BUS400: Individual/Independent Term Assignment Solved




Tim Hortons

Pandemic as a challenge

Lessons learned




Tim Hortons Inc. is a Canadian fast-food chain worldwide. Tim Hortons provides coffee, bagpipes, and other fast food products based in Toronto. It is Canada’s biggest fast-service fast-service restaurant franchise. Tim Hortons is an economic and cultural element of Canada, which is 50 years old. It symbolizes the growth of Canadian fast food, but it also offers an example of a corporation that has high importance in developing ties with its community.

The deteriorating Canadian wave of Covid-19 cases pressures the famous coffee chain of the country, Tim Hortons, and this might hide some progress made in its comeback. In the portfolio of Restaurant Brands, Tim Hortons was the only chain that reported a loss in sales in the same store compared to a double-digit drop from the previous year (Abu-Laban, 2020).  Globally, sales of the same store decreased 2,3%, and sales of the same store in Canada declined 3,3%. The fall in system-wide sales of Tim Hortons has driven down the negative organic income of Restaurant Brands compared to the previous year. In general, Tim Hortons accounts for around 60% of overall revenues for Restaurant Brands.

The effect of the Covid-19 pandemic has been investigated and explored the impact of Covid-19 epidemic on Tim Hortons, The ways and means the company is using to address, respond to and sustain the pandemic are addressed and explained. Along with that the sustainable goals and suggestions are stated in a well-defined manner for a better understanding of the reader.

Corporate social responsibility means all duties that a corporation must adopt to achieve an appropriate model for good nationality in a certain environment, legally necessary or freely decided. Aspects mentioned, to maximize the relationship between the organization and all of its players. Corporate social responsibility means all duties that a corporation must adopt to achieve an appropriate model for good nationality in a certain environment, legally necessary or freely decided.


The Canadian deteriorating covet-19 coffee wave is pushing the country’s iconic Tim Hortons coffee chain, which might disguise some steps forward in its return. Tim Hortons was the only chain with a double-digit decline from the prior year to disclose sales in the Restaurant Brands portfolio. Sales of the same store have fallen by 2.3% worldwide, and Canadian sales have decreased by 3.3%. The decrease in Tim Hortons system-wide sales has reduced Restaurant Brands’ negative organic revenues compared with the prior year. Tim Hortons generally contributes to around 60% of restaurants’ total sales.

In 2005, TDL Group posted a turnover of $1.48 billion, which grew across Canada as well as in New York, Ohio, Michigan, Western Virginia, Kentucky, and Maine, respectively. 3G Capital stated in August 2014 that it will purchase the TDL Group and integrate Tim Hortons’ operations with Burger King.

So, Tim Hortons became a global chain, just like Burger King is. This has been made simpler. The acquisition was concluded in December of that year and since then both Tim Hortons and Burger King are held mostly by 3G Capital and also by former shareholders of the two companies under the NYSE ticker: QSX. In 2018, however, Tim Horton’s franchisors reportedly complained to the Government of Canada that Restaurant Brands International did not follow the requirements for the purchase.

Same-store sales were failing long before anybody heard of the coronavirus—they had declined 4.6 percent in the fourth quarter of last year, for instance, and 1.2 percent in the quarter before that (Musonera, 2019). When the quarantine hit in full, Tims dropped hard and fast, with a 30 percent Canadian same-store sales decline in the second quarter. Long before everyone heard of the coronavirus, the same-store sales were struggling—for example, they had declined 4.6% in the previous year’s fourth quarter, and 1.2% in the prior year. As the quarantine struck in full, Tims dropped sharply, with Canada’s sales down by 30 percent in the second quarter.

In or near several Canadian Forces bases, Tim Hortons has many shops. In March 2006, TDL Group stated it will build a store at the Canadian Forces operations facility in Kandahar, Afghanistan after it was asked by Chief of the Defense Staff, General Rick Hillier. A 40-foot-trailer on the military installation inaugurated the new Kandahar shop on June 29, 2006.


