Competitive Advantage Video Project

Competitive Advantage Video Project

Assessment 1 Information

Subject Code:MBA600
Subject Name:Capstone: Strategy
Assessment Title: Assessment Type: Length:Competitive Advantage Video Project Individual video recording 10 minutes (no more)
Weighting:25%
Total Marks: Submission:100 Online
Due Date:Week 6

Your task

Individually, you are required to record a 10-minute video, in which you must briefly describe an organisation, analyse its environment, and then identify and analyse its competitive advantage. Please note that you will be required to use the same organisation in the second assessment.

Assessment Description

In this individual assessment, students will be given an opportunity to focus all their previous MBA learning (both theory and practice) to describe and analyse a successful real-world organisation concerning its development of a sustainable competitive advantage.

Assessment Instructions

Individually, choose for analysis an organisation of from the alternatives in the list provided. It should be of interest or relevance to you, your current position and/or your MBA specialisation. The workshop facilitator will provide the list at the end of the week 2 class. Please note that if you focus on any other organisation than the one your workshop facilitator provides, your submission will receive a grade of zero.

Assuming the role of an organisational consultant, you are to apply your strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain its competitive advantage.

Findings should be presented in a video that provides an overview in a form and tone that could be presented to the organisation’s executive team. It should be 10 minutes long and contain 8 to 10 slides that assist the executive in understanding the findings presented. Areas covered should include:

  • Introduction.
  • A brief overview of the organisation.
  • An analysis of the external and internal environment using appropriate theories and frameworks.
  • Clear articulation of the competitive advantage identified.
  • A diagnosis of the sources, strengths, weaknesses and future sustainability of the competitive advantage outlined.
  • A conclusion that identifies strategic opportunities and risks.

You are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation. You are also encouraged to explore and utilise webinar technologies features and include a wide range of multimedia and/or interactive content that is appropriate for a presentation to an executive.

You are required to use at least 10 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your video.

Assessment Submission

Students are encouraged to submit their work well before the deadline to avoid any possible technical difficulties. For those students who have limited experience in video making techniques, it is recommended to read the video FAQs document available to you under the assessments tab in MyKBS.

Late assignment submission penalties

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.

Number of daysPenalty
1* – 9 days5% per day for each calendar day late deducted from the total marks available
10 – 14 days50% deducted from the total marks available.
After 14 daysAssignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
NoteNotwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students

*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty

Important Study Information

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties?

How can I appeal my grade?

Time Limit for Video Assessments

Submissions that exceed the word limit will cease to be marked from the point at which that limit is exceeded.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.

MBA600 Assessment 1 Marking Rubric – Competitive Advantage Video Project 25%

Marking Criteria ( /100)F (Fail) 0 – 49%P (Pass) 50 – 64%C (Credit) 65 – 74%D (Distinction) 75 – 84%HD (High Distinction) 85 -100%
Introduction       /10 marksYou have provided inadequate or no context that does not link to the assessment in a clear and coherent way.You have provided adequate context, but links to the assessment partially clear and coherent.You have provided adequate context and links to the assessment clearly and coherently.You have provided sufficient context and links to the assessment clearly and coherently.You have provided an excellent context and links to the assessment comprehensively and coherently.
Organisation overciew       /10 marksYou have presented an inadequate or no overview by identifying bogus or none of the pertinent issues.You have presented an adequate overview by identifying some of the pertinent issues.You have presented an adequate overview by identifying most of the pertinent issues.You have presented a sufficient overview by thoroughly identifying all the pertinent issues.You have presented an excellent overview by thoroughly identifying all the pertinent issues.
Internal/External environment analysis       /15 marksYou have presented inadequate or no evaluation of environmental factors by illogically analysing and identifying the context and substantiating your answer with irrelevant or no strategy frameworks.You have presented an adequate evaluation of environmental factors by logically analysing and identifying the context and substantiating your answer with somewhat relevant strategy frameworks.You have presented an adequate evaluation of environmental factors by logically analysing and identifying the context and substantiating your answer with mostly relevant strategy frameworks.You have presented sufficient evaluation of environmental factors by logically analysing and thoroughly identifying the context and substantiating your answer with relevant strategy frameworks.You have presented an excellent evaluation of environmental factors by logically analysing and thoroughly identifying the context and substantiating your answer with relevant strategy frameworks.
Competitive advantage       /25 marksYou have inadequately discussed the competitive advantage using no or minimal key theories to frame an incoherent answer and does not link to the sources material.You have adequately discussed the competitive advantage using some key theories to frame an answer in a somewhat coherent way that partially links to an explanation of current sources.You have adequately discussed the competitive advantage using most key theories to frame an answer clearly that links to the explanation of current sources.You have sufficiently discussed the competitive advantage using most key theories to frame an answer coherently that links clearly to the explanation of current sources.You have expertly discussed the competitive advantage using all key theories to frame an answer in a highly coherent way that links seamlessly to the explanation of current sources.
Conclusion with strengths, weaknesses and sustainability   /20 marksYou have inadequately evaluated and analysed the organisation’s strengths, weaknesses and sustainability by substantiating your answer with irrelevant or no theory and research.You have adequately evaluated and analysed the organisation’s strengths, weaknesses and sustainability by substantiating your answer with somewhat relevant theory and research.You have adequately evaluated and analysed the organisation’s strengths, weaknesses and sustainability by substantiating your answer with mostly relevant theory and research.You have sufficiently evaluated and analysed the organisation’s strengths, weaknesses and sustainability by substantiating your answer with relevant theory and research.You have expertly evaluated and analysed the organisation’s strengths, weaknesses and sustainability by substantiating your answer with relevant theory and research.
Grammar/spelling       /5 marksSpelling and/or grammar is consistently incorrect. It impacts the flow and readability of your slides.Though there are some errors in grammar and spelling, these do not detract from the readability and flow of your slides.Mostly correct grammar and spelling, but any errors do not impact your slides’ readability and flow.Errors in grammar and spelling are rare, which enhances the readability and flow of your slides.Perfect grammar and spelling throughout, which enhances the readability and flow of your slides.
Video delivery       /5 marksYou have used unsuitable or no visual aids to communicate the required information in the delivery of your webinar.You have used basic visual aids to appropriately communicate some of the required information in your webinar delivery.You have used adequate visual aids to appropriately communicate most of the required information in your webinar delivery.You have used appropriate visual aids to effectively communicate the required information in the delivery of your webinar.You have used excellent visual aids to effectively communicate the required information in the delivery of your webinar.
In-text citations and referencing       /10 marksNeither in-text referencing nor reference list adheres to Kaplan Harvard Referencing Style.In-text referencing or the resultant reference list adheres to Kaplan Harvard Referencing Style, with some errors.Both in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with some errors.Both in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with only occasional minor errors.Both in-text referencing and the resultant reference list adhere strictly to Kaplan Harvard Referencing Style, with no errors.
Feedback and grades will be released via MyKBS
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