active engagement will be monitored in the following way:
- Intensive block mode attendance and engagement in workshop activities and discussions
- Contribution to online discussion forums. Submissions of assignments
Teaching and learning strategies
The University is committed to a high standard of professional conduct in all activities, and holds its commitment and responsibilities to its students as being of paramount importance. Likewise, it holds expectations about the responsibilities students have as they pursue their studies within the special environment the University offers. The University’s Code of Conduct for Teaching and Learning states:
Students are expected to participate actively and positively in the teaching/learning environment. They must attend classes when and as required, strive to maintain steady progress within the subject or unit framework, comply with workload expectations, and submit required work on time.
During the first four weeks of this semester, your participation and engagement in this unit will be monitored. If you do not demonstrate evidence of having engaged actively with this unit by Week 4 of semester, your enrolment may be cancelled or you may be withdrawn from the unit.
Work Health and Safety (WHS)
The University is committed to providing a safe and secure teaching and learning environment. In addition to specific requirements of this unit you should refer to the University’s Safety and Wellbeing webpage and policy.
Communication
TO KEEP UP WITH ANNOUNCEMENTS REGARDING THIS UNIT
Check the MyLO Announcement tool at least once every two days. The unit
Announcement will appear when you first enter our unit’s MyLO site. Alternatively,
click on the Announcement button (towards the top of the MyLO screen) at any time. WHEN YOU HAVE A QUESTION
Other students may have the same question that you have. Please go to the Ask the
Class Discussion forum on the unit’s MyLO site. Check the posts that are already there
– someone may have answered your question already. Otherwise, add your question as a new topic. Students are encouraged to support each other using this forum – if you can answer someone’s question, please do. We will attempt to respond to questions within 48 business hours. If your question is related to a personal issue or your performance in the unit, please contact the appropriate teaching staff member by email instead.
WHEN YOU HAVE AN ISSUE THAT WILL IMPACT ON YOUR STUDIES OR THE SUBMISSION OF AN ASSESSMENT TASK
If you have a personal question related to your studies or your grades, please contact teaching staff by email.
For general questions about the unit, please add them to the Ask the Class Discussion forum on the unit’s MyLO site. This way, other students can also benefit from the answers.
A NOTE ABOUT EMAIL CORRESPONDENCE
You are expected to check your UTAS email (WebMail) on a regular basis – at least three times per week. To access your WebMail account, login using your UTAS username and password at https://webmail.utas.edu.au/.
You are strongly advised not to forward your UTAS emails to an external email service (such as gmail or Hotmail). In the past, there have been significant issues where this has occurred, resulting in UTAS being blacklisted by these email providers for a period of up to one month. To keep informed, please use your UTAS email as often as possible.
We receive a lot of emails. Be realistic about how long it might take for us to respond.
Concerns and complaints
The University is committed to providing an environment in which any concerns and complaints will be treated seriously, impartially and resolved as quickly as possible.
We are also committed to ensuring that a student may lodge a complaint without fear of disadvantage. In the first instance, students are encouraged (where appropriate) to attempt to resolve their concerns at a local level, by contacting their Unit Coordinator and if the Unit Coordinator can not resolve the issue then the Head of School. If you have a concern, information about who to contact for assistance is available on the Complaints and Concerns – Safe and Fair Community Unit page.
Learning support
The University provides a range of face-to-face and online services to help equip students with the academic and literacy skills that they need to undertake their study. These services are in addition to the support you receive in each unit from unit coordinators, lecturers and tutors. For details of these additional services such as workshops, individual consultation for learning advice, and peer assisted learning opportunities, please visit the Study Support page.
The University also provides free access to Studiosity, 24/7 online study help for all UTAS students, enabling them to get feedback on written work within 24 hours or chat live with a subject specialist anywhere and anytime.
All direct assessment-based feedback is provided only from the staff teaching you the unit.
Further information and assistance
If you are experiencing difficulties with your studies or assignments, have personal or life-planning issues, disability or illness which may affect your course of study, you are advised to raise these with the unit coordinator in the first instance.
In addition to Learning Support, there is a range of University-wide support services available to you including Student Advisers, Disability Services, and more which can be found on the Study Support and Safety, Health and Wellbeing pages from the Current Students portal of the University website.
Should you require assistance in accessing the Library, visit their website for more information.
Unit schedule
| WEEK | DATE BEGINNING | TOPIC/ MODULE/ FOCUS AREA | ACTIVITIES | RESOURCES/ READINGS/ FURTHER INFORMATION |
| 1 | 12 July | Online module 1: Subject orientation module and intensive block mode | Module and intensive block mode | MyLo/Face-to- face |
| 2 | 19 July | Online module 2: presenting and pitching | Module and discussion forum | MyLO |
| 3 | 26 July | Online nodule 3: emotional intelligence & personal branding | Module and discussion forum | MyLO |
| 4 | 2 August | Online module 4: non- verbal communication | Module and discussion forum | MyLO |
| 5 | 9 August | Online module 5: commercialisation and sales | Module and discussion forum | MyLO |
| 6 | 16 August | Online module 6: stakeholder network and engagement | Module and discussion forum | MyLO |
| 7 | 243August | Online module 7: professionalism and social intelligence | Module and discussion forum | MyLO |
| Mid-semester break 30th August – 5th September | ||||
| 8 | 6 September | One Hour Drop-in Consultation Session | zoom | by appointment only |
| 9 | 13 September | Article Presentation: Assessment Task 1 DUE | on MyLO | Assessment Task 1 DUE (Monday by 23:30pm) |
| 10 | 20 September | Personal Development Plan work |
| 11 | 27 September | Personal Development Plan work | ||
| 12 | 4 October | One Hour Drop-in Consultation Session | zoom | by appointment only |
| 13 | 11 October | Personal Development Plan: Assessment Task 2 DUE | on MyLO | Assessment Task 2 DUE (Monday by 23:30pm) |
| Exam Period: N/A |
ACCREDITATION
The Tasmanian School of Business and Economics (TSBE) is currently in the process of applying for business accreditation with the Association to Advance Collegiate Schools of Business (AACSB) – the lead program for accrediting business schools globally.
AACSB seeks to connect educators, students, and business to achieve a common goal –
to create the next generation of business leaders.
By joining AACSB and going through the accreditation process, TSBE is joining a global alliance committed to improve the quality of business education around the world, and to share the latest innovations in business education. Gaining Business Accreditation with AACSB is a multi-year process involving TSBE demonstrating our performance against the 15 accreditation standards.
Once complete, TSBE will join a select community of accredited business schools, with only 7% of all business schools globally having completed the AACSB process. This will further enhance the reputation of TSBE, and further enhance the global recognition of your qualifications. To find out more about AACSB click here.
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