| Module | International Business INBU01-7 |
| (NQF LEVEL 7) | |
| FORMATIVE ASSESSMENT – ASSIGNMENT C | |
| Assignment C (INBU01-7/DLO4 10/2023) | |
| Exam Date | 20 October 2023 |
| Marks | 50 |
| Assignment C (INBU01-7/DLO4 10/2023) |
Total: 20 marks
SECTION A (10 MARKS) – PARAGRAPH QUESTION
Question 1 (10 marks)
Coca-Cola is marking its 70th year in Nigeria and would like to invest N9 billion in raising the living standards of communities in Nigeria. They have asked you, as a consultant, to suggest CSR programmes in which they can invest. Suggest any five CSR programmes and how they can benefit Nigerian communities. (10)
SECTION B (35 MARKS) – ESSAY QUESTION
Question 1 (35 marks)
Value chain analysis can help an organisation easily identify those activities where they can reduce cost, optimise effort, eliminate waste and increase profitability.
Using Porter’s value chain creation, analyse Starbucks’s value chain and prepare a well-integrated essay in which you cover the following aspects, as outlined in the table below.
| Requirement | Expectation | Marks |
| Introduction | Give a brief introduction of Starbucks and Porter’s value chain creation (indicate the importance and relevance). | [4] |
| Requirement | Expectation | Marks |
| Body of the essay | Analyse the five primary activities of Starbucks.Analyse the four secondary activities of Starbucks. | [15] [8] |
| Conclusion | Conclude your essay by providing your overall impression on Starbucks’s value chain creation (which activities can reduce cost, eliminate waste and increase profitability?). | [4] |
| Bibliography, referencing and technical aspects | Include an alphabetical list of references.Use the correct in-text referencing for different sources.Do not copy and paste information.The essay should be typed.Maximum length: 2 000 words.Include a bibliography or reference list.Font: Arial 12Line spacing: 1.5The text must be paragraph justified.Pay attention to language and grammar; your message must be conveyed clearly. | [4] |
| TOTAL | /35 | |
SECTION C (5 MARKS) – REFERENCING AND TECHNICAL CARE
The quality of your referencing, according to the Milpark Reference Guide, as well as spelling, grammar and professional document layout, will be evaluated according to the assessment criteria in the following marking rubric:
| Criterion | 0 marks | 2 marks | 3 marks | 4 marks | 5 marks | |
| Referencing | Sources have | Sources have | Most sources | Only some | The | All sources |
| and | been correctly | not been | have not | sources | majority of | have been |
| technical | referenced | referenced/ | been | have not | sources | referenced in |
| care | (according to | referenced | referenced | been | have been | detail |
| the Milpark | correctly, and | correctly | referenced | referenced | according to | |
| Reference | the spelling, | according to | correctly | correctly | the Milpark | |
| Guide), and | grammar and | the Milpark | according to | according to | Reference | |
| the spelling, | professional | Reference | the Milpark | the Milpark | Guide, and | |
| grammar and | compilation of | Guide, and | Reference | Reference | all of the | |
| document | the document | only a small | Guide, and | Guide, and | spelling, | |
| layout are | are not | portion of | most of the | the spelling, | grammar | |
| professionally | appropriate | the spelling, | spelling, | grammar | and | |
| compiled. | for real | grammar | grammar | and | professional | |
| workplace | and | and | professional | compilation | ||
| use. | professional | professional | compilation | of the | ||
| compilation | compilation | of the | document is | |||
| of the | of the | document | highly | |||
| document is | document | are | appropriate | |||
| appropriate | are | appropriate | for real | |||
| for real | appropriate | for real | workplace | |||
| workplace use. | for real workplace use. | workplace use. | use. | |||
| /5 | ||||||
TOTAL MARKS: 50