The worsening Canadian Covid-19 wave is putting pressure on the country’s renowned coffee company, Tim Hortons, and it might mask progress on its return. Tim Hortons was the only chain in the restaurant brands portfolio with a double-digit decrease compared to a loss in the same shop. Sales in the same store have dropped by 2,3% worldwide while sales in Canada have fallen by 3,3%. The decrease in Tim Hortons’ system-wide sales has reduced the restaurant brands’ negative organic income from the previous year. Tim Hortons generally contributes for around 60% of the restaurant brand’s entire sales.

Tim Hortons is significantly smaller than Burger King it is much larger than the sibling Popeyes – but RBI has immense importance. Tim Hortons is far smaller than Burger King.

As the firm generates a significant amount of its profits by selling both commodities to its licensees and immovables, Tims accounts for over 60% of RBI’s turnover. This makes Tims’s a key turnaround for RBI. The chain was struck by conflicts with the franchisees and marketing tactics, such as its short flirtation with a burger produced with Beyond Meat. It simply did not work.

Tim Hortons Inc. is recognized for coffee and doughnuts, a Canadian fast-food restaurant. Canadian hockey player Tim Horton established it in 1964 in Hamilton, Ontario. Tim Horton joined investment firm, Ron Joyce, in 1967, which rapidly assumed the company’s lead and extended the chain to a multi-million dollar franchise.

For the first time since the epidemic began, the Canadian rate of new infections with Covid-19 exceeded that of America. Ontario, home to roughly 40% of the people of the country and nearly half of Tim Hortons, is under residence order until 20 May. On Friday, Cil told investors that it would be “actual” to prolong the mandate. In 2018, however, Tim Horton’s franchisors reportedly complained to the Government of Canada that Restaurant Brands International did not follow the requirements for the purchase (Maze, 2020). The rates of new Covid-19 infections in Canada this month were the first in the U.S. since the beginning of the epidemic. Ontario, which houses roughly 40% of the population of the nation and nearly half of the sites of Tim Hortons, remains in residence until May 20. On Friday, Cil said experts had a “real chance” that the mandate would be extended. But Tim Hortons has some luminous areas. Consumers come back to cafés in places where Canadians may have more typical habits. Executives stated that sales of suburban eateries are flat to slightly higher than in the year-ago period. In Canada, it also has about 1000 outlets more driven than its rivals, which allows it to attract consumers who search for comfortable methods to get their coffee.


Tim Hortons can implement certain digital marketing techniques that are explained in the following ways

– SEM AND SEO: SEO and search engine marketing influence the whole digital campaign in terms of data and content; nevertheless, you have to be able to collaborate with many other team members.

– Content marketing: a marketing strategy focusing on the production and diffusion of helpful, suitable, and evidence-based judgments to attract and keep a specific audience and eventually to value rather than their rivals. In addition to producing high-quality, SEO-friendly levels of different sorts, you must also be able to grasp how visitors are successful.

Planing and thinking based on design: the phrase “design thinking” relates to the way users take decisions. The method fosters human-centered conduct while dealing with large-scale complicated challenges.

– Social Media Marketing: a marketing strategy via digital websites, since, as its name suggests, different social media platforms for advertising and selling goods or services are a kind of digital promotion and commercialization. These can be used on platforms for social media marketing such as LinkedIn, Instagram, Facebook, Snapchat, etc.

– Affiliate marketing: this is a method where one company promotes itself on the other’s websites and culminates in the same manner in traffic. Affiliate marketing is a winning scenario for all stakeholders. (Trimi and Han, 2017) You can list and submit links on your website to your colleagues or references. All organizations may gain from each other in this way.

Consideration must be given to the environmental effect that greenhouse gas (GHG) emissions entail when evaluating the companies from coast to coast to have relatively a consistent menu throughout all eateries. The firm is concentrating on its environmental accomplishments to create social receptivity. In this sense, posters and other restaurant equipment, time messages, or different corporate papers, including an annual report and a sustainability and social responsibility report, will make them accessible to the public.

The Tim Hortons, as a public business, has a lot to display. They have to generate different investors’ reports, however, are also publicly visible. reports on reports In addition to the different publications, sustainability, and activity responsibility are published. Present the outcomes of the firm, including the annual report.


