BUS5PB Principles of Business Analytics Semester 2

BUS5PB Principles of Business Analytics Semester 2 – 2022

Assignment 1: Self-Service Analytics Solution Due: 4th September 2022 Sunday @ 11:59pm

Due Date: 4th September 2022(Sunday) @ 11:59pm Assignment Type: Individual

Weight: 30%

Submission Format: A written report (electronic form) and electronic submissions of analytics solution files on the LMS site.

Learning Objective

The first assignment aims to assess analytical thinking as well as technical skills in the use of self-service analytics software packages to develop an analytics solution. You are required to understand the business context, apply the analytics software packages to explore the given dataset to unveil the business insights, and make analytics recommendations. You are also tasked to develop an analytics report to convey your findings.

The Context

In the past two decades, the pharmaceutical, personal care, and nutritional industries have converged to address growing demands in the beauty, health, and wellness market. This convergence has resulted in the formation of the new industry segments – Nutraceuticals, Cosmeceuticals and Nutricosmetics.

Figure 1: Emergence of new industry segments

  • Cosmeceuticals: topical cosmetic products that have medicinal or drug-like benefits (creams and fortified syrups).
  • Nutricosmetics: supplementation of nutrients that are formulated for beauty care (both oral and topical).
  • Nutraceuticals: products derived from food sources that provide extra health benefits, in addition to the basic nutritional value found in food (dietary supplements and functional food).

These three new segments are mainly driven by an increasing awareness and need for preventive healthcare, natural therapies, and anti-aging products. The annual global growth rate of all three segments is approximately 4%–8%. A noticeable geographical dominance is observed in different segments – China and Japan are key Nutricosmetic markets accounting for 90% of global sales, while the USA dominates the Nutraceutical category at approximately 45%.

You have recently joined a start-up analytics consultancy firm as an Insights Specialist. The first task is to analyse the emergence of these industry segments in Australia. An end-user survey has been already conducted and the data is available for your perusal. Your line-manager has not laid out any specific expectations; however, he has re-iterated the need to ‘understand these industry segments, consumers, the potential markets and opportunities’.

The Survey

Are you a regular consumer of beauty, health and wellness products?

(Data was only collected from regular consumers of beauty, health and wellness products.)

QuestionCorresponding column in data file
Which state do you live in?State
Select your annual income from the following three options.Income ($)
(<50,000; 50,000 – 70,000; 70,000 – 90,000; > 100,000)
Select your age band from the following optionsAge Band
(<30; 30-40; 40-50; 50-60; 60-70; >70)
Select your gender.Gender
(F for female; M for male)
How would you like us to contact you? Please select only one.Channel
(Social Media; Email; Post)
In which type of products are you most interested?Product Type
(Nutraceuticals; Nutricosmetics; Cosmeceuticals)
How much would you be willing to spend monthly on this type of product?Monthly ($)
(<$50; $50-$100; >$100)
In which form are you most comfortable to consume this type of product?Form
(pills; beverage; food)
How confident are you of the results from using the products?Confidence Rating
(1-5; 1: least confident and 5: most confident)
How confident are you to recommend to a friend?Recommendation Score
(1-10; 1: least confident and 10: most confident)

The dataset BUS5PB_Assignment1_datafile.xlsx contains the data collected from 360 participants. There are eleven (11) columns in total as the data file starts with an ID column as an identifier for each row.

Your Tasks

Task 1:

Conduct a critical review of the survey and its outcomes. Suggest improvements to the survey in terms of data coverage and data metrics. You may refer to external sources of information to justify your evaluation.

Task 2:

Develop two analytics solutions to analyse the dataset using data visualisation software packages.

  • You need to select either one of IBM Cognos or SAP Lumira as the first software to build the first visualization dashboard
  • It’s mandatory to select Power BI as the second software package to build the second visualization dashboard

It is recommended to explore insights among data to pinpoint characteristics of each segment – for example, age or gender distribution for product type.

Task 3:

Based on the insights obtained from the analytics solutions and any external sources of information, recommend effective marketing strategies (market opportunities, targeted customers, channels for campaigns, etc.) for a potential client intending to enter these new industry segments in Australia. You need to decide on the number of recommendations with a brief justification for your choice. Recommendations should refer to visualisations (a combination of diagrams and charts) from your analytics solutions and external references.

(Note: You are free to make reasonable assumptions and justifications given the educational nature of this case study.)

