BM006-3-2-CRI Assignment

Test Specification Table

CLO1Explain the importance of innovation in managing a business organisation (A3, PLO4)Individual assignment (Idea Generation)
CLO2Propose models and analytical tools to support the development of the business strategy (A5, PLO10)Individual Assignment (Product Description, Market Identification and Idea Evaluation)
CLO3Present the ideas that lead to the development of innovative business growth (A2, PLO5)Individual Presentation
Individual Assignment (30%):
  Question No.    TopicQuestion Vs Taxonomy    PLO
Affective Level
    1The concept of innovation, different phases in innovation, types of innovation and the different theories of innovation. The stages of problem solving and idea generation techniques.      100% 
 Total  100% 

Individual Assignment (50%):

  Question No.    TopicQuestion Vs Taxonomy    PLO
Affective Level
  1Idea evaluation analysis, intellectual property in relation to innovation and innovation strategy      100%  10
 Total    100% 

Individual Presentation (20%):

  Question No.    TopicQuestion Vs Taxonomy    PLO
Affective Level
1The process of innovation in the industry 100%  
 Total 100%  


You are a Software Development Manager of an IT Consultant company that is growing rapidly and an innovative leader in providing solutions on consumer products/services. The company plans to introduce a new solution and sustain its competitive position in the market. As such, you are assigned by the company’s CEO to come up with a new solution offering and present a proposal of the new solution concept that will appeal to the market. Your proposed ideation concept needs to be realistic and marketable within five (5) years. Your solution can be about online platform, software, system, web application or mobile application.

It is important that your ideation concept is able to show how innovative is the idea in comparison to the available alternatives in the market, in relation to “Smart city and sustainability in society”.

In addition, the value it can specifically provide to the targeted market.

You are required to do an individual poster on your idea highlighting the problem, impact and solutions using the technologies that are relevant to the area of your studies.

You are required to conduct a survey to evaluate your idea:

  1. 10 APU students (INDIVIDUAL)

The main purpose of the survey is to get their feedback with regards to your proposed concept. The information will then be used in your idea evaluation in Part 5 of your report.

Your written proposal has to be online submitted by the date of submission in the ‘Moodle’ platform.

Submission deadlines in Moodle – softcopy:

  • Individual Poster Friday 20th May 2022 (image format – .jpe, .png and others)
  • Assignment submission Friday 3rd Jun 2022. (pdf format) Your written proposal needs to follow the format given below:
  • Executive Summary
  • Table of Contents

·       Part 1

  • Introduction on the company background
    • Problem Analysis – impact and consequences of the problem

·       Part 2

  • Idea generation

·       Part 3

  • Competitor Analysis, comparison of common attributes of two (2) products from two direct competitors
    • Objective Statements
    • Product Concept Description

·        Part 4

  • Market Identification – marketing strategy – product package, place, price and promotion

·       Part 5

  • Idea Evaluation
  • Conclusion – discuss the problems of existing technologies of product infrastructure
  • APA Style of Referencing (7th Edition)

·       Part 6

  • Appendix (attachments of your survey & other supporting information to your document)


  1. Problem analysis
  2. Your problem analysis needs to be related to your objective statement. For your problem analysis, you need to refer and cite to current issues in your local geographical location.
  3. Important Note: Your problem analysis will later be referred to in your idea generation

B.      Objective Statement

  • One sentence to indicate the general scope of your creative focus for each of the members.

PART 2: IDEA GENERATION – Choose any two techniques)

Attribute Listing Fishbone SCAMPER


Force Fitting Triggers Lotus Blossom Concept fan

Mind mapping


Competitor Analysis

  • Compare and contrast two (2) products of any two (2) direct competitors (table form)
  • Include the following:
    • Opening (overall summary of competitors’ profile)
    • Common attributes (table form)
 Competitor ACompetitor B
a. Uniqueness  
b. Limitation  
c. Technology  

Product concept description

  • Present the information infrastructure of the product concept e.g:
The vehicle integrated information infrastructure based on the WAVE… | Download Scientific Diagram
  • Visual can be sketched by hand or drawn using available softwares.
  • Label each component accordingly
  • Explain with examples on how the idea address the problem that you have highlighted in the problem analysis.
  • Include the following:
  • Features
  • Functions
  • Technologies

You need to refer and cite the features and technologies with research articles from (APU edatabase)

*Be as detailed as possible. Avoid giving generic description of the product.


  • Justify your marketing strategies.
    • Price
    • Product/Package
    • Place – specific geographical location
    • Promotion

*Be as detailed as possible. Avoid giving generic description of the marketing strategies.

