MCO104 – Marketing for the Digital Age (3CH/4ECTS)

  ACTIVITY BRIEF FOR ASSESSMENT CHOOSE AN ASSESSMENT CATEGORY                                                                                                                 

ACADEMIC YEAR 2021 – 2022 – TERM I

CourseMCO104 – Marketing for the Digital Age (3CH/4ECTS)
InstructorDr. Petros Bouchoris

Participation in all assessment activities stated in this document is required. An overall course total of 70 points is required to pass the course. Due dates and times are always in Geneva time.

  Assessment Choose an assessment category                                                                                                                                      
DescriptionDue date and timeWeight of course total
Task 1.1: Consumer Trends Assessment type: Discussion forum Description: Discuss consumer trends and select up to three trends that you expect that they have significant impact on marketing consumer goods/services For further details of this assessment task, please consult the activity description on the relevant week of the course site.11/10/2021 14:0010%
Task 1.2: New Product Development Assessment type: Video and/or audio presentation Description: Suggest a new consumer product/service based on a specific consumer insight and identifying relevant target group For further details of this assessment task, please consult the activity description on the relevant week of the course site.25/10/2021 14:0010%
Main task Task 1.3: Segmentation, Targeting and Positioning Assessment type: Written assignment Description: Develop a New Product Development plan suggesting a new consumer brand to fill an identified gap in the market. See sections below for further details.01/11/2021 14:0020%

  INSTRUCTIONS                                                                                                                 

Main task

Read carefully the information provided in “Additional Information” at the bottom of this brief. Develop a written report answering to the relevant questions.

  FORMAT                                                                                                                 

Your submission must meet the following formatting requirements:

  • Submit one file(s) only.
  • Required file format for main submission: PDF.
  • Additional file format for additional deliverables: Not applicable.
  • Additional file requirements: None.

Other details:

  • Font size 12
  • Double-spaced
  • Number of words: 1250

All refencing and citations require Harvard referencing style.

  LEARNING OUTCOMES                                                                                                                 

[Copy and paste the relevant learning outcomes that students will be meeting with this assessment here. You must refer to the course outcomes on the course outline.

  • critically understand the new marketing realities for brands
  • apply marketing planning concepts and processes

