BUS5PB Principles of Business Analytics Semester 2

BUS5PB Principles of Business Analytics Semester 2 – 2022

Assignment 1: Self-Service Analytics Solution Due: 4th September 2022 Sunday @ 11:59pm

Due Date: 4th September 2022(Sunday) @ 11:59pm Assignment Type: Individual

Weight: 30%

Submission Format: A written report (electronic form) and electronic submissions of analytics solution files on the LMS site.

Learning Objective

The first assignment aims to assess analytical thinking as well as technical skills in the use of self-service analytics software packages to develop an analytics solution. You are required to understand the business context, apply the analytics software packages to explore the given dataset to unveil the business insights, and make analytics recommendations. You are also tasked to develop an analytics report to convey your findings.

The Context

In the past two decades, the pharmaceutical, personal care, and nutritional industries have converged to address growing demands in the beauty, health, and wellness market. This convergence has resulted in the formation of the new industry segments – Nutraceuticals, Cosmeceuticals and Nutricosmetics.

Figure 1: Emergence of new industry segments

  • Cosmeceuticals: topical cosmetic products that have medicinal or drug-like benefits (creams and fortified syrups).
  • Nutricosmetics: supplementation of nutrients that are formulated for beauty care (both oral and topical).
  • Nutraceuticals: products derived from food sources that provide extra health benefits, in addition to the basic nutritional value found in food (dietary supplements and functional food).

These three new segments are mainly driven by an increasing awareness and need for preventive healthcare, natural therapies, and anti-aging products. The annual global growth rate of all three segments is approximately 4%–8%. A noticeable geographical dominance is observed in different segments – China and Japan are key Nutricosmetic markets accounting for 90% of global sales, while the USA dominates the Nutraceutical category at approximately 45%.

You have recently joined a start-up analytics consultancy firm as an Insights Specialist. The first task is to analyse the emergence of these industry segments in Australia. An end-user survey has been already conducted and the data is available for your perusal. Your line-manager has not laid out any specific expectations; however, he has re-iterated the need to ‘understand these industry segments, consumers, the potential markets and opportunities’.

The Survey

Are you a regular consumer of beauty, health and wellness products?

(Data was only collected from regular consumers of beauty, health and wellness products.)

QuestionCorresponding column in data file
Which state do you live in?State
Select your annual income from the following three options.Income ($)
(<50,000; 50,000 – 70,000; 70,000 – 90,000; > 100,000)
Select your age band from the following optionsAge Band
(<30; 30-40; 40-50; 50-60; 60-70; >70)
Select your gender.Gender
(F for female; M for male)
How would you like us to contact you? Please select only one.Channel
(Social Media; Email; Post)
In which type of products are you most interested?Product Type
(Nutraceuticals; Nutricosmetics; Cosmeceuticals)
How much would you be willing to spend monthly on this type of product?Monthly ($)
(<$50; $50-$100; >$100)
In which form are you most comfortable to consume this type of product?Form
(pills; beverage; food)
How confident are you of the results from using the products?Confidence Rating
(1-5; 1: least confident and 5: most confident)
How confident are you to recommend to a friend?Recommendation Score
(1-10; 1: least confident and 10: most confident)

The dataset BUS5PB_Assignment1_datafile.xlsx contains the data collected from 360 participants. There are eleven (11) columns in total as the data file starts with an ID column as an identifier for each row.

Your Tasks

Task 1:

Conduct a critical review of the survey and its outcomes. Suggest improvements to the survey in terms of data coverage and data metrics. You may refer to external sources of information to justify your evaluation.

Task 2:

Develop two analytics solutions to analyse the dataset using data visualisation software packages.

  • You need to select either one of IBM Cognos or SAP Lumira as the first software to build the first visualization dashboard
  • It’s mandatory to select Power BI as the second software package to build the second visualization dashboard

It is recommended to explore insights among data to pinpoint characteristics of each segment – for example, age or gender distribution for product type.

Task 3:

Based on the insights obtained from the analytics solutions and any external sources of information, recommend effective marketing strategies (market opportunities, targeted customers, channels for campaigns, etc.) for a potential client intending to enter these new industry segments in Australia. You need to decide on the number of recommendations with a brief justification for your choice. Recommendations should refer to visualisations (a combination of diagrams and charts) from your analytics solutions and external references.

(Note: You are free to make reasonable assumptions and justifications given the educational nature of this case study.)

