BSB60215 Advanced Diploma of Business

BSB60215 Advanced Diploma of Business

BSBMKG603

Manage the Marketing Process

ONLINE SELF STUDY WORKBOOK

Mode | Online Delivery

  • The concept and process:
    • Marketing management
    • Organisational structures, roles, responsibilities and policies
  • Key provisions of relevant legislation from all forms of government: Overview
    • Anti-discrimination legislation and principles of equal opportunity, equity, and diversity
    • Australian direct marketing association (ADMA) direct marketing code of practice
    • Australian e-commerce best practice model
    • Australian government policy framework for consumer protection in electronic commerce
    • Confidentiality requirements
    • Copyright laws
    • Defamation laws
    • Free TV Australia commercial television industry code of practice
    • Privacy laws
    • Sweepstakes regulations
    • Trade practices act

Based on your research, answer the following questions:

  • Review and discuss samples cases from ATO legal database on marketing law contravention
  • Research and compile the required legislative information code on one specific marketing method – e.g. Direct marketing
  • Managing Marketing Performance:
    • Structure and components of a marketing plan
    • Developing and analysing Key Performance Indicators (KPIs)
  • Developing a coherent marketing process:
    • Integrating marketing,
    • Promotional and sales activities
    • Setting and evaluating product
    • Distribution
    • Pricing and marketing communication policies
  • Use marketing metrics to analyse marketing performance:
    • Client Service Grid
    • Key Client Matrix
    • Decision Matrix
    • Business Strategy Matrix
    • Marketing Strategy Matrix
    • Marketing Forces
    • Boston Consulting Group Matrix
  • Principles of marketing, strategic analysis and strategic management
  • Analysing economic, social and industry directions, trends and practices
  • Using statistical and data evaluation techniques to measure marketing performance
  • Managing marketing personnel:
    • Developing and implementing communication strategies
    • Defining roles, responsibilities and accountability of marketing staff
    • Assigning and communicating responsibilities according to the marketing plan
    • Providing support
    • Providing training and development opportunities
    • Understanding performance management systems
    • Evaluating individual performance
    • Evaluating team performance

Based on your research, answer the following questions:

  • Compare two marketing plans and discuss their features
  • Provide examples of marketing metrics
  • Conduct a SPELT analysis on an organisation of your choice
  • Develop KPIs to measure marketing objectives
  • Case Study: Marks and Spence: The Role of Training and Development in Career Progression: Discussion
  • Develop Metrics from sample marketing data

Activity 3:

Online Research

  • Evaluating and improving strategic marketing performance:
    • Analysing and revising marketing outcomes
    • Review strategic objectives and marketing metrics
  • Identifying and remedying marketing performance issues
  • Setting and evaluating marketing targets
  • Analysing marketing data and trends for strategic planning
  • Evaluating marketing performance against KPIs
  • Developing and implementing strategies to improve marketing performance
  • Developing communication skills to consult with marketing managers, supervisors, and workgroup members
  • Developing leadership and teamwork skills to effectively lead and manage marketing team

Based on your research, answer the following questions:

Discuss: The Top-down approach to marketing performance analysis Discuss: The marketing metrics continuum

Order Now
No Fields Found.
Universal Assignment (February 1, 2023) BSB60215 Advanced Diploma of Business. Retrieved from https://universalassignment.com/bsb60215-advanced-diploma-of-business/.
"BSB60215 Advanced Diploma of Business." Universal Assignment - February 1, 2023, https://universalassignment.com/bsb60215-advanced-diploma-of-business/
Universal Assignment July 1, 2022 BSB60215 Advanced Diploma of Business., viewed February 1, 2023,<https://universalassignment.com/bsb60215-advanced-diploma-of-business/>
Universal Assignment - BSB60215 Advanced Diploma of Business. [Internet]. [Accessed February 1, 2023]. Available from: https://universalassignment.com/bsb60215-advanced-diploma-of-business/
"BSB60215 Advanced Diploma of Business." Universal Assignment - Accessed February 1, 2023. https://universalassignment.com/bsb60215-advanced-diploma-of-business/
"BSB60215 Advanced Diploma of Business." Universal Assignment [Online]. Available: https://universalassignment.com/bsb60215-advanced-diploma-of-business/. [Accessed: February 1, 2023]

Please note along with our service, we will provide you with the following deliverables:

  • A premium expert will be assigned to complete your assignment.
  • Quality Control team will check the assignment on a regular basis before the delivery.
  • Plagiarism-free assignment will be provided to you with the Turnitin report.
  • Free revision policy will be provided in case you need any changes or amendments upto 15 days of final submission.
  • We strictly follow the assignment's guideline.
  • Your assignment will be delivered before the deadline provided.
  • We are here to help you 24X7 around the clock, 365 days a year.

