TLH107 Impacts of Festival & Events



The fashion business was not so many years ago known as the “sunset industry” and in the most industrialized countries was considered to have no tomorrow. In this section, the paper discussed how mode organizations spill over to smaller capitals and medium-sized cities worldwide with accompanying fashion events that are no longer just restricted to a few of mode capitals. A catwalk show is a sales marketing tool and a globally recognized cultural event in the apparel business (Okerlund et al, 2018). Indeed, we recognize the characteristics of the fashion show when we look at the website of every major brand of fashion – from museums displaying historic outfits at clothing parades to school students showing fashion displays at the charity. It’s a parade with clothing and son and light: in a theatre environment, dresses become a minor occurrence. It has been considered by cultural studies an enchanting show.

While fashion shows are crucial in the way the fashion business functions, they have also become a symbol of culture. This article analyses the economic and cultural elements of the fashion business by describing what a fashion show is and explaining why it is important for the fashion industry (Okerlund et al, 2018).  The designer, brand, firm, or group of businesses produces a new collection. The parade of moving bodies is an essential component of a fashion show and created a modeling profession, a range of motions, postures, and appearance norms. It is accompanied by music that highlights the rhythm of movement and suppresses the overall perception of other noises.

Most of the moving corpses are women. Although men’s fashion shows have taken place, the number of female wear displays is still considerably beyond that. The audience presentation is linked, first of all, with the narrow hierarchical area of a fashion show and, secondly, to the balance of two main objectives about product promotion: sale and enjoyment. The report offers a structural and historical examination of each of these mode display aspects in the following sections. In two connected aspects, the fashion show is an art form. First of all, we view mode as a cultural form with its array of aesthetic conventions.

Fashion show in a more fun way with an elevated, magical concept which highlights the creativity and ability of student fashion designers. “Past concerts were highly straight and organized. We wanted to try something lighter this year. A vibrant and entertaining fashion show “The greatest event in, with about 2.500 tickets available, awaits the community of Philadelphia. Through the debut of 32 mode collections, SpongeBob will play a dominating role in the combination of references from different Indonesians, traditional Indonesian handicrafts, and international modems. The development of the economy in a sub-sector fashion also supports this business. The fashion subsector took second place on the gross domestic contribution of 18,15 percent based on the results of a special creative economy study This phase is the first stage in the development of a plan, information collection, and analysis. By use of a three-step scenario research analysis, it is necessary to decide what programs. . Furthermore, in the creative economy subsector, the fashion subsector was likewise first in position, exporting 56%  (Nandonde, 2019). In this campaign, designers from all countries were chosen to mix their nation with the originality of SpongeBob Gold, which was then used in a fashionable line of fashions.


The analysis provides a way to assess how competitive a certain market is and how lucrative it might be for a company. To do this, this framework uses five elements, known as ‘five forces.’ The five strengths are:

  • The purchaser’s capacity – to reduce purchasers’ pricing.
  • Supplier power – suppliers’ ability to raise product or service costs.
  • Competitive rivalry—the degree of competition that might impact the extent to which an enterprise gets or the large margins for sustainability
  • The threat of substitutes – the danger of new market entrants.
  • The threat of replacement – the risk of replacing a product or service with something else in one market.

Power to purchase

The first major driver is the capacity of purchasers to negotiate, who can opt to lower prices and not buy items or change merchants. Buyer power is a pretty strong factor for the fashion business.

Although clothing shoppers are usually individuals with little or nothing direct bargaining power (in comparison with big firms, buying in bulk, who could be the main customers in other industries), they have numerous different shopping locations and little incentive to keep with a particular firm, which provides them with plenty of indirect negotiating power.

Power of the supplier

The supply power is a very modest and negligible factor in the fashion retail business. Most clothing businesses are manufacturers in the 3rd world that earn only a portion (Pinchera & Rinallo, 2019). Suppliers govern the trend industry little since, unfortunately, they may always be exchanged and dispensed.

Rivalry in competition

The fashion business is interested in assessing the level of competitive competition. Many stores sell identical items, yet the notion of brands allows certain enterprises to sell clothes at absurd  (Ullah, 2021). Today in this area, there are few innovations, so that very identical items soon flood the market.