  ASSESSMENT CRITERIA                                                                                                                 

  Criteria  Accomplished (A)  Proficient (B)  Partially proficient (C)  Borderline (D)  Fail (F)  Weight on assessment
ContentDiscussion forums: Posts demonstrate participants’ mastery of content knowledge. This is evidenced by extensive use of concepts and terminology across most or all posts/threads. Written: The business issue has been correctly identified, with a competent and comprehensive explanation of key driving forces and considerations. Thorough analysis of the issue is presented.Discussion forums: Posts demonstrate participants’ adequate understanding of content knowledge. Written: The student correctly identified the issue(s), taking into account a variety of environmental and contextual drivers.Discussion forums: Posts demonstrate participants have not fully grasped content knowledge.     Written: The student correctly identified the case (issues), considering obvious environmental/contextual drivers. There is evidence of analysis, but it lacks depth.Discussion forums: Posts demonstrate limited understanding of content knowledge     The student correctly identified the issue(s) but analysis was weak. An absence of context – the work is basically descriptive with little analysis.Discussion forums: Posts do not demonstrate participants’ adequate understanding of content knowledge. Written: The student failed to correctly identify the issue(s); analysis was incorrect or too superficial to be of use; information was misinterpreted.                        30%
Information gatheringDiscussion forums: Posts draw insightful links between course content and professional practice. Written: The student showed skill in gathering information and analyzing it for the purposes of filling the information gaps identified.Discussion forum: Relevant course topics are mentioned with connections to course material or topics learned with some details/elaboration. Written: The student demonstrates coherent criteria for selecting information but needs greater depth.Discussion forum: Relevant course topics are mentioned with very few connections to course material or topics learned, or with no details or elaboration.     Written: Some evidence of sound criteria for selecting information but not consistent throughout. Needs expansion.Discussion forum: Relevant course topics are mentioned with very limited connections to course material or topics learned Written: Selecting information was limited in scope. Weak criteria for the selection of necessary information.Discussion forum: Relevant course topics are not mentioned with connections to course material or topics learned Written: Information was taken at face value with no questioning of its relevance or value.                20%
ConclusionsDiscussion forum: Discussion across the posts serves to build new ideas or stimulate further insight. Written: The student evaluated, analyzed, synthesized allDiscussion forum: Posts mostly point to areas of agreement or disagreement and asking clarification questions about previous posts. Written: The student evaluated, analyzed and synthesized to create a conclusion(s) whichDiscussion forum: Posts are disjointed. Written: The student reached conclusions, but they were limited and provided minimal direction for decision-making and solutions.Discussion forum: Little attempt is made to respond to previous comments and/or discussion questions Written: The conclusion was reasonable but lacked depth and would not be a basisDiscussion forum: Posts do not point to areas of agreement or disagreement and do not ask clarification questions about previous posts. Written: The student formed a conclusion, but it was not reasonable. It was            25%
 information provided to create a perceptive set of conclusions to support the decisions and solutions.support decisions and solutions. for suitable strategy development.either unjustified, incorrect or unrelated to the case in hand. 
SuggestionsDiscussion forum: Participants show a lot of initiative by posting replies or comments. Participants invite peer responses and engage in meaningful interaction Written: A realistic suggestion was chosen which would provide maximum benefit to the companyDiscussion forum: Participants show some initiative by posting replies or comments. Participants invite responses from classmates. Written: Relevant questions were asked and answered. A realistic suggestion was chosen.Discussion forum: Participants show little initiative by posting replies or comments after more than one week. Participants suggest few ideas that encourage responses. Written: The suggestion has limited benefit but does show understanding of implications of the decision.Discussion forum: Participants show no initiative by posting replies or comments Participants suggest no ideas that encourage responses. Written: Implications of the decision were not considered.Discussion forum: Participants do not show any initiative by not posting replies or comments Participants do not invite responses from classmates Written: The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.                25%

  ADDITIONAL INFORMATION                                                                                                                 

Develop a New Product Development plan suggesting a new consumer brand to fill an identified gap in the market. Your report should include the following:

  • a clearly identified gap in the market
  • a suggested segmentation of the relevant market and a clearly defined target group
  • a suggested positioning of the new product
  • a new product development plan to support the suggest positioning and fill the identified gap
Order Now
No Fields Found.
Universal Assignment (March 1, 2026) MCO104 – Marketing for the Digital Age (3CH/4ECTS). Retrieved from https://universalassignment.com/mco104-marketing-for-the-digital-age-3ch-4ects/.
"MCO104 – Marketing for the Digital Age (3CH/4ECTS)." Universal Assignment - March 1, 2026, https://universalassignment.com/mco104-marketing-for-the-digital-age-3ch-4ects/
Universal Assignment July 1, 2022 MCO104 – Marketing for the Digital Age (3CH/4ECTS)., viewed March 1, 2026,<https://universalassignment.com/mco104-marketing-for-the-digital-age-3ch-4ects/>
Universal Assignment - MCO104 – Marketing for the Digital Age (3CH/4ECTS). [Internet]. [Accessed March 1, 2026]. Available from: https://universalassignment.com/mco104-marketing-for-the-digital-age-3ch-4ects/
"MCO104 – Marketing for the Digital Age (3CH/4ECTS)." Universal Assignment - Accessed March 1, 2026. https://universalassignment.com/mco104-marketing-for-the-digital-age-3ch-4ects/
"MCO104 – Marketing for the Digital Age (3CH/4ECTS)." Universal Assignment [Online]. Available: https://universalassignment.com/mco104-marketing-for-the-digital-age-3ch-4ects/. [Accessed: March 1, 2026]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