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Recent Assignments
Categories

Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

See More

Popular Assignments

Assessment 4: Tableau Dashboard and Report

Issued:                Monday of Week 4 Due:                     11:59PM (local Time) Wednesday of Week 7 Weight:                60% Report Length: 1500 – 4000 words + Tableau *.twbx file Overview During this assessment you will produce an interactive Tableau Dashboard and an accompanying report detailing the planning of the Tableau Dashboard. Background Tableau dashboards

Read More »

Assessment 3: Critical Review of a Tableau Dashboard

Issued:                Monday of Week 1 Due:                     11:59PM (local Time) Sunday of Week 5 Weight:                20% Length:               5-10 minutes (approx. 500-3000 words) Overview During this assessment you will produce a video presentation critically reviewing a Tableau dashboard from a design planning and communication perspective. Background Tableau dashboards are used extensively for

Read More »

Wireless Communication Engineering Assignment Help

Looking for Wireless Communication Engineering Assignment Help? If you are looking for wireless communication engineering assignment help, just get it quickly online! The good news is that you no longer need to chase your professors around with confusion about assignments. Nor do you have to stress out as chase that

Read More »

Assessment 2: Planning and Creating Static Visualisations

Due:                     11:59PM (local Time) Sunday of Week 3 Weight:                20% Length:                1000-2500 words Overview During this assessment you will produce written report detailing the planning and creation of three static visualisations derived from a data table. In this assessment, the quality of the presented visualisations is not assessed, only the

Read More »

Nursing Healthcare Case Study Assignment Help

ASSESSMENT ITEM 2: DESCRIPTION Shared decision-making is a model for clinical practice which includes patients’/clients’ values and preferences and supports them to make decisions about their own care and treatment options in collaboration with their healthcare team (Geddis-Regan et al., 2020). A patient’s/client’s culture affects the way they understand health

Read More »

BSBCRT311 Apply Critical Thinking Skills in a Team Environment

Table of Contents Table of Contents…………………………………………………………………………………………………………………. 3 About the Business Services Training Package…………………………………………………………………………………………………………………. 4 About this Unit of Competency……………………………………………………………………………………………………………… 6 Chapter 1: Prepare to Address Workplace Problem…………………………………………………………………………………………………………………. 7 ………………………………………………………………………………………………………………………………………… 8 Key Points: Chapter 1…………………………………………………………………………………………………………….. 30 Chapter 1 – ‘True’ or ‘False’ Quiz……………………………………………………………………………………………………………. 31 Chapter 2: Evaluate Solutions for Workplace Problem…………………………………………………………………………………………………………………

Read More »

BSBCRT311 Apply critical thinking skills in a team environment

WORKPLACE PROJECT TASK   Student details  Student name  Student email address  Assessment Details  About this task  This workplace project requires you to use critical thinking to resolve two typical problems in the workplace.   This assessment includes the following tasks:  Task 1: Workplace Problems  Task 2: Self-reflection  You will need 2 participants who

Read More »

BSBCRT512 Originate and Develop Concepts

Contents Section 1: Scoping a relevant issue. 5 Section 2: Generating and evaluating solutions. 8 Section 3: Concept finalisation. 11 Student name:   Assessor:   Date:   Business or Community/Social group this assessment is based on:   Documentation reviewed as preparation:   Job role assumed for this assessment:   Section

Read More »

EMS5RCE – Risk Engineering (2022)

Assignment 2 Due Date: 13th February 2023, 23:59PM 1        Outline You have been tasked to evaluate the risks associated with moving from a traditional construction method for constructing concrete formwork (such as precast), to an advanced method that will be designed to take advantage of additive and/or automated and digital

Read More »

NIT3171 ICT Business Analysis & Data Visualization

Individual Assignment – Business Analysis Case Study (Stage II – 35 marks weighing 35%) Report Submission Date (through the dropbox): (10% will be deducted for each day of delay) Presentation (5 minutes each) 10 Marks: In this assignment, a Melbourne housing dataset is given to you to apply data mining

Read More »

HSC ECONOMICS The Global Economy

HSC ECONOMICS  Assessment Notification: Task 1 Subject: Economics Topic The Global Economy Nature of Assessment Task Oral presentation with a written component Weighting 25% Teacher Ms R Ali Date of Notification Term :4 Week 5A  (2022) Due Date Term 1 (2022), Week 7A,Friday (written component) and Week 8B(Oral component)  