New Entry Threat

As previously indicated, in this business, there is very little uniqueness, therefore this force is also very minor. Newer entries may nevertheless discover unique ways of popularising their own (which may not be remarkable) items and, as such, create new brands, maybe using social media cleverly.

Threat of replacement

Luckily there is little to replace clothing for people in the fashion retail sector. This drive is nearly négligeable — in the fashion business, all ‘substitution’ actually is competition.

In summary, for firms existing in that area, the fashion sector appears difficult to plunge into and gloomy. This study of the Five Forces has indicated that although there are few threats and limited negotiating leverage for the suppliers, it is not good that saturation is close to being achieved. Buyers have considerable indirect power to negotiate – a lot of options — and many rivals are struggling to maintain their position on the market.


Everyone’s got clothing. Some of us just buy for special events, like a city night after a while when we don’t see old friends. Sometimes the uniforms we wear to work every day are less blinkering. However, each of them is a fashion industry by-product.

When you hear the fashion, you imagine Vogue or you see the New York Fashion Week runway through. These crazy patterns worn by supermodels are fashionable, but whatever garment you possess, from your sunglasses to your toe socks.

Political factors:

The government can encourage firms to purchase fabric locally, particularly when import taxes from other nations increases. In contrast to those shipping their materials, far more individuals purchase from firms that produce their apparel in the United States. Some groups, such as PETA, also boycott firms that are using actual animal skins and furs. However, even the political effect on fashion trends must be forgotten. For their dress choices, the first females all came to light.

Economic factors: The economy still recovers from the recession’s effects, but more individuals find additional money for fashion and accessories. People with low incomes or a high unemployment rate in a region require a living income like food and rent. The profitable apparel, formal as well as casual, is expanding. The service is inexpensive, and most choices depending on the individual’s likes are stylish. You may locate stores that are giving this service quickly, regardless of whether you need a suit, a dress, or jewelry for rent.

Social factors: 

Music always has an enormous fashion effect. Music videos show musicians the clothes they wish to purchase from their audience. Brands in songs are commonly mentioned. The lyrical versions both reference pricey brand names “Anagonda” by Nicki Minaj and “Fashion” performed by Lady GaGa. Usually, it’s only a blatant plug that fans consume.


For so many individuals, buying online is a dream. You may surf through an online category, select the size and delivered in days instead of visiting busy shops, and manually browsing for clothes you might like.

It’s been possible to start a business and sell your clothes over the Internet. GirlBoss Sophia Amoruso began purchasing and selling antique clothing on eBay a few years ago for a great benefit. Its net value is about 300 million dollars now. It takes simply a couple of minutes to start up an Etsy store and to offer bespoke, homemade attractions or gems.

Legal factors:

 The fashion sector must follow like any other firm comparable laws and regulations. They obey tax constraints, export limitations, and inflation charges to remain lawful. They must also uphold employees’ rights, but when firms are manufactured in foreign nations, it becomes unclear. Many fashion merchants realize that Asian employees are incredibly inexpensive in their apparel, but many buyers reject these labels.

Factors on the environment:

clothing is made of cotton, but must be chosen beforehand and shipped as denim all over. Chemicals give easy access to cotton so that the jeans you wear can be saturated with dangerous chemicals. Not to mention how vehicles, planes, trains, and other transport systems produce gas and smoke. The only thing you can get from the manufacturing to the stores is a tremendous quantity. Then, the dresses are usually placed in plastic bags which will later be thrown into deposits.


The fashion sector is separated into the creative and sales functions, i.e. design and manufacturing, and sales. A study of strengths, weaknesses, opportunities, and threats, or SWOT, enables you to evaluate how fashion companies or brands compete. The analytical tool helps you to determine where your brand is in the wider fashion market. The whole company and its presence in different geographical marketplaces should be properly examined.


Include formulae or procedures that provide your firm an advantage in awareness of its name, brand positioning, and income. Many designers, for instance, have two routes of distribution, a sewing line and a wearable line that are more accessible to consumers on ordinary revenue (Yash  &  Akansha, 2018). This is a positive since it enables the name of the designer to reach more prospective consumers and the brand to sell.