In this report, we have explained the background of Tim Hortons and the strategy adopted by it with the products and services provided by them. The impact of Covid 19, in the current scenario, is explained in terms of Tim Hortons. The effects of the Covid 19 pandemic on the Tim Hortons outbreak were examined and studied, We discuss and describe the techniques in which the firm uses to deal with, respond to and sustain the epidemic. The sustainable targets and ideas for a deeper knowledge of the reader are also well-defined.


Han, H., and Trimi, S. Social commerce design: A framework and application. Journal of theoretical and applied electronic commerce research12(3), 50-68., 2017.


Musonera, E. The merger of Burger King and Tim Hortons: analysis of marketing strategies in the quick service restaurants. International Journal of Strategic Business Alliances6(4), 267-283., 2019.

Abu-Laban, Y. Tim Hortons and Canadian identity. Nationalism and Popular Culture, 2., 2020.

Maze, J. THE PANDEMIC COMES AT A TOUGH TIME FOR TIM HORTONS. Resturant Bussiness.https://www.restaurantbusinessonline.com/financing/pandemic-comes-tough-time-tim-hortons., 2020.

Order Now

Get Expert help for BUS400: Individual/Independent Term Assignment and many more. Urgent, plag free. 100% safe & trusted. Order online now!

Universal Assignment (November 29, 2023) BUS400: Individual/Independent Term Assignment Solved. Retrieved from https://universalassignment.com/bus400-individual-independent-term-assignment/.
"BUS400: Individual/Independent Term Assignment Solved." Universal Assignment - November 29, 2023, https://universalassignment.com/bus400-individual-independent-term-assignment/
Universal Assignment July 15, 2022 BUS400: Individual/Independent Term Assignment Solved., viewed November 29, 2023,<https://universalassignment.com/bus400-individual-independent-term-assignment/>
Universal Assignment - BUS400: Individual/Independent Term Assignment Solved. [Internet]. [Accessed November 29, 2023]. Available from: https://universalassignment.com/bus400-individual-independent-term-assignment/
"BUS400: Individual/Independent Term Assignment Solved." Universal Assignment - Accessed November 29, 2023. https://universalassignment.com/bus400-individual-independent-term-assignment/
"BUS400: Individual/Independent Term Assignment Solved." Universal Assignment [Online]. Available: https://universalassignment.com/bus400-individual-independent-term-assignment/. [Accessed: November 29, 2023]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.


Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

5 Places you must visit in Busan, South Korea

Write 2 articles 1st Topic: 5 Places you must visit in Busan, South Korea 2nd topic: Korean language: various tips and resources to learn Deadline: 10th October 2023 12:00 AM Instructions: Article Structure is given below Meta Description: First, you will start with a meta description of your article in

Read More »

2002HSV Human Services Research

Assessment 2: Written research proposal Worth 45% of final grade Complete your answers in this assignment template Name: xxxxxxx Student ID: xxxxxxx Title: xxxxxxx Exact word count (exc. cover sheets and reference list; max. 2,000 words): x,xxx Please specify the research methodology are you proposing to use: ☐ Quantitative                                    ☐

Read More »

COIT29226 Introduction to IoT

Assessment item 3 – Project Due date: Week 12 (8 October 2023) 11:55 pm AEST Weighting: Length: Submission: 50% There is no word limit for this report Group work (submit via Moodle) Objectives This assessment item relates to the following unit learning outcomes: Learning Outcomes Assessed: Enabling objectives What do

Read More »

BUSM1008 Assessment 2 Brief Spring 2023

Assessment 2: Individual Report (20%) and Presentation (20%) Background You are appointed as a business consultant, recruited by the company allocated to you in week 6 by your tutor.  Your role is to undertake research on the company, the allocated topic and an issue identified in the media in relation to your company and

Read More »


INDIVIDUAL ASSIGNMENT Total Marks 100 | Weighting 25% DUE: 29/09/2023, 11:55pm IMPORTANT INFORMATION: READ BEFORE YOU START SUBMISSION 11.55 pm. A 1-hour grace period is provided to students who experience a technical concern. DOCUMENT PREPARATION REFERENCING UNACCEPTABLE ACADEMIC ACTIVITIES MARKING Question 1 | [12 marks] Download the spreadsheet data that

Read More »


