International Business INBU01-7

International Business INBU01-7
ModuleInternational Business INBU01-7
(NQF LEVEL 7)
FORMATIVE ASSESSMENT – ASSIGNMENT C
Assignment C (INBU01-7/DLO4 10/2023)
Exam Date20 October 2023
Marks50
Assignment C (INBU01-7/DLO4 10/2023)  

Total: 20 marks

SECTION A (10 MARKS) – PARAGRAPH QUESTION

Question 1 (10 marks)

Coca-Cola is marking its 70th year in Nigeria and would like to invest N9 billion in raising the living standards of communities in Nigeria. They have asked you, as a consultant, to suggest CSR programmes in which they can invest. Suggest any five CSR programmes and how they can benefit Nigerian communities. (10)

SECTION B (35 MARKS) – ESSAY QUESTION

Question 1 (35 marks)

Value chain analysis can help an organisation easily identify those activities where they can reduce cost, optimise effort, eliminate waste and increase profitability.

Using Porter’s value chain creation, analyse Starbucks’s value chain and prepare a well-integrated essay in which you cover the following aspects, as outlined in the table below.

RequirementExpectationMarks
  IntroductionGive a brief introduction of Starbucks and Porter’s value chain creation (indicate the importance and relevance).[4]
RequirementExpectationMarks
  Body of the essayAnalyse the five primary activities of Starbucks.Analyse the four secondary activities of Starbucks.[15] [8]
    ConclusionConclude your essay by providing your overall impression on Starbucks’s value chain creation (which activities can reduce cost, eliminate waste and increase profitability?).[4]
          Bibliography, referencing and technical aspectsInclude an alphabetical list of references.Use the correct in-text referencing for different sources.Do not copy and paste information.The essay should be typed.Maximum length: 2 000 words.Include a bibliography or reference list.Font: Arial 12Line spacing: 1.5The text must be paragraph justified.Pay attention to language and grammar; your message must be conveyed clearly.[4]
TOTAL/35

SECTION C (5 MARKS) – REFERENCING AND TECHNICAL CARE

The quality of your referencing, according to the Milpark Reference Guide, as well as spelling, grammar and professional document layout, will be evaluated according to the assessment criteria in the following marking rubric:

 Criterion0 marks2 marks3 marks4 marks5 marks
ReferencingSources haveSources haveMost sourcesOnly someTheAll sources
andbeen correctlynot beenhave notsourcesmajority ofhave been
technicalreferencedreferenced/beenhave notsourcesreferenced in
care(according toreferencedreferencedbeenhave beendetail
 the Milparkcorrectly, andcorrectlyreferencedreferencedaccording to
 Referencethe spelling,according tocorrectlycorrectlythe Milpark
 Guide), andgrammar andthe Milparkaccording toaccording toReference
 the spelling,professionalReferencethe Milparkthe MilparkGuide, and
 grammar andcompilation ofGuide, andReferenceReferenceall of the
 documentthe documentonly a smallGuide, andGuide, andspelling,
 layout areare notportion ofmost of thethe spelling,grammar
 professionallyappropriatethe spelling,spelling,grammarand
 compiled.for realgrammargrammarandprofessional
  workplaceandandprofessionalcompilation
  use.professionalprofessionalcompilationof the
   compilationcompilationof thedocument is
   of theof thedocumenthighly
   document isdocumentareappropriate
   appropriateareappropriatefor real
   for realappropriatefor realworkplace
   workplace use.for real workplace use.workplace use.use.
/5

TOTAL MARKS: 50

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