BE268 International Business and Strategy Assignment Help

BE268 International Business and Strategy

Essex Business School University of Essex

Spring Term, 2022-2023

BE268 International Business and Strategy

Individual Essay (100% of the total mark)

You are expected to write an essay of no more than 2,000 words.

All submissions must be presented in typescript (MS Word format), 12pt, 1.5 line spacing. Date of Submission:

Please refer to FASER for submission deadline.

Please read the additional notes below carefully.

Assignment Topic: Internationalisation Path of Amazon.com, Inc.

  • Critically examine:
  • Amazon’s international growth motivations. – 20 marks

In this answer you are expected to define internationalisation as a process (using reliable and reputable resources, such as modules’ core texts or journal articles in the field of international business and management) and to show critical understanding of Amazon’s growth motivation; students are expected to support their discussion with reference to the relevant theoretical frameworks (Uppsala framework/ OLI paradigm) and up-to-date, reliable sources of evidence.

  • Amazon’s pattern of international growth (in terms of mode of entry and geographical expansion). -15 marks

In this answer you are expected to examine key milestones of international growth by Amazon, critically analyse company’s geographical presence and its change over time; students are expected to support their discussion with evidence from the relevant journal articles, up-to-date, reliable sources of evidence.

  • Amazon’s value chain configuration in the last decade – 15 marks

In this answer you are expected to critically examine changes in Amazon’s primary and secondary value chain activities over the last decade; you are expected to support their discussion with up-to-date, reliable sources of evidence.

  • Advantages of the current internationalisation strategy adopted by the company – 15 marks

In this answer you are expected to critically examine company’s current internationalisation strategy, examine the advantages of their current strategy and support your discussion with up-to-date, reliable sources of evidence.

  • Can you think of any potential threats Amazon may face in the future? How might they respond to such threats? -20 marks

In this answer students are expected to examine potential threats Amazon might face in the future. These could be related to, but not exclusive competitive pressures or resource availability pressures. You are expected to propose a potential response to identified threats and to support their discussion with up-to-date, reliable sources of evidence.

  • Evidence of the evaluation of the literature and data sources – 15 marks.

This should be presented as one-paragraph reflection (before the Conclusions section) on the use of the source of evidence in the assignment. You are expected to reflect on the quality of the evidence and examples used.

Guidance Notes:

The individual assignment is expected to cover the following issues:

  • Clear reference to literature on theories/approaches to internationalisation, give clear reference to literature from reliable sources;
  • Identification of motivations, mode of entry and geographical expansion of Amazon, give clear reference to literature from reliable sources;
  • Identification of value chain activities and future risks, give clear reference to literature from reliable sources;
  • Identification of international business strategy adopted by Amazon in the context of the examples explored in the assignment, give clear reference to literature from reliable sources;
  • Reference to examples/illustrations (either based on reliable, reputable and relevant secondary sources information) to show the process as to how the different approaches to international strategy and practices work.

An essay (of no more than 2,000 words, plus/minus 10 per cent, excluding References List) should demonstrate the knowledge and critical understanding of the literature on the key aspects of international business strategy. Students should demonstrate a critical understanding of the external/internal contexts within which international businesses operate. The essay is designed to test the conceptual, analytical and written communication skills of the students.

The essay structure should clearly outline an introduction, main argument, conclusions and well as the evidence of the evaluation of the literature and data sources.

Notes: Writing an assignment

An introduction to an essay should address itself directly to the question or topics you have been asked to discuss.

The main section of the essay should outline the argument(s) that describe your response to an essay question. It might be an idea or a notion which explores in a discursive manner. In this case the order of the topics being examined forms the structure of the essay argument.

The conclusion of an essay should draw together all the previous points of your argument into one general statement, which is then directly related to the essay topic or the question you have been answering.

Students are required to show evidence of an extensive use of various well established and reputable literature sources (i.e. journal articles, books and other reliable, reputable and relevant sources of information).

Harvard Referencing Style Examples:

Reference List:

·       Book

Fisher, R., Ury, W. and Patton, B. (1991). Getting to yes: Negotiating an agreement without giving in. 2nd ed. London: Century Business.

·       Edited Book

Bressler, L. (2010). My girl, Kylie. In: L. Matheson, ed., The Dogs That We Love, 1st ed. Boston: Jacobson Ltd., pp. 78-92.

·       Journal Article

Dismuke, C. and Egede, L. (2015). The Impact of Cognitive, Social and Physical Limitations on Income in Community Dwelling Adults With Chronic Medical and Mental Disorders. Global Journal of Health Science, 7(5), pp. 183-195.

·         Articles from Newspapers

Weisman, J. (2015). Deal Reached on Fast-Track Authority for Obama on Trade Accord. The New York Times, p.A1.