Assignment Quantitative CASP RCT Checklist

CASP Randomised Controlled Trial Standard Checklist:11 questions to help you make sense of a randomised controlled trial (RCT)Main issues for consideration: Several aspects need to be considered when appraising arandomised controlled trial:Is the basic study design valid for a randomisedcontrolled trial? (Section A)Was the study methodologically sound? (Section B)What are

Read More »

Assignment Qualitative CASP Qualitative Checklist

CASP Checklist: 10 questions to help you make sense of a Qualitative researchHow to use this appraisal tool: Three broad issues need to be considered when appraising a qualitative study:Are the results of the study valid? (Section A)What are the results? (Section B)Will the results help locally? (Section C) The

Read More »

Assignment Topics

PS3002 Assignment TopicsDear studentsPlease choose one of the topics below. Please note that if you are repeating this subject, you cannot choose the same topic that you did previously in this subject.patellar tendinopathyinstability of the lumbar spinehamstring strainperoneal tendinopathyhip – labral tear.hip osteoarthritispatellofemoral instabilityankylosing spondylitisanterior cruciate ligament rupture (conservative management)quadriceps

Read More »

Assessment 2 – Report

Assessment 2 – Report (1200 words, 30%)PurposeTo demonstrate an understanding of the purpose and application of evidence-based dietary advice and guidelinesLearning objectives1.Review and analyse the role and function of macronutrients, micronutrients and functional components of food in maintaining health2.Understand digestion, absorption and metabolism of food in the human body and

Read More »

Assessment 2 – Individual Case Study Analysis Report

Southern Cross Institute,Level 2, 1-3 Fitzwilliam Street, PARRAMATTA NSW 2150 & Level 1, 37 George Street PARRAMATTA NSW 2150Tel: +61 2 9066 6902 Website: www.sci.edu.auTEQSA Provider No: PRV14353 CRICOS Provider No: 04078ªPage 1 of 16HRM201 Human Resources ManagementSemester 1, 2026Assessment 2 – Individual Case Study Analysis ReportSubmission Deadline: This Week,

Read More »

ASSESSMENT 2 BRIEF HPSYSD101 The Evolution of Psychology

HPSYSD101_Assessment 2_20240603 Page 1 of 7ASSESSMENT 2 BRIEFSubject Code and TitleHPSYSD101 The Evolution of PsychologyAssessment TaskAnnotated BibliographyIndividual/GroupIndividualLength2,000 words (+/- 10%)Learning OutcomesThe Subject Learning Outcomes demonstrated by successful completion of the task below include:b) Examine the significant figures, events and ideas present in the history of psychology.c) Identify and relate the

Read More »

Assessment 1 – Individual Case Study Analysis Report

HOS203 Contemporary Accommodation ManagementSemester 1, 2026Assessment 1 – Individual Case Study Analysis Report (10%)Submission Deadline: This Week, at 11:59 pm (Week 4)Overview of this AssignmentFor this assessment, students are required to analyse an assigned case study about hospitality industry relevant regulations and/or operational and accreditation failures of a hospitality organisation.

Read More »

Assessment Brief PBHL1003FOUNDATIONS OF HEALTH AND HEALTH CARE SYSTEMS

Assessment BriefPBHL1003FOUNDATIONS OF HEALTH AND HEALTH CARE SYSTEMSTitleAssessment 2 TypeEssay Due DateWeek 6 Monday 14 April 2025, 11:59pm AEST Length1000 words Weighting60% Academic IntegrityNO AI SubmissionUse Word Document – submit to Blackboard / Assessments Tasks & Submission / Assessment 2 Unit Learning OutcomesThis assessment task maps to the following Unit

Read More »

