Gillette’s Vision Report


The Gillette brand has been around for nearly a century. Despite being initially owned by The Gillette Company; it is now held by Proctor and Gamble (P&G). In 2005, the replacement procedure was finished. The product’s main offerings are razors, blades, and additional shaving goods such as shaving after shaving. Proctor and Gamble, on the other hand, manufactures alkaline batteries, dental care products, and toiletries. In the past, Gillette controlled the shaving product industry. New entrants, on the other hand, have boosted competition, particularly in internet commerce. These new firms have undertaken extensive marketing efforts and tactics in an attempt to steal Gillette’s market share. As a result, it is critical for a firm to devise an effective strategy to not only preserve its market leadership, but also to extend its client base. This market plan assesses the current market landscape and proposes strategies for coping with rising competition from new market entrants such as Dollar Shave Club, Harry’s, and King of Shaves, among others. The goal is to maintain excellent product quality and innovation while increasing consumer satisfaction.


Gillette’s marketing machine is a multi-headed monster. The goods available range from razors to body cleansers and everything in between. With such a varied product line, one might assume it would be impossible to maintain marketing focus on how to effectively promote the product– yet Gillette accomplished exactly that, and very successfully. Every morning, Gillette develops a Pavlovian response by producing advertisements that depict strong, beautiful, and confident men. Simple planning becomes a sense of accomplishment. Extraordinary advertising is more than simply product promotion; it is about piquing a customer’s attention.

Until 2010, Gillette India had a policy of promoting razors with the lowest end-of-line cost manufactured in the United States. Indian payers, on the other hand, who could not afford Gillette’s high prices, resorted to outdated but commonly utilized cutting-edge items.

Gillette has been offered a tremendous potential to grow by an estimated 400 million clients who are unsatisfied with the corporate sector’s present offers.


Gillette is a renowned company based in the U.S. The firm manufactures and sell safety razors and other personal care products (men’s grooming products, Oral care products, batteries and writing instruments). The company was founded in 1901 by King C. Gillette (Gillette, 2021). Currently, the company is owned by Procter & Gamble (P&G) (Forbes, 2020). They operate in over 200 countries with manufacturing facilities in 56 countries.

Gillette is a manufacturer of safety razors and other personal care products, including shaving tools, that is owned by the multinational corporation Procter & Gamble (P&G). It belonged to The HGillette Firm, a provider of subsidiary goods based in Boston, Massachusetts, until the company merged with P&G in 2005. King C. Gillette launched the Gillette Company in 1901 as a maker of safety nets. From 1975 through 1991, the firm was pursued by Ronald Perelman and Coniston Partners in a succession of takeover efforts led by Colman M. Mockler Jr. as CEO.

Procter & Gamble announced merger plans with Gillette Company in January 2005.

The Gillette Company’s assets are integrated in the P&G business called internally as “Global Gillette.” Global Gillette was dissolved in July 2007 and replaced the other two major components of Procter & Gamble, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette goods and products are classified into two categories. The Gillette R&D Center in Boston, Massachusetts, and the Gillette South Boston Manufacturing Center (previously known as the “Gillette World Shaving Headquarters”) are still in use under the Procter & Gamble brand name Gillette. P&G also maintains Gillette Braun and Oral-B, among other brands.

Value addition in existing products

Taking expert advice and extremely high level of professionalism

Many accounting firms, marketing companies, and even medical professionals are paid a huge amount of money for advice they give. Gillette can take advice from renowned styling experts, personal care experts and grooming experts to enhance the value of their current products. Their higher level of knowledge and sophistication will assist the company in enhancing the products.


The packaging serves as a means of product preservation, protection, transportation, handling, and storage. Other uses of packaging, such as advertising, attracting customers’ attention, and brand communication, are becoming increasingly well-known. As a consequence, the company’s current focus should be on providing a customer with packaging that satisfies both marketing goals and handling and transportation requirements.


Gillette can assign dedicated personnel to assist their customer in selecting products. This will add value in customer service and hence buyers will able to get the best product as per their requirement. Alternatively, the company may develop AI assistance to provide customized service to each of their customers. This will enhance customer loyalty while adding value to the product (Prentice & Nguyen, 2020).