·       Magazines

Davidson, J. (2008). Speak her language. Men’s Health, (23), pp.104-106.

·       Articles from online resources

Messer, L. (2015). ‘Fancy Nancy’ Optioned by Disney Junior. [online] ABC News.

In-Text Citations

  • In the main text:

One of the main motivations for western firms to go into counter trade is the low-cost sources of production and raw materials for use in the firm’s own production (Okoraofo, 1994).

OR

Okoraofo (1994) suggests that one of the main motivations for western firms to go into counter trade is the low-cost sources of production and raw materials for use in the firm’s own production.

·         Direct quote from an article or text:

One of the main motivations for western firms to go into counter trade is the “low-cost sources of production and raw materials for use in the firm’s own production” (Okoraofo, 1994: 74). OR

Okoraofo (1994: 74) suggests that one of the main motivations for western firms to go into counter trade is the “low-cost sources of production and raw materials for use in the firm’s own production”.

·       If a quotation extends more than one page:

One of the main motivations for western firms to go into counter trade is the “low-cost sources of production and raw materials for use in the firm’s own production” (Okoraofo, 1994: 74- 75).

·       When referring to two or more authors:

According to Knight and Yorke (2003: 10) meta-cognition includes three senses as: “knowing what you know, knowing how it can be used and knowing how you get new knowings”.

OR

Meta-cognition includes three senses including the things we know, knowing how to utilise these things and knowing how we can obtain new knowledge (Knight and Yorke, 2003).

Solomon et al. (2006) state that consumer behaviour includes disposal of purchased products. OR

Consumer behaviour is defined as “the study of processes involved when individuals or groups select, purchase, use or dispose products, services, ideas or experiences to satisfy needs and desires” (Solomon et al, 2006: 6).

BE268: Learning Outcomes

  • Obtain a critical understanding of international business and strategy and theoretical approaches in this domain;
  • Critically assess and analyse global market opportunities for expansion of firms;
  • Understanding and critique different modes/forms of international expansion;
  • Obtain a critical understanding of how processes of internationalisation apply to SMEs and international new ventures;
  • Obtain a critical understanding of strategy and organisation in the international firms;
  • Obtain critical understanding of global sourcing;
  • Critically assess and analyse opportunities for expansion in emerging and transition economies.

EBS Marking Scheme

EBS Assessment Criteria

Learning outcomes from courses across the school were mapped on to indicative learning outcome statements from the QAA for each level of study. Combining and streamlining these, the Working Group developed the following overarching learning outcome descriptors.

QF LEVEL & STAGECOMPREHENSIONRESEARCHANALYSISPRESENTATION
 Evidence of subjectEvidence of ability toExplanation andCommunication of
knowledge;locate, extract andevaluation ofideas, structure,
appropriateanalyse evidence fromappropriatereferencing.
understanding ofappropriate sources;argument and 
theories andevidence ofevidence 
concepts.independent learning  
 and study skills  
LEVEL 4Introductory level ofAbility to locate andArgument based onWell-structured,
 subject knowledgeincorporate appropriateappropriatecoherent and
 and understanding.evidence. Appropriateexamples andeffective
Basic understandingplanning, structure,evidence.communication.
1ST
YEARof relevant theoriesstyle, etc. Acknowledgement of
UGand concepts.  sources and
    appropriate
    referencing
LEVEL 5Evidence ofAbility to locate, extractEvidence of analysisAbility to present a
 intermediary level ofand integrate evidenceand explanation withfocused argument
 subject knowledgefrom multiple sources.reference to relevantwith analysis and
 and understanding.Evidence of developingempirical sourcescommentary.
2ND
YEAR UGEvidence of a developingautonomous study skillsand theoretical concepts.Correct referencing incorporating
 understanding of the  material from a
 nature and limitations  variety of
 of relevant concepts  appropriate
 and theoretical ideas.  resources
LEVEL 6Evidence of in-depthAbility to synthesise,Evidence of criticalCritical, imaginative
 knowledge andintegrate and evaluateanalysis andevaluation of
 understanding.material from a varietyevaluation witharguments and
 Critical evaluation ofof appropriate sources.reference to relevantideas. Correct
 relevant theoretical concepts and ideas.Evidence of independent thinking and insight.theoretical ideas and debates.referencing including a wide range of academic resources.
FINAL YEAR UG
LEVEL 7Specialist subjectEvidence of ability toEvidence of criticalAbility to synthesise
 knowledge andundertake independentanalysis integratingideas to form a
 understanding.research in order torelevant empiricalcoherent argument.
 Critical evaluation,source appropriateand theoreticalEvidence of full and
 integration andevidence. Advancedmaterial.accurate referencing
 development oflevel specialist study including evidence of
PGTrelevant concepts andskills independent
 theoretical ideas.  research
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