Growth and Evolution at Café Cupcake Case Study Questions Answers

What should the leadership team ensure the company’s continued success? Specifically, what is the appropriate sequence of decisions that the partners should make?

Leader owners must relentlessly strive to secure their firms’ continuing prosperity. There is no point in identifying trends, fulfilling consumer expectations, and improving their performance. We’ve identified four measures to help company owners save time, which you have now to follow to prepare the path for sustained business success.

Millennials are one of the greatest business trends. While Millenniums may receive a poor name since they don’t have good work ethics, the fact is that they operate differently than Baby Boomers, company leaders need to understand millennia differently to take benefit of their teams of creativity and creative ideas. More Millenniums will arrive and take over the workforce, and company owners must be ready to give them room (Maduka et al, 2018). It is also a good opportunity to look at your Executive Committee and look at the credentials of the candidates and the number of minorities in leadership posts. You make a good influence on decision-making when you position people with diverse viewpoints in boardrooms. Trends demonstrate that more women now than they were three years earlier are appointed to boards, and diversity is much more than a mode of transition.

The strategy for onboarding and training remote workers is another method to prepare your organization for sustained success(Definition and Examples of the Consumer Decision-Making Process. 2019). Trends suggest that more than 1/3 of the managers think that their full-time employees will be remotely working by 2020, and a quarter says that more than 75% of their full-time employees won’t work at traditional locations by that time. Remote employment is another area in which millennials are influenced, who seek flexibility in their job.

It is essential to charge you the correct price for the services you are providing, whether you are a waste picker in a housekeeping firm, the boss and just an employee, or a vegan cupcake baker with a brick and mortar shop (Solaris, 2008). Using technology is gaining a competitive edge, especially as consumers expect to browse, receive assistance, and shop via mobile devices such as smartphones and tablets. Consumers want to connect smoothly with firms when they go from their smartphones to tablets, etc. You will need a plan for communicating with and leveraging the newest technologies with clients via social media. You will have to be prepared for a further bigger e-commerce boom and determine whether you would embark on the new trend in increased truth. You should have top priorités if you have not previously met your marketing and IT managers to set your short and long-term technological goals.

Customer happiness is, after all, the key to retaining customers and hence to a healthy end. Millennials will soon surpass the consumer dollar purchasing power of Baby Boomers, and they become decision-makers for firms so that you have to ensure that specified B2B or  B2C customer support is equipped for the Boomers from both sides (Solaris, 2008). You will also need to guarantee that your customer orienting technology is intuitive, workable, and has a social experience in buying decisions and that you provide self-service alternatives, to ensure you fulfill your millennium consumers’ demands. Meeting the customer service standards of Millennials is essential because it shares a negative social media experience far more than a great one with a corporation.

The appropriate sequence of decisions that the partners should make are listed below-

Recognizing the problem-

If while working any issue is found, then revert or pass it to the right authority for getting enhanced and better overcome method to tackle it and reduce barriers for productivity.

Gathering and providing information

New staff members or experienced workers should have well-defined communication for better

interaction and getting updated information to getting desired outputs Definition and (Examples

of the Consumer Decision-Making Process, 2019). As a brand, you are working to provide

potential customers access to their desired information in hopes of purchasing their product or

service. Create a funnel and outline the kinds of material you require. Present oneself as a

reliable source of information and knowledge.

Assessment of alternatives

Forward-looking purchasers have currently created criteria for what they desire in a product during the consumer decision-making process. They now count on comparable alternatives to their future decisions.

Decision on buying

The consumer waited for this moment: the actual purchase. Once all of the data, including feedback from past customers, have been collected, buyers should reach a rational decision about the product or service to be bought.

Providing adequate tools  to improve customer understanding

You can assist you to lead customers into your goods by putting yourself in the customer’s shoes. Here are some methods for the analysis of their decision-making and refining of the marketing and sales approaches of your business.


Maduka, N. S., Edwards, H., Greenwood, D., Osborne, A., & Babatunde, S. O. (2018). Analysis of competencies for effective virtual team leadership in building successful organizations. Benchmarking: An International Journal.

Definition and Examples of the Consumer Decision-Making Process. (2019, November 11).

Lucidchart Blog.

Solaris, J. (2008, June 13). The top 5 tips for a cool fashion show. EventMB.

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