Title
Nailed It Salon
2. Mission – a succinct, comprehensive statement of the organization’s identity. A Mission Statement defines the company’s business, its objectives and its approach to reach those objectives. (50-100 words)
Nailed It Salon’s mission is to be the number one name in nail services in the East York area, providing cosmetic services that continue to meet the standards of everyone in a growing community. The salon aims to build an environment that embodies convenience, professionalism, and perfect hygiene at an affordable price.
3. Vision – a concise statement that describes the company’s journey to accomplishing its mission. A Vision Statement describes the desired future position of the company. (50 words)
As the community grows, Nailed It Salon aims to grow alongside it, providing optimum service in a friendly atmosphere that serves the needs of the next generation of clients. Clients’ satisfaction and safety are our top priorities, and Nailed It prioritizes customer satisfaction with the most passionate beauty services provided by reliable experts.
4. Core Operating Values – fundamental values or ideals at the heart of the organization. They articulate ideals that the organization aspires to hold itself accountable for and offer guidance about how the organization behaves in carrying out its mission.
Growing professional cosmetologists is the focus of the mission. Cosmetology needs a better professional image. It is an industry portraying it as an industry requiring little training. Entry-level cosmetology positions require substantial technical, communication, and sales skills. In addition to these skills, cosmetologists must be trained in personal financial management and estate planning. Maslow’s hierarchy theory states that one can go on to higher levels after survival when basic needs are met. Our commitment is to have fun doing what we love and be profitable while growing the business long-term and committing to the personal development of our people. It will help improve the image of the industry. It also will attract the best cosmetologists in our area. It is our Core Operational Value of harmony for the community.
^not relevant to the scenario
Values (explain briefly):
- Convenience
- Affordability
- Passion for cosmetics
- Reliability
- Professionalism
- Communication
5. Strategic Analysis – Complete an environmental analysis using SWOT, PEST, Porter’s Five Forces, etc. Choose one of the strategic planning tools you learned about in this lesson to analyze the current situation for Nailed It. Choose which tool is the most relevant (SWOT, PEST, Porter’s 5 forces).
| Internal Factors | |
| Strengths | The professionalism of the staff (with at least eight months of professional skills)Provides the only service within a radius of 5kmConveniencePriceGood financial standing |
| Weaknesses | Limited Consumer Handling Capacity Limited Services Employee relationships with customersService is not exceptionalAged interior and exterior |
| External Factors | |
| Opportunities | Large Market Demand Real estate value is rising due to redevelopmentmany young families in the area A mini baby boom is in full swing |
| Threats | No barrier to new entrants Possibility of lower fixed income due to simplified service when competition occurs due to redevelopmentPotential increase in rent due to rising local real estate prices |
5b. Strategic Analysis Summary – a short summary paragraph (what did you learn and what ideas came out of this analysis?).
Nailed It Salon is a personal care service run by a 38-year-old sole proprietor, and the services provided are manicures, pedicures, eyebrows, and waxing with minimal operation. Although it allows for simple services, it is the only nail shop within a radius of 5km, so there is no competition, and the price is also reasonable. Considering the professionalism and service of staff trained for at least eight months, it can appeal to consumers at an affordable price. Nailed It Salon rents space in a building built in 1955 but has upgraded wiring and plumbing necessary for service, and the area is steadily revitalized due to the steady growth and change of East York. In addition, old houses are regularly disposed of and replaced with condominium buildings, which increases the market value of the entire region and surrounding commercial districts. In addition, many young families and a mini baby boom among young families start their own families. The financial position is good, with an average profit of $20,000, maintenance costs of approximately $10,000, and unrestricted funds of about $50,000. Rental fees may increase as the surrounding real estate market price rises, but profits will also increase due to the possibility of growing new clients due to condo buildings.
6. Goals – (SMART) statements which describe the desired position, results, or major outcomes.
At Nailed It Salon, our goal is to provide excellent service so that our clients return and recommend new clients, even as new generations move into the area. The salon aims to uphold “professionalism,” “reliability,” and “communication,” which are the relational factors between clients and support staff.
| Expertise symbolizes the overall technical ability in the beauty service field, the technical ability to meet client’s needs, the knowledge of how to create products that suit the client’s appearance, and the ability to handle beauty tools skillfully. Reliability is an essential factor in client satisfaction and long-term relationship with clients. Due to the unique characteristics of beauty services, the relational aspect with clients is clients’ perception of nail service experts in the context of service provision. It symbolizes honesty, sincerity, and maintaining a level of trust. Communication is a factor that can accurately convey the content of the service by identifying the clients’ intention and responding to the purpose, symbolizing the comfort and satisfaction of communication with the expert perceived by the consumer in the context of receiving the service. |
In other words, along with the region’s development, Nailed It Salon’s must also develop, meaning it must continuously improve and achieve the primary goal of client retention and expansion.
******** Feedback
# Good work on your assignment and using a SWOT analysis to identify areas of focus. In your Core Operating Values, your audience is the customers of Nailed It. The first half of what you have written sounds more like a school essay. You should be stating what you believe in, not what needs to be done. So the last part (Our commitment is to have fun doing what we love) is more in line with what you should have in this section.
And Also, All the information should be from the scenario and your own ideas.