Gillette can adopt serial innovator technique to launch their product with much speed. Serial innovators are frequently required for the rapid development and introduction of new goods, notably for radical developments by numerous inventive companies such as P&G. Serial innovators are high- to mid-level technical personnel who have their own unique product development process (Yoon, 2020). They can contribute to a revolutionary invention by identifying client issues, discovering technological solutions, and designing products while validating customer acceptability and commercial potential. Serial innovators may help with Speed-to-Market by being involved in the whole product ideation, design, and development process for ease of manufacturing, distinctiveness, satisfying consumer wants, and supporting company identity. Gillette may create a dedicated serial innovator team who identify the requirements of the customers and develop new products accordingly. Gillette, the world’s most trusted razor maker, officially presented five new razors in its extensive line during an event aimed to highlight the year’s greatest and most stunning facial hair styles, as well as the instruments required to accomplish the appearance. The most recent list of product additions includes new demands and improved features at all price ranges, as well as discarded and replaceable blade alternatives. Grooming styles will be highlighted during the event and incorporated in this ‘Look Book,’ not only for each man’s style preferences, but also for a variety of other variables that distinguish all men, such as skin, hair type, body features, lifestyle, and budget. The range of equipment and procedures needed to produce the appearance reflects Gillette’s distinct philosophy that “One Size” does not fit all, particularly when it comes to shaving. Gillette has merged five pairs of identical twins to produce a model of facial hair styles featured in this. Adam Gallagher, a prominent men’s style advocate, cites each man’s employment and lifestyle, skin issues, trendy looks, and budget making style – since even though men are genetically identical, they still have diverse grooming demands. Gallagher has been joined by actor Justin Hartley, who is well aware of the distinction between “repetition” and “repetition” for his award-winning performance as Kevin Pearson in This Is Us(Taylor, 2020).


All vital cost drivers and service are taken into consideration while forming distribution networks. Buyer location is among the most important factor for supply chain and distribution modelling. In order to develop a robust distribution network, Gillette must know where their customers are located. The distribution network should be developed at a low price which does not have a substantial impact on the product’s cost for the end buyer. The buyer’s location allows for transportation preparation.

Other important element is the frequency and number of orders. It is essential for Gillette to comprehend how often customers buy a product and the quantity of purchases associated with that product. It assists with management of inventory and distribution. The transportation charges and the type of channel required are other important elements to determined when creating a distribution strategy. The appropriate type of transportation and the expenditures associated with the transportation modes and vehicles needed can be known by analyzing the location of customers and order frequency.

Warehousing is also a crucial element of an effective distribution network. To assure that the correct selection is made to best fulfil the distribution requirements and attain total customer happiness, Gillette must evaluate the most suitable warehouse size, locations, prices, and convenience of access.


The skill of exhibiting items is known as visual merchandising. It is one of the more contemporary methods that organized businesses employ. Consumers and customers may now make purchases through a variety of channels, including visiting a store, purchasing online via the internet, shopping on their mobile devices, and browsing catalogues (Angadi & Jain, 2020). Visual merchandising is an important part of any strategy, regardless of the medium. Visual merchandising is a component of a retailer’s persuasion strategy. The two types of visual merchandising approaches are internal display and outside display. The consumer is guided and persuaded to buy through the interior presentation. Retail layout, store design, display area, signage, item display, and so on are all components of interior display. Gillette could use their theme colors to highlight their stores and products. This will create a specific brand image in the minds of the consumers. The visual dimensions of color, brightness, size, and form may be used to describe the many components of visual merchandising. These client consideration variables will be influenced by an efficient visual merchandising method. Bill boards, huge model of razors, and small merchandise such as trial packs can be used for merchandizing(Procter & Gamble Acquires Gillette,2018). 


It was found in research performed by Scheibling & Lafrance (2019) that advertisement that promotes bodywork suggest the viewers that they are in charge of managing their body. Such advertisement tells men that they need to be groomed and presented in a tidy manner. This will enhance their well-being and standard of style. Gillette can also use masculinized advertisement strategy to promote their products. Renowned stylist and grooming experts can be included in the promotional activities. Apart from it, Gillette should be endorsing social causes to maintain its market reputation as a sustainable company.

Internet-based promotions and advertising will be used. Gillette has had successful ads on numerous platforms, including celebrity endorsements, sports advertising, and television markets.

Online advertising that includes social media ads and promotions, Search Engine Optimization (SEO), and other paid advertisements. This will be consistent with the company’s previous advertising efforts and will encourage internet usage even in less developed countries such as Africa. As many talks now take place on social media, online forums might help peer marketing. It will be simple to begin these discussions. Social methods will also be employed when necessary to rapidly and effectively fight unfavourable attitudes about the product. It is critical to maintain a positive market reputation in order to support product development (Team, 2018). If necessary, this may involve established and successful performance and social media businesses.

Universal Assignment (May 25, 2024) Gillette’s Vision Report. Retrieved from
"Gillette’s Vision Report." Universal Assignment - May 25, 2024,
Universal Assignment June 24, 2022 Gillette’s Vision Report., viewed May 25, 2024,<>
Universal Assignment - Gillette’s Vision Report. [Internet]. [Accessed May 25, 2024]. Available from:
"Gillette’s Vision Report." Universal Assignment - Accessed May 25, 2024.
"Gillette’s Vision Report." Universal Assignment [Online]. Available: [Accessed: May 25, 2024]

Get fresh solutions on Gillette’s Vission by our professionals and many more. Plag free, Globally Trusted, 100% safe. Order Online Now!

