Business Information Strategies and Processes of Starbucks

Students are required to undertake a case study of the business information strategies and processes of Starbucks. The study should include:

A critical review of the Information Technology (IT), Information Systems (IS) of the chosen business;
An analysis of how business information is used in the chosen business to create business value and competitive advantage; and
Any three recommendations to the chosen business concerning how to better manage business information in order to enhance business strategies and operations.

Criteria for Assessment

Quality of the review of IT and IS, including details of relevant policies, processes and practices – 15 marks.
Depth in the analysis of how business information is used in the business, including links to relevant theory and research – 15 marks.
Thoughtful, evidence-based three recommendations concerning enhancements to business information strategies and operations – 10 marks.
Standard of presentation of the paper, with proper and consistent style of referencing – 5 marks.

Guidelines /Requirements

Quality of the review of IT and IS for chosen business, including details of relevant policies, processes and practices

Chosen business clearly identified

Brief overview of chosen business

Review of the IT and IS for chosen business

Explanation of relevant policies for chosen business

Explanation of relevant processes for chosen business

Explanation of relevant practices for chosen business

Depth in the analysis of how business information is used in the chosen business, including links to relevant theory and research

Overview of what business information is

Detailed analysis of how business information is used in the chosen business

Relevant theory explained

Clear indication of relevant research

Links to relevant theory and research included

Thoughtful, evidence-based recommendations concerning enhancements to business information strategies and operations

Recommendation 1 listed, explained and justified

Recommendation 2 listed, explained and justified

Recommendation 3 listed, explained and justified

Recommendations are all evidence based and directly enhance the businesses information strategies and operations

A Case Study

3000 words

Executive Summary

Table of Contents

Introduction

Analysis

Alternatives

Recommendation/Implementations

Conclusion

No Fields Found.

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