Assessment task 3 Individual Case Study This task is the result of your individual effort, so students must not discuss their work with anyone else, otherwise it may lead to an allegation of collusion. Weight: 15% Due: Before 5 pm on Wednesday 27th September. Late submissions will incur a penalty

Read More »

International Business INBU01-7

Module International Business INBU01-7 (NQF LEVEL 7) FORMATIVE ASSESSMENT – ASSIGNMENT C Assignment C (INBU01-7/DLO4 10/2023) Exam Date 20 October 2023 Marks 50 Assignment C (INBU01-7/DLO4 10/2023)   Total: 20 marks SECTION A (10 MARKS) – PARAGRAPH QUESTION Question 1 (10 marks) Coca-Cola is marking its 70th year in Nigeria

Read More »

Summative Assessment Help

Summative Assessment Brief: Learning Outcomes: LO1: Construct a problem/issue/need identified from practice that impacts on individual outcomes LO2: Formulate a focus-based enquiry on the identified problem/issue/need utilising an area of individual learner interest LO3: Critically evaluate the evidence base to support the proposal of the solution focused initiative LO4: Develop

Read More »

EDU30067 Teaching English

Assignment 2: Folio Template INTRODUCTION:         LESSON 1 Lesson title:   Year level: Topic:   Duration of lesson: Curriculum links: Strands & sub-strands Content descriptions       Students background knowledge: What is your starting point – what do the students already know, what have they done

Read More »

Edge Computing Security and Privacy

Proposal Background Title: Edge Computing Security and Privacy Proposal The new computing paradigm in the Internet of Things domain is known as IoT edge computing which functions by processing calculations at the edge of the network (Alli & Alam, 2020). The current technology aided by cloud and fog computing has created

Read More »

Foundations of Communication Assessment 2 Instructions

Discussion task (Total grade – 10%)   Process Work (Steps to complete the task) Answer on the Assessment 2 Submission Document – Do not upload this instruction document. Requirements (important elements to include) lastname_firstname_studentID_COMS_Assess 2_semester_year. Process for Assessment discussion tasks NOTE: If you do not participate in the class discussions then

Read More »

Assessment Two Dos and Don’ts (Internal)

Do: Read the assessment instructions carefully Read the marking rubric carefully Understand the question – break it down Conduct research – record the reference details Read the topic materials about communication theories, forms and factors and refer to them Contribute to the discussions in class or no marks for the

Read More »

Unpacking the Question: Assessment Two

Studying at university requires you to become familiar with strategies to un-pack or breakdown a variety of assessment questions/tasks throughout your studies.  Task Example of integrating the discussion, research and theories. In the group discussion my group members (name them) stated that an advertisement for a beauty product would most

Read More »

MGMT0001 Introduction to Commerce Assessment

MGMT0001 Introduction to Commerce Assessment 2 (worth 30%) Due date:                  2:00pm (AWST) Friday 15th September 2023 Submission:              Via Turnitin assessment submission link (see ‘Assessment 2’ folder in ‘Assessments’ section of Blackboard). Additional Instructions: Part A (42 marks) Nathan is a well-known chef with years of experience cooking various cuisines. After

Read More »

ACCT5011: Accounting Systems in the Digital Age

Practical Assignment Guide, Semester 2, 2023 Due Date for Submission: Monday 11th September 2023 at 5.00 PM Please note that the Folio Assignment for ACCT5011 Accounting Systems in the Digital Age is an individual assessment task worth 30% of your total marks in the unit. Please refer to the online

Read More »

EC229- Review session

Assume two cities, A and B, that can’t trade between them. Each city produces its own coconuts for its local market. If suddenly trade is possible then: D) As we saw in class, the new price will be somewhere between the original price 𝑃_𝐴,𝑃_𝐵. Hence it is impossible for consumers

Read More »

Computing Theory COSC

Computing Theory COSC 1107/1105 Assignment 1: Fundamentals Assessment Type Individual assignment. Submit online via Canvas → As- signments → Assignment 1. Marks awarded for meeting re- quirements as closely as possible. Clarifications/updates may be made via announcements/relevant discussion forums. Due Date Week 6, Sunday 27th August 2023, 11:59pm Marks 125

Read More »