Order Now
No Fields Found.
Universal Assignment (May 25, 2024) Gillette’s Vision Report. Retrieved from
"Gillette’s Vision Report." Universal Assignment - May 25, 2024,
Universal Assignment June 24, 2022 Gillette’s Vision Report., viewed May 25, 2024,<>
Universal Assignment - Gillette’s Vision Report. [Internet]. [Accessed May 25, 2024]. Available from:
"Gillette’s Vision Report." Universal Assignment - Accessed May 25, 2024.
"Gillette’s Vision Report." Universal Assignment [Online]. Available: [Accessed: May 25, 2024]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.


Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

EDM9780M CEEL Summative Assignment 2023-2024

Below you will find instructions on completing each of the four parts of your final summative assignment. Part 1 – Personal/professional area of interest in education (1000 – 1,500 words max) For this part of the assignment, you will need to: How to complete this part (Part 1): 1. Choose

Read More »


Weighting: 5 marks (10%) of the assignment. COMPLETE & SUBMIT INDIVIDUALLY. This is the second of THREE documents required for submission for the assignment. Complete the following, describing and reflecting upon your involvement with the preparation for the Group Presentation, including your interaction with other members of your team in

Read More »

SUMMATIVE ASSIGNMENT – Mathematics for Science

IMPORTANT INFORMATION 1 Electric power is widely used in industrial, commercial and consumer applications. The latter include laboratory equipment for example water baths, spectrophotometers, and chromatographs. If you have 17.3 kA and 5.5 MV, what is the power? Give the appropriate unit.                                                                                                               (3 marks) 2 Oil immersion objective lenses

Read More »

Assignment CW 2. Foundations of Biology

The instructions in RED are the ones which are mark-bearing and need to be answered as part of the assignment. The instructions in BLACK tell you how to carry out the simulation Diffusion simulation: Results table Use Excel to calculate the mean and standard deviation. The functions are AVERGAGE and

Read More »

MA Education Dissertation Proposal

Student Name Click here to enter text. Student ID                       Proposed title of research project Click here to enter text.       State the background references on which your research is based (ideally 4 or 5) Click here to

Read More »

Assignment: Implement five dangerous software errors

Due: Monday, 6 May 2024, 3:00 PM The requirements for assessment 1: Too many developers are prioritising functionality and performance over security. Either that, or they just don’t come from a security background, so they don’t have security in mind when they are developing the application, therefore leaving the business

Read More »


Business School                                                                 London campus Session 2023-24                                                                   Trimester 2 Module Code: LNDN08003 DATA ANALYTICS FINAL PROJECT Due Date: 12th APRIL 2024 Answer ALL questions. LNDN08003–Data Analytics Group Empirical Research Project Question 2-The project (2500 maximum word limit) The datasets for this assignment should be downloaded from the World Development Indicators (WDI)

Read More »

Imagine you are an IT professional and your manager asked you to give a presentation about various financial tools used to help with decisions for investing in IT and/or security

Part 1, scenario: Imagine you are an IT professional and your manager asked you to give a presentation about various financial tools used to help with decisions for investing in IT and/or security. The presentation will be given to entry-level IT and security employees to understand financial investing. To simulate

Read More »

DX5600 Digital Artefact and Research Report


Read More »

Bsc Public Health and Health Promotion (Top up) LSC LONDON

Health and Work Assignment Brief.                 Assessment brief: A case study of 4,000 words (weighted at 100%) Students will present a series of complementary pieces of written work that:   a) analyse the key workplace issues; b) evaluate current or proposed strategies for managing them from a public health/health promotion perspective

Read More »

6HW109 Environmental Management and Sustainable Health

ASSESSMENT BRIEF MODULE CODE: 6HW109 MODULE TITLE: Environmental Management and Sustainable Health MODULE LEADER: XXXXXXXXX ACADEMIC YEAR: 2022-23 1        Demonstrate a critical awareness of the concept of Environmental Management linked to Health 2        Critically analyse climate change and health public policies. 3        Demonstrate a critical awareness of the concept of

Read More »


PROFESSIONAL SECURE NETWORKS– Case Study Assessment Information Module Title: PROFESSIONAL SECURE NETWORKS   Module Code: COCS71196 Submission Deadline: 10th May 2024 by 3:30pm Instructions to candidates This assignment is one of two parts of the formal assessment for COCS71196 and is therefore compulsory. The assignment is weighted at 50% of

Read More »