Report Guidelines

  1. The report should consist of a ‘table of contents’, an ‘introduction’, logically organised sections or topics, a ‘conclusion’ and a ‘list of references’.
  2. Choose a fitting sequence of sections or topics for the body of the report. Three sections for the three tasks are essential, you may add other sections deemed relevant.
  3. You must include diagrams, tables and charts from the analytics solutions to effectively present your recommendations. (Consider using Alt + Print Screen or Snipping to capture screenshots).
  4. Page limit: At least five (5) pages for the main report writing but not more than ten (10) pages.
  5. Reports should be written in Microsoft Word (font size 11) and submitted as a Word file. (The PDF file is acceptable.)
  6. Final submission will comprise three separate files, two analytics solution files and the written report as a Word file. Do not compress these files into a zipped archive, submit as three separate files.
    1. <Student_ID>_Assignment1_Report.doc
    1. <Student_ID>_Assignment1_Solution.lumx or <Student_ID>_Assignment1_Solution.cdd
    1. <Student_ID>_Assignment1_Solution.pbix

Marking Rubric

A grade will be awarded to each of the tasks and then an overall mark determined for the entire assessment. The rubric below gives you an idea of what you must achieve to earn a certain ‘grade’.

As a general rule, to meet a ‘C’, you must first satisfy the requirements of a ‘D’. And for an ‘A’, you must first satisfy the requirements of a ‘B’, which must of course first meet the requirements of a ‘C’ and so on.

The marking rubric for this assignment is given below.

CriterionPass (D)Credit (C)Distinction (B)High Distinction (A)
Critical evaluation ofReasonable evaluationGood evaluation withExcellent evaluationExtensive evaluation
the survey (8 marks)with consideration forconsideration forwith consideration forwith consideration for
 few criteria.several criteria.many criteria.all criteria.
Analytics solution 1Limited effort toFair effort to structureExcellent effort toExceptional effort to
(6 marks)structure and presentand presentstructure and presentstructure and present
 information andinformation andinformation andinformation and
 insights.insights.insights.insights.
   Limited knowledge of  Fair knowledge of the  Excellent knowledge  Comprehensive
 the software package.software package.of the softwareknowledge of the
   package.software package.
Analytics solution 2Limited effort toFair effort to structureExcellent effort toExceptional effort to
(6 marks)structure and presentand presentstructure and presentstructure and present
 information andinformation andinformation andinformation and
 insights.insights.insights.insights.
   Limited knowledge of  Fair knowledge of the  Excellent knowledge  Comprehensive
 the software package.software package.of the softwareknowledge of the
   package.software package.
RecommendationsRecommendationsRecommendationsRecommendationsRecommendations
(10 marks)reflect a fair grasp ofreflect a good grasp ofreflect an excellentreflect an inclusive
 the problem domain,the problem domain,grasp of the problemgrasp of the problem
 data, insights anddata, insights anddomain, data, insightsdomain, data, insights
 expectations.expectations.and expectations.and expectations.

Other important Information

  • Standard plagiarism and collusion policy, and extension and special consideration policy of this university apply to this assignment.
  • A cover sheet is NOT required. By submitting your work online, the declaration on the university’s assignment cover sheet is implied and agreed to by you.
Order Now

Get expert help for BUS5PB Principles of Business Analytics Semester 2 and many more. 24X7 help, plag free solution. Order online now!

Universal Assignment (March 31, 2026) BUS5PB Principles of Business Analytics Semester 2. Retrieved from https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/.
"BUS5PB Principles of Business Analytics Semester 2." Universal Assignment - March 31, 2026, https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/
Universal Assignment August 24, 2022 BUS5PB Principles of Business Analytics Semester 2., viewed March 31, 2026,<https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/>
Universal Assignment - BUS5PB Principles of Business Analytics Semester 2. [Internet]. [Accessed March 31, 2026]. Available from: https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/
"BUS5PB Principles of Business Analytics Semester 2." Universal Assignment - Accessed March 31, 2026. https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/
"BUS5PB Principles of Business Analytics Semester 2." Universal Assignment [Online]. Available: https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/. [Accessed: March 31, 2026]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Categories

Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

Online Homework Writing Services: A Complete Guide for Students

Introduction Homework is a daily academic responsibility, but managing it alongside classes, exams, and personal commitments can be challenging. Many students struggle to complete homework on time while maintaining quality. This is why online homework writing services have become a popular and effective solution. In this guide, we’ll explore what

Read More »

Assignment Help Near Me: Finding Reliable Academic Support Locally

Introduction Many students prefer searching for assignment help near me when they need quick, reliable, and accessible academic support. Whether it’s for urgent deadlines or better communication, local or easily reachable services feel more convenient and trustworthy. In this guide, we’ll explore how to find the right assignment help near