Report Guidelines

  1. The report should consist of a ‘table of contents’, an ‘introduction’, logically organised sections or topics, a ‘conclusion’ and a ‘list of references’.
  2. Choose a fitting sequence of sections or topics for the body of the report. Three sections for the three tasks are essential, you may add other sections deemed relevant.
  3. You must include diagrams, tables and charts from the analytics solutions to effectively present your recommendations. (Consider using Alt + Print Screen or Snipping to capture screenshots).
  4. Page limit: At least five (5) pages for the main report writing but not more than ten (10) pages.
  5. Reports should be written in Microsoft Word (font size 11) and submitted as a Word file. (The PDF file is acceptable.)
  6. Final submission will comprise three separate files, two analytics solution files and the written report as a Word file. Do not compress these files into a zipped archive, submit as three separate files.
    1. <Student_ID>_Assignment1_Report.doc
    1. <Student_ID>_Assignment1_Solution.lumx or <Student_ID>_Assignment1_Solution.cdd
    1. <Student_ID>_Assignment1_Solution.pbix

Marking Rubric

A grade will be awarded to each of the tasks and then an overall mark determined for the entire assessment. The rubric below gives you an idea of what you must achieve to earn a certain ‘grade’.

As a general rule, to meet a ‘C’, you must first satisfy the requirements of a ‘D’. And for an ‘A’, you must first satisfy the requirements of a ‘B’, which must of course first meet the requirements of a ‘C’ and so on.

The marking rubric for this assignment is given below.

CriterionPass (D)Credit (C)Distinction (B)High Distinction (A)
Critical evaluation ofReasonable evaluationGood evaluation withExcellent evaluationExtensive evaluation
the survey (8 marks)with consideration forconsideration forwith consideration forwith consideration for
 few criteria.several criteria.many criteria.all criteria.
Analytics solution 1Limited effort toFair effort to structureExcellent effort toExceptional effort to
(6 marks)structure and presentand presentstructure and presentstructure and present
 information andinformation andinformation andinformation and
 insights.insights.insights.insights.
   Limited knowledge of  Fair knowledge of the  Excellent knowledge  Comprehensive
 the software package.software package.of the softwareknowledge of the
   package.software package.
Analytics solution 2Limited effort toFair effort to structureExcellent effort toExceptional effort to
(6 marks)structure and presentand presentstructure and presentstructure and present
 information andinformation andinformation andinformation and
 insights.insights.insights.insights.
   Limited knowledge of  Fair knowledge of the  Excellent knowledge  Comprehensive
 the software package.software package.of the softwareknowledge of the
   package.software package.
RecommendationsRecommendationsRecommendationsRecommendationsRecommendations
(10 marks)reflect a fair grasp ofreflect a good grasp ofreflect an excellentreflect an inclusive
 the problem domain,the problem domain,grasp of the problemgrasp of the problem
 data, insights anddata, insights anddomain, data, insightsdomain, data, insights
 expectations.expectations.and expectations.and expectations.

Other important Information

  • Standard plagiarism and collusion policy, and extension and special consideration policy of this university apply to this assignment.
  • A cover sheet is NOT required. By submitting your work online, the declaration on the university’s assignment cover sheet is implied and agreed to by you.
Order Now

Get expert help for BUS5PB Principles of Business Analytics Semester 2 and many more. 24X7 help, plag free solution. Order online now!

Universal Assignment (February 12, 2025) BUS5PB Principles of Business Analytics Semester 2. Retrieved from https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/.
"BUS5PB Principles of Business Analytics Semester 2." Universal Assignment - February 12, 2025, https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/
Universal Assignment August 24, 2022 BUS5PB Principles of Business Analytics Semester 2., viewed February 12, 2025,<https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/>
Universal Assignment - BUS5PB Principles of Business Analytics Semester 2. [Internet]. [Accessed February 12, 2025]. Available from: https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/
"BUS5PB Principles of Business Analytics Semester 2." Universal Assignment - Accessed February 12, 2025. https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/
"BUS5PB Principles of Business Analytics Semester 2." Universal Assignment [Online]. Available: https://universalassignment.com/bus5pb-principles-of-business-analytics-semester-2/. [Accessed: February 12, 2025]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

STM1001: Assignment 3 for Science/Health Stream Students

STM1001: Assignment 3 Science/Health Stream Students Only Academic Integrity Information In submitting your work, you are consenting that it may be copied and transmitted by the University for the detection of plagiarism. If you are unsure of your academic integrity responsibilities, please check the information provided in the Assessment Overview

Read More »

ACCG1000 Accounting for Decision Making Xero Assignment

1ACCG1000Accounting for Decision MakingXero AssignmentInformation packSession 2 2024Due Date: Friday 18th October 2024 at 11.55pm2Xero AssignmentIntroductionThe Xero assignment is designed to provide introductory accounting students with an overview of the Xero Accounting Software by completing a one-month accounting cycle for a fictional business. This is an online assignment worth 20%