Read More »

Behaviour & Environment Case Study

Section 1: Overview of Issue of Human-Environment Relations & Proposed Intervention (Delete this and enter your text for this section here) Section 2: Identify all key stakeholders: (Delete this and enter your text for this section here) Section 3: Explain how the Intervention Strategy should be implemented (Delete this and

Read More »

Assignment BMSC Pharmacology Breakdown

  Section Word Limit Marks Research Time Writing Time Description Clarity N/A 5 10 mins 1 hr sentence structure; typographical errors; scientific style Reference N/A 5 20 mins 40 mins correct use of referencing style and in text citations; typically 5-10 references depending on the topic/experimental platform and drugs used

Read More »

Assessment Task 3: Portfolio Output 3

This task requires you to create a blog post and a 3-4 minute edited video that critically and creatively responds to one of the Digital Media Contexts from weeks 7-10 (this must be a different topic from what you chose for Portfolio Output 2). Your video is to be embedded

Read More »

Formulae Sheet

Formulae Sheet Current ratio Current assets Current liabilities     Quick ratio or acid test Cash + marketable securities + net receivables Current liabilities     Current cash debt coverage Net cash provided by operating activities Average current liabilities     Receivables turnover Net sales Average net trade receivables  

Read More »

Cashflow and Financial Analysis

Assessment Task: 20% Cashflow and Financial Analysis – Template IMPORTANT:  Preparing the cashflow statement and financial analysis template. The template is prepared to satisfy all the assignment business’s so there may be extra line items in the template. To submit the cash flow statement, you need to use the template

Read More »

Cashflow and Financial Analysis – Ship’em In&Out

Assessment Task: 20% Cashflow and Financial Analysis – Ship’em In&Out IMPORTANT:  Preparing the cashflow statement and Financial analysis To submit the cash flow statement, you need to use the template document in CANVAS. The template is prepared to satisfy all the assignment business’s so there may be extra line items

Read More »

Pros and Cons of Chat GPT Assignment Help

How great is Chat GPT Assignment Help? Chat GPT Assignment help is definitely an incredible possibility for students. It is a technological advancement that can generate essays and articles on a massive range of topics. Moreover, you can just ask any question, and you will get your answer right away.

Read More »

Question 10 – REPORTS

Complete the table below, by listing three types of financial reports that are produced in your workplace. Type of Report Content of Report Frequently of Report                  

Read More »

Question 9 – BUSINESS RECORDS

Work through the following table and indicate whether each record should be kept or destroyed. Detail the reason for your answer and how long the record should be kept (for example, legislation requirement – retain for five years). Record Keep – Yes or No Reasons Suppliers Invoices     Employee

Read More »

Question 6 – BUSINESS ACTIVITY STATEMENT

Using the following information, complete the Business Activity Statement, you may need to refer to the ATO website to help you complete. Download and complete the Business Activity Statement (BAS). It can be found separately on the course page.

Read More »

Question No 5 – BREAKEVEN ANALYSIS & MOVING

AVERAGE Activity 5.1 – Break-even Answers A. B.   Manage 8 Buildings Manage 10 Buildings Manage 15 Buildings Manage 20 Buildings Manage 25 Buildings Income           Less Variable Costs           Less Fixed Costs           Total Cost    

Read More »

Question 3 – Depreciation

You are the Licensee-In-Charge of Hope & Murphy Real Estate and wish to purchase computers for your new office in the CBD. Using the information below: Office fit out                      $120,000 Assets effective Life          4 years Purchase Date                  1st July STRAIGHT-LINE METHOD CALCULATION Years 1 to 4 – JOURNAL ENTRIES DEPRECIATION                                               

Read More »

Question 1 – PROFIT & LOSS AND BALANCE SHEET

Please note: Editing has been restricted in this document. From the information provided below, complete the following table: Account Name Classification Profit & Loss or Balance Sheet Amount Pay Superannuation Expense Profit & Loss $117,325 Pay Mobile Phone     $7,500 Pay Office Rent     $65,000 Land & Buildings

Read More »

Case Study – WORLDUCATION

Worlducation is a social startup that manufactures tablet computers for primary school students. They not only focus on the hardware, but they also have a competitive team creating software, content and activities to better engage and educate the students. Worlducation aims to change the way children learn at school by

Read More »

Can't Find Your Assignment?

Hire an Expert
Open chat
1
Free Assistance
Universal Assignment
Hello 👋
How can we help you?