Consider any unexpected or excessive expense, designers unknown or lack of participation in a certain region as disadvantages. Consider also all the strengths utilized. One vulnerability in SWOT analysis is regarded to be a lack of any strengths.

Possible chances are identified

Look at each region’s policies to determine prospects both for themselves and in respect to the U.S. Check to remove trade embargoes, a new or accessible raw material source, such as fabric or thread, or a newly green raw material source, such as sustainable natural fabric fiber. It gave access to a less expensive workforce, gained cheaper commodities, and achieved a whole new market. Machinery technological advances are also possibilities if technology speeds up or improves production and distribution, such machines that cut more pieces in one moment.

Get ready for threats

Politics and economics are the biggest dangers to a mode brand. Trade embargoes, political disruption in the supply of raw materials, and economic downturns leading to limited consumer expenditure are all risks to access to, brand exposure and recognition, distribution, and purchase of consumer goods.

The shifting political atmosphere in underdeveloped nations, where cheap labor is typically found, is a secondary issue in the fashion business.


In this report, we have explained and analyzed the process and existence of a fashion show that is going to be organized. Along with that that the roles and their importance in today’s scenario are explained for a better understanding of the reader. The Pestle analysis is done on Fashion show planning for configuring through Political, Environmental, Social, Technological, Legal, and Environmental factors for better visualization and settled organization of it. After that Swot analysis was configured and explained for understanding the Strengths, weaknesses, opportunities, and Technologies embedded and required in the current scenario for better analysis and organization of the Fashion show.

Occupy a central, pleasant, broad LOCATION with a lovely entrance, large backstage with separate access and a high ceiling. Better not with dark windows or daylight. Capacity for at least 500 persons. Displayed for at least 3 days.

The selection of models does not only mean beauty; it is more about the knowledge of the current trend, the understanding of the tastes of the journalist, editors, photographers, and the confidence of being dealing with agencies. A civilzed or well-settled casting and a Professional casting director are involved (Chen et al, 2019). The more emotions you feel, the more you will remember your show. (Don’t forget that the press and purchasers witness “thousands” of live concerts!!) The same message has to be sent across the audience: the idea for the collection, which is most often a blend of emotions! Music, lighting, setting, stage, make-up, hair, styling, and runway Sometimes perfumes can also be used at the performance location.   Be a special guest to all the audience, let them feel that they’re arriving into the open home of the designers. Hostess: modest cocktails or champagne, a basic meal with a finger, and great seat memory.


Okerlund, J., Dunaway, M., Latulipe, C., Wilson, D., & Paulos, E. (2018, June). Statement-Making: A maker fashion show foregrounding feminism, gender, and transdisciplinarity. In Proceedings of the 2018 Designing Interactive Systems Conference (pp. 187-199).

Pinchera, V., & Rinallo, D. (2019). Marketplace icon: the fashion show. Consumption Markets & Culture, 1-13.

Ullah, N. (2021). Fast-Fashion Labels Industry: Strategy Evaluation of H&M.

Nandonde, F. A. (2019). A PESTLE analysis of international retailing in the East African Community. Global Business and Organizational Excellence38(4), 54-61.

Yash, S., & Akansha, H. (2018). Swot analysis on jashn’18. Indian Journal of Physical Education, Sports Medicine & Exercise Science18(3), 166-167.

Dewi, I. A., Wijaya, S., Nurmansyah, M. A., Setiawan, R., Rohmah, W. G., Rahmah, N. L., & Sari, R. P. STRENGTH-WEAKNESS-OPPROTUNITY-THREAT (SWOT) ANALYSIS TO ENHANCE PRODUCTIVITY OF BATIK INDUSTRY CENTRE IN EAST JAVA PROVINCE INDONESIA. JCRS (Journal of Community Research and Service)1(2), 97-102.

Chen, W., Huang, P., Xu, J., Guo, X., Guo, C., Sun, F., … & Zhao, B. (2019, July). POG: personalized outfit generation for fashion recommendation at Alibaba iFashion. In Proceedings of the 25th ACM SIGKDD international conference on knowledge discovery & data mining (pp. 2662-2670).

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