CYBERCRIME FORENSIC ANALYSIS – COCS71193 Assignment Specification Weighted at 100% of the module mark. Learning Outcomes being assessed by this portfolio. Submission Deadline: Monday 6th May 2024, 1600Hrs. Requirements & Marking Scheme General Guidelines: This is an individual assessment comprised of four parts and is weighted at 100% of the

Read More »

Social Media Campaigns (SMC) Spring 2024 – Winter 2024

Unit: Dynamic Websites Assignment title: Social Media Campaigns (SMC) Spring 2024 – Winter 2024 Students must not use templates that they have not designed or created in this module assessment. This includes website building applications, free HTML5 website templates, or any software that is available to them to help with

Read More »


ASSIGNMENT/ TUGASAN _________________________________________________________________________ ABCJ3103 NEWS WRITING AND REPORTING PENULISAN DAN PELAPORAN BERITA JANUARY 2024 SEMESTER SPECIFIC INSTRUCTION / ARAHAN KHUSUS Jawab dalam bahasa Melayu atau bahasa Inggeris. Jumlah patah perkataan: 2500 – 3000 patah perkataan tidak termasuk rujukan. Hantar tugasan SEKALI sahaja dalam PELBAGAIfail. Tugasan ini dihantar secara ONLINE. Tarikh

Read More »


ASSIGNMENT/ TUGASAN _________________________________________________________________________ ABCM2103 INFORMATION TECHNOLOGY, MEDIA AND SOCIETY TEKNOLOGI MAKLUMAT, MEDIA DAN MASYARAKAT JANUARY 2021 SPECIFIC INSTRUCTION / ARAHAN KHUSUS Jawab dalam Bahasa Melayu atau Bahasa Inggeris. Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan. Hantar tugasan SEKALI sahaja dalam SATU fail. Tugasan ini dihantar

Read More »


ASSIGNMENT/ TUGASAN _________________________________________________________________________ ABCR3203 COMMUNICATION LAW UNDANG-UNDANG KOMUNIKASI JANUARY 2024 SEMESTER SPECIFIC INSTRUCTION / ARAHAN KHUSUS Jawab dalam Bahasa Melayu atau Bahasa Inggeris. Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan. Hantar tugasan SEKALI sahaja dalam SATU fail. Tugasan ini dihantar secara ONLINE. Tarikh penghantaran        :

Read More »


POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT ORGANISATIONAL STRATEGY PLANNING AND MANAGEMENT ASSIGNMENT NOTE: At postgraduate level, you are expected to substantiate your answers with evidence from independent research. INTRODUCTION TO THE ASSIGNMENT • This assignment consists of FOUR compulsory questions. Please answer all of them. • When you answer, preferably use

Read More »

Solution: Scenario 1, Mirror therapy in patients post stroke

Title: Scenario 1, Mirror therapy in patients post stroke Part 1 : Summary Ramachandran and colleagues developed mirror therapy to treat amputees’ agony from phantom limbs. Patients were able to feel their amputated limb without experiencing any pain by presenting them a mirror image of their healthy arm. Since then,

Read More »

Solution: Exploring the Dominance of Silence

Slide 1: Title – Exploring the Dominance of Silence The title, “Exploring the Dominance of Silence,” sets the stage for a deep dive into the portrayal of silence in Philip K. Dick’s “Do Androids Dream of Electric Sheep?” Our presentation will dissect the literary techniques used by the author to

Read More »

Solution: Assessment: Critical Reflection S2 2023

The policies that hampered the cultural survival of Indigenous groups have a major effect on their health (Coffin, 2007). Cultural isolation can cause an identity crisis and a sense of loss, which can exacerbate mental health problems. Indigenous people have greater rates of chronic illness and impairment due to historical

Read More »

Solution: The Market – Product and Competition Analysis

Section 1: The Market – Product and Competition Analysis Industry and Competition Analysis: The baking mix market is very competitive, but My Better Batch is entering it anyhow. The prepackaged baking mixes sold in this market allow busy people to have bakery-quality products on the table quickly without sacrificing quality

Read More »

Solution: PDCA model for Riot

Student Name: Student ID: University Name: Date: Learning Outcome 1: Engage actively in recognizing a new product/service for Riot and detect the vital tasks required for its effective growth. In this comprehensive learning outcome, Riot’s progress towards innovation superiority is characterized by a deliberate scheme that draws on components from

Read More »

Solution: EDEN 100 – ASSIGNMENT 1

Part 1: Reflections on the Register Variables Use the questions in Column 1 and analyse the sample oral interactions provided under the assessment tile. The transcript for Viv’s conversation is provided on pages 4-5. Probe Questions  Link to readings and theory Interaction 1 Interaction 2 PART 1 – ANALYSING THE

Read More »

Can't Find Your Assignment?

Open chat
Free Assistance
Universal Assignment
Hello 👋
How can we help you?