Read More »

Best Assignment Help in India: A Complete Guide for Students

Introduction With the growing demand for academic support, many students are searching for the best assignment help in India to manage their workload effectively. From tight deadlines to complex subjects, students often need reliable assistance to maintain their academic performance. In this guide, we’ll explore what makes an assignment help

Read More »

Turnitin Assignment Help: Everything Students Need to Know

Introduction With universities becoming stricter about plagiarism, tools like Turnitin have become a standard part of assignment submission. Many students worry about their work being flagged for similarity, even when they haven’t intentionally copied content. This is why Turnitin assignment help is gaining popularity among students. In this guide, we’ll

Read More »

Plagiarism-Free Assignment Help: Why It Matters for Students

Introduction In academic writing, originality is everything. Submitting copied or duplicate content can lead to serious consequences, including loss of marks or even disciplinary action. That’s why students are increasingly searching for plagiarism-free assignment help to ensure their work meets academic standards. In this guide, we’ll explain what plagiarism-free assignment

Read More »

Online Dissertation Help: A Complete Guide for Students

Introduction Dissertation writing is one of the most demanding tasks in a student’s academic journey. It requires extensive research, critical thinking, and proper structuring. Many students struggle to manage this complex process alongside other responsibilities. That’s why online dissertation help has become a popular and effective solution. In this guide,

Read More »

24/7 Assignment Help: Round-the-Clock Academic Support for Students

Introduction Students today face constant academic pressure, with assignments, projects, and exams often overlapping. Since deadlines can arise at any time, having access to support whenever needed is essential. This is where 24/7 assignment help becomes a game-changer. In this guide, we’ll explore what 24/7 assignment help is, how it

Read More »

Urgent Assignment Help: Fast and Reliable Support for Students

Introduction Deadlines can sometimes come faster than expected, leaving students stressed and unprepared. Whether it’s a last-minute task or a forgotten deadline, many students find themselves searching for quick solutions. This is where urgent assignment help becomes a lifesaver. In this guide, we’ll explain what urgent assignment help is, how

Read More »

Pay Someone to Do My Assignment: A Complete Guide for Students

Introduction With increasing academic pressure, many students find it difficult to keep up with deadlines, complex subjects, and multiple assignments. As a result, searches like “pay someone to do my assignment” have become very common among students looking for reliable academic support. In this guide, we’ll explain what this service

Read More »

Do My Assignment: A Complete Guide for Students

Introduction “Can someone do my assignment?”—this is a common thought among students dealing with tight deadlines, complex topics, and heavy academic pressure. With increasing workload, many students are now searching for reliable solutions online. This is where “do my assignment” services come into play. In this guide, we’ll explain what

Read More »

Assignment Help for International Students: A Complete Guide

Introduction Studying abroad is an exciting opportunity, but it also comes with its own set of academic challenges. From adapting to a new education system to managing language barriers and strict deadlines, international students often face added pressure. This is where assignment help for international students becomes a valuable support

Read More »

Is Assignment Help Cheating? A Clear Guide for Students

Introduction Many students think about using assignment help services but often hesitate due to one important concern—is it considered cheating? With academic pressure increasing, more students are turning to online assistance, but understanding the ethical side is essential. In this guide, we’ll break down whether assignment help is cheating, how

Read More »

Is Assignment Help Legal? Everything Students Need to Know

Introduction Many students consider using assignment help services but often hesitate due to one common question—is it legal? With the growing popularity of online academic assistance, it’s important to understand the legal and ethical aspects before using such services. In this guide, we’ll explain whether assignment help is legal, how

Read More »

Best Assignment Help Website: How to Choose the Right One

Introduction With so many academic platforms available online, finding the right one can be confusing for students. Everyone claims to offer the best services, but not all deliver the same quality. Choosing the best assignment help website is crucial for getting reliable, high-quality academic support. In this guide, we’ll help

Read More »

Cheap Assignment Help: Affordable Solutions for Students

Introduction Managing academic expenses along with daily living costs can be challenging for students. While quality education is important, not everyone can afford expensive academic support services. This is why cheap assignment help has become a popular choice among students looking for budget-friendly solutions without compromising on quality. In this

Read More »

Custom Assignment Writing Help: A Complete Guide for Students

Introduction Every assignment comes with unique requirements, guidelines, and expectations. However, many students struggle to meet these specific demands due to time constraints, complex topics, or lack of clarity. This is where custom assignment writing help becomes a powerful solution. In this guide, we’ll explain what custom assignment writing is,