Read More »

WRIT1001 Assessment Notification 2

6Final Essay: Rhetorical analysisDue: Friday 18 October 2024 at 23:59 (Sydney time)Length: 1500 words, worth 40% of the overall grade for the unitSubmit: as a Word document or PDF, via Canvas AssignmentMain question:● Present a scholarly essay that analyses the rhetoric used in arguments about thecontentious topic you have been

Read More »

WRIT1000 Assessment Four

Title: Self-ReflectionDue: Friday October 18 by 11:59PM.Length: 500 words (+/- 10%)Weight: 10% of the total gradeFormat: Times New Roman, double-spaced, 12pt. Your project should have the title“WRIT1000 Assessment Four – Self Reflection for xxxxxxx” where “xxxxxxxx” is yourstudent number. Please only submit Word documents (.doc or .docx). Turnitin doesnot recognise

Read More »

Written Assessment – Psychosocial Research Perspectives

Written Assessment – Psychosocial Research Perspectives TRIGGER WARNING: This is a case study of a real person. Katherine Knight was the first woman in Australia to receive a life sentence without parole after she decapitated and cooked her lover. If you think that you will have problems reading about this

Read More »

RES800 Assessment 1 – Research Question and Literature Review

Subject Title Business Research Subject Code RES800 Assessment Title Assessment 1 – Research Question and Literature Review Learning Outcome/s     Utilise critical thinking to analyse managerial problems and formulate relevant research questions and a research design   Apply research theories and methodologies to assist in developing a business research

Read More »

Assessment Task 2 Health advocacy and communication plan

Assessment Task 2 Health advocacy and communication plan Rationale and multimedia plan presentation Submission requirements Due date and time:         Rationale: 8pm AEST Monday 23 September 2024 (Week 11) Multimedia plan presentation: 8pm AEST Monday 30 September 2024 (Study Period) % of final grade:         50% of overall grade Word limit: Time

Read More »

MLI500 Leadership and innovation Assessment 1

Subject Title Leadership and innovation Subject Code MLI500 Assessment Assessment 1: Leadership development plan Individual/Group Individual Length 1500 words Learning Outcomes LO1 Examine the role of leaders in fostering creativity and innovation LO5 Reflect on and take responsibility for their own learning and leadership development processes Submission   Weighting 30%

Read More »

FPC006 Taxation for Financial Planning

Assignment 2 Instructions Assignment marks: 95 | Referencing and presentation: 5 Total marks: 100 Total word limit: 3,000 words Weighting: 40% Download and use the Assignment 2 Answer Template provided in KapLearn to complete your assignment. Your assignment should be loaded into KapLearn by 11.30 pm AEST/AEDT on the wdue

Read More »

TCHR5001 Assessment Brief 1

TCHR5001 Assessment Brief 1 Assessment Details Item Assessment 1: Pitch your pedagogy Type Digital Presentation (Recorded) Due Monday, 16th September 2024, 11:59 pm AEST (start of Week 4) Group type Individual Length 10 minutes (equivalent to 1500 words) Weight 50% Gen AI use Permitted, restrictions apply Aligned ULOS ULO1, ULO2,

Read More »

HSH725 Assessment Task 2

turquoise By changing the Heading 3 above with the following teal, turquoise, orange or pink you can change the colour theme of your CloudFirst CloudDeakin template page. When this page is published the Heading 3 above will be removed, but it will still be here in edit mode if you wish to change the colour theme.

Read More »

Evidence in Health Assessment 2: Evidence Selection

Evidence in Health Assessment 2: Evidence Selection Student name:                                                                    Student ID: Section 1: PICO and search strategy Evidence Question: Insert evidence question from chosen scenario here including all key PICO terms.       PICO Search Terms                                                                                                                                                                                                          Complete the following table.   Subject headings Keywords Synonyms Population  

Read More »

Assessment 1 – Lesson Plan and annotation

ASSESSMENT TASK INFORMATION: XNB390 Assessment 1 – Lesson Plan and annotation This document provides you with information about the requirements for your assessment. Detailed instructions and resources are included for completing the task. The Criterion Reference Assessment (CRA) Marking Matrix that XNB390 markers will use to grade the assessment task

Read More »

XNB390 Task 1 – Professional Lesson Plan

XNB390 Template for Task 1 – Professional Lesson Plan CONTEXT FOR LESSON: SOCIAL JUSTICE CONSIDERATIONS: Equity Diversity Supportive Environment UNIT TITLE:    TERM WEEK DAY TIME 1   5           YEAR/CLASS STUDENT NUMBERS/CONTEXT LOCATION LESSON DURATION         28 Children (chl): 16 boys; 12