Assignment 4 – Intersection Upgrades and Interchange Station Design

CIVL5550: Civil Infrastructure DesignAssignment 4 – Intersection Upgrades and Interchange Station DesignDue: This WeekSubmission Instructions:1.Submit a report of approximately 10 pages, covering the following:Part 1: Intersection Upgrade Design•Propose upgrade schemes for two sign-controlled intersections and one signalized intersection•Use SIDRA to evaluate the performance of both the original and upgraded intersections•Use

Read More »

Assessment Brief 1

1 of 14Assessment Brief 1Assessment DetailsUnit Code Title NURS2018 Building Healthy Communities through Impactful PartnershipsAssessment Title A1: Foundations of Community Health Promotions ProjectAssessment Type ProjectDue Date Week 4, Monday, 22nd of September 2025, 11:59pm AESTWeight 40%Length / Duration 1200 wordsIndividual / Group IndividualUnit Learning Outcomes(ULOS)This assessment evaluates your achievement of

Read More »

Assignment 1 – Digital Stopwatch

Assignment 1 – Digital StopwatchThis assessment is an individual assignment. For this assignment, you are going to implement the functionality for a simple stopwatch interface as shown above. The interface itself is already provided as a Logisim file named main.circ . Your assignment must be built using this file as

Read More »

Assessment Background Country Profile

BackgroundCountry ProfileKiribati is an island nation situated in the central Pacific Ocean, consisting of 33 atolls2 and reef islands spread out over an area roughly the size of India (see Figure 1).i Yet, Kiribati is also one of the world’s smallest and most isolated country. A summary of Kiribati’s key

Read More »

Assessment 3: PHAR2001 INTRODUCTORY PHARMACOLOGY

PHAR2001 INTRODUCTORY PHARMACOLOGYAssessment 3: Case StudyASSESSMENT 1 BRIEFAssessment Summary Assessment titleAssessment 3: Case study Due DateThursday Week 6, 17 April at 11:59 Length•The suggested number of words (not a word limit) for the individual questions within the case study is as indicated at the end of each individual question. Weighting50%

Read More »

Assessment Module 1 Healthcare Systems Handout

Module 1Healthcare Systems HandoutGroup AgendasHealth Professionals: You got into health to help people. However, as an owner and operator of a multidisciplinary practice, you need to see many patients to cover the cost of equipment, technology, office and consumables, and pay your staff. The Medicare benefit doesn’t cover the rising

Read More »

Assessment 2 – Case study analysis 

Assessment 2 – Case study analysis  Description  Case study analysis  Value  40%  Length  1000 words  Learning Outcomes  1, 2, 3, 4, 5, 6, 7  Due Date  Sunday Week 9 by 23:59 (ACST)  Task Overview  In this assessment, you will choose ONE case study presenting a patient’s medical history, symptoms, and relevant test

Read More »

Assessment NURS2018: BUILDING HEALTH COMMUNITIES

NURS2018: BUILDING HEALTHCOMMUNITIES THROUGH IMPACTFULPARTNERSHIPSAssessment 1 Template: Foundation of Community Health Promotion projectOverall word count excluding the template wording (63 words) and reference list:Introduction to health issue:The case study, increase breast screening in Muslim women living in Broadmeadows,Melbourne, focuses on addressing the low participation rates in breast cancer screening amongMuslim

Read More »

Assessment EGB272: Traffic and Transport Engineering (2025-s1)

EGB272: Traffic and Transport Engineering (2025-s1)ashish.bhaskar@qut.edu.auPage 1 of 8Assessment 1A (15%) Cover PageIndividual component: 5%Group component: 10%You are expected to submit two separate submissions:Individual Submission (5%): Each student must submit their own individual report. Details of the individual report are provided in Section 3.1, and the marking rubric is in

Read More »