Read More »

Assignment Help for Students: A Complete Guide to Academic Success

Introduction Academic life comes with constant deadlines, complex subjects, and high expectations. Many students struggle to keep up with assignments while managing exams, projects, and personal responsibilities. This is why assignment help for students has become a popular and practical solution. In this guide, we’ll explore what assignment help is,

Read More »

Research Proposal Writing Help: A Complete Guide for Students

Introduction A research proposal is the first and most important step in any academic research project. It outlines your research idea, objectives, and the approach you plan to follow. However, many students find it difficult to create a clear and convincing proposal due to lack of experience and guidance. This

Read More »

Online Essay Help: A Complete Guide for Students

Introduction Essay writing is a crucial part of academic life, but it can often feel overwhelming. From choosing the right topic to structuring ideas and meeting deadlines, students face multiple challenges. With increasing academic pressure, many students are now turning to online essay help for support. In this guide, we’ll

Read More »

Academic Writing Services: A Complete Guide for Students

Introduction Academic success depends heavily on the ability to write clear, structured, and well-researched content. However, not every student finds academic writing easy. From essays to research papers, the requirements can be complex and time-consuming. This is why academic writing services have become an essential resource for students worldwide. In

Read More »

Assignment Writing Services: A Complete Guide for Students

Introduction Academic pressure is increasing every year, and students are expected to deliver high-quality assignments within strict deadlines. Managing multiple subjects, complex topics, and limited time can be overwhelming. This is why assignment writing services have become a popular choice among students. In this guide, we’ll explore what assignment writing

Read More »

Coursework Writing Help: Everything Students Need to Know

Introduction Coursework plays a crucial role in a student’s academic journey, contributing significantly to final grades. However, managing coursework alongside exams, assignments, and personal commitments can be challenging. Many students struggle to maintain quality while meeting deadlines. This is where coursework writing help becomes a valuable solution. In this guide,

Read More »

Homework Help Online: A Smart Solution for Students

Introduction Homework is a daily part of student life, but it’s not always easy to manage. With multiple subjects, tight schedules, and increasing academic pressure, students often find it difficult to complete their homework on time. This is where homework help online becomes a practical and reliable solution. In this

Read More »

Assignment Help Online: A Complete Solution for Students

Introduction With the rise of digital education, students are increasingly turning to online platforms for academic support. Managing multiple assignments, tight deadlines, and complex topics can be overwhelming, especially when time is limited. This is where assignment help online becomes a reliable and effective solution. In this guide, we’ll explore

Read More »

Common Challenges Students Face

Thesis writing can be difficult due to: These challenges often lead students to seek expert guidance. Benefits of Thesis Writing Help 1. Professional Expertise Students receive support from experienced academic writers and researchers. 2. High-Quality Research Experts ensure accurate, well-structured, and detailed content. 3. Time Management Students can focus on

Read More »

Thesis Writing Help: A Step-by-Step Guide for Students

Introduction Writing a thesis is a major academic milestone that requires extensive research, critical thinking, and structured writing. For many students, it can be one of the most challenging parts of their academic journey. Tight deadlines, complex topics, and lack of guidance often make the process overwhelming. This is where

Read More »

Case Study Writing Help: A Practical Guide for Students

Introduction Case studies are an essential part of academic learning, especially in fields like business, management, healthcare, and law. They require students to analyze real-life scenarios, identify problems, and provide practical solutions. However, many students find case study writing challenging due to its analytical nature and structured format. This is

Read More »

Common Challenges Students Face

Dissertation writing can be difficult due to: These challenges often lead students to seek professional guidance. Benefits of Dissertation Writing Help 1. Expert Academic Support Students get assistance from experienced researchers and subject experts. 2. High-Quality Research Work Professionals ensure well-structured, detailed, and accurate content. 3. Time Management Outsourcing complex

Read More »

Dissertation Writing Help: A Complete Guide for University Students

Introduction Writing a dissertation is one of the most challenging tasks in a student’s academic journey. It requires deep research, critical analysis, and a clear understanding of the subject. For many students, managing such a complex project alongside other responsibilities can be overwhelming. This is where dissertation writing help becomes

Read More »

Essay Writing Help: The Ultimate Guide for Students

Introduction Essay writing is a fundamental part of academic life, but it’s not always easy. From understanding the topic to structuring ideas and maintaining proper formatting, students often face multiple challenges. Tight deadlines and academic pressure only make things harder. That’s why essay writing help has become a popular solution

Read More »

Can't Find Your Assignment?