BIZ101: Business Communications : Report Outline and Source Analysis

ASSESSMENT BRIEF 2A
Subject Code and TitleBIZ101: Business Communications
AssessmentReport Outline and Source Analysis
Individual/GroupIndividual
Length1000 words (+/- 10%)
Learning OutcomesThis assessment addresses the following subject learning outcomes:   Demonstrate academic skills appropriate to the level of study.Demonstrate research skills and referencing appropriate to the level of study.Critically analyse texts and/or multi- modal material in both a business and academic context.Evaluate the use and importance of technology in presenting business communication
SubmissionBy 11:55pm AEST/AEDT Sunday of Module 3.2 (Week 6) For Intensive (6 week) class: by 11:55pm AEST/AEDT Sunday of Module 3.2 (Week 3)
Weighting25%
Total Marks100 marks

Context:

Assessments 2 and 3 for this subject relate to the task of implementing a digital communication strategy in an actual organization to solve a communication problem. Choose one of the topics below as the focus for your assignments:

  1. Using Social Media in the workplace to communicate internally with staff
  2. Boosting workplace motivation through innovative digital communication tools
  3. Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
  4. Podcasts, internal blogs/vlogs to communicate with employees
  5. Using an internal intranet/social Intranet for employee interaction.

Instructions for the Report Outline and Resource Analysis.

The Report Outline is a plan of the report you will write for Assessment 2B. The report outline tells the reader what to expect from the different sections of a report.

The Resource Analysis as the body of the report is to include two academic and two non-academic resources that relate to your chosen topic that will be useful for writing the Assessment 2B report. Apply the Five Tests of Reliability to each resource.

Structure of assessment 2A

Cover Page – Includes the assessment title, your chosen topic, student name and ID, subject name and code, lecturer’s name, submission date, word count. Be creative while making your cover page by including an image and a citation with your image which needs to be added to the reference list too.

Introduction – Explain the purpose of an introduction. What is the purpose of the report you will write in assessment task 2B? Provide context for the report you will write. It is expected that you write a brief introduction of the business and background on the organizational issue/s relating to internal communication. Describe the information you will include in the introduction of report 2B (don’t write it yet), your chosen topic, the intended audience (Who will read the report?) Include a scope statement (This report will discuss…).

Body – Is the main discussion where you are to include your resource analysis – two academic and two non- academic resources that relate to your chosen topic that will be useful for writing the Assessment 2B report. Two of the researched sources must be from reliable academic sources, such as academic journals.

The other two sources can come from media sites, books, online magazines, websites, YouTube videos, podcasts or TED Talks.

For each source, provide the following information separately:

  • The full name of the resource
    • Type of resource (e.g. website, article, video)
    • A brief summary with an in text citation for each resource and a justification about why it is relevant to the chosen topic of yourreport.
    • Evaluate the reliability of each resource by applying the Five Reliability Tests using:
      • Authority
      • Audience
      • Transparency
      • Objectivity
      • Currency

Conclusion – Explain the purpose of a conclusion and what questions will be answered in the conclusion of the report (but don’t provide the answers yet – that is for assessment task 2B).

Recommendations – Explain the purpose of the recommendations section and what advice will be included (don’t write your recommendations yet). What is the purpose of making recommendations?

Reference List – Include references to all four sources using the APA referencing style and list in alphabetical order. References are not included in the word count.

For additional support on academic skills, please visit: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Assessment Rubric

Assessment AttributesFail (Unacceptable) 0-49%Pass (Functional) 50-64%Credit (Proficient) 65-74%Distinction (Advanced) 75 -84%High Distinction (Exceptional) 85-100%
Number of sources   10%Identifies less than 4 sources useful to complete the Assessment 2B Written Report on the chosen topic.Identifies 4 sources, however there are less than 2 reliable academic sources identified. The usefulness and/or suitability of the sources identified to complete the Assessment 2B Written Report on the chosen topic is debatable.Identifies 4 sources, from which at least 2 are from reliable academic sources. The sources identified are generally useful and appropriate to complete the Assessment 2B Written Report on the chosen topic.Identifies 4 sources, from which at least 2 are from reliable academic sources. All sources identified are useful and pertinent to complete the Assessment 2B Written Report on the chosen topic.Identifies 4 sources, from which at least 2 are from reliable academic sources. The academic sources identified are critical in the discipline to the discussion of the chosen topic. All sources identified are highly pertinent to complete the Assessment 2B Written Report on the chosen topic.
Referencing   20%Does not include correct references or in-text citations; does not use APA style.Attempts to include references or in-text citations; however, these are sometimes insufficient or incorrect; uses APA style, however may contain some citation or referencing errors.Includes in-text citations and references from suitable sources; uses APA style, however may contain minor citation or referencing errors.Includes in-text citations and references from suitable sources; uses APA style, containing minimal and or no errors.Includes in-text citations and references from suitable sources; uses APA style, containing no errors.
Summary   25%Sources have not been summarised (i.e. more than one summary missing for one of the sources).   There is no/ a limited attempt at justifying relevance of selected sources.Most sources have been summarised (i.e. all sources have partial summaries or there is one summary missing for one of the sources).   The summaries are inconsistently appropriate to the task, as demonstrated by an interrupted flow of ideas and at times lack of clarity. There is a basic attempt at justifying the relevance of all selected sources, however this needs substantial work (i.e. relevance to topic and task not entirely clear, appropriate).All sources have been summarised appropriately, however this still needs some work to achieve a clear and coherent flow of ideas.   There is a generally adequate attempt at justifying the relevance of all selected sources, however this still needs some work (i.e. relevance to topic and task inconsistently clear).All sources have been summarised appropriately, coherently and clearly.   All sources are justified in relation to their relevance to the topic of the written report clearly and consistently.All summaries are consistently clear and coherent; in the summaries, the main ideas are synthetised as they are needed to justify the source selection in relation to the topic of the written report (i.e. main ideas from sources are used to justify selection and relevance to chosen topic).
Report format   20%No headings, subheadings, and other report format guidelines are not followed. Report format and layout not acceptable in the business world.Limited headings, subheadings, and/or some report format guidelines require adjustments.   Report format and layout acceptable in the business world with some improvements required.Headings and subheadings and other requirements are consistent with report format guidelines.   Report format and layout acceptable in the business world with minor improvements required.Headings, subheadings and other report format guidelines are consistent. Very good report format. Layout acceptable in the business world with little to no improvements required.Headings, subheadings and other report format guidelines are consistent. Very professional work provided with an excellent report format. Layout acceptable in the business world.
Reliability evaluation   25%The reliability evaluation shows no understanding of source authority, audience, transparency, objectivity and currency, with omissions in all of the tests.The reliability evaluation shows superficial understanding of source authority, audience, transparency, objectivity and currency, with weaknesses in all of the tests and some omissions.The reliability evaluation shows a generally competent understanding of source authority, audience, transparency, objectivity and currency, with only weaknesses in some of the tests and no omissions.The reliability evaluation shows a clearly competent understanding of source authority, audience, transparency, objectivity and currency, with no more than one or two weaknesses and no omissions in all of the tests.The reliability evaluation is comprehensive, thorough and appropriate in all tests, demonstrating a highly competent understanding of source authority, audience, transparency, objectivity and currency, with no weaknesses and no omissions in all of the tests.
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