Read More »

A2 Critical Review Assignment

YouthSolutions Summary The summary should summarise the key points of the critical review. It should state the aims/purpose of the program and give an overview of the program or strategy you have chosen. This should be 200 words – included in the word count. Critical analysis and evaluation Your critical

Read More »

PUN364 – Workplace activity Assignment

Assessment 1 – DetailsOverviewFor those of you attending the on-campus workshop, you will prepare a report on the simulated simulated inspection below. For those of you who are not attending, you will be required to carry out your own food business inspection under the supervision of a suitably qualified Environmental

Read More »

FPC006 Taxation for Financial Planning

Assignment 1 Instructions Assignment marks: 95 | Referencing and presentation: 5 Total marks: 100 Total word limit: 3,600 words Weighting: 40% Download and use the Assignment 1 Answer Template provided in KapLearn to complete your assignment. Your assignment should be loaded into KapLearn by 11.30 pm AEST/AEDT on the due

Read More »

Mental health Nursing assignment

Due Aug 31 This is based on a Mental health Nursing assignment Used Microsoft word The family genogram is a useful tool for the assessment of individuals, couples, and families.  It can yield significant data and lead to important, new patient understandings and insights as multigenerational patterns take shape and

Read More »

Assessment 2: Research and Policy Review

Length: 2000 words +/- 10% (excluding references)For this assessment, you must choose eight sources (academic readings and policy documents) as the basis of your Research and Policy Review. You must choose your set of sources from the ‘REFERENCES MENU’ on the moodle site, noting the minimum number of sources required

Read More »

HSN702 – Lifespan Nutrition

Assessment Task: 2 Assignment title: Population Nutrition Report and Reflection Assignment task type: Written report, reflection, and short oral presentation Task details The primary focus of this assignment is on population nutrition. Nutritionists play an important role in promoting population health through optimal nutritional intake. You will be asked to

Read More »

Written Assessment 1: Case Study

Billy a 32-year-old male was admitted to the intensive care unit (ICU) with a suspected overdose of tricyclic antidepressants. He is obese (weight 160kg, height 172cm) and has a history of depression and chronic back pain for which he takes oxycodone. On admission to the emergency department, Paramedics were maintaining

Read More »

Assessment Task 8 – Plan and prepare to assess competence

Assessment Task 8 – Plan and prepare to assess competence Assessment Task 8 consists of the following sections: Section 1:      Short answer questions Section 2:      Analyse an assessment tool Section 3:      Determine reasonable adjustment and customisation of assessment process Section 4:      Develop an assessment plan Student Instructions To complete this

Read More »

Nutrition Reviews Assignment 2 – Part A and Part B

This assignment provides you with the opportunity to determine an important research question that is crucial to address based on your reading of one of the two systematic reviews below (Part A). You will then develop a research proposal outlining the study design and methodology needed to answer that question

Read More »

NUR332 – TASK 3 – WRITTEN ASSIGNMENT

NUR332 – TASK 3 – WRITTEN ASSIGNMENT for S2 2024. DESCRIPTION (For this Task 3, the word ‘Indigenous Australians’, refers to the Aboriginal and Torres Strait Islander Peoples of Australia) NUR332 Task 3 – Written Assignment – Due – WEEK 12 – via CANVAS on Wednesday, Midday (1200hrs) 16/10/2024. The

Read More »

NUR100 Task 3 – Case study

NUR100 Task 3 – Case study To identify a key child health issue and discuss this issue in the Australian context. You will demonstrate understanding of contemporary families in Australia. You will discuss the role of the family and reflect on how the family can influence the overall health outcomes

Read More »

NUR 100 Task 2 Health Promotion Poster

NUR 100 Task 2 Health Promotion Poster The weighting for this assessment is 40%. Task instructions You are not permitted to use generative AI tools in this task. Use of AI in this task constitutes student misconduct and is considered contract cheating. This assessment requires you to develop scholarship and

Read More »

BMS 291 Pathophysiology and Pharmacology CASE STUDY

BMS 291 Pathophysiology and Pharmacology CASE STUDY Assessment No: 1 Weighting: 40% Due date Part A: midnight Friday 2nd August 2024 Due date Part B: midnight Sunday 29th September 2024 General information In this assessment, you will develop your skills for analysing, integrating and presenting information for effective evidence-based communication.

Read More »

Can't Find Your Assignment?

Open chat
1
Free Assistance
Universal Assignment
Hello 👋
How can we help you?