PART 5: IDEA EVALUATION (Choose any two of the techniques)

  • 1. Cost-benefit analysis
  • 2. Decision trees
  • 3. Evaluation matrix
  • 4. Force field analysis
  • 5. Sticking dots
  • 6. SWOT analysis

PART 6: SURVEY (to be attached online in the appendix)

  • Survey forms.
  • Date & signatures of your survey respondents are required.
  • All components in the survey form are required to be filled.
  • Completed survey forms are to be attached in the appendix.
  • Attach database feedback completed survey with the softcopy of assignment.
  • Information from the survey forms will be used in idea evaluation.



Problem Analysis & Objective Statements10 marks
Idea Generation and Idea Summary30 marks
Competitor Analysis10 marks
Product Description and Market Identification20 marks
Idea Evaluation20 marks
Conclusion and Overall Quality of the Proposal Report. Citations and References ( APA Referencing Style)-7th Edition10 marks

Individual Poster

Infographic: Statistical figures, relevant diagrams, and graphics.10 marks
Abstract: Problem, Impact, Solution10 marks


  • This criterion will assess the overall quality of citations and references according to APA Referencing Style (7th Edition).
  • Ensure the format you use for writing your citations and references is consistent throughout the document.
  • Ensure each citation has its corresponding reference and each reference has its citation in the answer.
  • You should on no account make reference to,, or the likes as sources for your work. These websites can be useful to provide you with the definitions and the general ideas about the concepts within the module but it is not acceptable in your academic writing.


You are to follow the below structure for writing your Executive Summary.

  • Names of the proposed product/system concept
    • Types of product/system proposed and the technologies used
    • Idea generation tools and techniques used
    • Idea evaluation tools and techniques used


Format of Writing

  • You are to use the following format of writing.
    • Font type: Times News Roman
    • Font size: Heading – 16pts, subheading – 14pts, normal writing – 12pts

–            Line spacing: 1.5

  • Caption and the source of information are to be given to each diagram, chart, and table used in your answer.

Additional Information

  • The idea of ‘innovation’ in this assignment will be seen in objective manner meaning the product concept that you propose must not exist in the market around the world (Note: This can be verified by the marker via online by typing in the relevant keywords) and not from a subjective perspective where the idea, if applied, is considered novel to an individual, an organisation or a nation. This is to avoid students having simply copy an idea or taking a product which already exists in another country than merely apply to the country and market of their choice which shows no creative effort.
  • However, this does not mean that students have to create something new from scratch. They can use those ideas or products that already exist and propose something new by combining two or more different functions, using different materials, modifying the existing product for different use, rearranging the parts of the product, minimising the size, etc. as long as the proposed product concept can appeal to the target market and effectively compete with the competitors.


This questionnaire is to be used by CRI students with regards to the acceptability and implementation of their ideas. Some of the information given by the respondents will be required to be incorporated into the idea evaluation especially the answers and suggestions given in Q8, Q9, Q10, Q12, and Q13.
Suggestions given by the interviewee should be presented as recommendations for maximising the supporting factors and/or minimising the restricting factors. You will be required to explain your ideas to the interviewees and show how it can provide value to the target market and make comparisons to other available alternatives in order to determine the innovativeness of your idea. The responses need to be attached as appendices in your assignment.

INTERVIEWEE’S NAME:                                                                                                           DATE:                                                                                                           

APU EMAIL:                                                                                                        

Not clear 1     2     3     4     5 Very clear    

Are you clear with the idea proposed by the student?

  • Is the description of the target market specific or general?
Highly general1     2     3     4     5Highly specific

Note: Specific detail of target market(s) is desired rather than providing a general description.

Not clear 1     2     3     4     5 Very clear    

Has the student explained the value that will be provided by his or her idea to the target customer(s) or user(s) clearly?

Not relevant 1     2     3     4     5 Highly relevant    

How far do you agree that the value provided by the proposed idea is relevant to the target market/user?

Not innovative 1     2     3     4     5 Highly innovative    

How innovative is the proposed idea?

Not unique 1      2     3     4     5 Very unique    

How unique is the proposed idea when compared to the identified competing alternatives?

Highly inferior 1      2     3     4     5 Highly superior    

How far is the proposed idea considered to offer superior value when compared to the identified competing alternatives?

  8. What are the limitations of the proposed idea?
    9. What are the non-technical feedbacks – either positive or negative feedbacks (which can include the political-legal, social-cultural, economic and ecological environment) do you think may exist when the proposed idea is to be implemented?
    10. Will there be any technical feedbacks (negative or positive) in designing and implementing the proposed product/ service/process innovation?
    11. Do you agree that the proposed product/service/process innovation can be introduced within FIVE (5) YEARS from now? ¨ Yes         ¨ No
What suggestions can you provide to overcome any limitations, non-technical problems and technical difficulties that you have identified above?       What other suggestions or comments can you give in order to improve the idea?

I,                                                                                        , hereby declare that the above information is provided by my good self in support of the effort made by the student in writing their Creativity and Innovation assignment.

Date & Signature of respondent

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