BE279 Applied Statistics and Forecasting

Strategy, Operations, & Entrepreneurship Group Essex Business School Module Code BE279 Module Title Applied Statistics and Forecasting Assessment Type Individual Report (2,000 word) Academic Year 2022/23, Spring Term Submission Deadline Refer to FASER Task Specific Guidance Please note that: Module Learning Outcomes On successful completion of the module, students will

Read More »

Learning Design Tool: Little Learners Level 1 sounds

Learning Design Tool: Little Learners Level 1 sounds. Prepared by Sara Hart Date 30th August, 2023 (feel free to leave this date as it is the AT2 due date) Brief description of Learning Design   Chooseit Maker: Create, edit and play personalised learning activities that can be used in your

Read More »


HUMN1041 PEOPLE, PLACE AND SOCIAL DIFFERENCE ASSIGNMENT 1 TEMPLATE This assignment is made up of three (3) parts, plus a reference list and appendix. Marks are allocated for each section, as follows: – 1 mark Please ensure that you provide your answers in this template, and provide a Reference list

Read More »

Model 3 Launch in Australia

Client Information Company Name Tesla Contact Name   Email   Phone Number   Address Level 14, 15 Blue St. North Sydney, NSW 2060 Australia Ad link & image Project Information Project Title Model 3 Launch in Australia Project Description (100 words) Highlight the uniqueness of the car. Show the superior

Read More »

MKT10009 Marketing and the Consumer Experience

School of Business, Law and Entrepreneurship Assessment Task – Assignment 2  MKT10009 Marketing and the Consumer Experience Semester 2, 2023. Assessment Type Analytical Report Associated Unit Learning Outcomes (ULO’s) 2, 3, 4 Group or Individual task Individual Value (%) 25% Due Date Monday 20th September at 10:00 AET – Enterthis

Read More »

ASSIGNMENT – 1st Evaluation

ASSIGNMENT – 1st Evaluation Date of Submission- 4TH SEP 2023 25 MARKS COMPARATIVE PUBLIC LAW Q. You are the new Central Minister for Urban Development who is keen to make major Indian cities as smart cities. You visit different countries like USA, UK, European Countries, Japan and other developed countries

Read More »

Corporate & Financial Due Diligence Report

[Name of the company] Note: Students should keep in mind that application of legal provisions (including Securities Regulations) and analysis of the same is important. Merely putting the facts and figures won’t fetch even a decent mark. Note: Students should only mention the broad area of business. This part should

Read More »

ECON1000 S2 2023 – Marking Guidance and FAQs on GTP

Students will be marked on the extent to which they specifically answer the question and provide clear, logical, well-reasoned and sufficient explanations. Here is a summary breakdown of how marks are allocated in this GTP: Part 1 [15 marks] §  Providing relevant observations from the information provided in the articles

Read More »

ECON1000 S2 2023 – GTP Brief

ECON1000 S2 2023 – GTP Brief A.  Context and Overview The Game Theory Presentation (GTP) is worth 30% of the final mark. GTP is a ‘take-home’ exercise with a set of tasks to do. The GTP is based on Lecture Topics: L1 and L2. You will have twenty (21) days

Read More »

Order #35042 Human Rights Research Essay

Draft due 26th Aug 2,500 words (excluding references and bibliography) Instructions: Structure: Title – The Tigray War: A Critical Analysis of What the Future Holds for Human Rights in the Region What can be done to ensure human rights violations will cease and be prosecuted? Expand on different actors and

Read More »

PMC1000: Applied Pathology

Assessment Task Sheet: Poster Presentation Date: Thursday 31st August 2023 | Weighting: 30% Assessment Task 2 You are required to develop a handout style resource (pamphlet or brochure) on a selected pathological condition which is aimed at first year student paramedics. You will need to use high quality peer reviewed

Read More »

Detailed Information: Reflective Assignment

Indigenous Peoples, Law and Justice Detailed Information: Reflective Assignment Due Date:                   Tuesday 5th September 2023 at 4:00 pm (AWST). Marks:                       30% of the total marks for this unit. Assignment:              The assignment will comprise two questions. Students must answer all parts of both questions. Examinable topics: The cultural immersion exercise and/or

Read More »

Can't Find Your Assignment?

Open chat
Free Assistance
Universal Assignment
Hello 👋
How can we help you?