Finance and Marketing: Assessment task 1 (marketing)
This assessment contributes 50% of the overall module mark.
To find the submission deadline, check the assessment details in your MyHallam webpages or open the Module Assessment link that is on the homepage of the module blackboard site.
This is an individual assessment. Complete your work on your own and properly cite the sources you have used. Academic misconduct will be subject to investigation.
Assignment brief
Critically apply relevant marketing theories to conduct a marketing audit for a firm operating in the United Kingdom clothing sector. Use both marketing theory sources and secondary data sources. Prepare a presentation to communicate the key insights you have gained from the audit.
More specifically:
- For the external environment, review the macro and micro levels. Explain what you judge to be the three most important macro factors that are affecting firms operating in the UK clothing sector (the micro environment). Clearly describe the macro factors and explain how they are leading to specific outcomes in the micro environment.
- For the internal environment, choose a firm which operates in the UK clothing sector and use the ideas of the marketing mix and customer segmentation to explain how the firm provides value for customers.
- In the presentation, clearly cite on the PowerPoint slides what theory and data sources have been used at each stage of the audit. Use the final slide of the presentation to provide a reference list of all the sources that were used.
Format and submission:
- Record your presentation as a video which includes your verbal commentary and the visual aids that you have created in support of the points you want to make.
- Use MS PowerPoint for your visual aids.
- Use a camera to include yourself in the presentation video.
- Submit the final video recording to the submission point in the Assessment tab of the module blackboard site.
- Submit your MS PowerPoint slides to the Turnitin submission point.
- The maximum allowed duration of the video presentation is 5 minutes.
Module learning outcomes
This assessment should contribute evidence for achievement of the module learning outcomes, which are:
- Understand and evaluate different marketing and financial tools and critique their merits, defects and limitations in the development of a research task.
- Effectively implement the research plan through the coordination of resources, successfully gathering relevant information.
- Develop coherent arguments and reach relevant conclusions from the data collected, utilising appropriate theoretical tools and models.
- Produce verbal and documentary reports appropriate for the needs of the target audience which have clarity and are effective in presenting the outcome of the project.
Assessment criteria
As you prepare your presentation, to ensure you meet the learning outcomes refer to the assessment criteria and classification descriptors shown in the assessment grid below, and the level 7 generic grade descriptor that is available alongside this document in the Assessment tab of the module blackboard site.
Finance and Marketing Assessment Task 1 (marketing) – Assessment criteria and grade descriptors | ||||
| Assessment criteria | Fail | Pass | Merit | Distinction |
| Ability to use marketing research in support of a marketing audit | The presentation is not clearly based on theory and market data sources. | There is evidence for the use of relevant theory and data in some parts of the presentation. | The majority of the presentation is grounded in appropriate theory and data sources. | Relevant theory and data is evident throughout the presentation. |
| Use of marketing concepts, models and theories to build valid marketing judgements | The points presented are not grounded in marketing theory, concepts and models. | The is some evidence for the effective application of marketing theory, concepts and models. | The are some well constructed judgements included in the presentation based on marketing theory, concepts and models. | The presentation is based on a thorough application of marketing theory, concepts and models which supports well justified judgements. |
| Effective communication via presentation techniques | The presentation commentary is fragmented and/or poorly organised. The visual aids do not effectively support the points that are made. | Some points are well communicated through visual aids and commentary. The audience can understand the value of the presentation. | The presentation effectively uses relevant techniques to engender confidence in the audience that the marketing audit has resulted in valid marketing insights. | Based on a coherent combination of commentary and visual aids, the presentation is a convincing demonstration for the audience that a useful marketing audit has been conducted. |
| Overall coherence of the presented analysis | There is poor evidence for marketing competence. | There is evidence for some ability to work with marketing concepts. | There is evidence for the effective use of marketing concepts. | Evidence has been provided for good competence in the use of marketing concepts. |
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