Assessment 3 – Essay: Assessment 3 Essay rubric

Unit: NUR5327 – Management and leadership in healthcare practice – S1 2025 | 27 May 2025Assessment 3 – Essay: Assessment 3 Essay rubricLearning Objective 5:Differentiate drivers forchange and proactively leadhealth professionalresponses to changing anddynamic environmentsFails toidentify aclear plannedchange ordoes not linkit to thestrategic plan.0 to 7 pointsIdentifies aplannedchange, butthe link

Read More »

Assessment 2 – Case study analysis 

Assessment 2 – Case study analysis  Description  Case study analysis  Value  40%  Length  1000 words  Learning Outcomes  1, 2, 3, 4, 5, 6, 7  Due Date  Sunday Week 9 by 23:59 (ACST)  Task Overview  In this assessment, you will choose ONE case study presenting a patient’s medical history, symptoms, and relevant test

Read More »

Assessment 1 PPMP20009 (Leading Lean Projects)

Term 1, 2025PPMP20009 (Leading Lean Projects)1Assessment 1 – DescriptionAssessment title Case study reportAssessment weight 40% of the unit marksReport length 3000 wordsMaximum 8 pages excluding references and appendicesReport format MS Word or PDFSubmission type IndividualSubmission due by Friday, Week 6Assessment objectiveThe purpose of this assessment item is to help you

Read More »

Assignment Maternity – Paramedic Management

Title-Maternity – Paramedic ManagementCase Study – Home Birth Learning outcomes1. Understand the pathophysiology and prehospital management of a specific obstetric condition.2. Develop a management plan for a maternity patient.3. Examine models of care available for maternity patients.4. interpret evidence that supports paramedic care of the maternity patient and neonate.5. Demonstrate

Read More »

Assignment Guidelines for Cabinet Submissions

Guidelines for Cabinet SubmissionsGENERALThe purpose of a Cabinet submission is to obtain Cabinet’s approval for a course of action. Ministers may not have extensive technical knowledge of the subject matter -and may have competing calls on their time. It is, therefore, important that Cabinet submissions are presented in a consistent

Read More »

Assignment Secondary research structure

Dissertation – Secondary Research – Possible Structure and Content GuideA front cover stating: student name, module title, module code, Title of project moduleleader, supervising tutor and word count.Abstract (optional and does not contribute to your word count)This should be an overview of the aim of the critical review, the methodology

Read More »

Assignment E-Business and E-Marketing

Module HandbookFaculty of Business, Computing and DigitalIndustriesSchool of Business(On-campus)E-Business and E-MarketingModule.2025-26􀀀Contents Module Handbook 1Contents 2Module Introduction 3Module Leader Welcome 3Module Guide 5Module Code and Title 5Module Leader Contact Details and Availability 5Module Team Tutors Contact Details and Availability 5Module Teaching 5Module Intended Learning Outcomes 5Summary of Content 6Assessment and Deadlines

Read More »

Assignment II: Computational Fluid Dynamics (CFD) Analysis of

CRICOS Provider 00025B • TEQSA PRV12080 1MECH3780: Computational MechanicsAssignment II: Computational Fluid Dynamics (CFD) Analysis ofGeneralised Cardiovascular Medical DevicesIntroduction:In this assignment, you will develop your CFD capability by analysing a benchmark casefrom a validation study sponsored by the U.S. Food & Drug Administration (FDA) and fundedby the FDA’s Critical Path

Read More »

LCRM301 Researching criminology

LCRM301 Researching criminology Worksheet 1 This worksheet will be disseminated to students in Week 3 and will assist them in the planning and development of the second assessment task: literature review. PART 1: Refining your topic The topic I am interested in is: I am interested in this topic because:

Read More »

ASSESSMENT TASK 2 – COURT APPLICATION

APPENDIX B: ASSESSMENT TASK 2 – COURT APPLICATION (30% OF FINAL MARK)General informationThis Assessment task is worth 30 marks of your final mark.The task is either making (Applicant) or opposing (Respondent) an application before the Supreme Court in your respective state based on a fact scenario, which will be uploaded

Read More »

Can't Find Your Assignment?